Super Bowl 2026 is just around the corner — and San Francisco is going all out with their pre-game events and parties.

This year’s championship game will feature the New England Patriots taking on the Seattle Seahawks at Levi’s Stadium in Santa Clara, Calif., on Feb. 8.

Ahead of the big game, Page Six has put together a go-to guide for everything fans need to know about Super Bowl LX, including all the hottest events, star-studded parties, concerts, tailgates, shopping experiences and more taking place in San Francisco.

WEDNESDAY, FEB. 4

Sports Power Brunch: Celebrating the Most Powerful Women in Sports

Returning to Super Bowl week again this year, the Sports Power Brunch will host top leaders across sports, media and culture for “an elevated morning of awards, conversation and networking.”

Maria Taylor, Elle Duncan, Becky Hammon, Marissa Solis and more are expected at the event — celebrating distinguished women in the sports industry, both on and off the field — taking place Wednesday morning at the Four Seasons Hotel San Francisco.

Women Raise the Game Champions

Page Six hears that this exclusive, invitation-only Super Bowl celebration — held at the Proper Hotel Rooftop in San Francisco — will honor “the women, creators and athletes redefining football culture and shaping the future of sports.”

The rooftop event will feature an evening of cocktails, hors d’oeuvres and entertainment as guests mingle with this year’s honorees: Diana Flores (Woman of the Year), Esther Anaya (Entertainment Creator of the Year) and Julie Young (Legacy Award, presented by her son, 2021 Heisman winner Bryce Young).

THURSDAY, FEB. 5

Sports Illustrated Invitational

Just in time for Big Game Weekend, Sports Illustrated Invitational returns with its highly anticipated celebrity golf event, bringing together the worlds of sports, entertainment and culture all in one place.

The tournament, produced by Authentic Live, kicks off Thursday morning at the iconic TPC Harding Park in San Francisco. Thirty-six teams of four will face off across 18 holes — with one winning the coveted 2026 SI Invitational Cup.

Page Six hears that New York Giants fan-favorite Cam Skattebo will be making an appearance, with many other familiar faces expected to attend.

NFL Honors

Annual accolades for the 2025 NFL season will be presented to recipients at the Palace of Fine Arts in San Francisco on Thursday evening.

“Week after week, the NFL delivers performances that remind you why this game means so much to so many people,” host Jon Hamm said in a statement. “I’m honored to host an evening that celebrates the players, their immense talents and the unforgettable moments that defined this season.”

Nominees for the night’s most prestigious honor — the AP Most Valuable Player award, presented by Invisalign — include Josh Allen (Buffalo Bills), Trevor Lawrence (Jacksonville Jaguars), Drake Maye (New England Patriots), Christian McCaffrey (San Francisco 49ers) and Matthew Stafford (Los Angeles Rams).

The league’s primetime awards special will air live at 6 p.m. PT/9 p.m. ET on NBC and NFL Network, with streaming available on Peacock and NFL+.

Ahead of the awards show, Page Six will be on the red carpet reporting in real time, so be sure to follow along with our real-time coverage here on site, Instagram, TikTok, Facebook and Twitter.

SiriusXM and Pandora present Noah Kahan

To help kick off Big Game Weekend, Noah Kahan will be performing an exclusive live show at The Warfield in San Francisco for SiriusXM and Pandora.

Page Six hears the folk-pop singer is expected to perform hits like “Stick Season,” “Dial Drunk,” “Northern Attitude” and “You’re Gonna Go Far,” as well as new music from his upcoming fourth studio album.

“Can’t wait to perform for SiriusXM and Pandora before the big game at The Warfield,” Kahan said in a statement. “So hyped to play such an iconic venue and share the moment with my fans. Let’s get it.”

Fans can enter for a chance to attend here. The performance will also air in its entirety on SiriusXM’s Alt Nation (ch. 36) on Feb. 7 at 5 p.m. PT/8 p.m. ET.

BAHC Live! Concert Series presented by Xfinity

Benson Boone will be headlining the Bay Area Host Committee Live! Concert Series Thursday night, with special guest Shaboozey, at the Bill Graham Civic Auditorium.

