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Threads hits 175 million users after a year

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Threads hits 175 million users after a year

A year and a half ago, Threads was but a twinkle in Mark Zuckerberg’s eye.

Now, the rival to Elon Musk’s X has reached more than 175 million monthly active users, the Meta CEO announced on Wednesday.

As with any social network, and especially for Threads, monthly users only tell part of the growth story. It’s telling that, unlike Facebook, WhatsApp, and Instagram, Meta hasn’t shared daily user numbers yet. That omission suggests Threads is still getting a lot of flyby traffic from people who have yet to become regular users.

I’ve heard from Meta employees in recent months that much of the app’s growth is still coming from it being promoted inside Instagram. Both apps share the same account system, which isn’t expected to change.

Even still, 175 million monthly users for a one-year app is nothing to turn your nose up at, especially given Meta’s spotty track record of launching standalone app experiments over the years. Zuckerberg has been open to me and others that he thinks Threads has a real shot at being the company’s next billion-user app. To keep the growth story going, I’m told, Meta is focused on markets where it thinks there’s an opening to take more market share from X — Japan, for example.

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For now, Threads is still a loss leader for Meta financially, though it can certainly afford to fund it indefinitely. Internally, I’m told execs are thinking about turning on ads in Threads sometime next year, though the exact plan is still up in the air. It’s easy to see how Threads could plug into Instagram’s existing ads system. And given Meta’s intentional decision to deprioritize politics and encourage lighthearted content, it could be a compelling place for advertisers looking for a more brand-safe alternative to X.

“It would be great if it gets really, really big, but I’m actually more interested in if it becomes culturally relevant and if it gets hundreds of millions of users,” the head of Instagram, Adam Mosseri, told me when Threads first launched. A year later, the app definitely has more progress to make on the cultural front. But the fact that it’s still growing means Meta has the runway to make that happen.

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How to create PDFs on iPhones using Notes

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How to create PDFs on iPhones using Notes

It may sound funny to say this, but PDF files — electronic copies of printed documents — are still around and are still very useful. Short for Portable Document Format, PDFs allow you to create a digital version of a paper document, letting you store and access them a lot easier than having to rifle through a filing cabinet.

While there are a variety of PDF apps available — Adobe Acrobat being the most well-known —  you actually don’t need to download one to create a PDF from an existing paper document with your iPhone or iPad. You can just use Apple’s Notes.

Here’s how to create a PDF on your iPhone (the process on your iPad is very similar):

If you have existing documents that you want to save as PDFs — in your File app, on Safari, in Photos, or in other apps — you can do that as well, using either Markup or Print, depending on what is available from the app you’re using.

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At just over $20, Half-Life: Alyx is essential playing for VR headset owners

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At just over $20, Half-Life: Alyx is essential playing for VR headset owners

Now, Alyx is quite a unique game and experience. For starters, when it came out in 2020, it was the first time Valve returned to the world of Half-Life (the 26-year-old series that put it on the map) since 2007. It’s a prequel to Half-Life 2, starring supporting-character-turned-protagonist Alyx Vance. And, notably, you take control of her through her own eyes since Half-Life: Alyx is solely designed around VR and requires you to own a compatible headset. Much like previous Half-Life installments, it’s received near-universal praise for its excellent gameplay and exquisite setting.

It really is an absolute must-buy and must-play if you own a VR headset and have the means, as Valve really put thought and care into how you explore this world in virtual reality (no, it’s not a glorified tech demo only for Valve to boost Index headset sales). Also, for any of you PlayStation VR2 headset owners looking forward to Sony’s PC adapter that’s due out August 7th, you might want to pocket Half-Life: Alyx at this excellent price for safekeeping until then. The game is used as the poster child for the PSVR 2 adapter for a reason, and it only gets this cheap a few times a year.

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Waabi's game-changing approach to self-driving trucks

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Waabi's game-changing approach to self-driving trucks

Imagine a world where big rig trucks drive themselves, navigating highways with the precision and intuition of seasoned human drivers. Sounds pretty crazy, right? Well, thanks to Waabi, the AI start-up and leader in the autonomous vehicle industry, this is about to become a reality very soon.

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Self-driving big rig (Waabi) (Kurt “CyberGuy” Knutsson)

Meet Waabi: The new kid on the self-driving block

Founded by AI pioneer Raquel Urtasun in 2021, Waabi is shaking up the self-driving scene with its innovative “AI-first approach.” Unlike traditional autonomous vehicle companies that rely on rule-based systems and millions of real-world driving miles, Waabi is leveraging the power of generative AI to create a more efficient, scalable and safer solution.

Waabi's game-changing approach to self-driving trucks

Self-driving big rig (Waabi) (Kurt “CyberGuy” Knutsson)

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The secret sauce: Waabi World

At the heart of Waabi’s technology is Waabi World, a closed-loop simulator that’s been dubbed “the ultimate school for self-driving vehicles.” This virtual environment allows the Waabi Driver (the AI brain of the system) to learn from countless scenarios without ever hitting the real road. It’s like giving a student driver unlimited practice in every possible driving situation – minus the heart-stopping moments for the instructor.

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Waabi's game-changing approach to self-driving trucks

Self-driving big rig (Waabi) (Kurt “CyberGuy” Knutsson)

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The Waabi Driver: More than just a pretty algorithm

The Waabi Driver isn’t your average AI. It’s a next-generation foundation model that can perceive the world, create abstractions, and reason about its actions, much like a human driver would. This means it can handle unfamiliar situations with ease, a crucial ability for navigating the unpredictable world of long-haul trucking.

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Waabi's game-changing approach to self-driving trucks

Self-driving big rig (Waabi) (Kurt “CyberGuy” Knutsson)

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Trucking into the future

Waabi’s initial focus is on autonomous trucking, an industry ripe for innovation. With driver shortages, safety concerns and environmental impacts plaguing the sector, Waabi’s technology promises to be a game-changer. The company is already running commercial pilots in Texas and aims to launch fully driverless operations by 2025.

Waabi's game-changing approach to self-driving trucks

Self-driving big rig (Waabi) (Kurt “CyberGuy” Knutsson)

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Beyond trucking: The sky’s the limit

While Waabi is starting with trucks, Urtasun has bigger dreams. The technology has the potential to revolutionize various fields, from robotaxis to warehouse robotics and even humanoid robots. As Urtasun puts it, “This technology is extremely, extremely powerful.”

Waabi's game-changing approach to self-driving trucks

Diagram showing AI technology (Waabi) (Kurt “CyberGuy” Knutsson)

Kurt’s key takeaways

Waabi’s approach to autonomous driving represents a significant step forward in AI technology. By combining the power of generative AI with a deep understanding of the complexities of driving, Waabi is paving the way for a safer, more efficient future on our roads. As we watch this technology unfold, one thing is clear: the future of transportation is not just autonomous. It’s intelligent, adaptable and closer than we might think. Buckle up, folks. The AI revolution is hitting the road, and Waabi is in the driver’s seat.

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