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Opinion: Disengaged voters will decide the 2024 presidential election

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Opinion: Disengaged voters will decide the 2024 presidential election


On Tuesday, the presidential election finally takes place. When it comes to what led to the outcome, a case can be made that political pundits on the left and right have got it all wrong. That’s because their expertise makes them uniquely unqualified to understand disengaged voters. Political pundits are like sportswriters trying to fathom why some people pay no attention to the Super Bowl. Yet disengaged voters will likely determine the winner. Why? Because these are the only voters still up for grabs.

Engaged voters have already decided who they’ll vote for. Some decided based on ideology (liberal or conservative). Others decided based on group interest (labor status, ethnicity, gender, religion). Some decided based on how they answered the question: Are you better or worse off than you were four years ago?

So who are the disengaged? These are undecided potential voters who just don’t care about politics. As a result, they process information about campaigns in ways that are unfathomable to those fully engaged.

In July, YouGov reported crunched polling numbers from a survey to identify characteristics of “disengaged” voters. The disengaged consume little political news; they are largely ignorant of political issues. They are less likely than others to actually vote. They tend to be “on average younger, more likely to be women, more likely to be Black or Hispanic, less educated, and have a lower household income than the average engaged American voter.”

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Scientific models suggest that people take in information and make decisions using different mental processes. To varying degrees, engaged voters process information systematically. They connect issues together through mental links. Because of these intricate connections, the engaged decide early and are unlikely to change their minds. Changing their minds on one issue means changing their minds on others.

The disengaged take a different approach. They do what scientists call “heuristic” processing. They rely on peripheral cues that have very little to do with issues and candidate qualifications. For example, physical appearance of candidates can sway the disengaged. Research shows that people tend to like others who are physically attractive. If one doesn’t care much about politics, then appearance could serve as a basis for choosing. Using stereotypic notions of “good looks,” John F. Kennedy was better looking than Richard Nixon. Kamala Harris is better looking than Donald Trump.

Research dating from the 1940s shows that many disengaged voters depend on more engaged voters for advice (two-step flow). They also tend to take advice from people they admire, regardless of political expertise.

Arguably, this is why Taylor Swift’s endorsement of Harris could prove so impactful. After the Sept. 10 debate, the singer posted her endorsement on Instagram. According to Axios, Swift has 283 million Instagram followers. The Instagram post inspired 338,000 Swifties to visit Vote.gov, the federal voter registration website, during the 15 hours after her post.

One can only speculate how many Swifties are young women that YouGov identified as politically disengaged. Whether Swifties actually registered and will vote is also subject to speculation. Historically, celebrity endorsements don’t seem to improve a candidate’s chances. Ask Hillary Clinton. Normally, debates don’t have much impact either. But this is no normal campaign. Ask Joe Biden. In a close race, a percentage point boost from the disengaged in swing states could decide the election outcome.

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Dozier, Ph.D., is professor emeritus in the School of Journalism and Media Studies at San Diego State University. He lives in Encinitas.



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San Diego, CA

Padres roster review: Sung-Mun song

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Padres roster review: Sung-Mun song





Padres roster review: Sung-Mun song – San Diego Union-Tribune


















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SUNG-MUN SONG

  • Position(s): Third base, second base
  • Bats / Throws: Left / Right
  • 2026 opening day age: 29
  • Height / Weight: 6-foot / 194 pounds
  • How acquired: Signed as a free agent in December 2025
  • Contract status: A four-year, $15 million deal will see Song make $2.5 million in 2026, $3 million in 2027, $3.5 million in 2028 and $4 million in 2029 if he does not opt out of last year; Half of his $1 million signing bonus is due in January 2026 and the other half in 2027; There is a $7 million mutual option for 2030.
  • fWAR in 2025: N/A
  • Key 2025 stats (KBO): .315 AVG, .387 OBP, .530 SLG, 26 HRs, 90 RBIs, 103 runs, 68 walks, 96 strikeouts, 25 steals (144 games, 646 plate appearances)

 

STAT TO NOTE

  • .214 — Song’s isolated power in 2025, a career high as he prepared for a jump to the majors. Isolated power measures a player’s raw power (extra bases per at-bat) and Song had a .190 OPS in 2018, in his third year as a pro in Korea, before it dropped to .101 in 2019 and then a career-low .095 in 2023. Hitting 19 homers pushed Song’s isolated power to .178 in 2024 and then a career-high 26 homers push it even higher in 2025.

