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The transit line San Diego leaders are hailing as ‘a model for how we can grow’

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The transit line San Diego leaders are hailing as ‘a model for how we can grow’


An overnight bus between the U.S.-Mexico border and downtown San Diego is so popular that local transit officials are making it permanent and planning new marketing efforts in Tijuana and on Spanish-language radio.

Local leaders are calling the border bus a great example of how transit can adjust to unconventional situations with innovative solutions.

Dubbed the “Overnight Express,” Route 910 covers essentially the same ground as the South Bay portion of the popular Blue Line trolley from 12:30 a.m. to 5 a.m. seven days a week.

The Blue Line can’t run during those hours, despite intense demand for overnight trolley service, because the tracks it uses are occupied by freight trains then.

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That has left many early-morning workers and students who live near the border without a convenient and affordable way to get to downtown and other locations in the early morning.

Trying to solve that problem, Metropolitan Transit System officials began operating Route 910 as a pilot express bus last January.

While ridership took a few months to ramp up on the new route, Route 910 — which costs the normal MTS one-way fare of $2.50 — is now used by more than 7,000 passengers a month.

Perhaps more importantly, officials say it has reduced crowding on the first few Blue Line trains north from San Ysidro each morning.

“This is an example of creating something our customers need and actually want,” said San Diego City Councilmember Vivian Moreno, who serves on the MTS board. “It’s a model for how we can grow and adapt.”

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San Diego Councilmember Sean Elo-Rivera, another MTS board member, said the overnight express helps people avoid having to pay for a taxi or Uber or asking a family member to drive them in the wee hours.

“This is a tangible way to improve folks’ lives — and very hard-working folks,” Elo-Rivera said.

The MTS board voted unanimously Thursday to make Route 910 a permanent express route.

The decision will cost $800,000 per year, but it won’t create budget problems because the route is already built into budgets for fiscal 2026 and 2027. Its funding comes from SB 125 — state legislation that devotes many millions to mass transit across the state.

The decision to make Route 910 permanent was based on strong ridership numbers.

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Ridership during the six-month period from July through December was 31% higher than it was in the route’s first six months. During those first six months, an average of 191 people per day used Route 910. During the second six months, that had risen to 251 people per day.

Brent Boyd, director of planning and scheduling for MTS, said he expects those numbers to keep going up as more people become aware of Route 910.

“I’d expect that the ridership keeps growing gradually,” he said. “We see no reason for it not to.”

Mark Olson, director of marketing and communications for MTS, said the route was promoted during two waves of outreach — one last January and one in the fall.

MTS is also planning to advertise Route 910 on billboards in Tijuana and on Spanish-language radio. “We think there’s a lot of growth opportunity for this route,” he said.

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Route 910 has better numbers than other MTS express buses based on its number of riders relative to how much it costs to operate. Officials called that remarkable when you consider the unusual hours that Route 910 operates.

Chula Vista Mayor John McCann, another MTS board member, said the success of Route 910 shows that we live in a 24-hour, seven-day-a-week society.

Boyd said it was surprising to see that the most popular bus on Route 910 is the second-to-last one before the trolley begins operating — not the last one.

“I think it’s because the last trip is close enough to when the trolley begins that people might just wait,” he said.

Route 910 doesn’t stop at all Blue Line trolley stations. It stops at San Ysidro, Iris Avenue, Palomar Street, 24th Street, 12th and Imperial, City College and Santa Fe Depot, taking less than an hour to finish its route.

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Boyd estimated that about 60% of passengers board at San Ysidro and that roughly half are headed to downtown and the other half are headed to other stops.

To make the route permanent, MTS had to analyze whether it has had any adverse impact on low-income residents or ethnic minorities. The analysis determined that it hasn’t.

The agency says the population of the area served by Route 910 is 38% low-income, compared with 24% in the overall MTS service area.

The Blue Line, which was extended from Old Town to La Jolla and University City in 2021, carries 80,000 passengers a day. MTS officials believe it’s the second-busiest light-rail line in the nation.

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San Diego, CA

More Thoughts on ‘Yes on A’

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More Thoughts on ‘Yes on A’


By Dave Rice

Is Measure A going to affect a significant number of properties? Is it going to affect affordable housing in any meaningful way? Come now, let’s not be dense – this hits a handful of rich people who can absolutely afford to drop $10K in the city coffers if they’re leaving a vacation home vacant on purpose – let’s say that’s their civic contribution that would be realized in other ways if they actually lived, worked, and shopped here full-time.

Or it hits STVR hosts, who can either factor the cost into their business model or give it up if margins are really that thin (maybe not everyone needs to fancy themselves an amateur hotelier). But let’s not kid ourselves and believe the kind of housing this will free up will be plentiful or affordable.

In the exceedingly rare instances where someone might be eligible for an exemption, will it be too hard to apply for? That’s something we can argue and refine but that’s the bathwater, or just the little bit of it that splashes out of the tub, not the baby. An argument that the whole proposal is DOA because military members are too stupid to file for an exemption is either dismissive of or telling tales out of school about what we really think of military intelligence.

