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The death of the affordable restaurant meal in San Diego County

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The death of the affordable restaurant meal in San Diego County


At a glance

The cost of eating out at a restaurant in San Diego County has jumped significantly in the last five years. The restaurant industry says that it’s had to raise menu prices to offset higher labor and food costs. With the spike in price, some San Diegans say they’re staying away from restaurants while others are hunting to find cheap places to enjoy food away from home.

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Grabbing a bite to eat with family or friends is not only a great way to socialize, it can be a good way to experience a community and support local restaurants.

But dining out can start to feel more like a luxury when the cost drains your budget. Inflation has forced restaurants to significantly raise prices in San Diego County and nationwide over the past few years. The increase has been particularly acute since the COVID-19 pandemic.

In this Price of San Diego story, we dig into what’s causing the spike in dining costs at restaurants, and how locals are adapting.

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Sticker shock

San Diego ended 2025 with the second highest overall inflation in the US among major metros. Specifically the “prices of food away from home” index rose 2.9% from November 2024. The “prices of food away from home” data includes restaurant, cafeteria, and vending purchases.

While the 2025 increase may not sound like a lot, it adds to a trend over the past five years of significant cost increases at restaurants in the region. In 2024, the cost of going to a restaurant skyrocketed 11.7%. In 2023, it rose 4%. The last year the cost of dining out in San Diego decreased was 2022.

There was a spike of over over 10% in 2021. And in 2020, prices of food away from home went up over 4%.

The breakdown

All of those data points show that eating at restaurants in the county has gotten a lot more expensive in the past five years. If you tally those numbers it gets you to over a 30% price increase during that time for the San Diego region. For example, if a single cheeseburger cost you $10 in 2020, that same single cheeseburger now costs you about $13.00 — like this one now costs at Hodad’s.

So why is this happening? Food and labor costs for the average restaurant have gone up 35% in the last five years, according to the National Restaurant Association.

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Locally, the rise in retail rent over that same time has added to tighter margins.

The National Restaurant Association says the only way most restaurant operators can cover their higher costs is to increase menu prices.

By the numbers

Money isn’t going as far as it used to, faster compared to the past couple decades.

Nationwide, the U.S. Bureau of Labor Statistics inflation calculator shows $100,000 in November, 2025, has the same buying power as about $80,000 in 2020 — a nearly $20,000 loss in just five years. It took 13 years, going all the way back to 2007, to make that same $20,000 change in purchasing power before 2020.

How are locals adapting?

While it’s expensive to dine out and some San Diegans say they’re going to restaurants less overall, other locals have been discussing the best restaurant meals for the price on Reddit.

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Restaurants and food items that got frequent mentions include: IKEA Restaurant, the fish tacos at El Pueblo Mexican Food (they’re no longer $1 — they’re now $1.39), Costco Food Court (this now requires Costco membership), In-N-Out, Chicago Fire Grill and Sprouts Farmers Market sandwiches.

What to watch

The USDA expects food away from home prices to increase roughly 3.3% in 2026 nationwide.

The National Restaurant Association says declining tourism spending is making business conditions more challenging for restaurants. They also say higher-income households are driving restaurant sales.

San Diego’s cost of living is roughly 50% higher than the national average. While the median household income is around $104,321, the income needed to afford a median-priced home ($920k+) is now estimated at over $260,000.



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San Diego, CA

How San Diego Has Quietly Emerged as One of America’s Great Dining Destinations

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How San Diego Has Quietly Emerged as One of America’s Great Dining Destinations


When John Resnick opened Campfire on a quaint little street in Carlsbad, Calif., in 2016, some locals weren’t sure what to think. The coastal enclave wasn’t exactly awash in innovative, chef-driven establishments, so it was a shock to see the dining room consistently full. Early on, one woman wondered aloud to Resnick, “Where did all these people come from?”

It’s a moment he remembers vividly. “I was struck by her statement, because I think she was surprised that so many other people in Carlsbad were there,” Resnick says. 

The rest of the culinary world would take some time to catch up to what was happening. In 2019, when Michelin expanded to rate restaurants throughout all of California—not just the San Francisco area—Addison was the only one in San Diego to earn a star. But since emerging from the pandemic, the region’s food scene has grown dramatically. Driven by outstanding farms, ingredients, a bumper crop of talented chefs, and a G.D.P. approximately the size of New Zealand or Greece, San Diego County has become one of America’s most underrated dining destinations.

