San Francisco, CA
AI startups are snatching up San Francisco offices, using Zoom fatigue to recruit talent
Mithrl is among a wave of startups coming back to San Francisco and working in person four days or more each week.
Courtesy: Mithrl
When Noah Jackson began his search for a new software engineering job at the start of 2024, there was one quality he knew he wanted in his next employer: office culture.
Jackson, 27, has spent almost his entire professional career in the post-Covid world of remote work. While many tech companies eventually brought employees back on a hybrid basis, others got rid of their leases altogether. For Jackson, all but the first nine months of his first real job involved working out of his home in San Francisco or at his company’s office, which tended to be mostly empty.
“Coming out of school, I overlooked how much work is really a part of your life and not just a box to check off,” said Jackson, who previously worked at an enterprise software company. “Being fully remote, it feels like it’s just like a thing that you have to do.”
In May, Jackson got his wish, taking a job at Tako, a visualization search engine startup that requires employees come to the office four days a week. Tako is among a growing crop of early-stage tech companies in San Francisco attempting to return to the pre-Covid days, when startups took pride in their digs and limited their use of Zoom.
“We’re not trying to build a culture that works for everybody,” said Tako CEO Alex Rosenberg, who launched the company earlier this year. “We’re just trying to make it work for Tako.”
The recruitment success enjoyed by Tako and its peers speaks to a growing remote work fatigue, particularly in San Francisco, where housing conditions are often cramped and where a high concentration of young, ambitious techies are eager to comingle. The changing landscape also coincides with a boom in artificial intelligence that started after OpenAI’s launch of ChatGPT in late 2022. It’s one of the few areas where venture capital firms are showing an appetite for risk.
Rosenberg says he’s seeing a much more competitive real estate market in San Francisco as emerging companies duke it out for deals on office space after an extended stretch of high vacancy rates.
“When you’re trying to invent something new, it’s really hard to do that over Zoom,” said Rosenberg, whose company is run out of a co-working space in San Francisco’s Pacific Heights neighborhood, a couple miles from the downtown business districts.
Tako has been on the hunt for a bigger space, preferably in the Hayes Valley neighborhood, a hub for generative AI start-ups, or in downtown Jackson Square.
Noah Jackson, 27, and his colleagues at Tako, a San Francisco startup that works in person four days a week.
Courtesy: Tako
Overall, the San Francisco office market remains tepid, with the vacancy rate climbing to 34.9% in the third quarter from 29.4% a year ago, according to data from Cushman & Wakefield. However, AI startups OpenAI and Sierra AI accounted for two of the largest leases in the period, and the firm said, “artificial intelligence companies will continue as a driving force in the San Francisco market, fueling significant VC funding and leasing activity.”
According to Liz Hart, North America president of leasing at commercial real estate firm Newmark, tech made up 72% of all San Francisco office leasing in 2023 and 58% through the third quarter of this year.
Since the start of 2023, 62% of AI leases signed in the city have been for sublease space, Hart said, an indication of how the market has adapted since the pandemic. Rather than leasing entire floors to single companies, more offices are now being divided up to serve multiple startups, she said.
‘Screaming deal’
Still, office rents across the city are at their lowest since 2016, according to Newmark’s data.
“If you are talking to entrepreneurs who are just starting to scale, they’re likely taking a little bit more space than they know that they need and getting a screaming deal on it,” said Hart, who joined the firm almost 20 years ago.
How quickly the broader market bounces back depends largely on the decisions made by huge San Francisco tenants like Salesforce and Google. While Amazon, which is headquartered in Seattle, recently announced a five-day in-office requirement, most of its tech rivals have yet to implement such mandates.
Zach Tratar was able to snatch up an ideal space for his company Embra last year through sheer hustle. When his broker messaged him about a promising location, Tratar showed up 90 minutes later, beating another prospective lessee to the spot, which is by the Salesforce Tower.
