San Francisco, CA
A new pro volleyball team wants in on San Francisco’s women’s sports boom
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Kelsey Robinson Cook is one of the most decorated American volleyball players of all time. An icon of the sport — a standout. Yet in her everyday life, she’s used to blending in.
That all changed the moment she stepped inside Rikki’s, a women’s sports bar in the Castro, where volleyball fans instantly recognized the three-time Olympic medalist.
It’s that enthusiastic, deep-rooted, and still-under-cover local passion for the sport that led League One Volleyball (LOVB) to bet on San Francisco. A new professional women’s sports franchise, LOVB SF is following Bay FC and the Golden State Valkyries into the market in January 2027.
“We have the bold ambition to be the Bay Area’s next great sports team,” newly appointed team president Stephanie Martin told The Standard.
After witnessing a Bay Area-based NWSL team and WNBA franchise launch in back-to-back years to record attendance numbers and instant cultural relevance, big aspirations are the norm amid a local women’s sports boom.
With roughly a year to go before LOVB SF takes the court, Martin, who also joined the team’s women-led ownership group, will spearhead the buildout of the franchise. With 15-plus years working in the local sports scene, Martin led marketing efforts for the 2013 America’s Cup and Super Bowl 50 and joined the LOVB executive team in 2023 before moving into her role with the San Francisco franchise in January.
Bay FC and the Valkyries set a lofty precedent, but they also offer a credible blueprint for Martin’s team to follow.
“Both of those organizations really understood that you want to be a part of the community first. You want to listen and engage with the community early,” said Martin, who is already planning a team-naming contest and a mascot-creation competition to engage local fans.
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Martin has sought advice from Valkyries president Jess Smith and Bay FC’s Founding Four (Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner are all members of LOVB’s ownership group), who all knew the market was underserved.
“There has been such a demand for women’s sports here for so long that this fanbase is unparalleled,” Martin said. “It’s incredible to see it skyrocket.”
As LOVB SF’s ownership group sees it, the case for professional volleyball in San Francisco has already been written — just as it was for soccer and basketball.
The Bay Area has one of the strongest volleyball cultures in the country, anchored by Stanford’s dynasty (10 NCAA championships) and bolstered by successful programs at Saint Mary’s, the University of San Francisco, Santa Clara, and Cal. Youth volleyball clubs dot every corner of the region and adult recreational leagues fill courts across the city. By LOVB SF’s estimate, around 300,000 people play adult recreational volleyball in the Bay Area.
The team could host games anywhere, but LOVB SF is committed to playing matches inside San Francisco city limits.
“San Francisco is a place where volleyball has a really robust community already,” Martin said. “It’s a community that already cares about volleyball, understands it, understands the values of what it stands for.”
The team is scouting venues, targeting an arena that can hold 3,000 fans with the hope of growing into a larger, permanent home over time.
“You go to a Valkyries game and it’s the best time you could have. Bay FC games, same thing. It’s inviting, welcoming, and it’s a party. Those are the experiences we want to create,” Martin said.
As easy as Bay FC and the Valkyries might have made it look, launching a franchise and building a fan base is daunting. For Martin’s crew, it’ll be soup to nuts each day until the first match in 11 months. And for LOVB SF, there’s an added challenge.
If the NWSL and WNBA are young, 12 and 29 years old, respectively, then LOVB is a newborn. Only in its second season, LOVB doesn’t have an established fanbase. It does, however, have a media rights package that places matches on ESPN and USA Network and a content hub within Victory+, a streaming service that also airs NWSL games.
Without stars with household names — an element that has propelled both the WNBA and NWSL to massive recent growth — Martin and the ownership group know the lack of awareness around players represents LOVB SF’s biggest hurdle. That’s why they’re hosting weekly LOVB watch parties at Rikki’s and eager to connect future players with local youth clubs.
Martin is also confident that once people experience the action live, selling the product will be easy. Volleyball, she says, is uniquely electric because it’s fast-paced, highlight-heavy, and dramatic. Olympic viewership backs that up, too, as volleyball consistently ranks among the most-watched events.
To thrive in San Francisco and beyond, LOVB also must outpace its competitors as it’s one of three pro domestic volleyball leagues, in addition to the Pro Volleyball Federation and Athletes Unlimited. LOVB views its club-to-pro model as a differentiating quality that can make the league sustainable.
Several players came up through LOVB-affiliated clubs, training in the same gyms where they now compete at the highest level. The organization also works with high school athletes and their families to demystify recruiting, NIL deals, and career pathways in the sport, all to make volleyball feel less like a dead end and more like a viable profession.
