San Francisco, CA
San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline
Gourmet, ethically-sourced coffee brand San Francisco Bay Coffee – which is owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New York City, as their creative and media agency of record after a comprehensive review.
Under this relationship, Cutwater will spearhead communications efforts, such as brand platform development, creative, production, and strategy. The agency will work across San Francisco Bay Coffee’s full product portfolio, ranging from the certified commercially compostable OneCUP pods to the Whole Bean and Ground offerings. Upcoming initiatives will include OLV, social, display, OOH, and more.
The US coffee market is projected to rise from ~$28.06 billion in 2024 to ~$33.64 billion by 2029 with statistics showing that nearly three in four Americans drink coffee every day.
San Francisco Bay Coffee is looking to tell their rich history and expand their national reach by pursuing all-new, integrated marketing endeavours.
The brand is best known for pouring their heart into every cup. For over 40 years, they’ve worked to bring the best cup of coffee, all while guaranteeing their farmer partners earn a profit above and beyond the cost of production, not just a so-called fair wage. This ongoing, social mission is complemented by a commitment toward investing in sustainable labour and environmentally friendly practices. The OneCup pods in particular are made of plant-based materials, encouraging coffee enthusiasts to enjoy a convenient cup of coffee with less plastic.
“As a West Coaster, I’m proud to see San Francisco Bay Coffee making a stir nationwide”, explains Cutwater founder and CCO Chuck McBride. “What drew me the most to the brand was their dedication toward growing the largest family of farmers and coffee communities in the world. The insights from our early sessions are promising, and there’s a lot of opportunity for creative fun and social impact.”
The inaugural campaign is slated to launch later this year.
San Francisco Bay Coffee director of marketing Jennifer Greenberg adds, “We are excited to work with Cutwater to help put the spotlight on San Francisco Bay Coffee. In our search for a partner, their breakthrough, insightful creative really won us over. We believe that their history of building small, challenger brands – while keeping true to what makes each brand unique – will help elevate the brand and allow us to reach out to more coffee loving consumers.”
The appointment follows Cutwater winning the creative agency of record title for leading global financial technology company MoneyGram International, Inc.
According to Cutwater principal and president Christian Hughes, “San Francisco Bay Coffee elevates everything it touches, from the lives of the farmers to the coffee in our cups. There’s a legacy of not just quality taste, but also family values – putting community relationships and the planet first. It’s also really great coffee.”
San Francisco, CA
Where to watch Athletics vs San Francisco Giants: TV channel, start time, streaming for June 23
What to know about MLB’s ABS robot umpire strike zone system
MLB launches ABS challenge system as players test robot umpire calls in a groundbreaking season.
The 2026 MLB season has surpassed the quarter mark, and after each team’s first 40 games, there’s plenty of reasons to tune in all summer long.
Chicago White Sox slugger Munetaka Murakami has already proven doubters wrong by launching 17 home runs, Pittsburgh’s Paul Skenes consistently looks like the best version of himself on the mound and Milwaukee ace Jacob Misiorowski is throwing harder than any starter in the majors.
The MLB action continues on Tuesday as the Athletics visit the San Francisco Giants.
Here’s everything you need to know to tune in for the first pitch.
See USA TODAY’s sortable MLB schedule to filter by team or division.
What time is Athletics vs San Francisco Giants?
First pitch between the San Francisco Giants and Athletics is scheduled for 9:45 p.m. (ET) on Tuesday, June 23.
How to watch Athletics vs San Francisco Giants on Tuesday
All times Eastern and accurate as of Tuesday, June 23, 2026, at 6:33 a.m.
Watch MLB all season long with Fubo
MLB regional blackout restrictions apply
MLB scores, results
MLB scores for June 23 games are available on usatoday.com . Here’s how to access today’s results:
See scores, results for all of today’s games.
San Francisco, CA
San Francisco home with a history of squatters hits the market for $1.3 million
An abandoned house near San Francisco’s Castro neighborhood that has been popular with squatters for years is now for sale.
On Yukon Street at the edge of Kite Hill in the Eureka Valley neighborhood, the house with arched windows over the garage, including one that’s broken, is listed for $1.3 million.
Listing agent Zara Rowbotham and her brother, James, put together a promotional video highlighting the home’s fixer-upper potential.
There is no running water or power at the house. Neighbors have reported to the city that squatters relieve themselves at the top floor atrium.
