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Highway ad sign costs double, pricing out Montana business owners

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Highway ad sign costs double, pricing out Montana business owners


BILLINGS— Sponsorship of businesses on Montana highway exit signs have doubled in cost, pricing out some small business owners.

Montana Logos, which manages the signs, renegotiated its contract within the last year with the Montana Department of Transportation (MDT), which resulted in prices doubling for most customers. They refer to the signs as tourist-oriented directional signs (TODS).

Watch the report:

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Highway ad sign costs double, pricing out Montana business owners

Transportation officials say they increased the costs to match rising costs. According to Bob Heiser, MDT Right of Way bureau chief, the department and Montana Logos have not increased costs for years.

“The contract was up for renewal this past year. And during that renewal process, we asked them to look at this program. And that’s when we discovered that there hadn’t been any rate changes in at least 21 years,” Heiser told MTN.

Heiser said the increased revenue will fund highway projects and other infrastructure.

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“We feel it’s still an affordable way for some of those businesses to have some advertisement along our interstates,” he added.

Some business owners in Big Horn County disagree.

“I just don’t understand how a company can gouge small businesses. That wasn’t in my budget,” said Kristy Mastin, owner of the KOA campground in Hardin.

Vanessa Willardson/Q2

Kristy Mastin

She received an invoice for $4,800 in February to keep her business on the exit signs. She paid $2,400 last year for the same service.

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“I was dumbfounded,” said Mastin.

Other campground owners in the county shared Mastin’s shock.

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Vanessa Willardson/Q2

Mastin’s February invoice

“We can’t afford that as a small business to suddenly have one aspect of our advertising raised that much,” said Jamie Redger, owner of 7th Ranch RV Camp in Garryowen.

His costs quadrupled in a year, increasing from $1,200 to $4,800, after Montana Logos told him he had to pay to be on the signs for a full year. In the past, he had only paid for half the year.

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“At this point, I’ve told Montana Logos that I don’t plan to renew with them,” said Redger.

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Vanessa Willardson/Q2

Jamie Redger

Another campground, Grandview Campground and RV Park, may be disappearing from the signs as well.

“We have to ask ourselves, what can we cut out? And Montana Logo is probably going to be it,” said the campground’s owner, Laurie Tschetter.

She is concerned about how the lack of advertising will affect the tourism industry in her community.

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“We are kind of the backbone of bringing a lot of tourism dollars back into this state,” said Tschetter.

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Vanessa Willardson/Q2

Laurie Tschetter

The business owners are working with the Hardin Chamber of Commerce, in hopes the state will hear their voices and give them a grant.

“I want to support these businesses and our communities and whatever we need to do next, whether it’s a letter or taking it up a little higher. That’s all we can do,” said Alexandria Edwards, with the Hardin Chamber of Commerce.

The community is also starting to consider advertising alternatives.

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Vanessa Willardson/Q2

Alexandria Edwards

“It would be cheaper just to go get a billboard or put their money into something that would be more fruitful for them,” said Edwards.

“I’ve watched different advertising things go by the wayside. And maybe Montana Logos needs to find that out,” added Tschetter.

Montana Logos did not return multiple calls and messages from MTN News requesting comment.





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The ugly truth behind ‘restoring Montana values’ • Daily Montanan

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The ugly truth behind ‘restoring Montana values’ • Daily Montanan


Restoring Montana values.

When you hear that term, your ears should perk up. This phrase isn’t folksy nostalgia; it’s shorthand for something else. It’s Republican code. It’s an old trick. Take one of grandpa’s old slogans and use it to mean something else. Usually something vile. Something about 50 or 100 years past its sell-by date.

Republicans like to talk about restoring “Montana values.” It’s like they are promising to bring back nickel candy. They aren’t. It sounds harmless, even virtuous. Let’s be clear: It isn’t.

So, what does “Restoring Montana Values” mean today in Republican speak?  It means a never-ending stream of unconstitutional laws intended to deny certain groups of Montana citizens their constitutional rights. But, they won’t say that out loud. These laws are consistently unconstitutional. And, here’s the subterfuge – Republicans blame our nonpartisan judges. Not the legislature. Not the governor. Not the unconstitutional laws. Just the judges.

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Republicans continue to adopt laws that violate basic freedoms under our Constitution. There is a pattern. Our courts find these bills to be unconstitutional. So, Republicans claim that the problem is woke, out-of-control, radical, liberal judges. (Whew! It’s hard to fit all that outrage into one sentence.)  They blame all of the world’s problems on the judicial branch. What Republicans are doing is making “Montana Values” a campaign slogan for something sinister. It’s an attack on the independence of our judicial branch.

