Hawaii
New Hellertown Donut Shop Will Reflect 'Aloha Spirit' of Hawaii, Owner Says – Saucon Source
Aloha Jay’s Malasadas is about to introduce Hellertown and beyond to one of Hawaii’s most beloved sweet treats: the malasada donut. The business will open at 1120 Main Street (in a space in front of Rocco’s Pizzeria) on Saturday, May 4 at 8 a.m. In addition to signage, the exterior of the building has been updated to give it a Hawaiian vibe, with artificial palm trees, colorful lighting and tiki torch lanterns. (Credit: Aloha Jay’s Malasadas)
What does Hellertown have in common with Hawaii? If you ask Jay Losagio, after May 4 the obvious answer will hopefully be donuts, or more properly, malasadas.
Losagio is the owner of Aloha Jay’s Malasadas; a new donut shop specializing in the fried-dough delicacy native to Portugal, which thanks to cross-cultural influence has become a beloved culinary staple of the 50th state.
Under development for several years, the concept for Aloha Jay’s was inspired by Losagio’s many trips to the Hawaiian islands, some of which were with his late father, who encouraged him to bring the concept to life back home.
Losagio said his dad was a partner in several well-known Saucon Valley businesses in the 1980s, and the fact that he is now carrying on the family legacy with Aloha Jay’s and the Rita’s Italian Ice franchise he owns next door seems “serendipitous.”
@aloha.jays.malasadas #LehighValley – are you ready? Aloha Jay’s will be opening on Saturday, May 4th at 8am. Whose stopping by for freshly made Hawaiian donut Malasadas and to get Lei’d 🌺 #malasadas #hellertown #bethlehempa #eastonpa #donutshop #donuts #aloha ♬ Love You So – The King Khan & BBQ Show
Interest in Aloha Jay’s opening has been strong since plans were first publicly announced in January, and Losagio said several dozen overeager donut-seekers per day have been coming to his front door, hoping that the store will be open. One woman who said she grew up eating Portuguese malasadas recently drove to Hellertown from Lopatcong Township, N.J., he said, only to discover that the fryers that will soon be operating at full-tilt were still in the process of being tested. Not wanting to disappoint her, Losagio invited her to come back for a sample later that day.
In a video he recorded of her reaction as she bit into a fresh, hot malasada, the woman raved about its authentic taste, clearly delighted that someone will soon be selling malasadas locally.
What is a malasada exactly, and what makes it different from the donuts most Pennsylvanians know and love?
Like other types of donuts, malasadas are generally coated, filled or topped with granulated sugar, icing, sprinkles, custard and/or other sweet additions. There are some differences, however.
A snow cap cream-filled malasada coated with sugar. The snow cap cream filling is a white vanilla cream with a hint of maple. (Credit: Aloha Jay’s Malasadas)
According to the Aloha Jay’s website’s About Us page, “the malasada is airy, light, aromatic, with a moist center inside. Unlike your typical donut, a malasada has no hole, is made with more egg and milk, and has a nice light crisp on the outside.”
The Aloha Jay’s menu will initially feature the following types of malasada: coconut cream; ube, which is filled with purple yam-flavored custard; raspberry-filled; snow cap cream-filled; custard-filled; sugar-coated; cinnamon and sugar-coated; and plain, which won’t have any added sugar.
To wash down their donuts, customers will be able to choose drinks from a beverage menu that includes hot chocolate made with 100 percent cocoa, iced coffee, hot coffee and Aloha Jay’s punch; a red tropical fruit punch with a slightly tangy finish. The coffee selections will include Hawaiian coffee made with a 10 percent Kona bean blend and 100 percent Kona hot coffee, which Losagio said will have a slightly higher price point–$3.89 per 12 ounce cup–due to the high cost of the prized Kona coffee bean, which can retail for around $75 a pound.
Donut and drink sales will officially begin at 8 a.m. Saturday, May 4, which is when the store in a newly-renovated space at the front of 1120 Main Street–home of Rocco’s Pizzeria and Italian Restaurant–will open for business.
Losagio said that Aloha Jay’s first couple of weeks will be a soft opening, with a more limited selection of malasadas available. He said this will help his staff meet customer demand as they introduce them to something that is completely new for the area.
“This is all new to us, too,” he pointed out.
A grand opening and expansion of the malasada lineup to 14 varieties (all of which are pictured and described on the Aloha Jay’s website), along with the launch of an Aloha Jay’s app, will follow later in May. Among the varieties of malasada to look forward to in the future are Lava Cake, with a chocolate lava-like filling; The Sticky, which will be topped with cinnamon bun icing blended with snow cap cream; and the S’mores. Losagio said he hopes to eventually offer a Hawaiian-style breakfast sandwich as part of the menu, which will also feature seasonal malasadas that will be available for a limited time. Those flavors will be in addition to the core menu, and won’t replace what is going to be available on day one.
One of the more exotic malasadas on the Aloha Jay’s menu is the ube, which is filled with a sweet custard made with purple yam; a root vegetable that is a traditional part of the Hawaiian diet. (Credit: Aloha Jay’s Malasadas)
“The custard will always stay. The ube is always going to stay. We’ll have staples, but we’ll (also) have flavors that we’ll do every week,” he said.
