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We're millennial brothers and business partners who left San Francisco's tech bubble for the Midwest manufacturing scene. We never would have been able to afford to launch our startup in California.

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We're millennial brothers and business partners who left San Francisco's tech bubble for the Midwest manufacturing scene. We never would have been able to afford to launch our startup in California.


This as-told-to essay is based on a conversation with John Yuksel, 33, and Matine Yuksel, 29, two brothers who moved from San Francisco to Dubuque, Iowa, in 2020 to start Beltways, an accelerating walkway company. The brothers then moved to Cincinnati in 2022. Their company is based nearby in Northern Kentucky.

John: We’re children of immigrant parents who grew up in southern Arizona.

I’ve always known I wanted to be close to my brother. He’s my only sibling. We lived in San Diego for a few years after college, and then we moved to San Francisco in 2018.

Matine: San Francisco is amazing. It’s the most diverse environment I’ve been in, and it’s high-caliber for business, especially tech.

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John: Matine was working for Walmart e-commerce and then later got a job with Apple. I was working as an attorney.

We were paying incredibly high rent but we had the best view, looking over the Pacific Ocean with the sunset in our windows each night.

But San Francisco was apocalyptic. During COVID, the streets were barren. It felt unsafe. I had my car broken into multiple times.

Matine: COVID helped us rethink and reprioritize things. Rather than work to release the next-generation iPhone, I wanted to make a new product that few people have ever heard of.

John: Beltways is really our father’s dream. Forty years ago, he was living in Istanbul and he realized today’s forms of mobility were not moving people efficiently. He thought up a modular design to make walkways 10 times faster.

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John and Matine Yuksel with their parents.

John and Matine Yuksel with their parents.

Courtesy of John and Matine Yuksel



My brother and I always wanted to do something together and years after our father came up with the idea, we started looking into it.

Matine: We established Beltways in July 2020. We quickly realized we had to move out of San Francisco. It would have been way too expensive to do what we needed there.

John: It wasn’t the right place for our startup. We’re a big hardware manufacturing startup. It made a lot more sense to be near industrial clusters of technology. We wanted to be in the Midwest, where there’s still viability for manufacturing.

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Matine: John met someone with experience in the walkway industry and he offered us a shop out in Iowa.

We moved to Dubuque, Iowa, in 2020

John: It was a very small town in the middle of the cornfields, an hour and a half from any airport. Dubuque is a beautiful, quiet town on the Mississippi River. We could drive anywhere in town in two minutes.

We basically lived in a mansion. We had a three-story, four-bedroom place for half the price of our condo in San Francisco.

Matine: The snow was definitely a change of pace. We got our fair share of workout shoveling.

It was a different way of life. We needed to be focused and Iowa was good because we didn’t have too many distractions. The two years we spent in Iowa went by very fast.

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John and Matine Yuksel pose with their father in front of a Dubuque sign

The brothers said they had to adjust to small-town living after moving to Dubuque, Iowa.

Courtesy of John and Matine Yuksel



John: We built the prototype for the world’s fastest-moving walkway while we were living there. It was a hundred-foot-long system and it got us our first VC check.

That was a big milestone for us. We put all our money into this company. We left stable jobs. We refinanced our home. There’s been nothing more fulfilling than making our father’s invention something commercial.

Matine: It was a surreal day when he came out and rode the system for the first time. It was the icing on the cake to see his excitement standing on something he thought up so many years ago.

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John: We needed to start scoping out the next spot for our company. The next step was to pilot our walkway. We were invited by several airports to do a pilot demo of our system.

We knew CVG Airport in Cincinnati had a real track record of innovation and taking care of startups. The area was also advantageous for manufacturing. It’s super cheap. The facility we’re currently in is only a little more expensive than my rent in San Francisco, and this is 20,000 square feet.

We moved to Cincinnati in 2022

John: We even moved our parents out here, too. We wanted our father to work with us and be part of the company in person. Our parents live three floors below us in our building in the Mount Adams neighborhood.

Moving to Cincinnati felt like we were back in a big city after two years in Iowa. We have major sports teams and a large hub airport. It’s a much more temperate climate.

The winters have been pretty mild so far. The spring is lush and green. You can kayak down the rivers, and there are amazing trails nearby. The air quality is great. And the summers aren’t 120 degrees like they were in Arizona.

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I met my partner, and now I have a child that was born here in Cincinnati. The city has become home for us. The company is here, the whole family is here.


John and Matine Yuksel enjoy a football game in Cincinnati.

John and Matine Yuksel enjoy a football game in Cincinnati.

Courtesy of John and Matine Yuksel



We miss life on the coast sometimes. California is a beautiful place. We love that climate and the diversity of people. San Francisco is where tech starts and bleeds out from. It’s really the birthplace of a lot of amazing stuff.