Republicans have a “solution.” Restore “Montana Values” by getting rid of our nonpartisan judges. Make judicial elections red team vs. blue team. Not more justice. Just more bad politics.

To be clear – when the legislature knowingly passes bills that violate the Constitution, and our judges find them unconstitutional – that has nothing to do with politics. That is the role of judges. It’s called judicial review. It dates back to the U.S. Supreme Court decision in 1803 in Marbury vs. Madison.

Republicans have gone so far as to attack Chief Justice John Marshall (and the unanimous court). They claim that the Supreme Court got it wrong. Courts do not have the power to find legislative actions unconstitutional. They are trying to erase 223 years of legal precedent.

State Sen. Tom McGillvary from Billings is a high priest in the “Blame the Woke Judges Order.” He has lectured on why the Supreme Court got it wrong in Marbury vs. Madison. I am sure that McGillvary prayed about it, but it might have helped if he had gone to law school and actually studied the Constitution. Bold. Or, just dishonest.  You get to decide.

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Republicans’ attack on judicial review just doesn’t ring true. It’s like proclaiming that the person with the fewest points is the winner of the Scrabble game. You can smell that argument; it isn’t perfume.

Blaming judges for doing their jobs. That is the antithesis of Montana values.

The real issue is why Republicans want to deny people their constitutional rights. Could there be anything more inconsistent with Montana values than that? Our Constitution is the foundation of our law. It is the social contract between the people of our great state. Our Constitution isn’t just the law; it’s how we treat each other; how we value every person; and how we respect the rights of all people. Violating our Constitution is totally inconsistent with Montana Values.

Montana has a libertarian streak. Independence is a good thing. You don’t have to agree with me or even like me for us to get along and be good neighbors. People get to believe what they believe and pretty much do what they want, so long as they don’t hurt someone. But, there is a line. You can’t deny people their Constitutional rights. That is over the line.

If Republicans want to restore Montana values: Easy. All they have to do is honor and follow the Montana Constitution.

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In 1972, 100 Montana citizens crafted our Constitution. Delegates sat in alphabetical order, not by party. Pragmatism bent party loyalty to build a consensus. It’s not a Republican constitution or a Democratic constitution. It isn’t woke or fascist. It’s ours. Eighty-nine out of 100 delegates approved. Montana citizens –not Republicans; not Democrats.  Montanans.

And then, in June of 1972, Montana citizens voted to approve the new Constitution. It holds our values.

Republicans want to deny some Montana citizens their Constitutional rights.

 Well?  That’s not Montana values.

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Montana Lottery Powerball, Lotto America results for April 11, 2026

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The Montana Lottery offers multiple draw games for those aiming to win big.

Here’s a look at April 11, 2026, results for each game:

Winning Powerball numbers from April 11 drawing

06-47-49-53-60, Powerball: 06, Power Play: 2

Check Powerball payouts and previous drawings here.

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Winning Lotto America numbers from April 11 drawing

01-21-26-29-32, Star Ball: 06, ASB: 03

Check Lotto America payouts and previous drawings here.

Winning Big Sky Bonus numbers from April 11 drawing

05-06-07-30, Bonus: 04

Check Big Sky Bonus payouts and previous drawings here.

Winning Montana Cash numbers from April 11 drawing

18-20-26-37-39

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Check Montana Cash payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

When are the Montana Lottery drawings held?

  • Powerball: 8:59 p.m. MT on Monday, Wednesday, and Saturday.
  • Mega Millions: 9 p.m. MT on Tuesday and Friday.
  • Lucky For Life: 8:38 p.m. MT daily.
  • Lotto America: 9 p.m. MT on Monday, Wednesday and Saturday.
  • Big Sky Bonus: 7:30 p.m. MT daily.
  • Powerball Double Play: 8:59 p.m. MT on Monday, Wednesday, and Saturday.
  • Montana Cash: 8 p.m. MT on Wednesday and Saturday.
  • Millionaire for Life: 9:15 p.m. MT daily.

Missed a draw? Peek at the past week’s winning numbers.

This results page was generated automatically using information from TinBu and a template written and reviewed by a Great Falls Tribune editor. You can send feedback using this form.



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Missoula and Western Montana neighbors: Obituaries for April 11

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Missoula and Western Montana neighbors: Obituaries for April 11





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