Connect with us

San Francisco, CA

San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline

Published

on

San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline


Gourmet, ethically-sourced coffee brand San Francisco Bay Coffee – which is owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New York City, as their creative and media agency of record after a comprehensive review.

Under this relationship, Cutwater will spearhead communications efforts, such as brand platform development, creative, production, and strategy. The agency will work across San Francisco Bay Coffee’s full product portfolio, ranging from the certified commercially compostable OneCUP pods to the Whole Bean and Ground offerings. Upcoming initiatives will include OLV, social, display, OOH, and more.

The US coffee market is projected to rise from ~$28.06 billion in 2024 to ~$33.64 billion by 2029 with statistics showing that nearly three in four Americans drink coffee every day.

San Francisco Bay Coffee is looking to tell their rich history and expand their national reach by pursuing all-new, integrated marketing endeavours. 

Advertisement

The brand is best known for pouring their heart into every cup. For over 40 years, they’ve worked to bring the best cup of coffee, all while guaranteeing their farmer partners earn a profit above and beyond the cost of production, not just a so-called fair wage. This ongoing, social mission is complemented by a commitment toward investing in sustainable labour and environmentally friendly practices. The OneCup pods in particular are made of plant-based materials, encouraging coffee enthusiasts to enjoy a convenient cup of coffee with less plastic.

“As a West Coaster, I’m proud to see San Francisco Bay Coffee making a stir nationwide”, explains Cutwater founder and CCO Chuck McBride. “What drew me the most to the brand was their dedication toward growing the largest family of farmers and coffee communities in the world. The insights from our early sessions are promising, and there’s a lot of opportunity for creative fun and social impact.”

The inaugural campaign is slated to launch later this year.

San Francisco Bay Coffee director of marketing Jennifer Greenberg adds, “We are excited to work with Cutwater to help put the spotlight on San Francisco Bay Coffee. In our search for a partner, their breakthrough, insightful creative really won us over. We believe that their history of building small, challenger brands – while keeping true to what makes each brand unique – will help elevate the brand and allow us to reach out to more coffee loving consumers.” 

The appointment follows Cutwater winning the creative agency of record title for leading global financial technology company MoneyGram International, Inc.

Advertisement

According to Cutwater principal and president Christian Hughes, “San Francisco Bay Coffee elevates everything it touches, from the lives of the farmers to the coffee in our cups. There’s a legacy of not just quality taste, but also family values – putting community relationships and the planet first. It’s also really great coffee.”



Source link

San Francisco, CA

Man shot and injured at 16th and Mission streets in San Francisco

Published

on

Man shot and injured at 16th and Mission streets in San Francisco


16th and Mission BART station as emergency crews respond to a situation. July 24, 2024

Police say a man was shot and injured at 16th and Mission Streets in San Francisco on Wednesday. 

Advertisement

The San Francisco Police Department said officers responded to the area at around 5:41 p.m. The victim, said to have had gunshot wounds, was taken to a local hospital for life-threatening injuries. 

No arrests have been made, police said. It is not clear what led up to the violence. 

Police did not have any suspect information or further details to share. 

Advertisement

Emergency crews are responding to the situation. 

A notification from the city’s Department of Emergency Management came out just before 6 p.m. They said to avoid the area and to expect delays or use alternate routes. 

BART says their system is recovering from a 10-minute delay on the San Francisco line in the SFO, Millbrae, Daly City and East Bay directions due to “earlier police activity.” 

Advertisement

The CitizenApp has a camera view of the situation with fire trucks and other emergency vehicles at the scene. 

We will update this story with the latest information as we learn more. 

Advertisement



Source link

Continue Reading

San Francisco, CA

49ers failed in attempt to lure Bill Belichick to San Francisco

Published

on

49ers failed in attempt to lure Bill Belichick to San Francisco


San Francisco coach Kyle Shanahan has revealed he offered Bill Belichick a coaching role at the 49ers but was “politely” turned down.

Belichick is the most successful coach in Super Bowl history with six titles but has been out of work since leaving the New England Patriots in January after 24 trophy-laden years.

He interviewed for the head coach position at the Atlanta Falcons but was overlooked in favour of Raheem Morris.

Shanahan was eager to tap into the 72-year-old’s vast experience and offered him a place on the staff – “whatever he wanted to do” – an offer that is thought to have included the role of defensive co-ordinator that was eventually filled by Nick Sorensen.

Advertisement

But Shanahan rebuffed his advances and, as it stands, will start the 2024 season as an analyst for Inside the NFL.

Shanahan told The TK Show podcast: “I did, I threw it out to him. 

“He loves football so much that you never know what he … I can’t believe that he’s not a head coach of a team right now. I know what I would do if I was an owner so that shocks me and the last thing you want to do is insult someone like Bill Belichick. 