Campfire’s octopus, chorizo, and celery-root entrée.

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Gage Forster

Perhaps no single restaurant is a better emblem for this shift than chef William Bradley’s Addison, which opened in 2006. After landing his first star, Bradley knew he wanted more. To get them, he transformed his French-leaning fare to serve what he calls California Gastronomy, which combines the cultures of SoCal with impeccable ingredients and wildly impressive techniques, prizing flavor over flair. Michelin responded, awarding Addison a second star in 2022, and making it the first Southern California three-star restaurant just a year later. The accolade has created a halo effect, attracting culinary tourists from around the world.

Berry beet tartlets at San Diego’s three-star stalwart Addison.

Berry beet tartlets at San Diego’s three-star stalwart Addison.

Eric Wolfinger

“Earning three stars forces the global dining community to pay attention to a place that may not have been on their radar before,” says chef Eric Bost, a partner in Resnick’s four Carlsbad establishments. 

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Resnick recruited Bost, who spent time at award-winning outposts of Restaurant Guy Savoy, to run Jeune et Jolie, which he led to a star in 2021. They’ve since taken over an old boogie-board factory down the street and converted it to an all-day restaurant and bakery, Wildland. The space also hosts an exquisite tasting-counter experience called Lilo, which was given a Michelin star mere months after opening in April 2025. And as Resnick and Bost grew their successful Carlsbad operation, chef Roberto Alcocer earned a Michelin star for his Mexican fine-dining spot Valle in nearby Oceanside.

The stylish tasting counter at Michelin one-star Lilo in Carlsbad.

The stylish tasting counter at Michelin one-star Lilo in Carlsbad.

Kimberly Motos

About 25 miles to the south, another affluent coastal community is going through its own culinary glow up. In La Jolla, chef Tara Monsod and the hospitality group Puffer Malarkey Collective opened the stylish French steakhouse Le Coq. Chef Erik Anderson, formerly of Michelin two-star Coi, is preparing to launch Roseacre. And last year, Per Se alums Elijah Arizmendi and Brian Hung left New York to open the elegant tasting-menu restaurant Lucien, lured by the ingredients they’d get to serve. “A major reason we chose San Diego is the quality and diversity of the produce,” Arizmendi explains. “San Diego County has more small farms than anywhere else in the U.S., and its many microclimates allow farmers to grow an incredible range of ingredients year-round.”

Wildland’s spicy Italian sandwich.

Wildland’s spicy Italian sandwich.

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Gage Forster

Chef Travis Swikard has also been a tireless advocate for the region’s ingredients since he returned to San Diego, his hometown, and opened Mediterranean-influenced Callie in 2021. There’s no sophomore slump with his latest effort, the French Riviera–inspired Fleurette in La Jolla, where he’s serving his take on classics like leeks vinaigrette and his San Diego “Bouillabaisse” with local red sheepshead fish and spiny lobster. Its food is bright, produce-driven, and attentive in execution, while the dining room maintains a relaxed and unpretentious style of service. And Swikard sees that approach cohering into a regional style with a strong network of professionals behind it.

“It’s really nice that we are developing our own identity, not trying to be like L.A. or any other market, just highlighting what’s great about the San Diego lifestyle and ingredients,” he says. “Similar to New York, a chef community is starting to develop where chefs are supporting each other. There is a true sense of pride to be cooking here.”

Top: In La Jolla, Lucien serves ocean whitefish with tomatoes turned into concasse, sabayon, and other expressions.





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Little Debbie is launching a new flavor of one of its most popular treats

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Little Debbie is launching a new flavor of one of its most popular treats


Little Debbie is officially expanding its doughnut range.

On April 14, the brand announced a new sweet snack: Chocolate Old Fashioned Donuts. The company says there was “massive consumer demand” for the original Big Pack Old Fashioned Donuts, which quickly became a top seller. Now, they’re just giving the people what they want.

The new snack is a chocolate old-fashioned cake doughnut finished with a sweet glaze and is launching in two formats:

  • The Big Pack Carton: This box contains six doughnuts in a retro-inspired package that reflects the brand’s heritage.
  • Single-serve doughnuts: There are also 3-ounce, individually wrapped Chocolate Old Fashioned Donuts, which the brand suggests pairing with a morning coffee or eating on a midday break.

The original, which includes six individually wrapped cake-style doughnuts with a vanilla glaze, first hit stores in June 2025 and, according to the brand, has been “consistently selling out.”