“I immediately was like, ‘Cool, I’ll take it. Send me the paperwork right now,’” said Tratar, whose company is building an AI operating system. He estimates the office would likely have cost his company twice as much before the pandemic.
Tratar said that his plan from the start was to have employees come to the office four days a week, with Wednesdays reserved for remote work.
“In-person teams have a magic to them,” Tratar said. “When one thing is going well it adds energy to the system and people get excited.”
The AI renaissance has familiar qualities for veterans of the Bay Area. The app economy that followed the launch of the iPhone in 2007 sparked a wave of investment and a flood of new companies in San Francisco and Silicon Valley. There was also the boom in social networking and, before that, the internet bubble.
“We’ve seen enormous growth in the category, but we’re really just at the beginning,” Hart said, about the current state of AI.
However, in today’s world, companies have to earn their employees’ commutes to the office, Hart said, because of how dramatically the pandemic changed expectations.
Startups have to be thoughtful about access to public transit while also catering to people who drive. There’s also a benefit to being near restaurants and cafes.
Startup Mithrl moved into its office on San Francisco’s Market Street in July and does five days a week in office.
Courtesy: Mithrl
AI startup Mithrl is offering employees commuter benefits and free meals, said CEO Vivek Adarsh. Mithrl moved into an office on San Francisco’s Market Street in July.
Adarsh started the company with his co-founder last year after finishing graduate school at University of California, Santa Barbara. The pair moved to San Francisco for the nucleus of talent and because they believe in the future of the city, Adarsh said.
“There’s a lot of enthusiasm and energy,” Adarsh said. “People are taking more chances on the city.”
A few miles away, in the Mission district, robotics startup Medra has been in person five days a week since launching in 2022. CEO Michelle Lee said that when she speaks with her peers, many tell her that they’re thinking about switching to in-person work, but that moving away from hybrid is a difficult sell to employees who prefer the status quo.
Y-Vonne Hutchinson, a work culture expert, said when companies make drastic changes like that, “you’re eroding trust.”
Hutchison is CEO of Superessence, whose AI tool lets companies assess their cultures. She said that physical offices provide benefits for younger employees who may be looking for mentorship, growth and career opportunities.
There are limitations. A lot of people moved during the pandemic, and employers started catering to those who want to be fully remote. Being in the office for four or five days, especially in a city as expensive as San Francisco, is particularly tough for parents, people with disabilities and those with long commutes.
“You reduce your hiring pool significantly when you’re doing in person,” Hutchinson said.
Lee recognizes the challenge and knows she’s limited in her ability to hire talent from elsewhere in the country. But she said that being in person has ultimately helped with recruiting.
In November 2023, Lee visited the website Hacker News and saw a post by a senior engineer who said he was specifically looking to work for companies with in-person cultures. Lee looked at his qualifications and said she was shocked. She called the post a “green flag” and immediately reached out.
Within a month, the prospect had joined Medra.
“It would’ve been so difficult for us as a company to hire someone like this because we’re a small startup,” Lee said. “But part of it is there are some really amazing engineers specifically looking for in person because of that collaboration.”
WATCH: AWS says employees unhappy with 5-day office mandate can leave
San Francisco, CA
Meet the District 2 candidates: How should SFUSD students be assigned to schools?
Welcome back to our “Meet the Candidates” series, where District 2 supervisor candidates respond to a question in 100 words or fewer. Answers are published every Tuesday.
District 2 covers neighborhoods in the north of the city including the Presidio, the Marina, Cow Hollow, Pacific Heights, Presidio Heights, Anza Vista and portions of the Western Addition and North of the Panhandle.
Every year, confused parents of children entering San Francisco’s public schools have to confront the lottery.
The system is theoretically simple. Parents provide a ranked list of their top choice San Francisco Unified School District picks by late January. SFUSD runs a lottery, and a few months later the district tells parents where their kid is assigned.
But parents hate it.
