San Francisco, CA
Popular Italian restaurant in San Francisco pivoting amid tough economic realities
San Francisco restaurant Che Fico evolves amid economic challenges
The cost of doing business in San Francisco is just too high for a popular Italian restaurant near Alamo Square that was busy and profitable before the pandemic. Che Fico in the Alamo Square-Divisadero corridor opened to great fanfare in 2019. Now we report on how the eatery is pivoting to adapt to the citys economic reality.
SAN FRANCISCO – The cost of doing business in San Francisco is just too high for a popular Italian restaurant that was very busy and profitable, before the pandemic.
Che Fico Alimentari located on Divisadero Street says it’s a vastly different restaurant than it was when it opened in 2019 to great fanfare. Alimentari is the casual spinoff of its wildly popular original and sister restaurant, Che Fico.
The restaurant announced the difficult decision this week on its Instagram, that next Thursday, May 9, will be its final dinner service.
Over the last six months, co-owner Matt Brewer said the harsh economic realities of running an independent restaurant in the city became clear. He and chef and co-owner David Nayfeld decided to absorb Alimentari within Che Fico, and close Alimentari’s dinner service in its current form.
“We still plan on keeping it for an event space, but in its current iteration, it’s just not sustainable given a lot of the rising costs of doing business in San Francisco as a restaurant,” said Brewer.
Che Fico Alimentari said it would typically see about 120 guests during weekday dinner hours, before the pandemic. Now, they’re seating about half of that on weeknights.
The two Che Ficos will merge upstairs, and the downstairs operation will focus on to-go orders and serve cocktails as well.
The decision comes months after Alimentari cut prices by 20%.
It also recently cut its dine-in fee in half, something it instituted in 2021 to help ensure better wages and full benefits for workers.
“We have seen our payroll continue to rise, we manage it as best we can, but when we’re not seeing the additional revenue come in, people are choosing not to dine out as much,” said Brewer. “It’s not just us, it’s a citywide issue.”
One of its most striking costs is electricity. Brewer said between the two spaces, Che Fico used to pay about $7,000 a month to PG&E before the pandemic. That same bill now costs about $11,000.
San Francisco resident Jessica Roman is a loyal diner.
“We heard it was closing, which is devastating, because I’ve been coming here for as long as I can remember, so we had to come here and celebrate,” said Roman. “A lot of people moved out of the city. I feel like Che Fico attracted a lot of corporate clients and there’s fewer corporate dinners happening, and I feel like that’s where the money is, so I understand.”
“I think at the end of the day the most important thing about a restaurant is its food, and it’s still delicious here,” said diner Jonathan Klein. “It’s unfortunate, but absolutely the upstairs is still going to be as delicious as it was before.”
Ultimately, Che Fico said it’s committed to evolving and thriving in San Francisco.
“We’re bullish on the future of San Francisco, we just know it’s going to take a little bit of time right now,” said Brewer.
Brewer and Nayfeld recently opened a new market called Il Mercato di Che Fico, near its sister restaurant in Menlo Park. The owners are also planning to open another Che Fico at Mission Rock near Oracle Park in 2025.
San Francisco, CA
Serving up a slice of Palestine at Old Jerusalem in the Mission District
Ahmed Ali Mazen can’t remember the last time he missed the call to prayer.
Five times a day, he heads out the back of his restaurant, Old Jerusalem at 25th and Mission streets, and climbs the stairs to his rooftop, which overlooks the Mission and Bernal Heights.
He always concludes the routine with a Marlboro Gold and a scorching-hot cup of tea with fresh mint.
It’s a lifetime away from the farm where Mazen, now age 58, was raised, one of 11 children, in a small village named Saffa in Ramallah, Palestine. His family grew cucumbers, tomatoes, watermelon and, on the village’s mountaintop, olives.
The Mazen family raised cows, sheep and goats. Mazen had his own pet donkey, which he said he loved dearly.
“Donkeys were for those who couldn’t afford horses,” he said. “Those who couldn’t afford donkeys walked.”
Mazen’s donkey was his most prized possession. He would use it to plow the family’s land and carry produce back from the top of the mountain.
He looks back on his childhood fondly, remembering the village’s ceremonial olive harvest and the fiercely competitive soccer matches.
He and his friends would wait outside the nearby girls’ school in the afternoons, each picking who they said they would one day marry.
“Of course, we never had the guts to go up to them and introduce ourselves. It was just fun to love from afar. That’s what kids do.”
Mazen was 19 during the first intifada in 1987, a political uprising against Israel in which more than 1,100 Palestinians, many of them children, were killed.
“Nothing was ever the same,” he says.
