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A new pro volleyball team wants in on San Francisco’s women’s sports boom

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A new pro volleyball team wants in on San Francisco’s women’s sports boom


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Kelsey Robinson Cook is one of the most decorated American volleyball players of all time. An icon of the sport — a standout. Yet in her everyday life, she’s used to blending in.

That all changed the moment she stepped inside Rikki’s, a women’s sports bar in the Castro, where volleyball fans instantly recognized the three-time Olympic medalist.

It’s that enthusiastic, deep-rooted, and still-under-cover local passion for the sport that led League One Volleyball (LOVB) to bet on San Francisco. A new professional women’s sports franchise, LOVB SF is following Bay FC and the Golden State Valkyries into the market in January 2027. 

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“We have the bold ambition to be the Bay Area’s next great sports team,” newly appointed team president Stephanie Martin told The Standard.

After witnessing a Bay Area-based NWSL team and WNBA franchise launch in back-to-back years to record attendance numbers and instant cultural relevance, big aspirations are the norm amid a local women’s sports boom.

With roughly a year to go before LOVB SF takes the court, Martin, who also joined the team’s women-led ownership group, will spearhead the buildout of the franchise. With 15-plus years working in the local sports scene, Martin led marketing efforts for the 2013 America’s Cup and Super Bowl 50 and joined the LOVB executive team in 2023 before moving into her role with the San Francisco franchise in January.

Bay FC and the Valkyries set a lofty precedent, but they also offer a credible blueprint for Martin’s team to follow.

“Both of those organizations really understood that you want to be a part of the community first. You want to listen and engage with the community early,” said Martin, who is already planning a team-naming contest and a mascot-creation competition to engage local fans.

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Martin has sought advice from Valkyries president Jess Smith and Bay FC’s Founding Four (Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner are all members of LOVB’s ownership group), who all knew the market was underserved. 

“There has been such a demand for women’s sports here for so long that this fanbase is unparalleled,” Martin said. “It’s incredible to see it skyrocket.” 

As LOVB SF’s ownership group sees it, the case for professional volleyball in San Francisco has already been written — just as it was for soccer and basketball. 

The Bay Area has one of the strongest volleyball cultures in the country, anchored by Stanford’s dynasty (10 NCAA championships) and bolstered by successful programs at Saint Mary’s, the University of San Francisco, Santa Clara, and Cal. Youth volleyball clubs dot every corner of the region and adult recreational leagues fill courts across the city. By LOVB SF’s estimate, around 300,000 people play adult recreational volleyball in the Bay Area. 

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A woman in a dark double-breasted blazer stands by a waterfront railing with a large suspension bridge and clear sky in the background.
Stephanie Martin was appointed LOVB SF’s team president in January. | Source: Amanda Andrade-Rhoades/The Standard

The team could host games anywhere, but LOVB SF is committed to playing matches inside San Francisco city limits.

“San Francisco is a place where volleyball has a really robust community already,” Martin said. “It’s a community that already cares about volleyball, understands it, understands the values of what it stands for.” 

The team is scouting venues, targeting an arena that can hold 3,000 fans with the hope of growing into a larger, permanent home over time. 

“You go to a Valkyries game and it’s the best time you could have. Bay FC games, same thing. It’s inviting, welcoming, and it’s a party. Those are the experiences we want to create,” Martin said. 

As easy as Bay FC and the Valkyries might have made it look, launching a franchise and building a fan base is daunting. For Martin’s crew, it’ll be soup to nuts each day until the first match in 11 months. And for LOVB SF, there’s an added challenge.

If the NWSL and WNBA are young, 12 and 29 years old, respectively, then LOVB is a newborn. Only in its second season, LOVB doesn’t have an established fanbase. It does, however, have a media rights package that places matches on ESPN and USA Network and a content hub within Victory+, a streaming service that also airs NWSL games.

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Without stars with household names — an element that has propelled both the WNBA and NWSL to massive recent growth — Martin and the ownership group know the lack of awareness around players represents LOVB SF’s biggest hurdle. That’s why they’re hosting weekly LOVB watch parties at Rikki’s and eager to connect future players with local youth clubs.