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Poor, poor grandma who needs a home near her doctor? If she’s really poor why does she have multiple houses, and if she’s not does this really affect her? I live in a neighborhood where “aren’t you afraid you’re going to get shot?” is the first thing outsiders ask me about where I’m from, and if Grandma has owned her mostly-unoccupied vacation house for any significant time I probably pay a lot more property tax than she does. You couldn’t trip over the limbo bar to gain my sympathy, it’s buried a few feet deep.

This is a tiny nod toward taxing the rich, but that’s all. It’s not significant or meaningful, it won’t do a lot, most of the housing stock in question even if returned to actual residents won’t make a dent in the astronomical cost of living in or anywhere near this city. But it’s a tiny step in the right direction – and watching how hysterical the moneyed class is about the rest of us asking for even the tiniest drop in the goddamned bucket we’re trying to fill without their help is telling.



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Annual Rock ’n’ Roll races bring 30,000 runners to San Diego streets

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Annual Rock ’n’ Roll races bring 30,000 runners to San Diego streets




Annual Rock ’n’ Roll races bring 30,000 runners to San Diego streets – NBC 7 San Diego



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Dining Out — series Part 1: A look at the evolution of La Jolla’s restaurant scene

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Dining Out — series Part 1: A look at the evolution of La Jolla’s restaurant scene


This is the first installment in a series of stories on the history of dining out in La Jolla, how it’s changed and how it continues to evolve.

It’s hard to imagine La Jolla without its restaurants, from the lines stretching down the block at The Taco Stand to the iconic views at George’s at the Cove.

But the way La Jollans eat and where has changed dramatically since the area’s founding in the 1800s.

In this first part of the new month-long series “Dining Out,” the La Jolla Light looks at local restaurants from the 1880s (when La Jolla was first developed and settled) to the early 1920s.

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“La Jolla had very few people at that time,” according to local historian Carol Olten. “There weren’t a lot of restaurants, as far as we know.”

Olten said she gets information about La Jolla’s earliest days from the diaries of local pioneer Anson Mills.

“He kept track of where he went and what he did … but he did a lot of home cooking,” she said. “So when they went to a restaurant for dinner, it was a big occasion. It was something people mainly did on holidays or … a social occasion.”

One restaurant Mills would go to — believed to be one of the first in La Jolla — was Montezuma Cottage. Olten said it is believed to have opened in 1895 near the intersection of Prospect and Jenner streets.

Mills described the restaurant as a popular eating and gathering spot for locals and tourists, Olten said. He wrote an entry about a Thanksgiving dinner there with about 60 people.

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Montezuma Cottage later became known as the Seaside Inn and Ocean View restaurant. It was torn down in 1931.

Culturally, eating at a restaurant was a more formal occasion at the time, Olten said.

“You didn’t go to a restaurant just to hang out with friends like you would today. It was purposeful then,” she said.

Around 1900, a restaurant known as the White Rabbit opened near the corner of Girard Avenue and Prospect Street. In addition to a rooftop garden, it featured a tea room, joining a national trend.

“Tea rooms went with the suffragette movement because in those days, [women] didn’t have a place to gather without an escort, so tea rooms started opening in hotels and women could go there and sit down and have a social tea or lunch,” Olten said. “La Jolla got in on the tail end of that thanks to [Green Dragon Colony founder] Anna Held and [La Jolla philanthropist] Ellen Browning Scripps.”

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One of them, called The Cricket, opened in the early 1900s with white tablecloths. Olten said it was near what it is now Eddie V’s restaurant.

“It was originally part of the Green Dragon Colony … and was sold to a British woman named Daisy Mitchell,” she said. “It stayed a tea room for many years, and she kept a guest book that was decorated with reds and greens and had a medieval theme. So it was very British.”

Joining a trend toward more upscale dining, one of La Jolla’s “most well-established and well-known restaurants” opened in 1912 at 1227 Prospect St. The Brown Bear had “stylish, fashionable service and a menu to please the gods,” Olten said.

A house specialty was Welsh rabbit served in a silver chafing dish. The restaurant was in operation until 1941.

Several restaurants opened around 1915, about the same time as the Panama-California Exposition, a world’s fair-type event held in 1915-16 that brought 3.7 million people to San Diego.

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The Panama-California Exposition in San Diego’s Balboa Park in 1915-16 coincided with several restaurant openings in La Jolla. (San Diego History Center)

One of La Jolla’s new restaurants, the Spindrift Inn, opened in 1916 and was considered a “last stop” out of town.

“Most restaurants at that time were located in the immediate Village area,” Olten said. “The one that was astray would have been the Spindrift Inn [in La Jolla Shores]. This was in the very early days of automobiles, so not very many people had cars, but those that did would … drive their cars and the last stop before you got out of town was Spindrift Inn.”

The Spindrift Inn later became The Marine Room, which still stands.

Olten said the restaurant was operated by the Hannay family for about 20 years. Their “rambunctious” fox terrier, Jiggs, would roam the dining room.

Another Expo-era restaurant was the Dining Car, which operated in an old trolley car parked near Goldfish Point. Dinner was $2 per person. It burned down on Halloween night in 1923.

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Next installment: With new hotels being built in La Jolla in the 1920s came new hotel restaurants. But later, World War II would have an impact on La Jollans and San Diegans in general and on where and how they ate. ♦



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