Doors open at 7:00 p.m. PT with the show expected to begin around 8 p.m. PT.

The multi-day concert series will then continue Saturday with a performance by Chris Stapleton, featuring special guest Sierra Ferrell, at the same time and location.

Both shows will be in Dolby Atmos, offering fans a new way to experience music at its fullest potential.

“Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth,” a press release explains. “Nothing compares to experiencing your favorite artist in Dolby Atmos.”

Fall Out Boy: Wells Fargo Autograph Card Exclusives Concert Series

Get ready to dance, dance!

Fall Out Boy will perform at the historic Regency Ballroom in San Francisco as part of the Wells Fargo Autograph Card Exclusives concert series.

The intimate venue has a capacity of 1,400, making it one of the smallest rooms the rock band has played in a long time — and a guarantee that any seat in the house will be a good one!

The concert experience kicks off at 8:30 p.m. PT. Tickets for eligible Wells Fargo credit cardholders and more information can be found here.

Tight Ends & Friends

Sports Illustrated is teaming up with Tight End University (TEU) — founded by George Kittle, Travis Kelce and Greg Olsen — for “Tight Ends & Friends,” a high-energy, community-driven celebration to kick off Super Bowl 2026.

Hosted by George and his wife, Claire, the event will feature performances by Loud Luxury and Frank Walker. No word yet on whether Kelce (or his fiancée, Taylor Swift) will be in attendance, but we have our fingers crossed for some surprise appearances.

The celebration, presented by Cash App and VISA, kicks off at 9 p.m. PT at Public Works in San Francisco. Find “last call” tickets and more information here.

NPU Live hosts album release show for DJ/producer ILLENIUM

Ahead of his highly-awaited “Odyssey” album, dropping on Friday, ILLENIUM will be performing an album release show at Pier 80 warehouse in San Francisco.

The album marks the DJ/producer’s first major project since 2023.

Fans who attend the show will get a first listen to the record before anyone else — and a sneak peek at what to expect from his residency at the Sphere in Las Vegas in March.

FRIDAY, FEB. 6

GLD pop-up at NFL Super Bowl Experience

GLD, a lifestyle jewelry brand with deep ties to sports and culture, will be hosting a pop-up inside the NFL Super Bowl Experience to showcase how jewelry moves with the game and the culture around it.

The booth will run on Friday from 3 p.m. to 10 p.m. PT and re-open Saturday from 10 a.m. to 10 p.m. PT at Moscone Center North & South (747 Howard St. in San Francisco).

Guests who stop by will get to try on statement luxury pieces — with one winner even taking home the official Super Bowl LX pendant! — and get the chance to mingle with NFL players like Deebo Samuel Sr., Chase Brown, Alexander Mattison and Darnay Holmes.

GQ Bowl

GQ is partnering with designer Thom Browne to present GQ Bowl, an evening celebrating the fusion of sports and fashion, along with the debut of Thom Browne’s Fall 2026 collection.

This year’s event, held at the Legion of Honor museum in San Francisco, will feature a livestream red carpet and runway event beginning at 7 p.m. ET.

Fans can tune into the special livestream via GQ’s YouTube.

The One Party by Uber

Returning for the fourth year, Uber’s The One party will feature a performance by Olivia Dean with special guest Shaboozey. The two are appearing fresh off their wins at the 2026 Grammys last weekend.

The members-only event runs from 7 p.m. to 11 p.m. PT at Pier 48 in Uber’s hometown of San Francisco.

The annual bash has famously been star-studded in years past. Page Six has spotted everyone from Paris Hilton to Vanessa Hudgens, Travis Scott, Brooklyn Beckham, Ice Spice, Post Malone, Tom Brady, Megan Fox and more.

FanDuel Party powered by Spotify

Before performing the opening ceremony at Super Bowl LX on Sunday, Green Day will be hitting the stage at Pier 29 in San Francisco.

The rock group will be entertaining guests for a special night of live music and celebration on Friday, with an additional performance by Counting Crows and a DJ set by Jungle.