“We saw an incredible response to the Old Fashioned Donut we introduced last year,” said Scott Brownlow, Little Debbie’s brand manager, in a press release. We’re doubling down on what works and giving both loyalists and new fans an irresistible reason to head back to the store.”

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Little Debbie’s Chocolate Old Fashioned Donuts are rolling out now to major retailers, grocery stores and convenience stores nationwide. As with the original Old Fashioned Donut, they become a permanent addition to the brand’s snack lineup.

This story first appeared on TODAY.com. More from TODAY:



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New Padres Owner Has Some Enormous Shoes to Fill

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New Padres Owner Has Some Enormous Shoes to Fill


The Padres will soon have a new owner, as billionaire José E. Feliciano is reportedly close to acquiring the franchise. San Diego will be watching him closely. He has a lot to live up to.

Back in November, the current ownership group led by late owner Peter Seidler’s brother, John, announced the family would begin the process of selling the team. Just five months later, Feliciano has reportedly outbid three other billionaires to secure ownership of the franchise. The final sale price will be $3.9 billion, shattering the previous MLB record. If the deal goes through as expected, Feliciano will be compelled to match not only the price tag, but also the commitment San Diego’s fans have made over the last decade.

When Peter Seidler took over as the team’s chairman and primary owner in November 2020, he set about rebuilding the franchise into one that could compete at the highest level of baseball. He spent lavishly, locking up players to massive contracts and blowing past the luxury tax threshold, while also investing in the San Diego community and openly proclaiming that turning a profit wasn’t his goal. The Padres followed by having the most successful sustained stretch in their history, reaching the postseason in four of the last six years. Seidler’s driving ambition was to deliver San Diego its first major sports championship. The team’s fans responded by matching his passion.

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A better product on the field led to a packed Petco Park. The Padres have finished in the top five of attendance in each of the past five seasons, culminating in an remarkable 2025 campaign when the team sold out 72 of its 81 home games and welcomed a record 3.47 million fans through their gates. San Diego finished second in attendance last season, behind only the World Series champion Dodgers.

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Seidler’s investment paid off. In 2025, the Padres reportedly generated around $500 million in revenue despite a relatively disadvantageous television deal. Unfortunately, Seidler never got to see it. He died in November 2023 at the age of 63 from an infection related to a compromised immune system following multiple battles with cancer. The Padres have played in his memory, and the team’s supporters have carried his goal with them.

That kind of fan support deserves another owner willing to invest not only in the team, but also in the city. John Seidler and the rest of the ownership group were never going to be those people. To their credit, they seem to know that.

Peter Seidler had a boundless passion for the Padres. His brother John has never quite shared it, at least not publicly. The ownership group purchased the team for a reported $800 million in 2012 and is selling for $3.9 billion. Cashing out now makes sense. There’s an enormous “but” coming.

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The late Peter Seidler elevated the Padres to a previously unreached standard with no regard for how much he had to spend to make it happen. | Sean M. Haffey/Getty Images)

Feliciano has to know what he’s getting into by following in Seidler’s footsteps. Padres fans are far more active than they once were and have proven their commitment for years. The team’s new owner needs to be genuinely invested and ready to finish what Peter Seidler started. Feliciano doesn’t just owe that to his memory. He owes it to every fan who’s packed Petco Park believing San Diego was finally on the precipice of its first World Series title.

The Padres’ new owner isn’t a stranger to sports franchise ownership. Feliciano is the co-founder and managing partner of Clearlake Capital, which was part of a consortium that purchased Chelsea FC in 2022 for roughly $5.25 billion. Despite a heavy financial investment to the roster, the results in London have ultimately failed to meet the competitive standard established by the previous regime.

From Feliciano’s viewpoint, the upside of purchasing the Padres isn’t hard to see. Petco Park is one of baseball’s premier venues and boasts an atmosphere that rivals any in American sports. The team’s TV deal should improve dramatically with MLB’s next collective bargaining agreement. Then there’s the location. San Diego is one of America’s crown-jewel cities, and its eighth-largest by population. The weather is perfect year-round, the fanbase is passionate and the market has proven it will show up for a quality product. There’s only one thing missing.

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Feliciano has won the bidding war for the Padres. Now comes the hard part. He must be passionately invested in delivering a long-awaited World Series championship to San Diego. This franchise carries too much potential to be a billionaire’s vanity project. Peter Seidler proved that when he put his all into making that happen, and the city showed up for him.

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Now it’s Feliciano’s turn to show up for the city.


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