Making the list of schools is time consuming and the wait is anxiety-inducing, parents say. Plus, the results can be disappointing — an assignment to a school they didn’t want, or one with a start or end time that is impossible to coordinate around work schedules.
So why have a lottery system? The lottery started in 2002 after a court case that prohibited the district from considering race when making school assignments. But SFUSD didn’t want to simply send students to their nearest school, which would result in schools segregated by class and race, mirroring the city itself. So, it started using a lottery.
In the end, though, SFUSD data showed that the lottery system exacerbated inequality in the school system.
So, in 2020, SFUSD’s Board of Education voted to move San Francisco back to a zone-based system of school assignments. The hope was that the new zone system would lead to more predictability, students enrolled in schools closer to home, and more diverse classrooms.
In reality, figuring out how to divide the city into zones that allow for all three of those factors — predictability, proximity, and diversity — is a tall order. Though the new zones were supposed to be implemented by the 2026-2027 school year, there is no current proposal for what the zones would look like and no timeline for SFUSD switching over.
This week’s question: How should SFUSD students be assigned to schools?
Lori Brooke
- Job: President, Cow Hollow Association
- Age: 62
- Residency: Homeowner, moved to the district 31 years ago
- Transportation: Driving and walking
- Education: Bachelor’s degree from the University of California, Santa Barbara
- Languages: English
When assigning schools to students, SFUSD should prioritize accessibility, strong education and ensure schools across the city are equally resourced.
I have heard complaints from many parents that they would like the option to walk their kids to school and not have to send them an hour across the city every day.
We can improve the selection process to ensure that students can choose a school in their neighborhood. Limiting travel time will also give kids one less thing to worry about and ensure that they are more focused on their education.
See Brooke’s full response here.
Endorsed by: Former District 2 Supervisor Michela Alioto-Pier, former State Senator and Supervisor Quentin Kopp, UESF, CA Working Families Party … read more here.

Stephen Sherrill
- Job: Appointed District 2 Supervisor
- Age: 39
- Residency: Homeowner, moved to the district 11 years ago
- Transportation: Driving, public transportation, biking
- Education: Bachelor’s degree from Yale University
- Languages: English
SFUSD should move to a simpler, more neighborhood-based assignment system. Families deserve a fair chance to attend a school closer to home, without a confusing citywide lottery or long commutes.
Assignment reform also has to be matched by a serious focus on school quality. In a district facing budget cuts and hard decisions about its footprint, resources should be concentrated so neighborhood schools can offer students the staffing, support, and academic programs they need. While the Board of Supervisors does not control SFUSD policy, I will continue to use this office to advocate for that approach.
See Sherrill’s full response here.
Endorsed by: Mayor Daniel Lurie, GrowSF, Nor Cal Carpenters Union, San Francisco Police Officers Association, SF YIMBY, Northern Neighbors … read more here.
Candidates are ordered alphabetically and rotated each week. Answers may be lightly edited for formatting, spelling, and grammar. If you have questions for the candidates, please let us know at io@missionlocal.com.
You can register to vote via the sf.gov website.
San Francisco, CA
Bay Area bike program pays commuters to ditch their cars
Between surging gas prices and ransom-level parking fees, the cost of the daily grind adds up.
But AbdAllah Abou-Ismail has found a way to make the city foot the bill.
“I was like, you know what? This my reason for biking every day,” he said.
Every morning, he hops on his bike and pedals his way toward a free lunch. Call it a bit of roadside economics: The city of Palo Alto pays him to stay out of traffic. And instead of low-grade road rage, he starts his day on the right foot.
“Actually, my energy levels got a lot better once I started biking. Before I would get to work a lot more sleepy, but with the bike, I come into work 100% I can hit the floor. No downtime, no nothing,” he said.
