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To find California’s biggest rent hikes, see who’s hiring

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To find California’s biggest rent hikes, see who’s hiring


If you want to see where California rents are rising the most – follow the paychecks.

Let’s peek inside rent swings in California counties to see what landlords are charging and who’s hiring. My trusty spreadsheet looked at Zillow rent data for 30 big counties, comparing this spring (averages March to May) with 2023 and pre-coronavirus 2019. Those gyrations were matched up with the ups and downs of state employment tallies in those counties – counting how many residents have a job.

Think about the past year and how rents and work gyrated.

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Of these 30 counties, the 12 with employment gains during the last 12 months averaged 3.8% rent increases. Meanwhile, the 18 counties with fewer workers had only 3.1% average rent hikes.

Lots of factor move rents – from how many folks need rentals to how many new units are built. But often we forget a force that helps drive housing – you need a paycheck to afford a place to live.

Puzzle pieces

Employment surges and retreats are key puzzle pieces to understanding the demand and pricing for housing.

It’s especially true in a crazy expensive place like California.

Look at the counties where rent rose the most last year. Yes, these five counties had mixed employment performance.

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San Luis: Rents up 6.5% but 1.3% employment loss.

Monterey: Rents up 5.8% with 2.9% employment gain.

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Shasta: Rents up 4.9% with 1.1% employment gain.

Fresno: Rents up 4.8% with 0.5% employment loss.

Santa Cruz: Rents up 4.8% but 0.4% employment loss.

But to see that jobs matter in real estate, focus on the counties with the smallest rent hikes. All had shrinking job markets.

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San Bernardino: Rents up 2.2% with 0.6% employment loss.

Butte: Up 2.2% with 0.4% employment loss.

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Los Angeles: Up 1.9% with 0.7% employment loss.

San Francisco: Up 0.5% with 2.5% employment loss.

Alameda: Down 1% with 1.2% employment loss.

Longer lens

The job market’s sway on rents is even clearer over the longer run.

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Take a long lens and go back to spring 2019, well before the pandemic upended the economy.

The 14 counties with employment gains over these past five years averaged 43% rent increases. Meanwhile, the 16 counties with fewer workers had just 25% rent hikes.

Look at the counties with the biggest five-year rent hikes – and their paychecks …

Kern: 52% rent increase with 0.8% employment rise.

Santa Barbara: 52% rent increase but 1.8% employment dip.

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Fresno: 51% rent increase with 1.8% employment rise.

Riverside: 48% rent increase with 4.4% employment rise.

Tulare: 47% rent increase with 4.9% employment rise.

Next, look at the counties with the weakest rent pricing since 2019. All had stumbling job markets in the period …

Contra Costa: 20% rent increase as employment dipped 3%.

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Santa Clara: 11% rent increase as employment dipped 2.6%.

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San Mateo: 7% rent increase as employment dipped 4.3%.

Alameda: 7% rent increase as employment dipped 3.4%.

San Francisco: 3% rent increase as employment dipped 4.9%.

Bottom line

Affordability matters, too, in an age where many workers can do their jobs remotely and relocate to cheaper locales.

Contemplate the 10 cheapest counties, as of this past spring. Rents averaged $1,974 – up 41% in five years, as employment rose 1.5% since 2019.

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Contrast that to the high end, the 10 counties with the priciest rents.

These landlords get an average $3,297 a month cost – 67% higher than the cheapest markets.

And California renting’s upper crust only got 26% increases over five years. Why? Well, employment dropped by 3.3% in these job markets.

Now housing “bargains” are rare in California. So is it much of a surprise that four of the five cheapest counties for tenants have more employees than 2019?

Fresno: $1,922 rent, up 51% in five years, as employment rose 1.8%.

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Kern: $1,809 rent, up 52% in five years. Employment up 0.8%.

  • MORTGAGE NEWS: What’s up with rates? Who’s lending? CLICK HERE!

Tulare: $1,802 rent, up 47% in five years. Employment up 4.9%.

Butte: $1,633 rent, up 25% in five years. Employment off 6.5%.

Shasta: $1,577 rent, up 41% in five years. Employment up 2.2%.

Conversely, California’s priciest spots for rentals are counties clustered near the Bay Area. It’s not been a pretty place for employment of late.

Marin: $3,914 rents were up 21% in five years. Meanwhile, employment dropped 5.3%.

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Santa Cruz: $3,575 rent, up 36% in five years. Employment off 6.5%.

Santa Clara: $3,356 rent, up 11% in five years. Employment off 2.6%.

San Francisco: $3,323 rent, off 3% in five years. Employment off 4.9%.

San Mateo: $3,306 rent, up 7% in five years. Employment off 4.3%.

Jonathan Lansner is the business columnist for the Southern California News Group. He can be reached at jlansner@scng.com

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San Diego, CA

Four suspects jailed in beating death of 59-year-old man in Linda Vista

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Four suspects jailed in beating death of 59-year-old man in Linda Vista


A San Diego Police cruiser. Photo by Chris Stone

Four suspects were behind bars Friday for allegedly beating a man to death two months ago during a fight at Linda Vista Park.