Page Six hears plenty of athletes and internet personalities are expected to attend the invite-only event, including Rob Gronkowski, Will Compton, Taylor Lewan, Josh Richards, Haley Kalil, Maggie Thurmon, Joey Mulinaro and Kay Adams.

EA Sports presents Madden Bowl

EA Sports is back on the ground for Super Bowl Week to host their annual Madden Bowl.

This year’s celebration will take place at the Chase Center in San Francisco and feature performances by Luke Combs, Teddy Swims, Stephen Wilson Jr., Gavin Adcock and the Bay Area’s own LaRussell.

“Panthers football has been a staple in my life since I was a kid, so playing Madden has been something I’ve always done — still do to this day on tour,” Combs said in a statement. “Getting the invite … to be a part of the Madden Bowl [ahead of] the biggest football game in the world was a no-brainer. I can’t wait.”

The VIP guest list includes Alix and Ashtin Earle, Olivia Ponton, Livvy Dunne, Ariana Madix, Saweetie, Olivia Culpo, Christian McCaffrey, Saquon Barkley, Jaxson Dart, Cooper DeJean, Ciara, Russell Wilson, Brooks Nader and many more.

Fans at home can catch all the live action across EA Sports’ social channels starting at 7 p.m. PT.

Shaq’s Fun House

Shaquille O’Neal is once again hosting his “music festival meets carnival meets circus” event ahead of Super Bowl 2026.

Shaq’s Fun House will run from 8 p.m. to 2 a.m. PT at the historic Cow Palace Arena and Event Center in Daly City, Calif.

Tiësto, T-Pain, Disco Lines, Myles O’Neal and Shaq himself (under the stage name DJ Diesel) are all set to provide this year’s entertainment for guests, who will also experience a full carnival midway packed with rides, games, immersive interactive attractions and more.

“From day one, I wanted Shaq’s Fun House to be the party for the people,” the NBA legend explained in a statement. “A lot of Big Game events feel like they are only for VIPs. At my party, you buy a ticket
and your night is taken care of … so you can just show up and have fun.”

Tickets and more information for the “larger-than-life spectacle” can be found here.

The Lineup: Calvin Harris and Diplo

Grammy winners Calvin Harris and Diplo will be headlining The Lineup, presented by NPU Live, at the Pier 80 Warehouse in San Francisco.

The two will be joined by fellow DJ/producers Sonny Fodera, Kaleena Zanders and Tyson O’Brien.

“A play on words between legendary team lineups and elite music lineups, this event sets the tone before the game, the halftime show and the headlines,” NPU Live explained in a statement announcing the inaugural event. “Expect next-level production, immersive environments and a crowd that knows this is where the weekend really begins.”

VIP tickets can be found here.

H.wood Homecoming Party presented by DraftKings

If you’ve never experienced being In da (same) Club as 50 Cent, now’s your chance!

The “Candy Shop” rapper will be performing at the 1 Hotel in San Francisco as part of the H.wood Homecoming party presented by DraftKings.

Also taking the stage are Kaytranada, Anderson .Paak (aka DJ Pee .Wee) and Zack Bia.

The invite-only bash, running from 8 p.m. to 1 a.m. PT, will feature an immersive experience set within a reimagined 1920s-inspired environment.

“This is our fifth year of hosting Homecoming and our 13th Super Bowl weekend event overall. Once again this year, with the help of DraftKings, we’ve created one of this weekend’s most exciting experiences,” H.wood owner Brian Toll exclusively told Michael J. Duarte, senior sports reporter for the California Post.

“Guests can expect The H.wood Group’s signature blend of white-glove hospitality, star power and performances, plus lots of surprises throughout the night.”

SATURDAY, FEB. 7

Michael Rubin’s Fanatics Super Bowl Party

While we’re looking forward to all of the parties happening ahead of Super Bowl LX, no one does it quite like Fanatics! We’re hearing Michael Rubin’s bash will be just as star-studded as in years past.

Page Six broke the news that Cardi B will be taking the stage to perform at the event — with a special guest appearance by New England Patriots owner Robert Kraft — and several other A-list performers.

