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San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline

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San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline


Gourmet, ethically-sourced coffee brand San Francisco Bay Coffee – which is owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New York City, as their creative and media agency of record after a comprehensive review.

Under this relationship, Cutwater will spearhead communications efforts, such as brand platform development, creative, production, and strategy. The agency will work across San Francisco Bay Coffee’s full product portfolio, ranging from the certified commercially compostable OneCUP pods to the Whole Bean and Ground offerings. Upcoming initiatives will include OLV, social, display, OOH, and more.

The US coffee market is projected to rise from ~$28.06 billion in 2024 to ~$33.64 billion by 2029 with statistics showing that nearly three in four Americans drink coffee every day.

San Francisco Bay Coffee is looking to tell their rich history and expand their national reach by pursuing all-new, integrated marketing endeavours. 

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The brand is best known for pouring their heart into every cup. For over 40 years, they’ve worked to bring the best cup of coffee, all while guaranteeing their farmer partners earn a profit above and beyond the cost of production, not just a so-called fair wage. This ongoing, social mission is complemented by a commitment toward investing in sustainable labour and environmentally friendly practices. The OneCup pods in particular are made of plant-based materials, encouraging coffee enthusiasts to enjoy a convenient cup of coffee with less plastic.

“As a West Coaster, I’m proud to see San Francisco Bay Coffee making a stir nationwide”, explains Cutwater founder and CCO Chuck McBride. “What drew me the most to the brand was their dedication toward growing the largest family of farmers and coffee communities in the world. The insights from our early sessions are promising, and there’s a lot of opportunity for creative fun and social impact.”

The inaugural campaign is slated to launch later this year.

San Francisco Bay Coffee director of marketing Jennifer Greenberg adds, “We are excited to work with Cutwater to help put the spotlight on San Francisco Bay Coffee. In our search for a partner, their breakthrough, insightful creative really won us over. We believe that their history of building small, challenger brands – while keeping true to what makes each brand unique – will help elevate the brand and allow us to reach out to more coffee loving consumers.” 

The appointment follows Cutwater winning the creative agency of record title for leading global financial technology company MoneyGram International, Inc.

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According to Cutwater principal and president Christian Hughes, “San Francisco Bay Coffee elevates everything it touches, from the lives of the farmers to the coffee in our cups. There’s a legacy of not just quality taste, but also family values – putting community relationships and the planet first. It’s also really great coffee.”



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Vigil held for 2-year-old girl killed in SF Mission Bay crash

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Vigil held for 2-year-old girl killed in SF Mission Bay crash


Walk SF and Families for Safe Streets held a vigil Monday evening to honor a 2-year-old girl who was struck and killed by a driver Friday night in San Francisco’s Mission Bay neighborhood.

The crash happened just before 9 p.m. at Fourth and Channel streets near Oracle Park. Police said the child’s mother was also injured and taken to a hospital with non-life-threatening injuries. The driver remained at the scene, and authorities said drugs or alcohol are not believed to be factors.

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Community heartbroken

Community members gathered at the intersection Monday to light candles and lay flowers. Among them was the Howard family.

“We’re just heartbroken and sad,” said Hidelisa Howard.

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“I was thinking about heartbroken parents, someone who cannot get their daughter back,” said John Howard.

The intersection is designated as part of San Francisco’s 2022 High Injury Network, identifying streets with the highest concentration of severe and fatal traffic crashes. Speed cameras were recently installed in the surrounding neighborhood.

Jodie Medeiros, executive director of Walk SF, called the crash a tragedy, noting a previous fatal collision involving a child at Fourth and King streets several years ago.

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Traffic intensifies

Parents in the area said traffic has intensified with nearby events and development.

“We love having people here in the neighborhood, and it’s brought a lot of life to the area,” said Hidelisa Howard, who lives nearby. “But at the same time, we have people coming in from out of the area. They’re not familiar with the streets, they’re running the lights, they’re running the crosswalks.”

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District 6 Supervisor Matt Dorsey said the intersection has been problematic.

“Sometimes people go too fast. I don’t know that this was the issue here, but we need to do everything we can to make our neighborhoods and our streets safer,” Dorsey said.

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On Monday, crews with the SFMTA repainted crosswalks and re-timed traffic signals at the intersection.

“It just feels like there’s so many young children in this neighborhood that there should be improvements made to the way that the traffic flows around here,” said Aanisha Jain, a San Francisco resident.

 

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Yes, an $8 Burger Exists in Downtown San Francisco

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Yes, an  Burger Exists in Downtown San Francisco


Sometimes life requires an easy hang, without the need for reservations and dressing up, and preferably with food that’s easy to rally folks behind. The newish Hamburguesa Bar is just such a place, opening in December 2025 and serving a tight food menu of smash and tavern burgers (made with beef ground in-house), along with hand-cut duck fat fries, poutine, and Caesar salad. The best part? Nothing here costs more than $20. Seriously, this spot has so much going for it, including solid cocktails and boozy shakes. It’s become a homing beacon for post-work hangs, judging by a recent weekday crowd.

Hamburguesa Bar’s drinks are the epitome of unfussy: Cocktail standards, four beers on tap, two choices of wine (red or white), boozy and non-boozy shakes, plus 21 beers by the can or bottle. Standards on the cocktail menu are just that, a list of drinks you’ve heard before — such as an Old Fashioned, daiquiri, gin or vodka martini, or Harvey Wallbanger — with no special tinctures or fat-washed liquors to speak of (that we know of, at least). I’m typically split on whether boozy shakes are ever worth it, but the Fruity Pebbles option ($14) makes a convincing case, mixed with a just-right amount of vodka and some cereal bits. (I’ll leave the more adventurous Cinnamon Toast shake made with Fireball to others with more positive experiences with that liquor.)

Downtown and SoMa has a reputation for restaurants closing early, but Hamburguesa Bar keeps later hours, closing at midnight from Monday through Saturday (closed Sundays). It’s also open for lunch at noon during those days, with the exception of Saturdays when it opens at 5 p.m.



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Iran conflict disrupts flights out of SFO

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Iran conflict disrupts flights out of SFO


SAN FRANCISCO (KRON) — Attacks on Iran by U.S. and Israeli forces have disrupted air travel across the Middle East, leading to thousands of flight cancellations and delays worldwide. The instability has reached the Bay Area, where international flights at San Francisco International Airport have been canceled or grounded. The travel disruptions followed retaliatory strikes […]



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