Strip gaming executives can put their best spin on the numbers, but local tourism indicators remain a major concern. Casino operators seeking to draw more people through the door still have much work to do.

The Nevada Gaming Control Board released January gaming numbers Friday. The news was underwhelming. The state gaming win was down 6.6 percent from a year earlier. The Strip took the largest hit, an 11 percent drop. But the gloomy returns were spread throughout Clark County: Downtown Las Vegas was off 5.2 percent, Laughlin suffered a 3.3 percent decline and the Boulder Strip dipped by 7 percent.

For the current fiscal year, gaming tax collections are up a paltry
2.1 percent, below budget projections.

The red flags include more than gaming numbers. Recently released figures for 2025 reveal that visitation to Las Vegas fell nearly 8 percent from 2024, which represented the lowest total since the pandemic in 2021. Traffic at Reid International Airport fell more than 10 percent in December and was down 6 percent for the year. Strip occupancy rates fell 3 percent in 2025.

To be fair, this is not just a Las Vegas problem. International travel to the United States was down
4.8 percent in January, Forbes reported, the ninth straight month of decline. Travel from Europe fell 5.2 percent, and passenger counts from Asia fell 7.5 percent. Canadian tourism cratered by 22 percent.

No doubt that President Donald Trump’s blustery rhetoric has played a role in the decline, but there’s more at work. International tourism has been largely flat since Barack Obama’s last few years in office. But domestic travel has held relatively steady although it is “starting to cool,” according to the U.S. Travel Association. Las Vegas hasn’t been helped by high-profile complaints last year about exorbitant Strip prices for parking, bottled water and other staples. Casino operators responded by offering discounts, particularly for locals, and they’ll need to continue those policies into 2026.

The tourism downturn has ramifications for the state budget, which relies primarily on sales and gaming tax revenues to support spending plans. “Nevada’s employment and economic challenges reflect deep structural factors that extend beyond cyclical economic fluctuations,” noted a recent report by economic analyst John Restrepo. “The state’s extreme concentration in tourism and gaming creates unique vulnerabilities.”

The irony is that state and local politicians have been talking for the past half century about “diversifying” the state economy. In recent years, that effort has primarily consisted of handing out millions in tax breaks and other incentives to attract businesses to the state. A dispassionate observer might ask whether that approach has brought an adequate return on investment.