Denver, CO
Denver welcomes record number of domestic visitors in 2023, and they spent more money than ever before
DENVER — In 2023, Denver welcomed a record-setting 37.4 million domestic visitors, which was a 3% increase over the previous record set in 2022, according to a report released by Visit Denver.
The report also says the record number of visitors in the city generated $10.3 billion in tourism revenue, which was the most money spent in Denver than ever before.
“We’re thrilled that both the number of tourists and the revenue generated from those tourists hit record breaking numbers,” said Taylor Shields, the director of communications and public relations for Visit Denver.
On a warm, sunny day in downtown Denver, it’s likely you’ll bump into a touring group, like the one John Mayr was leading Tuesday morning.
“We start out at the Capitol and we end at Union Station,” he said.
Mayr told Denver7 he wasn’t surprised to hear Denver tourism hit a new record with all the city has to offer.
“Denver’s a sports town. It’s a town for the arts. It’s a town with a very rich history, has so much to offer to so many people around the world,” said Mayr.
It’s all of those things that brought Lothar Jaeger and his friends to make a stop in Denver all the way from Germany.
“We landed in Boston, and then we came from Boston to Cape Cod, Pennsylvania, Vancouver,” Jaeger said. “We visited Mount Rushmore in the Black Hills, and then we came down to Denver.”
He told Denver7 he and his group first started planning their U.S. trip in the fall of 2023. He said they wanted to make sure to stop in Denver for a few days because they’d heard great reviews.
“We heard a lot about it, it should be very interesting to watch, and so much other stuff is going on,” he said. “Then we go to the tour here and learn about the history and everything else which is out there in the city.”
Though visitors aren’t only coming from other countries, some are visiting from much closer.
“We came from Las Vegas. We got in yesterday,” said Rick Beavin, “Yesterday evening we went to Union Station, checked it out, and we went walking around north of there to the creek.”
Beavin and his daughter aren’t among the few visiting top spots, like Union Station.
Jerry Jimenez
The report says the following are top visited attractions when it comes to shopping and entertainment:
– Cherry Creek area
– 16th Street Mall
– Lower Downtown Historic Area
– Denver Pavilions
– Colorado Mills Mall
After months of work being done on the 16th Street Mall Andrew Iltis, the vice president of planning community impact with the Downtown Denver Partnership, says they’re hoping that only continues boosting tourism more and more.
“We’re really seeing tourism pick up, especially in the summertime when we have, you know, kids out of school,” he said. “We have people looking for places to visit, people coming to visit the mountains, and they’re making a stop in downtown and checking out what we have to offer, like this new block on 16th Street.”
Iltis says his hope is tourists continue visiting Denver, especially this year.
The tourists Denver7 spoke with Tuesday said they’d had an unforgettable time, so far.
“It just feels like it’s welcoming to come out, everybody’s friendly,” Beavin said.

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Denver, CO
Broncos Ring of Famer Craig Morton, who led Denver to first Super Bowl, dies at 83
Craig Morton, a Broncos Ring of Fame quarterback who played professionally for nearly two decades, died Saturday at his home in Mill Valley, Calif., at the age of 83.
Morton’s family confirmed his death through the organization, which announced the news on Monday.
Morton led Denver to its first Super Bowl appearance in 1977, quarterbacking the team best known for its ferocious Orange Crush defense. That season, at the age of 34, Morton earned the league’s comeback player of the year award and sparked a six-season run with the Broncos.
“He was our leader that year that we went 12-2, the first year he came to Denver,” fellow Broncos Ring of Famer and former safety Steve Foley told The Post. “It was a magical season. He was just tough as nails.”
Morton was hurt throughout the playoffs and Foley said the quarterback was in the hospital before the AFC Championship Game, when the Broncos beat the Oakland Raiders, 20-17, and advanced to their first Super Bowl appearance.
“I don’t know how he even suited up,” Foley said. “He was black and blue and yellow all over his hip. … Man, he came out and had a great game. He was just tough.
“And what a gem of a guy. Oh, yeah. He had the best heart.”
Morton was the first quarterback to lead two different teams to the Super Bowl, taking the Cowboys there in 1970 before later leading the Broncos.
Morton was born in February 1943 in Michigan, but graduated from high school in California and played quarterback in college at Cal. He also played baseball in college. He was selected No. 5 overall by Dallas in the 1965 NFL Draft, five years before the AFL and NFL merged.
Early in his career, Morton started for Dallas over Roger Staubach before Staubach eventually took over the job.
Morton, though, engineered a long and successful career in pro football.
He played in 207 career games over 18 seasons, including 72 games (64 starts) for the Broncos from 1977-82. Morton was 41-23 as a starter and threw for 11,895 yards for Denver.
“He had a confidence about himself. Kind of a swagger,” Foley said. “Our offense picked up when he arrived. We just knew he could win. He brought that to the team. And man, he had an arm. Oh, yeah. He had a gun.”
Morton was inducted into the Broncos Ring of Fame in 1988 as part of a three-man class along with Haven Moses and Jim Turner. Four years later, he was enshrined in the College Football Hall of Fame.