The invite-only event kicks off at a private location on Saturday, just one day before Cardi B’s boyfriend, NFL star Stefon Diggs, and the Patriots take on the Seattle Seahawks at Levi’s Stadium.

Previous guests have included Kim Kardashian, Tom Brady, Alix Earle, Justin Bieber, Martha Stewart, Odell Beckham Jr., Ciara, Post Malone, Ice Spice, Glen Powell, Pete Davidson, Kevin Costner, Travis Scott, Bill Belichick and Jordon Hudson and many more.

Abercrombie x NFL’s Pre-Super Bowl Fashion Show

It’s football meets fashion!

Abercrombie has teamed up with the NFL to host its first-ever Super Bowl activation, a star-studded fashion presentation, on the eve of the championship game in San Francisco.

“NFL players have become style icons,” Ian Trombetta, senior vice president of global social, influencer and content marketing for the NFL, explained in a statement. “Fashion continues to authentically connect our players and our fans within a global cultural conversation.”

Ahead of the exciting event, Page Six can exclusively reveal some of the exciting names who will be modeling the Abercrombie x NFL collection: Cooper DeJean, Tee Higgins, CeeDee Lamb, Christian McCaffrey, Amon-Ra St. Brown, Fred Warner, Brooklyn Adams, Olivia Culpo, Katie Feeney, Allison Kuch, Marissa Lawrence and Ronika Love.

They are all NFL players featured in Abercrombie’s recent “Style Concierge” campaign, as well as notable football wives and girlfriends spotlighted in Abercrombie & Fitch’s “In Her Own League” campaign.

Local fans can shop the Super Bowl Styles at a special Abercrombie pop-up located within the NFL Shop (at the Super Bowl Experience inside the Moscone Center in San Francisco).

The full Super Bowl LX collection is also available here for a limited time.

BÉIS Bowl Weekend

BÉIS is also getting in on all the exciting Super Bowl action.

The popular travel brand is popping up for the first time during Big Game Weekend at San Francisco Brewing Co. in Ghirardelli Square.

Beginning Saturday, guests will get the chance to explore a variety of BÉIS bags and custom Super Bowl merchandise. They can also participate in giveaways and competitive games throughout the weekend for “epic prizes,” including BÉIS bags, luggage and charms.

Plus, Page Six hears that founder and chief creative officer Shay Mitchell will even be on site at some point to “bring the BÉIS vibe to one of the city’s most iconic locations.”

Saturday’s bash runs from 5 p.m. to 10 p.m. ET. The festivities will continue Sunday with a special watch party (featuring trivia, bingo, food and drinks) from 10 a.m. to 8 p.m. PT at the same location.

Both events are free and open to the public; no tickets are necessary.

YouTube Super Bowl LX Flag Football Game

Global superstar J Balvin and viral comedian Druski are going to head-to-head for an ultimate flag football showdown at the NFL Super Bowl Experience at Moscone Center in San Francisco.

The duo will be leading two star-studded teams of YouTube creators, musicians, athletes and NFL legends in an attempt to claim the title of SBLX Flag Champions.

“Being a part of a huge flag game like this during Super Bowl week is going to be awesome,” J Balvin said in a statement. “I’m ready to lead my team, bring the vibes and put on a fun show that fans will remember.”

Added Druski, “I’m hyped … I won MVP of my middle school church flag league for the most pass breakups in a single game, so I expect to bring a similar amount of intensity to the field.”

Fans at home can tune into the YouTube livestream here, starting at 7 p.m. PT/10 p.m. ET.

Maxim Big Game Party: Bay Lights & Football Nights

Maxim is hosting its annual Big Game Party, but this year, it’s invite-only.

Page Six exclusively hears that the VIP bash will host several athletes and celebrities, including Nate Burleson, Dez Bryant, Charly Jordan, Sam Hartman, Rachel Lindsay and Cooper DeJean.

Guests who scored a lucky invite will also be entertained by a lineup of performers, including HUGEL, Larry June, LoudLuxury, Plastik Funk and DJ UnKommon.