Martin is also confident that once people experience the action live, selling the product will be easy. Volleyball, she says, is uniquely electric because it’s fast-paced, highlight-heavy, and dramatic. Olympic viewership backs that up, too, as volleyball consistently ranks among the most-watched events. 

To thrive in San Francisco and beyond, LOVB also must outpace its competitors as it’s one of three pro domestic volleyball leagues, in addition to the Pro Volleyball Federation and Athletes Unlimited. LOVB views its club-to-pro model as a differentiating quality that can make the league sustainable. 

Several players came up through LOVB-affiliated clubs, training in the same gyms where they now compete at the highest level. The organization also works with high school athletes and their families to demystify recruiting, NIL deals, and career pathways in the sport, all to make volleyball feel less like a dead end and more like a viable profession. 

That philosophy carries into how LOVB compensates players, who earn base salaries of $60,000, receive year-round healthcare, and live in housing provided by the league during the season. 

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“One of the things that gets me fired up is being part of a team that’s owned by women who have done it in their spaces … it’s going to create an environment that athletes want to play in, be a part of, and feel loyal to — to start and end their careers in San Francisco,” Robinson Cook, who played pro volleyball abroad for more than 12 years and is part of LOVB SF’s ownership group, said.

If LOVB SF succeeds, the next generation of local volleyball stars will be able to spend their entire careers in the United States. And it won’t just be Rikki’s where the top players are treated like celebrities. 



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Floats for San Francisco Chinese New Year Parade get finishing touches

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Floats for San Francisco Chinese New Year Parade get finishing touches


SAN FRANCISCO (KGO) — ABC7 Eyewitness News got a sneak peak as crews put the finishing touches on the floats you’ll see at Saturday’s San Francisco Chinese New Year Festival and Parade.

Since it’s the year of the fire horse, you’ll see a lot of horses and fire symbolism on the floats, housed at Pier 19.

“So Year of the Horse, it’s energy, it’s passion, it’s momentum so a lot of things that we’re really hoping to embody in the new year,” said Stephanie Mufson, owner of San Francisco-based The Parade Guys, which designs and constructs the floats.

She said they’ve been building them for about three months, with the designs starting in November.

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“We’re in the home stretch,” she said. “We’ve got a couple of days left and we’ve got a nice little team that’s cranking out all the finishing work that needs to go into it.”

Derrick Shavers was sanding some wood that will be painted and become cherry blossom trees on a float.

“It’s exciting,” Shavers said. “I look forward to coming every year and just creating and making things shine and sparkle.”

Bon was painting mountains for a float, making sure everything is perfect in time for the parade.

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“It’s one of the few parades that actually happens at night still,” Bon said. “So we got to make sure all the lighting is in check, and people are safe on the float. It’s all in the details, just for it to walk by you for 10 seconds.”

Ten seconds that bring so much joy to those watching the parade.

Here’s how you can watch the parade on ABC7 Eyewitness News on Saturday, March 7.

Coverage starts at 5 p.m. wherever you stream ABC7.

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SF Chinese New Year Parade 2026: How to watch ABC7 Eyewitness News live coverage


If you’re on the ABC7 News app, click here to watch live

Copyright © 2026 KGO-TV. All Rights Reserved.



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Celebrated San Francisco historic landmark, the Huntington Hotel officially reopens

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Celebrated San Francisco historic landmark, the Huntington Hotel officially reopens


SAN FRANCISCO (KGO) — First opened as apartments in 1922 and converted into a hotel two years later, the Huntington was once a playground for socialites and Hollywood stars.

It shut its doors in 2020 due to the COVID-19 pandemic and remained shuttered until this week, following new owners and a million-dollar, top-to-bottom renovation.

A ribbon-cutting ceremony was held for The Huntington Hotel in San Francisco’s Nob Hill neighborhood Monday.

The hotel officially reopened on Sunday.

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Mayor Daniel Lurie attended the celebration for the hotel on California Street.