And while Aloha Jay’s donuts will be priced a bit higher than some people may be used to paying, Losagio said the quality ingredients used to make them along with their size account for the difference.
“Everything was crafted with attention to detail,” he emphasized. “I want people to have an experience. Have some coffee outside. Enjoy the music. Enjoy the malasadas.”
In the Hawaiian tradition of mahalo–an expression meaning ‘gratitude’ that is painted above a doorway inside Aloha Jay’s–there will be leis handed out to customers to help get them in the “Aloha spirit,” which Losagio said is one that is welcoming, warm and spiritual.
“I want people to really enjoy coming here for something different,” he said.
Aloha Jay’s hours to start will be Monday through Friday, 7 a.m. to 8 p.m., and Saturday and Sunday, 8 a.m. to 8 p.m.
There will be seating available outside under a canopy that was constructed as part of the Aloha Jay’s renovations, which was designed with the same Hawaiian flair that characterizes the interior. In addition to colorful lighting, artificial palm trees and tiki-torch style lanterns help give the outdoor setting a uniquely island vibe. Parking is available in the lot between Rocco’s and Rita’s, and on the street.
For more information, as well as updates, visit AlohaJays.com and follow Aloha Jay’s on TikTok (aloha.jays.malasadas), Facebook and Instagram (@alohajaysmalasadas).
The color scheme and palm trees may be reminiscient of Miami Vice, but that’s where any similarity between Aloha Jay’s and the 1980s ends. Owner Jay Losagio has invested in state-of-the-art technology for his store, which features a touchscreen order kiosk, flatscreen menu displays and other tech. Located at 1120 Main Street, Unit A, in front of Rocco’s Pizzeria in Hellertown, Aloha Jay’s will open to the public on Saturday, May 4 at 8 a.m.
Aloha Jay’s has outdoor seating under a canopy with a view of palm trees that light up green at night. Hawaiian music will also contribute to the welcoming island vibe, owner Jay Losagio said. (Credit: Aloha Jay’s Malasadas)
Aloha Jay’s Malasadas is located in an addition in front of Rocco’s Pizzeria at 1120 Main Street, Hellertown. It is adjacent to a Rita’s Italian Ice franchise namesake Jay Losagio also owns.
Hawaii
Big Island soldiers who died in Vietnam War are honored – West Hawaii Today
Hawaii
10 Most Neighborly Towns In Hawaii
When visiting Hawai‘i, a stay in one of its smaller towns allows visitors to get a true sense of life in the islands, where locals gather at coffee shops and neighborhood parks, or head to the beach to relax with family and friends. In Kailua, mornings can start with macadamia nut pancakes before heading out on the water, while in Waimea’s cooler slopes and pasturelands are the perfect backdrop for a bike ride or hike. Whether spending the day in a surf town or a quieter inland community, visitors will find friendly locals and plenty of community spirit in these neighborly towns.
Kailua, Oʻahu
Kailua, the largest town on the windward side of Oʻahu, is a perfect family-friendly destination that combines a laid-back island lifestyle with great food and gorgeous beaches. Kick off the day at Boots & Kimo’s Homestyle Kitchen, a longtime local favorite known for its famous macadamia nut pancakes. Rent a kayak from Kailua Beach Adventures and take it for a spin in Kailua Bay’s calm waters. Avid kayakers will enjoy the paddle to the Mokulua Islands or to nearby Popoia Island (Flat Island). Afterward, enjoy shopping in Kailua Town and visit local favorites like the Fighting Eel boutique or Soha Living Kailua to find stylish Hawaiian clothing and home goods.
Waimānalo, Oʻahu
Some of Oʻahu’s most stunning beaches and mountain views can be found in sleepy Waimānalo on the island’s windward side. With a backdrop of the dramatic Koʻolau Mountains, the area is home to local farms like Waimānalo Country Farms, which hosts seasonal events like its popular fall pumpkin patch. Make sure to try their famous ‘Nalo lemonade when you visit! For panoramic views, hike the paved, family-friendly Makapuʻu Point Lighthouse Trail, where you may even spot whales between January and March. Grab an ‘ono (delicious) sandwich from Kalapawai Cafe & Deli – Waimanalo, then head to Hūnānāniho Beach (Sherwoods Beach), where the shorebreak is perfect for kids and adults to enjoy a bodyboarding session!
Paia, Maui
Paia is a laid-back surfer’s paradise on Maui’s North Shore known for its bohemian vibe and plantation-era roots. Peruse the Historic District, filled with art galleries, cafés, and local shops. Stop in at Heart in Paia, a cute boutique where you can buy handcrafted jewelry directly from the local artist. Just outside town, Baldwin Beach Park’s long stretch of beach is ideal for bodyboarding and long walks, often with sea turtles resting along its shore. A short drive away, Ho‘okipa Beach Park is world-famous for its windsurfing and big winter waves. Make sure to book a reservation at Mama’s Fish House for special occasions. Its seafood-heavy menu changes daily depending on what has been caught, and the desserts are top-notch! For more casual fare, Paia Fish Market Restaurant is a go-to for its seafood.