That philosophy carries into how LOVB compensates players, who earn base salaries of $60,000, receive year-round healthcare, and live in housing provided by the league during the season.
“One of the things that gets me fired up is being part of a team that’s owned by women who have done it in their spaces … it’s going to create an environment that athletes want to play in, be a part of, and feel loyal to — to start and end their careers in San Francisco,” Robinson Cook, who played pro volleyball abroad for more than 12 years and is part of LOVB SF’s ownership group, said.
If LOVB SF succeeds, the next generation of local volleyball stars will be able to spend their entire careers in the United States. And it won’t just be Rikki’s where the top players are treated like celebrities.
San Francisco, CA
No tolerance for hate or crime at SF Pride this weekend, officials say
Staying safe at San Francisco’s Pride festivities
The SFPD has announced that officers from all districts, stations and specialized agencies will be positioned along the route for the Pride Parade to ensure the event is safe for attendees. The annual parade will be held this Sunday and is expected to attract hundreds of thousands of people from around the world.
San Francisco – San Francisco city and police officials said Wednesday that they want people to enjoy Pride festivities this weekend — including the popular parade on Sunday — and that they will be on the lookout for criminal activity.
“All of the leaders up here know how important this weekend is, and we are ready,” Mayor Daniel Lurie said while flanked by a host of officials at a news conference at San Francisco police headquarters.
Lurie said his message is simple: “Look out for one another. Report anything concerning and know that every first responder, city worker and volunteer has one goal: to help everyone celebrate safely.”
Hundreds of thousands expected at SF Pride Parade
What we know:
The annual Pride festivities and parade on Sunday are expected to draw hundreds of thousands of people from around the world to San Francisco. Police say they’re working with state and federal partners to monitor any potential threats while making sure people enjoy themselves.
“You’ll see many of our officers – including me – wearing Pride patches,” said Police Chief Derrick Lew, gesturing to a multicolored patch on his shoulder. “As always, we’re excited to showcase San Francisco, and our longstanding status as a safe haven for members of the LGBTQ+ community.”
No tolerance for hate, DA says
What they’re saying:
District Attorney Brooke Jenkins says she and other city leaders will have no tolerance for hate.
Just last week, she charged a man with a hate crime for allegedly spray-painting a homophobic message outside a Castro District flower shop and punching a witness.
“There will be accountability if anything like that happens here, and so as much as we want to be joyous, we also have to take this occasion very seriously,” Jenkins said.
Suzanne Ford, executive director of SF Pride agreed, saying, “I think we all have the responsibility of demonstrating that we can work together to make sure that the LGBTQ community is centered for this weekend.”
Sheriff Paul Miyamoto said those who don’t behave will go straight to jail.
“The one mode of transportation we want to make sure all of you avoid this weekend is the party buses that the sheriff’s department will have out there,” Miyamoto said.
City officials are urging everyone to celebrate responsibly, don’t drink and drive or accept drinks from strangers and to report any suspicious activity.
Henry Lee is a KTVU crime reporter. E-mail Henry at Henry.Lee@fox.com and follow him on X @henrykleeKTVU and www.facebook.com/henrykleefan
The Source: KTVU reporting, San Francisco police and sheriff, district attorney’s office
San Francisco, CA
First of its kind queer museum in San Francisco Chinatown amplifies Chinese LGBTQ artists
On one side of the world, Xiangqi Chen can be punished for her LGBTQ+ activism. But on the other, the activist and artist is lauded as a trailblazer — the architect behind the first of its kind Chinese queer art museum.
The irony that she left her home in China and found a public platform for her LGBTQ+ artistic expression in San Francisco’s Chinatown — the country’s oldest — is not lost on her.
“Here in San Francisco Chinatown, I still continued my journey and met so many like-minded community members and friends,” Chen told The Associated Press through an interpreter. “It kind of actually encouraged me and gave me lots of strength to do what I know is my mission, my calling.”
The OUT Museum opened with a rainbow-ribbon cutting at the end of May — between Asian American Pacific Islander Heritage Month and Pride Month. Situated across from the Chinese Historical Society of America Museum, the bilingual museum is giving recognition to a demographic that has long felt invisible. It seems like an ideal fit in the progressive city at a time when some cities, states and the federal government are restricting or banning certain LGBTQ+ rights.
To start, the museum is only open on Saturdays and is one room with fewer than a dozen artworks by artists from China and the Chinese diaspora. But there is hope to expand the museum’s exhibits and days of operation.