Morton’s tenure in Denver helped put the Broncos on the map.
“Absolutely, it did,” Foley said. “It made everybody wake up and say, ‘Who is this team on the interior of the United States?’ Unless you played on the East Coast or West Coast, you weren’t getting much coverage.”
Foley said he last saw Morton in the Champions Club at Empower Field during a game sometime in the past two seasons and said he remembered thinking, ‘Man, he looks great.’” Players from the Orange Crush era were surprised and saddened, then, to learn of the quarterback’s passing.
“It’s a little bit shocking,” Foley said. “He was a beautiful guy.”
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Denver, CO
The hippo had to go, but the Denver Zoo slashed its water budget
Rocky Mountain sandhill cranes battle warmer conditions due to drought
Wildlife biologist Jenny Nehring and farmer Rob Jones talk about Sandhill cranes and their impact on the San Luis Valley.
DENVER — Zoos are of necessity big gulpers of water, a fact that has some zookeepers in the drying American West working to rapidly upgrade efficiency and reduce unnecessary irrigation or leaks.
Denver Zoo, formally known as the Denver Zoo Conservation Alliance, has rapidly reduced its demands on threatened and declining water sources, including the Colorado River.
Among the upgrades is a sea lion water filtration system that allows most of the water to be cleaned and reused each time the pool is drained. That’s saving more than 8 million gallons a year, zoo sustainability director Blair Neelands said. “You can get in there, scrub it with a toothbrush and refill it with the same water,” she said.
Similar upgrades to an African penguin showcase reduced its water use by 95% by largely eliminating what’s sent down the drain. (Like a backyard swimming pool, though, these tanks sometimes still need to be drained and refreshed with new water to reduce mineral buildup.)
“The biggest thing for us is swapping from dump-and-fill pools to life-support systems,” Neeland said.
Another biggie is replacement of a 50-year-old water main with funding of about $3 million from the city. There’s no way of knowing how much that pipe had leaked over the years, but Neeland suspected it was more than a million gallons a year. The savings should become apparent as the zoo tracks its water use over the next few years.
Creating hippo-sized water savings
When The Arizona Republic visited in 2025, the zoo was on the cusp of eclipsing a goal to reduce its water use by half of what it had been in 2018. The zoo had used 80 million gallons in 2024, or about 219,000 a day, a 45% reduction in just a handful of years. Much of the savings had come in the form of smarter irrigation practices and use of drought-tolerant native plants where possible. The landscaping also pivoted to recycled “purple pipe” water from the city, which owns the zoo’s land, restricting potable water to areas where animals really need it.
“When people hear ‘recycled water,’ they get worried about cleanliness and hygiene,” zoo spokesman Jake Kubié said. “But it’s safe for the animals, and it’s not their drinking water.”
Getting past the water conservation goal would mean draining the pool where Mahali the hippo spent most hours lurking with just his eyes, ears and snout visible to visitors. Because he spent so much time in the pool, the water needed daily changes. It amounted to 21 million gallons a year, not to mention water heater bills that drove the cost to $200,000 a year, according to zoo officials. They estimated that Mahali used as much water as 350,000 four-person households.
“This facility is outdated,” Kubié said. “Some day this will become a huge saver of water.”
That day came before year’s end, and it indeed brought a tremendous savings. The zoo shipped Mahali to a new home (and a potential mate) at a wildlife preserve in Texas and drained the pool one last time. Ending the daily change-outs shaved more than a quarter of the zoo’s entire water usage from the previous year. It put the zoo significantly beyond its goal.
Denver Zoo’s water savings are part of a broader waste- and pollution-prevention effort aimed at being a good neighbor in uncertain times, Neeland said.
“Water savings and drought is top of mind for anyone who lives in the Western United States,” she said.
In Phoenix, a different mix of animals
That’s true of the Phoenix Zoo, as well, where zookeepers must maintain landscaping and animal exhibits in a city that baked under 100-degree-plus high temperatures for a third of the days last year. The zoo creates a “respite in the desert,” spokeswoman Linda Hardwick said, but has no hippos, penguins, grizzly bears or many of the other species that would require big water investments for outdoor swimming or cooling.
“We really specialize in animals that will thrive in the temperatures here,” Hardwick said.
The Phoenix Zoo uses most of its water on landscaping. After a consultant’s 2023 irrigation assessment, the staff centralized irrigation scheduling under a single trained technician and employed technologies including weather-based controllers and smart meters. Salt River Project awarded $70,000 in grant funds for the upgrades and several thousand more for training.
The zoo uses about 189,000 gallons a day, she said. That represents a 17% reduction from 2023, or 20% when adjusted for the year’s particular weather and evapotranspiration demand.
Brandon Loomis covers environmental and climate issues for The Arizona Republic and azcentral.com. Reach him at brandon.loomis@arizonarepublic.com.
Environmental coverage on azcentral.com and in The Arizona Republic is supported by a grant from the Nina Mason Pulliam Charitable Trust.
Follow The Republic environmental reporting team at environment.azcentral.com and @azcenvironment on Facebook and Instagram.
Denver, CO
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