“This is another sign that San Francisco is on the rise, when you have major institutions and major hotels reopening,” Lurie said. “We’re seeing it in Union Square. We’re seeing it now up here on Nob Hill. This is an exciting moment for San Francisco.”

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The hotel, known for its iconic sign, will be restoring the landmark sign to its former glory.

Many say it’s a symbol of what’s going on in San Francisco.

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“It came to symbolize San Francisco’s decline during COVID when it shut and it now, I think, symbolizes San Francisco’s rebirth,” said Greg Flynn, Flynn Group Founder, Chairman, and CEO. “It’s sort of the perfect symbol of it because it’s coming back better than it ever was.”

Alex Bastian, President and CEO of the Hotel Council of San Francisco, said hotel occupancy rates are up in 2024.

“Our data team crunched the numbers, and the four-week rolling hotel occupancy rate for San Francisco Bay Area hotels is 55.1 percent as of January 17 of this year. Compare that to January 17 of 2021, during the pandemi,c when it was 13.1 percent.”

Of course, the Super Bowl helped.

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“There’s no marketing campaign better than what we achieved as San Franciscans,” Bastian said. “The mayor and his team really elevated the game. They did an incredible job. We are so fortunate, as a city, because so many came here and they left their hearts here in San Francisco.”

Eyewitness News wasn’t allowed to gather video of the hotel’s features, but the hotel provided renderings of a sample room.

Matthew de Quillien, The Huntington Hotel General Manager, said the hotel has 143 rooms, many of them suites. Also, the Nob Hill Spa, Arabella’s Cocktail Salo,n and a reopening of The Big Four Restaurant, featuring its famous chicken pot pie.

“Our owner was able to find the original recipe from the 70’s and we remastered it and we’re … serving it to our guests,” de Quillien said.

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He said rates range from $600 a night to $7,000 a night for its Presidential suite.

The restaurant opens to the public on March 17.


If you’re on the ABC7 News app, click here to watch live

Copyright © 2026 KGO-TV. All Rights Reserved.

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Vigil held for 2-year-old girl killed in SF Mission Bay crash

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Vigil held for 2-year-old girl killed in SF Mission Bay crash


Walk SF and Families for Safe Streets held a vigil Monday evening to honor a 2-year-old girl who was struck and killed by a driver Friday night in San Francisco’s Mission Bay neighborhood.

The crash happened just before 9 p.m. at Fourth and Channel streets near Oracle Park. Police said the child’s mother was also injured and taken to a hospital with non-life-threatening injuries. The driver remained at the scene, and authorities said drugs or alcohol are not believed to be factors.

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Community heartbroken

Community members gathered at the intersection Monday to light candles and lay flowers. Among them was the Howard family.

“We’re just heartbroken and sad,” said Hidelisa Howard.

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“I was thinking about heartbroken parents, someone who cannot get their daughter back,” said John Howard.

The intersection is designated as part of San Francisco’s 2022 High Injury Network, identifying streets with the highest concentration of severe and fatal traffic crashes. Speed cameras were recently installed in the surrounding neighborhood.

Jodie Medeiros, executive director of Walk SF, called the crash a tragedy, noting a previous fatal collision involving a child at Fourth and King streets several years ago.

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Traffic intensifies

Parents in the area said traffic has intensified with nearby events and development.

“We love having people here in the neighborhood, and it’s brought a lot of life to the area,” said Hidelisa Howard, who lives nearby. “But at the same time, we have people coming in from out of the area. They’re not familiar with the streets, they’re running the lights, they’re running the crosswalks.”

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District 6 Supervisor Matt Dorsey said the intersection has been problematic.

“Sometimes people go too fast. I don’t know that this was the issue here, but we need to do everything we can to make our neighborhoods and our streets safer,” Dorsey said.

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On Monday, crews with the SFMTA repainted crosswalks and re-timed traffic signals at the intersection.

“It just feels like there’s so many young children in this neighborhood that there should be improvements made to the way that the traffic flows around here,” said Aanisha Jain, a San Francisco resident.

 

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