Museum allows Chinese artists to fully tell their stories
While still living in China, Chen launched a Kickstarter for a proposed museum six years ago — more than 2,000 donated on the platform. But she knew it likely wouldn’t be built there. In 2022, she came to the U.S. on a J-1 visa as a visiting scholar at Georgetown University. By 2024, Chen gained attention in San Francisco for her role in an exhibition at the Asian Art Museum. That led to a residency with the Chinese Culture Center of San Francisco.
The organization was “proud to be the incubating space for the OUT Museum prototype,” executive director Jenny Leung said in an email.
The level of support that followed amazed Chen.
“I got so many chances to connect with the local Asian American queer community and even the Chinatown community in general,” she said.
Interest soon followed from longtime collaborators and younger artists who reached out via Instagram. They are represented in the inaugural exhibition, which includes photography, zines and an interactive installation where visitors use thread to trace their self-discovery journey with gender and sexuality.
For Hong Kong-born artist Dixon Ngai, this museum offers an outlet to tell his story as mainstream media typically overlook the Chinese LGBTQ+ community. He contributed a hand-painted, Chinese porcelain wine pot inspired by the Cantonese opera “Di Nü Hua,” or “The Flower Princess.”
Ngai said the OUT Museum, unlike other exhibitions, is very specific to the experience of the Chinese queer community, allowing “more people to see our voice.”
Museum affirms evolving attitudes toward LGBTQ+ presence
Since the museum’s opening, Chen has been “one hundred percent moved” by unexpected feedback from one particular demographic: Chinese immigrants, both queer and straight, who have lived in California for decades.
A 60-year-old transgender man who visited shared how he immigrated to the U.S. in the 1970s for crucial gender-affirming care. There was also a mother looking to connect with her gay adult son.
“She later emailed me saying that she’s so grateful for all the events the art museum has organized,” Chen said. “Her son came out to her, and she’s very proud of her son and she wants to express gratitude.”
These reactions are proof the museum is elevating the visibility of Chinese, Chinese American and Asian American LGBTQ+ people, said author and activist Helen Zia, a museum advisory board member. It also shows how attitudes have shifted, she said, as it would have been difficult to mount even 20 years ago.
“There were Asian churches who would have demonstrations week after week with thousands of people just condemning same-sex couples,” Zia said, recalling the response from the Chinese community in 2008 when she handed out pro-gay marriage flyers in Oakland’s Chinatown. “We got people yelling at us, spitting.”
Later that year, Zia and her wife were among many couples who wed after the California Supreme Court rejected a same-sex marriage ban. Even today, she says the museum’s presence sends a needed message.
“See our humanity,” Zia said. “Here’s the beautiful art that we create and imagine and contribute to the world.”
LGBTQ+ life in mainland China
versus the US
Being homosexual in China means living under the radar and discriminatory policies. In 2001, the Chinese Psychiatric Association stopped listing homosexuality as a mental disorder. But LGBTQ+ couples still cannot marry or adopt. They are also limited in their right to publicly advocate. When Chen lived in Shanghai, she ran a grassroots center for lesbians. One of the reasons she left was because during the pandemic the government started cracking down on spaces for LGBTQ+ activism.
She likely could not even put on an art show, let alone a museum.
“From 2013 to 2015, that kind of art exhibition by queer artists (could) exist, but only if you don’t explicitly show or tell the audience that your work or yourself identify as queer or LGBTQ,” Chen said. “But not nowadays.”
That Shanghai center is how Zia met Chen a decade ago. Zia was doing research for a book and toured the center.
“She’s been just incredibly brave in China, creating a center that attracted a lot of state attention,” Zia said.
A key difference Chen has noticed among American-born Chinese LGBTQ+ people versus those in China is they are more educated about gender and sexual identity and have more access to support.
Under the second Trump administration, LGBTQ+ rights are increasingly under threat. President Donald Trump’s administration has targeted gender-affirming care and sought to ban transgender people in the military. Some anti-Pride lawmakers recently proposed “Nuclear Family Month.”
San Francisco also recently dealt with shifting LGBTQ+ attitudes after Giants baseball players wrote Bible verses on Pride Night hats.
Nevertheless, the Chinese artists say the social landscape here is a breath of fresh air.
“Here in San Francisco, in California, we enjoy the air of freedom, there is equal human rights, there is security,” Ngai said. “So, we are very proud to be ourselves.”
This Sunday, Chen will proudly walk in her first San Francisco Pride Parade. She will plug the museum while dressed fittingly as a woman warrior from a Cantonese opera.
“I think completing this opening will be a start for me. It’s not the end,” Chen said. “We still have a long way to go.”
___
Tang reported from Phoenix.
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