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A status update from Hawaii Tourism USA

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A status update from Hawaii Tourism USA


Christine Hitt

At the 2024 Hawaii Tourism Conference, held Sep. 30 to Oct. 2, the Hawaii Visitors and Convention Bureau’s (HVCB) Hawaii Tourism USA team shared how it’s hoping to stimulate travel demand to the Islands through events, partnerships, social media and engagement with advisors.

Jeffrey Eslinger, senior director of market insights and CRM for the HVCB, started off with some stats. Eslinger said the U.S. market will continue to be the largest source market for Hawaii tourism. Maui continues to see softness for visitation, and this fall, the state is seeing it as well.

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“The U.S. West is expected to show resilience in both visitation and expenditures, but the U.S. East will continue to face some challenges in attracting both visitors and maintaining the spending levels that we currently have been seeing,” Eslinger said.

Jay Talwar, senior vice president and chief marketing officer for Hawaii Tourism USA talked about its efforts to saturate the Los Angeles market. One example is the completion of an Aloha Market pop-up retail experience in Venice Beach, which saw more than 7,000 visitors.

Who does Hawaii want to visit?

Talwar also defined Hawaii’s target traveler as a respectful explorer, who is conscious of their impact. The targeted traveler is also a culinary enthusiast, culturally curious and appreciates learning about Hawaiian culture. 

On the travel trade side, Robyn Basso, senior director of Travel Industry Partnerships at the HVCB, said Hawaii Tourism USA has brought educational blitz events to U.S. markets and has held fam tours.

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Basso said she’s receiving great feedback from advisors who have attended fams and have regained their confidence in selling Maui. “We’ll continue with our [Hawaii Tourism] USA multi-island led fams,” Basso said. “We want to continue to support Maui, but we also want to support the strategy of multi-island visitation.” 

Basso also said Hawaii Tourism USA is investing in marketing to travel sellers so that they keep Hawaii top of mind. “Most importantly, driving them to our website to register, to engage with our resources and opt in for our communications. We want them to become a Hawaii destination specialist, so that’s the ultimate goal.”



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Hawaii

This Popular Hawaii Resort Has A New 3-Story Penthouse And Renovated Pools With Local Amenities

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This Popular Hawaii Resort Has A New 3-Story Penthouse And Renovated Pools With Local Amenities


When it comes to Waikiki’s luxury hotels, the Ritz-Carlton Residences, Waikiki Beach, is one of the most beloved properties for frequent visitors to this popular corner of Hawaii. With all its spacious rooms boasting balconies with ocean views and kitchens to ensure a comfortable stay no matter how long your trip may be, it’s a true home away from home, with the added magic that comes with the brand’s phenomenal customer service. To make things better, the resort recently unveiled a collection of new suites and reimagined pools, providing guests an even more elevated experience than before.

Dubbed the Sky Suites, these sumptuous, multi-bedroom accommodations have become the pinnacle of luxury living in Waikiki. Encased in floor-to-ceiling windows, delivering sweeping panoramas of the neighborhood’s namesake beach and the beautiful blue Pacific at every turn, the vistas alone are worth every penny. But once you add in the modern furnishings, full kitchens with Miele appliances, the formal dining spaces, and pristine white marble bathrooms, you’ll never want to look back. To top it all off, they also come with exclusive perks, including roundtrip airport transfers, a dedicated VIP concierge, and a pre-stocked refrigerator with preferred beverages and snacks.

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Guests have the option between three- or four-bedroom Sky Suites. The former is a coveted corner unit that features what is arguably the resort’s best view of Diamond Head, along with a sleek, marble kitchen island that’s great for entertaining. The latter is the property’s largest, spanning nearly 3,000 square feet across two floors, and is the only four-bedroom suite in all of Waikiki. It also sports the resort’s biggest kitchen, making it particularly great for private chef dinners, and the double-height living room allows for plenty of natural light to filter in.

But the Ritz-Carlton’s crowning jewel, quite literally, is the Sky Penthouse. Occupying the top floors of the resort’s Diamond Head Tower, this three-story, two-bedroom suite soars 350 feet above Waikiki. The first level houses the living spaces, a kitchen with a wine fridge, one bedroom, and a small media room that also doubles as a great private reading nook. The second floor is entirely dedicated to the master bedroom, but it’s the rooftop that’s the real selling point. Touting one of the neighborhood’s highest infinity plunge pools, the furnished deck also features a hot tub and grill, and is particularly ideal for sundowners.

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You won’t need to book the Sky Penthouse for an incredible pool experience, though. The property offers its guests two infinity pools, one of which is an adults-only oasis. Both offer private cabanas, with the options at the family-friendly pool being larger, that come with a mini refrigerator stocked with local beverages and snacks. All guests can also expect a variety of thoughtful pool amenities, including sunscreen service and hourly snacks that pay homage to local favorites, like fresh pineapple dipped in li hing mui. The resort’s popular daily afternoon ritual of complimentary ice cream and sorbet is still available, and now includes an adult version with the addition of sparkling wine float. Quite frankly, there’s enough to keep you at the pool that you may never want to leave.



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Last minute shopping at Hawaii Holiday Craft & Gift Fair

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Last minute shopping at Hawaii Holiday Craft & Gift Fair


HONOLULU (HawaiiNewsNow) – It’s down to the wire for holiday shoppers, with just a few days until Christmas.

For those looking for last minute gifts, the Hawaii Holiday Craft & Gift Fair is happening this weekend at the Blaisdell Center Exhibition Hall.

More than 250 vendors are selling a variety of locally-made products, from clothing and jewelry to food and crafts.

Fair spokesperson Yasmin Dar joined HNN’s Sunrise to talk about the event organized by Sunshine Productions and showcase some of the available products, including scarves from Beads & Things by Kori and candies from the Hawaii Candy Factory, which produces NOMs in local flavors like Banana Lumpia Chocolate Bark, Campfire S’Mores, Peppermint Chocolate Crunch Bark, Li Hing & Lemon Peel Covered Gummies and more.

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The fair opens at 10 a.m. and goes until 5 p.m. on Sunday. Buy tickets at the Blaisdell Box Office for $7 per person. Military families and children under 7 years of age are free.

More information and a $2 off coupon can be found at HawaiiHolidayFair.com.



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Pacific Century Fellows focus on strengthening Hawaii-Philippines relationship with special visit

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Pacific Century Fellows focus on strengthening Hawaii-Philippines relationship with special visit


HONOLULU (HawaiiNewsNow) – Members of a prestigious leadership training program from Hawaii recently traveled to the Philippines on a special visit.

Former Honolulu Mayor and current President/CEO of the Hawaii Lodging and Tourism Association Mufi Hannemann founded the Pacific Century Fellows Program (PCF) in 1996, modeled after the White House Fellows program to empower emerging leaders across the state to solve local challenges.

Last month, this year’s cohort of 30 business and community leaders. along with some PCF alumni, met with Philippine President Ferdinand “Bongbong” Marcos Jr., who lived in Hawaii for 5 years, when his father, former President Ferdinand Marcos, Sr., was ousted following a nonviolent revolution in 1986 and exiled here.

Marcos Sr. died in Honolulu in 1989, and the family was allowed to return to the Philippines in 1991 and rebuilt their political careers.

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The fellows met with various Filipino leaders and discussed ways to boost business opportunities and tourism for both destinations, including more flights to Ilocos Norte, where many Filipinos in Hawaii have roots.

The group visited Ilocos Norte at the invitation of Governor Matthew Marcos Manotoc and learned about Hawaii’s strong historic ties to the region.

For more information, visit pacificcenturyfellows.com.



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