“They needed a place to do it, so they had the nice manners to do it in one basket,” Rowbotham said. “Unfortunately it was an outside basket right in front of one of the neighbors’ houses.”
With the nature of San Francisco’s red-hot housing market, Rowbothom said they already have a potential buyer.
Rowbothom added the city is swirling with money right now and there are few places to buy, so properties like the one on Yukon Street – even with a history of squatters – are being snapped up quickly. Rowbothom said they’re going for millions of dollars, with people paying cash a lot of the time.
San Francisco, CA
The U.S. Government Secretly Tested Biological Weapons. The Citizens of San Francisco Paid the Price.
Here’s what you’ll learn when you read this story:
- During the early decades of the Cold War, the U.S. government conducted 239 open-air germ warfare tests around the country to assess to dangers of a possible chemical attack on civilian populations.
- One of the most infamous, known as Operation Sea-Spray, purposefully pumped aerosols of the bacteria Serratia marcescens and Bacillus globigii—both believed to be harmless to humans—over the San Francisco Bay Area.
- While the operation itself was a success, it’s likely that the test resulted in the death of one man and the sickening of at least 10 others.
San Francisco is known for its fog. Sitting at the intersection of warm air flowing from California’s interior and cool air moving in from the Pacific, low-lying fog and clouds are a common sight. But in 1950, from September 20 until September 27, a different kind of cloud descended on the city of some 800,000 people—a cloud that had been purposefully released by the U.S. government as a secret bioweapons test.
No, this wasn’t some dastardly plan by the government to conduct a macabre experiment on its own citizens. Rather, it was a measure intended to safeguard against other rival nations trying to poison an American city. The government selected San Francisco for its ideal dispersal conditions, tall buildings, and large population, and to pull this off safely, the government relied on the bacteria Serratia marcescens and Bacillus globigii—both believed to be harmless to humans.
“They needed something that was, first of all, thought to be harmless,” Matthew Meselson, a molecular biologist from Harvard, told KQED last year, “because they certainly didn’t want to kill everybody in San Francisco or Oakland. And [they also needed something] that could easily be detected by simple methods.”
Since the Second Battle of Ypres during World War I, when the German army killed thousands of French Algerian colonial troops by unleashing chlorine gas on April 22, 1915, followed by a second gas attack on Canadian troops two days later, nations had been grappling with the threat of unconventional weapons. With its illusion of geographic imperviousness shattered by the attack on Pearl Harbor on December 7, 1941, the United States moved to address its own vulnerabilities. In 1942, President Franklin Roosevelt authorized the creation of the first U.S. biological weapons program. Part of the mission of this program was to determine just how vulnerable U.S. cities could be to a biological attack.
In 1948, the Committee on Biological Warfare—led by University of Wisconsin bacteriologist Ida Balwin—suggested simulating chemical attacks through air, water, and infrastructure (such as subway systems) with non-harmful organisms to understand the threat under real environmental conditions. So, two years later, the stage was set for Operation Sea-Spray, and the entire operation almost went without a hitch. Almost.
Serratia marcescens is found naturally in water and soils, and it’s known to be harmless to humans. But it isn’t typically sprayed in the air in large quantities, and unfortunately, one of those bacteria-filled clouds descended on Stanford University Hospital on Clay Street in San Francisco. There, eleven patients developed inexplicable Serratia marcescens infections. In the case of a 75-year-old Irish American named Edward Nevin, who was recovering from prostate surgery, the bacteria found its way to his heart, killing him. Doctors at the hospital were so puzzled that they even published a scientific paper regarding the infections in October of the following year.
President Richard Nixon ended U.S. research into bioweapons in 1969, and a treasure trove of information about that research was declassified in the 1970s. It revealed that the U.S. had performed 239 open-air germ warfare tests around the country, including in the subway in New York City, on the Pennsylvania turnpike, and in the national airport in Washington D.C. According to KQED, Edward Nevin III—the grandson of the man who died during the faux attack—read these reports and decided to sue the U.S. government, even though he accurately foresaw that he’d eventually lose.
“But we still had to tell the story,” he told KQED. “To have a citizen submitted to that kind of risk is awful.”
Darren lives in Portland, has a cat, and writes/edits about sci-fi and how our world works. You can find his previous stuff at Gizmodo and Paste if you look hard enough.
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