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Poway removes hundreds of trees to make city safer

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Poway removes hundreds of trees to make city safer


Drivers traveling through the city of Poway may have noticed a dramatic change to the landscape. Since September, more than 1,400 trees — many of them eucalyptus — have been removed as part of the city’s hazardous mitigation grant project aimed at reducing wildfire risk and improving public safety.

Poway is spending roughly $3 million on the effort, which focuses on removing trees that are dead, dying or considered dangerous. Much of the cost is being reimbursed by FEMA. Officials say the project is designed to make emergency evacuation routes safer while improving the overall health of trees along major roadways, rights-of-way and open spaces.

“I was relieved that there were some efforts being put into improving our resiliency to wildfire in our community,” said Poway Fire Chief Brian Mitchell.

Mitchell said spacing out trees can slow the spread of a wildfire and prevent roads from becoming blocked during an emergency.

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“That certainly has the potential to block our first responders from accessing somebody’s house in the middle of an emergency,” Mitchell said.

City leaders also point to storm safety as a key reason for removing hazardous trees under controlled conditions rather than risking falling limbs or entire trees during severe weather.

“I don’t want to be driving down that street and just a random limb just happened to collapse, you know, just hit me,” said Poway resident Dawn Davis.

Davis said she also worries about the threat the trees pose to nearby homes.

“I don’t want anybody’s homes here to be damaged, either by them or fire,” Davis said.

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A Poway spokeswoman said a certified arborist evaluated nearly 6,800 trees in Poway. About 2,800 invasive trees were recommended for removal.

This story was originally reported for broadcast by NBC San Diego. AI tools helped convert the story to a digital article, and an NBC San Diego journalist edited the article for publication.



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Aztecs land twin transfers from Michigan State to bolster offensive line

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Aztecs land twin transfers from Michigan State to bolster offensive line


The front of the Fowler Athletic Center at San Diego State includes a pair of double doors that open from the inside out. Replacing them with revolving doors would seem appropriate, given all the comings and goings nowadays.

SDSU had two dozen football players — including five starters on the defense — enter the NCAA transfer portal, which opened Friday. The first wave of candidates to replace them visited over the weekend.

And by Sunday afternoon, SDSU announced its first two signings. It was a package deal.

Sophomore offensive linemen Charlton and Mercer Luniewski are Michigan State transfers from Cincinnati. And twins.

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Charlton Luniewski’s social media says that he goes by “Big Chuck,” although Mercer is listed as an inch taller and 13 pounds heavier at 6-foot-6, 320. Mercer is also, by the way, 45 minutes older.

Charlton profiles at guard and Mercer at tackle, though SDSU typically works players in multiple spots to find the ideal fit. The twins are expected to challenge for spots on the two-deep if not the starting O-line, which lost three starters to graduation.

The twins were highly recruited two years ago out of Cincinnati Hills Christian Academy, where they also competed in track and basketball. They have three years of eligibility remaining.

The Luniewskis were among a dozen transfer recruits who visited SDSU over the weekend. Commitments have come from half of them. More recruits are scheduled for the coming this week as the Aztecs look to replenish the roster.

SDSU also received a commitment Sunday from Nate Henrich, a 6-6 edge from Division II Gannon University in Pennsylvania. Henrich had six tackles at Gannon, but he is viewed as having high upside with good size and length. He could provide needed depth at a position where the Aztecs lost four players to the portal.

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SDSU also expects commitments from Oregon State edge Kai Wallin, Portland State safety Isaiah Green and College of the Sequoias wide receiver Marshel Sanders.

Wallin is a 6-5 senior from Sacramento who played in nine games this season (seven starts) for the Beavers, making 17 tackles with one sack and four quarterback hurries. Green, a 6-1 junior from Oxnard, had a team-high 101 tackles at Portland State. Sanders is a 5-11 junior from Fresno who had 70 receptions for 929 yards and four touchdowns.

Bostick back

SDSU wide receiver Jacob Bostick announced on his social media Sunday that he is returning for the 2026 season.

His post read, in part: “Excited to get back to work with my coaches and teammates.”

Bostick had 11 catches for 157 yards and three touchdowns over six games before suffering a season-ending knee injury during practice six games into the season. He anticipates being ready to return by fall camp.

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