“Maxim has become that go-to Saturday night event that everybody wants to get into,” Seth Kaplan, founder and CEO of UnKommon Events, told California Post senior sports reporter Michael J. Duarte.

“This year, we’re keeping it exclusive [and] our guest list has been insane … every celebrity wants to be here, be seen, show their face.”

SI The Party presented by DraftKings

Stop, drop, kaboom!

Ludacris will once again be on the ground for Super Bowl festivities, this time with a performance at SI The Party presented by DraftKings.

The highly anticipated event — running from 9 p.m. to 2 a.m. PT at the iconic Cow Palace in Daly City, Calif. — will also feature sets by The Chainsmokers, Xandra and DJ Irie.

The party has been truly epic in the past, as Page Six has witnessed over the years. Previous attendees have included Leonardo DiCaprio, Kim Kardashian, Jeff Bezos, Justin and Hailey Bieber, Kevin Hart, Shaquille O’Neal, Alex Rodriguez, MGK and Patrick and Brittany Mahomes.

Find more information and tickets here.

Taste of the NFL

This year’s Taste of the NFL celebration will kick off at 4 p.m. PT at The Hibernia in San Francisco.

“This NFL-sanctioned experience brings together renowned chefs, NFL legends and tastemakers for an afternoon of exquisite cuisine, world-class wines and spirits, exciting entertainment and unique fan interactions, all to benefit GENYOUth’s mission to end student hunger and food insecurity,” a press release states.

Over 30 acclaimed chefs will be on site and cooking up delicious eats, along with several current and former NFL players, VIP guests and surprise attendees.

R&B and Ribs

T-Pain and Sean Paul will be performing their hits at NPU Live’s R&B and Ribs event at the Pier 80 Warehouse in San Francisco.

“Expect chart-topping hits, nostalgic anthems and unstoppable energy as two icons hit the same stage backed by a stacked lineup featuring J. Espinosa, Knowpa Slaps, Shawn Looney, DJ Kream and $picy,” a press release states.

“We’re transforming Pier 80 into a full-scale party playground: massive sound, open-air warehouse vibes, food that slaps and [more]. Whether you’re pregaming the big weekend or just here for the music and culture, this is the event to be at.”

Doors open at 3 p.m. PT, with the event running from 4 p.m. to 11 p.m. PT. Fans can find tickets here.

SUNDAY, FEB. 8

The Players Tailgate

The Player’s Tailgate is one of Page Six’s favorite pre-game parties to hit up on Super Bowl Sunday.

The annual event is known for bringing together celebrities, NFL players and chef-driven food experiences for an unforgettable Big Game Weekend experience.

This year’s culinary function — hosted by Nate Burleson with a DJ set by DJ Irie — will kick off at 11 a.m. PT at Mission College in Santa Clara, Calif. It’s just a 30-minute walk from Levi’s Stadium, where the NFL championship game will be played on Sunday.

Celebrity chefs who will be on site to prepare gourmet dishes for guests include Aaron May, Marc Murphy, Kelsey Murphy and Aarón Sánchez. Find tickets and more information here.

Guy Fieri’s Flavortown Tailgate

If you’re looking for great food and plenty of family-friendly pre-game entertainment, Guy Fieri’s Flavortown Tailgate is the place to be.

The culinary icon (aka the “Mayor of Flavortown”) is hosting a pre-game takeover for more than 10,000 fans at the Cow Palace Arena and Event Center in Daly City, Calif.

From 11:30 a.m. to 3:30 p.m. PT, guests can enjoy everything from a “Built in the Bay” culinary showcase (highlighting local bars and restaurants) to performances by Loud Luxury and Tucker Wetmore.

The tailgate party, presented by SpotOn, is open to the public. Find tickets and more information here.

Super Bowl LX

Sunday’s kickoff for the championship game between the New England Patriots (AFC Champions) and Seattle Seahawks (NFC Champions) begins at 3:30 p.m. PT/6:30 p.m. ET from Levi’s Stadium in Santa Clara, Calif.