He was still in his teens when he left to start a new life in the United States. In San Francisco, he worked all sorts of odd jobs: Bagging groceries at Mike’s on Mission Street, tow-truck driver, and endless kitchen gigs.
Next came an arranged marriage. “She had seen a photo of me beforehand, I didn’t, but I didn’t really care,” he recalled. “I just wanted to get married.”
His bride was another Palestinian from Ramallah, possibly one of the girls he’d admired from afar during his school days.
He said falling in love and wanting to raise a family motivated him to be self-sufficient by starting his own business. Mazen felt there was a gap to be filled, that existing Middle Eastern restaurants weren’t serving “true” Palestinian food.
One day, Mazen noticed a new “for sale” sign in a window on his commute home. The asking price was far above his price range, but with loans from a bank, family and friends, he cobbled together enough money to buy it.
Old Jerusalem Restaurant opened in 2005. At first, business was so slow that he had to borrow another $40,000 loan from a friend, but eventually it picked up.
Now, 21 years later, Old Jerusalem offers authentic Palestinian dishes like pistachio-crusted lamb chops and Nablusi kunefe, a dessert made of crispy, shredded phyllo, layered with melted cheese and soaked in sweet, fragrant syrup.
“We serve the food I ate growing up, no compromises,” Mazen said.
On its face, Mazen’s story is one of the many successful stories of Palestinian immigrants. He has a wife and three kids, all of whom went to college, and a longstanding business.
He has friends in the Palestinian community here, like Sami Rami, who owns the nearby Middle Eastern market. These days he goes to countless weddings for his friends’ grown children. And he has come to love this sanctuary city.
“This place has everything you need to love it,” he said. “There is so much diversity here: Arab, Chinese, Black, you name it. If you want to get to work in this country, there’s also the money for it.”
Yet Mazen longs for the life he left behind. The annual olive harvest has become nearly impossible due to the current conflict, he says, but he still visits home about once a year to check in on his mother.
“Do you want me to tell you what is good for the story, or do you want me to be honest?” he asked. “I’m so grateful for what God has given me, but if I could go back 20 years from now, I would have never left.”
“The biggest mistake anyone can make is to leave their country,” he said.
“Money doesn’t fix anything. It doesn’t fix that feeling of comfort hearing the mosque’s call to prayer, or seeing your children gather with your nephews, and grow up alongside their cousins. No matter how much money you make, you’ll never be able to get what you once had at home.”
San Francisco, CA
San Francisco Pride kicks off with rainbow lasers, ValQueeries celebrate at Valkyries Pride Night
San Francisco kicked off Pride weekend with the return of the Market Street Pride lasers, while the Golden State Valkyries celebrated Pride Night alongside the ValQueeries, an LGBTQ fan group building community through basketball.
San Francisco, CA
Newlyweds celebrate Pride-themed weddings inside SF City Hall as parade preparations underway
SAN FRANCISCO (KGO) — On Friday in San Francisco, hundreds of newlyweds began the next chapter of their love story at City Hall.
As they got married inside, Pride preparations were also underway outside of City Hall.
These Pride-themed City Hall weddings were all happening as the setup for the Pride celebration at Civic Center were wrapping up in preparation for Pride Saturday and Sunday.
More than 250 couples arrived for Pride Friday, some of them getting commemorative Pride marriage licenses.
2026 SAN FRANCISCO PRIDE PARADE: How to watch exclusively on ABC7, what to know
Couples like Chris Parker and Jared Duensing got a very special officiant: San Francisco Mayor Daniel Lurie.
“This is such a wonderful day, and so happy to finally be married after four years of knowing each other in such a wonderful location. Being married by the mayor was so special,” said newlywed Chris Parker.
“Just happy and excited for those couples, and I’m happy and excited for our city to show off what makes San Francisco so great — and our LGBTQ+ community is a huge part of why San Francisco is so special,” Lurie said.
All of this leads to a huge weekend in San Francisco.
The stage being set up just outside of City Hall will mark the end of the parade route — but there’s a lot happening before that.
MORE: San Francisco Pride insiders reveal their must-know tips for the weekend
On Friday afternoon, the annual Trans March takes place at Dolores Park.
On Saturday, both the Trans Ally March and Rally and the Dyke March will take place.
On Saturday, performers will start taking the stage at Civic Center Plaza starting at noon.
All of this, of course, is leading up to Sunday’s big parade when thousands will line Market Street.
Zach Fuentes will be hosting SF Pride Parade coverage only on ABC7 Eyewitness News this Sunday with Drew Tuma, Cameron Bopp and Tara Campbell — as well as with our community guest hosts.
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