Arrested Wednesday on suspicion of murder in connection with the violent death of 59-year-old Ruben Rimorin were Juan Garcia Alavez, 21, Juan Manuel Lopez, 26, Brian Reyes, 20, and Franklin Joseph Tuell, 21, according to the San Diego Police Department.

Rimorin was found gravely injured about 3:45 a.m. Oct. 18 on a sidewalk in the 6800 block of Osler Street, just west of the park, SDPD Lt. Chris Tivanian said. Paramedics tried in vain to revive the victim before pronouncing him dead at the scene.

It remains unclear what sparked the deadly fight.

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The suspects were being held at San Diego Central Jail without bail pending arraignment, scheduled for Friday afternoon.

–City News Service




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San Diego, CA

Coastal Commission ruling opens door to development of National City waterfront

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Coastal Commission ruling opens door to development of National City waterfront


National City’s Pepper Park can soon expand in size by nearly 50%, thanks to a ruling this week by the California Coastal Commission to approve the National City Balanced Plan.

The approval of the plan at the CCC’s Wednesday meeting, developed by the Port of San Diego, means that not only will the popular park have the ability to increase in size, big changes are coming for commercial, recreation and maritime uses on the National City bayfront.

“We are grateful to the California Coastal Commission for its support of the National City Balanced Plan,” said Danielle Moore, chair of the Board of Port Commissioners. “The progress we have made has been anchored in tireless collaboration with the community, business leaders and, of course, the city of National City. It’s about bringing more recreational opportunities to the bayfront while also streamlining and strengthening maritime operations, and we are eager to bring these projects to life.”

Other components of the balanced plan include:

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  • Realigning Marina Way to serve as the buffer area between commercial recreation and maritime uses
  • The closure of Tidelands Avenue between Bay Marina Drive and West 32nd Street, and West 28th Street between Tidelands Avenue and Quay Avenue, around six acres, to increase terminal efficiency by eliminating redundancies
  • The development of a recreational vehicle park, tent sites, cabins and the “ultimate development of up to two hotels with up to 365 rooms, as well as dry boat storage,” a port statement read
  • A connector rail project to connect the existing rail and loop track located on the National City Marine Terminal to additional rail car storage spots at the existing Burlington Northern Santa Fe National City Yard east of the National Distribution Center

The Board of Port Commissioners must accept the CCC’s certification, then the port and city can begin the process of completing the above projects.

“I am proud of the work we have done to help create a lasting legacy for National City, the Port of San Diego, and the entire region,” said Port Commissioner GilAnthony Ungab. “Nearly a decade in the making, this plan balances the interests of the community and many other stakeholders, addresses public access, maritime, and recreation uses, and expands waterfront access in my community.”

The National City Bayfront is 273 acres of waterfront land and 167 acres of water, and includes the National City Marine Terminal, Pepper Park, Pier 32 Marina, the Aquatic Center and pieces of public art.



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San Diego, CA

Gloria announces effort to add more townhomes, cottages to San Diego neighborhoods

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Gloria announces effort to add more townhomes, cottages to San Diego neighborhoods


Mayor Todd Gloria announced an initiative Wednesday intended to expand housing options in neighborhoods by integrating small-scale residences such as townhomes, rowhomes and cottages into an area’s existing character.

The Neighborhood Homes for All of Us initiative is also intended to support community land trusts — nonprofit organizations that acquire land to create permanent affordable housing.

“Since Day 1 of my administration, I have been focused on building more homes that San Diegans can actually afford — and getting them built faster,” Gloria said at a news conference Wednesday. “‘Neighborhood Homes for All of Us’ is the latest piece of that puzzle. This innovative program will break down the barriers that have gotten in the way of building the type of housing that I believe is ideal for young families and first-time homebuyers for whom the dream of homeownership has long felt out of reach.”

Around 80% of land zoned for housing in the city is restricted to single-family homes, which continue to increase in price, Gloria said. And a significant portion of new housing being built consists of apartment buildings with primarily studio and one-bedroom units, leaving working-class families fewer and fewer options for homes.

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Neighborhood Homes for All of Us is intended to increase the housing supply and allow community land trusts to keep housing affordable in disadvantaged communities for low- to middle-income families.

“San Diego is an incredible place to raise a family, and more families need the opportunity to do that in San Diego’s existing, highly desirable single-family neighborhoods where their kids can learn and play in a great community,” City Planning Director Heidi Vonblum said. “But today, that comes at a price that is out of reach for too many. Integrating more options for families requires careful and thoughtful planning, with input from existing and future community members across the city, to ensure these new home opportunities for San Diego’s families are built in ways that best enhance and benefit San Diego’s amazing neighborhoods.”

The initiative will roll out in two phases. In the first phase, beginning this week and continuing through next summer, San Diegans can help determine what the neighborhoods can look like. The public will be able to see renderings showing small-scale neighborhood homes within San Diego’s existing communities, along with new regulations that “provide a clear pathway for building these homes,” according to a statement from Gloria’s office.

Phase 1 will also include an open house and ways for the community to provide feedback and concerns.

Phase 2, scheduled for the second half of 2026, will be for city staff to develop regulations allowing for the building of more neighborhood homes in a way informed by the public feedback.

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The initiative is partly funded through a Regional Early Action Planning grant from the San Diego Association of Governments.



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