Green Day will perform the opening ceremony followed by a pre-game lineup of Charlie Puth performing the national anthem, Brandi Carlile singing “America the Beautiful” and Coco Jones taking on a rendition of “Lift Every Voice and Sing.” Later, Bad Bunny will headline the Apple Music Super Bowl Halftime Show.

Fans can tune into Super Bowl 2026 live on NBC, Peacock, Telemundo and Universo. In the meantime, stay tuned to all of Page Six’s coverage as we head to San Francisco for all the action.

San Francisco 49ers CB Deommodore Lenoir, DL Mykel Williams, RB Christian McCaffrey, and QB Brock Purdy spoke during postseason locker room clean-outs, discussing the development of young players, lessons learned through injuries and adversity, leadership growth, and how the team’s experiences this season position them for the future.

After a $41 million renovation, San Francisco’s iconic Castro Theatre will officially reopen this month with an entertainment lineup that’ll once again shine the spotlight on the storied California movie palace.

The Castro District’s designated historic landmark — a longtime LGBTQ+ cultural epicenter known for its community events and queer film screenings — will reopen on Saturday, Feb. 6, with a sold-out fundraiser for the Castro Community Benefit District.

Marking the first time the theater has opened its doors since 2024, the “Community Opening” will feature a 35MM screening of the cult classic, “The Adventures of Priscilla, Queen of the Desert,” plus a drag queen costume contest in which the audience is encouraged to “serve the best looks and embody the spirit of Priscilla.”

According to the theater, its highly-anticipated reopening will herald “a new era for this cherished San Francisco landmark.”

Other events coming soon to Castro Theatre

The theater will host a second sold-out “Community Opening” on Sunday, Feb. 7, dubbed “D’Arcy’s Drag & Disco.” The celebration — considered the “soft launch” of the Castro — will feature live DJs, go-go dancers, and pop-up drag performances from Bay Area entertainers.

After that event, Grammy Award-winning singer Sam Smith will launch his 20-night “To Be Free: San Francisco Residency” at the Castro beginning Feb. 10. His performances wrap up on March 14 and are all sold out.

On Feb. 12, A24’s sold-out San Francisco premiere of the studio’s upcoming film, “PILLION,” will fill the Castro as the venue’s first official post-restoration premiere.

The BDSM romance film stars Alexander Skarsgård and Harry Melling, both of whom will attend the San Francisco premiere. The film is directed by London-based writer-director Harry Lighton.

Check out the Castro’s full lineup for more events currently scheduled through November 2026, including an April screening of “The Princess Bride” as a tribute to the legacy of Rob Reiner and a two-night stint from the Indigo Girls in May.

The history of the Castro Theatre

The Castro Theatre was built in 1922. Its interior was designed by prominent San Francisco architect Timothy Pfleuger, with architectural influences from Spanish, Asian, Italian, and Art Deco styles.

On its 100^th anniversary in 2022, the San Francisco Chronicle reported that the Castro was the oldest continuously operating single-screen theatre in San Francisco.

In 2022, Another Planet Entertainment entered into a partnership with the venue, which led to its $41 million rehabilitation. The theater closed for renovations in March 2024.

While seating remains for screenings and comedy shows, the Castro’s overhaul includes new standing-room space for live music — a first for the venue — as it looks to expand its entertainment offerings in its glow-up era.

Other upgrades patrons will discover at the Castro include:

• NeonWorks’ restoration of the iconic vertical neon blade sign and the theater’s marquee.
• A new movie screen — the old one was upcycled into art by ART by Queer AF.
• Revitalization of the ceiling’s original artwork and historic lighting fixtures by Evergreen Architectural Arts.
• Modernization of the orchestra-level chandelier that has been around since 1937.
• The installation of a digital organ designed by longtime Castro organist David Hegarty.
• A new HVAC system, new additional restrooms, and improved ADA access throughout the orchestra and backstage.

According to a press release, the Castro’s renovations were designed to “ensure this cultural gem will continue to serve as an inclusive global beacon for cultural expression to be enjoyed for generations to come.”