Port Tenants Group Embraces New Look, Name – San Diego Working Waterfront

The nonprofit group representing companies that function on native port tidelands has embraced a brand new identify – the San Diego Working Waterfront.

The group, previously often known as the San Diego Port Tenants Affiliation, contains firms in San Diego, together with Chula Vista, Coronado, Imperial Seashore and Nationwide Metropolis.

The group represents 800 waterfront companies that make use of 44,000 employees.

Port of San Diego commissioners Rafael Castellanos and Frank Urtasun joined waterfront staff and council members from port cities as greater than 200 folks celebrated the re-branding on the Bali Hai restaurant Thursday.

After 35 years utilizing the previous identify, officers stated the brand new moniker and emblem honor the group’s roots whereas the group continues its work to make sure that members have a voice within the port’s future.

“That is about redoubling our efforts to advocate for the financial and environmental vitality of the port tidelands,” stated Sharon Bernie-Cloward, president of the San Diego Working Waterfront.

The San Diego Working Waterfront continues to signify industries and companies together with manufacturing, ship constructing and restore, transport, cargo and commerce, marinas, industrial and sport fishing, power, cruise ships, hospitality and recreation, tourism and extra.

“The companies and employees on our waterfront are important to the success of our port. The San Diego Working Waterfront’s training and advocacy efforts are essential, and we think about them to be our companions,” stated Dan Malcolm, chair of the Port board. “This repositioning will give companies and employees a louder voice throughout the debate of public coverage.”

The group’s objectives are to guard native bayfront and maritime jobs, protect the waterfront as an financial pressure that may compete with rival ports, signify the San Diego area to vacationers and buying and selling companions, and help the companies which have served native communities, generally for generations.

“San Diego has modified lots in 35 years however what’s remained the identical is how vital our working waterfront is to our financial system and high quality of life,” stated John Laun, the group’s board chair. “We would like San Diegans to know that our waterfront gives monumental alternatives for 1000’s of our neighbors, and we stay up for working with the port district to assist these good-paying jobs thrive.”

The nonprofit went by means of a months-long effort to judge and replace its strategic positioning, which incorporates new social media accounts.

Companies throughout the port district generate roughly $8.3 billion in regional financial impression, in line with a 2015 evaluation.