It’s all thanks to a program called “Bike Love,” which tracks his commute and pays him $5 a day — up to $600 a year — to spend at local businesses. It’s one of several efforts the city has rolled out to get drivers to shift gears. The initiative runs through an app called Motion, which tracks trips automatically on your phone, whether you’re on a bike, e-bike or scooter.
Pat Burt, a Palo Alto city council member who serves on the Metropolitan Transportation Commission, said the goal is simple.
“We want this to be a means where they get addicted to biking and as a result, they’re healthier, mentally and physically, and happier,” he said.
According to the Palo Alto Transportation Management Association, the program kept nearly three million car miles off local roads last year and cut more than a thousand tons of greenhouse gas emissions.
Not everyone thinks it goes far enough. Billy Riggs, a professor at the University of San Francisco who studies transportation innovation, says these programs tend to target people who are already biking.
“This is cute, it just can’t be about cute solutions,” he said.
As for Abou-Ismail, the payoff is simple — and daily.
“By the time I reach work, I’ve already had a small little adventure, and five bucks into my account,” he said.
San Francisco, CA
Breakfast Burritos, Galbi Patty Melts, and More Dishes Chef Nyesha Arrington Tried in San Francisco
In this episode of Plateworthy, host Nyesha Arrington makes her way through some of the best bites in San Francisco. First stop on the eating tour: Breakfast Little, owned by Andrew Perez and known for its Mission-style burritos. The tater tot-filled OG breakfast burrito has balanced bites of bacon, creamy avocado, and plenty of spice.
Next, Arrington stops at Sōhn for a galbi patty melt. Chef and owner Deuki Hong preps every aspect of the sandwich, including a square-shaped beef patty, kimchi-style slaw, melted cheddar, and a sweet and salty galbi sauce, all between a sesame-crusted croissant bun. Arrington pairs it with a banana oat milk latte and popcorn chicken skewered with tteokboki, before enjoying in Sōhn’s art-covered dining room. “This is one of those quintessential mashups that actually works,” she announces after her first bit of the patty melt.
Arrington then heads to Sons & Daughters, a cozy fine dining spot with two Michelin stars. Chef Harrison Cheney preps trout for one of the restaurant’s most popular courses. The huge fish from Mount Lassen are cut into filets and each bone is carefully removed with a technique Cheney learned while working at Gastrologik, a famously boundary-pushing restaurant in Stockholm that closed in 2022. The fish is cured overnight before being cut into extremely thin slices that are layered on a sheet pan and left in the freezer overnight. Then they cook down the sauce for the fish dish, layered with shallots, garlic, and lacto-fermented root vegetables along with their two-week-old brine. Arrington helps to smash up currant branches that sit in a neutral oil for about a week, creating a flavorful herb oil for the dish. Egg whites slowly soak into another mixture of herbs, also for the sauce. The leftover trout is mixed with egg yolks, lemon juice, and salt in a food processor to make a mouse that the fish will sit on top of. Finally, Cheney makes the layered dish: the rounds of trout and the mousse at the bottom of a small bowl then topped with the fermented root-vegetable sauce and currant wood oil. Arrington is emotional eating the light dish which showcases Californian produce.
Watch the latest episode of Plateworthy to see Arrington taste a few most-try dishes across San Francisco, from a casual breakfast burrito to a high-end trout dish that take days to prepare.
Chef Harrison Cheney is a rising star in the California fine dining scene having recently been named Michelin Guide California’s 2023 Young Chef Award winner. Since joining the team at one-Michelin-starred Sons & Daughters, he’s sharpened the restaurant’s focus on New Nordic cuisine, drawing in part from his experience cooking at Gastrologik in Stockholm. The menu celebrates seasonal and local ingredients such as Gilfeather rutabaga grown in the North Bay and Half Moon Bay spot prawns. Then Cheney applies a Nordic ethos, resulting in elegant tasting menus that balance the bright flavors of preserved kumquat and green almonds with the delicate notes of a Maine scallop bathed in juniper syrup and brown butter.
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