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San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline

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San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline


Gourmet, ethically-sourced coffee brand San Francisco Bay Coffee – which is owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New York City, as their creative and media agency of record after a comprehensive review.

Under this relationship, Cutwater will spearhead communications efforts, such as brand platform development, creative, production, and strategy. The agency will work across San Francisco Bay Coffee’s full product portfolio, ranging from the certified commercially compostable OneCUP pods to the Whole Bean and Ground offerings. Upcoming initiatives will include OLV, social, display, OOH, and more.

The US coffee market is projected to rise from ~$28.06 billion in 2024 to ~$33.64 billion by 2029 with statistics showing that nearly three in four Americans drink coffee every day.

San Francisco Bay Coffee is looking to tell their rich history and expand their national reach by pursuing all-new, integrated marketing endeavours. 

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The brand is best known for pouring their heart into every cup. For over 40 years, they’ve worked to bring the best cup of coffee, all while guaranteeing their farmer partners earn a profit above and beyond the cost of production, not just a so-called fair wage. This ongoing, social mission is complemented by a commitment toward investing in sustainable labour and environmentally friendly practices. The OneCup pods in particular are made of plant-based materials, encouraging coffee enthusiasts to enjoy a convenient cup of coffee with less plastic.

“As a West Coaster, I’m proud to see San Francisco Bay Coffee making a stir nationwide”, explains Cutwater founder and CCO Chuck McBride. “What drew me the most to the brand was their dedication toward growing the largest family of farmers and coffee communities in the world. The insights from our early sessions are promising, and there’s a lot of opportunity for creative fun and social impact.”

The inaugural campaign is slated to launch later this year.

San Francisco Bay Coffee director of marketing Jennifer Greenberg adds, “We are excited to work with Cutwater to help put the spotlight on San Francisco Bay Coffee. In our search for a partner, their breakthrough, insightful creative really won us over. We believe that their history of building small, challenger brands – while keeping true to what makes each brand unique – will help elevate the brand and allow us to reach out to more coffee loving consumers.” 

The appointment follows Cutwater winning the creative agency of record title for leading global financial technology company MoneyGram International, Inc.

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According to Cutwater principal and president Christian Hughes, “San Francisco Bay Coffee elevates everything it touches, from the lives of the farmers to the coffee in our cups. There’s a legacy of not just quality taste, but also family values – putting community relationships and the planet first. It’s also really great coffee.”



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Man convicted in the deadly 2021 assault of a Thai grandfather in San Francisco avoids prison

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Man convicted in the deadly 2021 assault of a Thai grandfather in San Francisco avoids prison


SAN FRANCISCO (AP) — The man convicted in the fatal 2021 attack of an older Thai man in San Francisco, which galvanized a movement against anti-Asian hate, will be able to avoid prison time, a judge ruled Thursday.

Antoine Watson, 25, was sentenced to eight years for manslaughter in the death of Vicha Ratanapakdee, 84. But, having already spent five years in jail awaiting trial, Watson received credit for time served, and San Francisco Superior Court Judge Linda Colfax said he could have the remaining three years suspended if he follows the rules of his probation.

Ratanapakdee’s daughter, Monthanus, expressed her family’s disappointment in a statement shared by Justice For Vicha, the foundation named for her father.

“We respect the court process. However, this is not about revenge — it is about accountability,” she said. “When consequences do not reflect the seriousness of the harm, it raises concerns about how we protect our seniors and public safety.”

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Vicha Ratanapakdee was out for his usual morning walk in the quiet neighborhood he lived in with his wife, daughter and her family when Watson charged at him and knocked him to the ground. Ratanapakdee never regained consciousness and died two days later.

Watson testified on the stand that he was in a haze of confusion and anger at the time of the unprovoked attack, according to KRON-TV. He said he lashed out and didn’t know that Ratanapakdee was Asian or older.

San Francisco Public Defender Mano Raju, whose office defended Watson, also said at his trial that the defendant is “fully remorseful for his mistake.”

The Office of the San Francisco Public Defender did not immediately respond to an email requesting comment on Watson’s sentencing.

Footage of the attack was captured on a neighbor’s security camera and spread across social media, prompting a surge in activism over a rise in anti-Asian crimes driven by the COVID-19 pandemic. Hundreds of people across several U.S. cities commemorated the anniversary of Ratanapakdee’s death in 2022, seeking justice for Asian Americans who have been harassed, assaulted and even killed in alarming numbers.

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Asians in America have long been subject to prejudice and discrimination, but the attacks escalated sharply after COVID-19 first appeared in late 2019 in Wuhan, China. More than 10,000 hate incidents against Asian Americans and Pacific Islanders were reported to the Stop AAPI Hate coalition from March 2020 through September 2021.

While the Ratanapakdee family asserts he was attacked because of his race, hate crime charges were not filed and the argument was not raised in trial. Prosecutors have said hate crimes are difficult to prove absent statements by the suspect.



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Authors gathering in San Francisco to raise awareness and money for the National Kidney Foundation

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Authors gathering in San Francisco to raise awareness and money for the National Kidney Foundation


A number of notable authors are set to take part in a special event in San Francisco this Sunday, celebrating a shared love of reading while shining a light on an often overlooked health issue. The National Kidney Foundation Authors Luncheon brings together writers and community members to support kidney health awareness and raise funds for critical programs.



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Yankees top Giants 7-0 as robot umpire debuts

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Yankees top Giants 7-0 as robot umpire debuts



Aaron Judge went hitless on opening day for the first time and struck out four times for the first time since September 2024, but the New York Yankees still produced plenty of offense and beat San Francisco 7-0 Wednesday night in the debut of Giants manager Tony Vitello as the major league season began.

José Caballero drove in the go-ahead run with an RBI single in a five-run second and also lost the first challenge taken to Major League Baseball’s so-called robot umpire, unsuccessfully appealing a strike by Logan Webb in the fourth.

Max Fried (1-0) allowed two hits in 6 1/3 innings to became just the fifth Yankees pitcher since 1969 with at least 6 1/3 shutout innings on opening day, joining Catfish Hunter (1977), Ron Guidry (1980), Rick Rhoden (1988) and David Cone (1996). New York won an opener with a shutout on the road for the first time since 1967.

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Webb (0-1) started the fourth inning with a 90.7 mph sinker on the upper, inner corner that was called a strike by Bill Miller, a major league umpire since 1997. Caballero tapped his helmet, and the 12 Hawk-Eye cameras of the Automated Ball-Strike System upheld Miller’s decision in a graphic shown on the Oracle Park scoreboard.

Caballero singled in the second and Ryan McMahon followed with a two-run single before Austin Wells’ single prompted a mound visit for Webb. Trent Grisham hit a two-run triple and was checked by medical staff after a hard slide into third.

Judge was booed before the game and during each at-bat as he began his 11th big league season. The California native had been pursued by the Giants during free agency in 2022 but he ultimately chose the Yankees’ $360 million, nine-year contract offer.

Webb, a 15-game winner last season making his fifth start on opening day, was tagged for six earned runs — seven in all — and nine hits over five innings.

The 47-year-old Vitello made the big jump from coaching the University of Tennessee.

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The teams resum3 the series Friday afternoon, with RHP Cam Schlittler starting for New York opposite lefty Robbie Ray.

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AP MLB: https://apnews.com/mlb



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