Matine: But Cincinnati’s tech scene has also been very good to us. It’s growing. It’s a close-knit startup community. From the moment we got here, the community has been so welcoming.

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John: And it’s a lot cheaper here.

Bringing our father’s dream to life has been incredible

Matine: We started Beltways in a humble garage in Tucson, where my brother built prototypes himself. Now, we’re in a 20,000-square-foot facility here in Northern Kentucky, right next to our first airport customer. And we’re US-made.

John: Our goal is to become an official partner of the Los Angeles 2028 Olympics to provide temporary high-speed conveyance.

Cincinnati is a great place to raise a family and have a business. We see ourselves staying for the foreseeable future.

But our ultimate goal is to make our walkways commonplace and spread this technology around the world. So wherever we have to go to make that possible, we will. This is bigger than us.

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Will New York Giants S Jevon Holland play vs. San Francisco 49ers?

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Will New York Giants S Jevon Holland play vs. San Francisco 49ers?


The New York Giants will host the San Francisco 49ers at MetLife Stadium in East Rutherford, New Jersey, on Sunday afternoon in Week 9, where they will look to pick up an upset and get back on the winning track. But they will be without several players, including, potentially, safety Jevon Holland.

Holland, who was inactive in Week 8 due to a neck injury, was limited in practice on Wednesday through Friday with a knee injury.

New York will enter the game banged up, with several players already on injured reserve (IR) and several more ruled out or doubtful: Cornerback Paulson Adebo (knee, out), defensive lineman Chauncey Golston (neck, out), and cornerback Cor’Dale Flott (concussion, out), among others.

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Jevon Holland injury update

Holland missed three straight practices with a neck injury last week and was inactive against the Philadelphia Eagles after being listed as doubtful. He proceeded to be a limited participant in all three practices this week, albeit with a knee injury.

“Holland will do stuff today,” head coach Brian Daboll said on Wednesday.

Daboll did not address Holland’s status again the rest of the week. Defensive coordinator Shane Bowen also failed to address the veteran safety.

Holland was officially listed as “questionable” on the final injury report.

Will Jevon Holland play vs. 49ers?

Holland was not made available to reporters this week and doesn’t appear to have conducted any one-on-one interviews. That has prompted questions about his health and how he sustained a knee injury after not playing in Week 8.

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The Giants elevated a wide receiver and a linebacker from their practice squad, which would normally be an encouraging sign, but Dan Duggan of The Athletic reports that Holland’s availability in Week 9 is very much in doubt.

Who would replace Jevon Holland in the lineup?

The Giants are thin in the secondary, and Holland was signed this offseason to be one of their anchors. In seven games this season, he has played moderately well, excelling against the run but struggling a bit in coverage.

If Holland is inactive on Sunday, the Giants will be without three of their starters in the secondary, joining cornerbacks Paulson Adebo and Cor’Dale Flott. That is obviously less than ideal for Bowen’s defense.

In Holland’s place would be safety Dane Belton, who would line up alongside Tyler Nubin.

Belton has appeared in eight games (one start) this season, recording 44 tackles (21 solo), four passes defensed, and one forced fumble.

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Ruling advances lawsuit against S.F. over arrests during 2023 Dolores Park hill bomb

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Ruling advances lawsuit against S.F. over arrests during 2023 Dolores Park hill bomb


Skateboarders ride down Church Street at the annual hill bomb event at Dolores Park in San Francisco on Saturday, July 6, 2024.

Jason Henry/For the S.F. Chronicle

A federal court on Thursday granted class-action status to a lawsuit filed by teenagers who say they were unlawfully arrested during the chaotic 2023  hill bomb at Dolores Park, paving the way for more than 100 others to potentially join the case against the city and county.

The ruling allows approximately 113 people — including 81 minors — who were arrested on 17th Street on July 8, 2023, to join the lawsuit first filed by four teenagers in December 2023. The mass arrests concluded a night of general mayhem, marked by fireworks that sparked fires, vandalization of Muni vehicles and confiscation of several firearms around Dolores Park, according to police.

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Within the chaos, innocent teenagers were swept up in detentions, the lawsuit argues. Rachel Lederman, lead counsel for the plaintiffs, called the mass arrest of children and youth an “outrageous round-up” where police arrested young adults without probable cause.

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“Then, the police held the children and youth outdoors and in vehicles for many hours as darkness fell and the night turned cold and windy,” she said in a statement. “SFPD did not provide them access to a bathroom for up to seven hours forcing desperate children to use a bucket in the street handed out by a neighbor.”

Jen Kwart, spokesperson for the city attorney, defended police, saying Friday that officers exercised appropriate crowd control to protect public safety. The city is looking forward to presenting its case in the coming months, she said.

The ruling was first reported by Mission Local.

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Over at least the past decade, the informal competition has often sparked conflict with police. The hill bomb has gained notoriety in recent years after the event led to a death, a traumatic head injury and multiple skirmishes with the police. After 2023’s confrontations and arrests, the hill bomb was relatively calm in 2024 as police barricaded Dolores Street but skateboarders bombed down a different one.

