It’s Friday, Aug. 2, and I’m writing this article with CNBC open on my browser. The headline shouts, “Dow Loses 750 Points, Nasdaq Enters Correction After Weak Jobs Report.” The week was rough, with markets retracting from what felt like a month of steady new highs. A scant few weeks ago, investors were piling cash into highly valued tech stocks. Now they can’t seem to exit fast enough. Fear and greed pervade.

For frequent readers of this column, a correction should come as no surprise. They happen every 12 to 18 months as a “normal” part of financial markets reacting to economic and market growth. Corporate earnings, the most recent jobs report, and the wait-and-see Federal Reserve seem to be contributing factors, but focusing on these each month is akin to analyzing the bugs on your windshield: watch too closely, and you’re likely to crash. For long-term investors, “corrections” (I still dislike that word) are a mere hiccup on the path to a bigger future.

But news broadcasters, of course, have a different perspective. The week’s headlines touted “Investor Recession Fears,” “Sharpest Weekly Losses.” In the next breath we read “Earnings Flurry Boosts Indexes,” and “Dow Closes Higher Buoyed by Bullish Inflation Report.” Bull or bear, it’s been a dramatic couple of weeks. As Dickens wrote, “It was the best of times, it was the worst of times.”

The news is inherently reactive. Anchors have the unenviable task of filling 24 hours of on-air time daily, so besides reporting on the event, they also feel the need to attempt to explain why it happened (or add some drama). Sometimes this is straightforward; other times — especially around financial markets — it’s downright impossible.

Daily market movements are random. Period. For fun, start each day by guessing whether your favorite index is going to finish the day up or down. Write down your guess. Do it for a month, and see how many days you get it right. The reality is that daily market movements are affected by so many variables that choosing up, down, or flat follows the same probability as a coin flip. What’s comical is financial media’s need to explain why the coin landed heads up.

Remember: volatility drives the narrative; the narrative does not drive volatility. When markets go down, “professionals” attempt to explain why. Maybe they’re right, maybe they’re wrong, but we can never measure their accuracy. So why do we listen to them?

As humans, we want answers. Cause and effect. The market went down 800 points; why? Markets are hugely amorphous, so we turn to “professionals” to explain the details. They give us a “reason,” and we wonder how we could be so silly to have missed the signs.

Taking a step back shows us how crazy it is to believe one person could flawlessly understand why markets moved on any given day. This is akin to someone explaining that the coin landed heads up because the wind blew. It’s insanity, yet we expect it, accept it, and worse yet, get on board with it. Human behavior craves certainty and stability, yet these are mere mental mirages crafted by those seeking to keep our attention.

This leads to an even bigger problem: predictions. Given an audience, reporters may feel empowered to start guessing the outcome of the coin flip before it even starts. Viewers might like to understand why something happened, but if they could know the outcome ahead of time? Well, that’s the promised land. And the media loves to give the viewer what they want, even if it’s completely wrong.

This is nothing new. In the mid-1980s, as a fresh-faced adviser working for a large firm, I once picked up a renowned economist from Stapleton Airport. My job was to drive him to Breckenridge for a research conference where he’d present his future predictions. At the time, interest rates were climbing, inflation was high, and he believed emphatically that mortgage rates were going to keep rising and never come back down.

That guess was wrong. Very wrong. Later in his career, he said Y2K was going to cause a worldwide recession, comparing it to the energy crisis of the early 1970s. Wrong again. Today he (naturally) owns a huge market research firm. As our compliance department says, “Past performance is not indicative of future success.”

Though we may wish for accurate forecasting, the truth is we have no facts about the future. We don’t know what will happen or how markets will react. Humans tend to make decisions with emotion instead of common sense, and we ignore mistakes and the wisdom they bring. That’s why human nature is a poor investor.

Choosing to do the right thing — the hard thing — takes effort and discipline. It also takes a perspective that feels unnatural but makes sense when taken at face value. Invest for the long term. Remove the guesswork, and ignore those who try to convince you they have an edge. Fall back on humility as a key character trait, recognizing that your knowledge and assumptions have limits. Above all, ask why. Not why something happened; in markets that answer isn’t knowable. Instead ask why someone is trying to explain the unexplainable. You’ll find far more insight.

Steve Booren is the founder of Prosperion Financial Advisors in Greenwood Village. He is the author of “Blind Spots: The Mental Mistakes Investors Make” and “Intelligent Investing: Your Guide to a Growing Retirement Income.” He was named by Forbes as a 2021 Best-in-State Wealth Advisor, and a Barron’s 2021 Top Advisor by State. This column is not intended to provide specific investment advice or recommendations.