“But I know he just loves ball in its simplest form, so I threw it all out to him, whatever he wanted to do.

Advertisement

“I was like, ‘would you be interested?’ And he was very nice and appreciative, but he politely turned me down.”

Shanahan admits Belichick’s arrival could have caused problems down the line

Shanahan is convinced Belichick will be back on the sideline soon, however, and failed to suppress his admiration for a man who has 302 career NFL wins to his name.

“I’m sure he’s going to be back in the league next year, and I could be going against him,” Shanahan said. 

“He could be in the NFC West. It would have sucked if he came here, and then he was going against us, so that’s the stuff you have to be careful about. But he’s the best, and I just like talking to him.”

Advertisement





Source link

Continue Reading

San Francisco, CA

Ohtani drives in 3, Dodgers beat Giants for 5th straight win; SF's Fitzgerald extends HR streak to 5

Published

on

Ohtani drives in 3, Dodgers beat Giants for 5th straight win; SF's Fitzgerald extends HR streak to 5


LOS ANGELES (AP) — Shohei Ohtani had two hits and drove in three runs, rookie Landon Knack pitched five solid innings and the Los Angeles Dodgers extended their winning streak to five games by beating the San Francisco Giants 5-2 on Tuesday night.

Tyler Fitzgerald became the first Giants rookie to homer in five consecutive games with a solo shot in the second inning. Fitzgerald had three hits and drove in both runs.

Gavin Lux — named the NL Player of the Week on Monday — had a two-run double in the first inning. Lux is 7 for 16 with five RBIs since the All-Star break.

“I’m trying to be more aggressive, get a good pitch to hit. Overall, as the year goes on get more at-bats, feel more comfortable and roll from there,” Lux said.

Advertisement

Ohtani ended the night of San Francisco starter Jordan Hicks (4-7) in the fourth inning with a double off the right-field fence in front of the Giants’ bullpen to drive in Jason Heyward and Cavan Biggio, extending Los Angeles’ lead to 4-1.

Ohtani then added an RBI base hit up the middle in the eighth inning.

Fitzgerald’s homer was the only mistake by Knack (2-2), who picked up his first victory since April 23. The right-hander allowed one run on two hits with six strikeouts and two walks.

Dodgers’ rookie pitchers have started 45 games this season and are 17-8 with a 3.00 ERA. Los Angeles is 27-18 when they have a rookie starter on the mound.

“It’s the guys you come up with this entire way, to be able to see them come up here and have some success too and be able to contribute here, it’s fun,” Knack said. “It’s cool to see the young guys step up and do their thing here. It’s been a great experience.”

Advertisement

Fitzgerald drove a slider from Knack into the Dodgers’ left-field bullpen to get the Giants within 2-1.

The longest homer streak by a Giants rookie prior to Fitzgerald’s was four games by Jack Clark in 1977.

Fitzgerald is the first San Francisco player to homer in at least five straight since Barry Bonds had a seven-game streak in 2004.

“It’s cool and all, but it would have been definitely cooler if we would have won,” Fitzgerald said. “At the end of the year I’ll look back on this and smile about it, but we lost the game. Really, not a whole lot good came from it.”

The Giants had their first three runners reach base in the ninth inning, including an RBI single by Fitzgerald. San Francisco had the bases loaded with two out, but Evan Phillips got LaMonte Wade Jr. to ground out for his 15th save.

Advertisement

Hicks had seven strikeouts in 3 2/3 innings but also walked five. The right-hander allowed four runs and three hits.

While the Dodgers have been rolling coming out of the break, the Giants have dropped four of five.

“We talked about kind of the cavalry coming, but we need to do it now,” manager Bob Melvin said. “We’re going to have to to wear this one a little bit today and come out and win a game tomorrow, because the more we dig a hole for ourselves, the tougher it’s going to be for us.”

ROSTER MOVE

The Giants claimed OF Derek Hill off waivers from the Texas Rangers. Hill was a former first-round pick by the Detroit Tigers in the 2014 draft. He batted .256 with three home runs and five RBIs in 16 games with the Rangers this season.

TRAINER’S ROOM

Dodgers: RHP Walker Buehler (right hip inflammation) threw a bullpen session before the game, but the next steps remain to be determined.

Advertisement

UP NEXT

Giants: LHP Robbie Ray will make his season debut. Ray signed with San Francisco during the offseason after having Tommy John surgery on his left elbow last year. His last game in the majors was on March 31, 2023.

Dodgers: RHP Tyler Glasnow (8-5, 3.47 ERA) will be activated off the injured list. He has missed the last two weeks due to lower back tightness.

___

AP MLB: https://apnews.com/hub/mlb





Source link

Advertisement
Continue Reading

Trending