This year, the event did not take place, and was instead replaced by a more formal, structured hill bomb at Twin Peaks, a largely peaceful affair.

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Two Muni trains were vandalized during the Dolores Hill Bomb in 2023.

Two Muni trains were vandalized during the Dolores Hill Bomb in 2023.

San Francisco Municipal Transportation Agency 2023

Police were made aware of the 2023 hill bomb three weeks before the event took place, according to the lawsuit. The city sent additional officers to the area and erected barricades on the steepest part of the hill on Dolores Street. The crowd grew to approximately 200 people that night. 

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Police said that around 7 p.m., a 16-year-old man spat in a sergeant’s face. Police said the officer was assaulted while trying to detain the teenager and suffered lacerations to his face. Police said that during the arrest, the crowd began to throw ignited fireworks, smoke bombs, glass bottles, and metal cans at officers.

Two Muni light-rail vehicles were vandalized with graffiti, and the crowds refused to disperse and began removing barricades police had placed in the area, police said.

Around 8 p.m., after declaring the crowds an unlawful assembly, officers began making mass arrests. Plaintiffs argue they were trying to leave the area when police began corralling them for detention. 

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One 15-year-old said in the lawsuit that she was trying to ride a scooter to a friend’s house and was still detained after telling officers she had nothing to do with the hill bomb.

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The lawsuit alleges officers gave little information to parents who arrived to pick up their kids. Parents waited on the street for hours, and the last child was released from the Mission Police Station at 4:15 a.m., the lawsuit alleges. 

The teens were cited and released for inciting a riot, remaining present at an unlawful assembly and conspiracy, police said.

Police said one minor was sent to the hospital to be treated for intoxication but “there was no other report of injury from the arrests.”

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“This dangerous and unlawful behavior put members of the public and our officers at risk of serious injury or worse,” then-police chief Bill Scott said in a statement at the time. “This behavior will not be tolerated in our city.”

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Waymo pledges donation after beloved San Francisco corner store cat struck, killed

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Waymo pledges donation after beloved San Francisco corner store cat struck, killed


Editorial Note: The news report in the video player above was produced on Wednesday, Oct. 29, before KRON4 News received a statement from Waymo.

SAN FRANCISCO (KRON) — Waymo said it plans to make a donation to a local animal rights organization after a beloved corner store cat in San Francisco’s Mission District was struck and killed by one of its driverless cars Monday night.

According to residents, “KitKat” was the neighborhood mascot who brightened customers’ and residents’ days as they passed by Randa’s Market on 16th Street.

“They would deliver KitKat in a box of KitKats and that’s the box that KitKat chose to sleep in and got his name. (It) caught on very well,” said neighbor Sarah Koohnz.

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According to a 311 complaint, a Waymo hit the liquor store’s cat that was sitting on the sidewalk next to the transit lane. The complaint says, “the Waymo didn’t even try to stop and hit the cat at a fast speed. The cat has been picked up by neighbors and taken to the emergency vet with hopes of rescue. Unfortunately, KitKat did not survive.”

Photo: KRON4 News.

“The trust and the safety of the communities we serve is our highest priority,” said a Waymo spokesperson in a statement to KRON4 Thursday evening. “We reviewed this, and while our vehicle was stopped to pick up passengers, a nearby cat darted under our vehicle as it was pulling away. We send our deepest sympathies to the cat’s owner and the community who knew and loved him, and we will be making a donation to a local animal rights organization in his honor.”

Community members in San Francisco’s Mission District held a vigil Wednesday that was filled with flowers, candles, and pictures of the popular pet. Many are calling for more safety measures to be put in place. The owner was too distraught to talk on camera.

“I just find it disgusting that Waymo has an action in this,” added Koohnz. “I’ve known multiple people that have been hit by those vehicles, myself included, and I just find it disgusting that that’s the way KitKat went.”

“While I’ve been making space for people to keep bringing offerings, I’ve just gotten stories upon stories about how it was their cat,” said resident Margarita Lara, who works next door. “Two different kids of different ages said they grew up with this cat and they cried. One of them brought her big brother.”

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Waymo Co-CEO Tekedra Mawakana said during an interview at a TechCrunch Disrupt event in San Francisco that robotaxis are safer than human drivers.

When asked about potential fatalities by robots, she said she thinks society will accept it — and that the company worries not about whether it will happen, but when, and they plan for them.

This comes as Uber announces that the San Francisco Bay Area will be the first market for its specially built autonomous taxi, which is expected to launch in late 2026. But those grieving in the Mission would prefer robotaxis break operations.

“The coolest cat in the world,” added Lara. “One of a kind, the Mayor of 16th Street, and we’re never going to have another pet like this. Loved by all.”

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