Kula, Maui
Situated on the slopes of Haleakalā, Kula is located in Maui’s Upcountry region, known for its cool climate and panoramic island views. Visit Aliʻi Kula Lavender Farm to tour its scenic gardens filled with lavender, protea, and hydrangea. After your tour, visit the gift shop where you can pick up lavender-scented lotions and balms as well as a pack of the farm’s famous lavender scone mix. Nearby, Surfing Goat Dairy offers interactive tours where visitors can try everything from snuggling a baby goat to a hands-on milking experience. For a tranquil experience, stroll through Kula Botanical Garden, home to native plants, a koi pond, and an aviary. The high elevation of this area makes the air extra chilly, so remember your jacket!
Haleiwa, Oʻahu
Located on Oʻahu’s North Shore, Haleʻiwa is a vibrant surf town known for its massive winter waves, local boutiques, and casual food scene. For a refreshing treat, stop by Haleiwa Bowls for a popular açaí bowl. Just outside town, Shark’s Cove is a favorite summer snorkeling spot, with calm waters and rocky tide pools teeming with marine life. About 15 minutes away, Waimea Valley offers lush botanical gardens and the scenic Waimea Falls, where visitors can swim beneath a waterfall.
Hanalei, Kauaʻi
Located on Kaua‘i’s North Shore, Hanalei is a small town where surfers, artists, and taro farmers form a close-knit community. The town hugs Hanalei Bay, a two-mile stretch of beach framed by mountains and taro fields. Stroll along the iconic Hanalei Pier, a favorite spot for sunset views and photos over the bay. In town, pick up a coconut-flavored coffee from the Hanalei Bread Company and browse boutique shops along the main street. For a sweet treat, visit Holey Grail Donuts, known for its unique taro-based donuts fried in coconut oil.
Waimea, Hawaiʻi Island
Kamuela, commonly known as Waimea, is a paniolo (cowboy) town shaped by ranching history and named in honor of Samuel Parker of Parker Ranch. Its rolling green hills and cool climate set it apart from the rest of the island. Explore its verdant pastures by bike with a guided ride from Big Island Bike Tours, where you will learn about the region’s history along the way. Visit Anna Ranch Heritage Center for a glimpse into historic ranch life and the legacy of Hawaiʻi’s cowboys. For dining, Merriman’s Big Island highlights locally sourced ingredients in an upscale setting, while Hawaiian Style Cafe is beloved by locals for its hearty portions and famous haupia pancakes.
Honokaa, Hawaiʻi Island
Honokaa is a quiet former plantation town along the Big Island’s Hamakua Coast. Explore the boutiques, galleries, and cafés that line the town’s main thoroughfare, Mamane Street. Just outside town, the Waipiʻo Valley Lookout offers breathtaking views of cliffs and waterfalls cascading into the valley below. For a closer look, book a seat on the Waipiʻo Valley Shuttle Tour, the only way to access the valley floor. Five minutes outside town, the Honokaʻa Chocolate Farm offers guided tours where you will learn the ins and outs of growing cacao and chocolate-making. Make sure to pick up one (or several) of their delicious chocolate bars to take back home with you! No visit to Honokaʻa is complete without a stop at Tex Drive-In for its famous malasadas and local-style plate lunches.
Captain Cook, Hawaiʻi Island
Captain Cook is a small South Kona town named after British explorer Captain James Cook. Visit the Kona Coffee Living History Farm, where you can learn about the town’s coffee-growing roots through an immersive experience as costumed workers demonstrate traditional coffee farming techniques in an open-air museum. Just down the hill, about a 10 to 15-minute drive, Kealakekua Bay offers some of the island’s best snorkeling and is home to the Captain Cook Monument, accessible by boat or via the challenging Kaʻawaloa Trail. Back in town, check out the historic Manago Hotel Restaurant, a family-run establishment that has been serving the local community since 1917. Make sure to try their famous pork chops!
Lānaʻi City, Lānaʻi
Lānaʻi City is a quiet, close-knit, plantation-era town that once served as the headquarters of James Dole’s pineapple empire. At its center is Dole Park, a shady gathering place perfect for picnicking. A short walk along the nearby streets will take you past local boutiques and cafes. Plan a stop at the Blue Ginger Cafe for hearty local dishes or Coffee Works for pastries and coffee. Tour the Lānaʻi Culture & Heritage Center, located just one block from Dole Park, to learn more about Lānaʻi’s immigrant communities and rich agricultural history. About 20 minutes away, Hulopoʻe Bay features one of the island’s best beaches and access to the scenic Puʻu Pehe (Sweetheart Rock) Trail. Hike this trail at sunset to catch a stunning view of the island’s coast.
Neighborhoods Like No Other
In these smaller towns, residents and visitors alike have the space to settle into the rhythm of the islands, enjoying gorgeous tropical views from the laid-back patio of a family-run farm or while strolling past local shops, coconut-flavored coffee in hand. Each stop reflects a different kind of neighborhood setting, from coastal communities to upland farming regions, where regional history, local businesses, and understated natural beauty shape these islands.
Hawaii
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