Technology
Super Bowl scams surge in February and target your data
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The Super Bowl is not only the biggest sporting event of the year, but it has also become one of the busiest scam seasons.
Every February, millions of Americans receive texts, emails and calls tied to the game, such as “Your ticket couldn’t be delivered,” “Your streaming account needs verification” or “Your betting account was locked.” At first glance, these messages may seem like random spam, but in reality, they are carefully targeted.
Instead of blasting messages blindly, scammers rely on data brokers – companies that collect, package and sell personal information. These brokers build detailed profiles, and scammers either buy or steal those lists to decide exactly who to target and when.
Below, I’ll explain how this system works and, more importantly, how you can remove yourself from the data pipeline scammers depend on.
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Scammers ramp up Super Bowl-themed fraud each February, using fake ticket, streaming and betting alerts to steal personal information from unsuspecting fans. (Elisa Schu/picture alliance via Getty Images)
Why Super Bowl season is a gold mine for scammers
Big events create urgency, emotion and distraction – perfect conditions for fraud. During Super Bowl week, scammers use the same themes real companies use:
- Ticket confirmations
- Streaming service alerts
- Betting account warnings
- Delivery delays for food or merchandise.
But here’s the key: they don’t blast these messages randomly. They target people who look like likely buyers. That targeting comes from your digital profile.
How scammers know you’re a ‘Super Bowl target’
You might never have posted about football, yet you still receive a fake ticket message. That’s because data brokers build profiles using your:
- Address history
- Household size
- Income range
- Age
- Shopping behavior
- Most-used apps
- Frequently visited websites
- Household members.
These details are stitched together from retailers, apps, public records and tracking tools – then sold to marketers and, eventually, leaked or resold to scammers. So when Super Bowl season arrives, scammers simply filter their lists: “People who look like they’d watch the game, place a bet, or order food.” And your phone number is right there.
The most common Super Bowl scam messages
During Super Bowl week, scammers flood inboxes and phones with messages that look like they came from legitimate companies. The goal is simple: create urgency, make you click and steal your information before you have time to think. Here are the scams I see spike every February:
1) Fake ticket alerts
“Your Super Bowl ticket transfer failed. Verify now.”
These messages pretend to come from Ticketmaster, StubHub or SeatGeek. They claim your ticket couldn’t be delivered, your transfer is pending or your account needs verification. The link takes you to a fake login page that looks identical to the real site. The moment you enter your email and password, scammers capture your credentials. Many victims then find their real ticket accounts emptied, their payment methods used or their email taken over.
How to spot it:
- The sender’s address is misspelled
- The link leads to a lookalike domain
- The message creates panic and urgency.
What to do: Never click. Go directly to the ticket site through your browser or app.
2) Streaming account warnings
“Your Super Bowl stream is on hold. Update billing now.”
These messages impersonate major streaming platforms like YouTube TV, Hulu, ESPN, Peacock or cable providers. They claim your payment failed or your account is suspended just before kickoff. The link sends you to a fake billing page that steals your credit card details, login credentials or both. Some versions install malware that records keystrokes and login activity.
Why this works: Millions of people stream the Super Bowl. Scammers know most recipients won’t even question it.
What to do: Open the streaming app directly and check your account there. Ignore any links in the message.
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Super Bowl scams aren’t random; criminals use detailed data broker profiles to target likely viewers, bettors and shoppers. (Kim Kulish/Corbis via Getty Images)
3) Betting account freezes
“Your wager is pending. Confirm your identity.”
These target people who have been flagged by data brokers as likely sports bettors. Messages claim your account with DraftKings, FanDuel or BetMGM is locked due to “suspicious activity.”
The fake verification page asks for:
- Your full name
- Date of birth
- Social Security number
- Bank or card details.
This gives scammers everything they need to commit identity theft.
What to do: Never respond to betting account messages outside the official app.
4) Merch and food delivery scams
“Your Super Bowl order is delayed. Track here.”
Scammers mimic popular retailers and delivery apps, like Amazon, DoorDash, Uber Eats, FedEx and USPS. They claim your food, jersey or party supplies couldn’t be delivered.
Clicking the tracking link can:
- Install malware
- Redirect you to a fake login page
- Steal your payment info.
Why it works: People are expecting packages and food orders that week, so the message feels real.
What to do: Use the retailer’s official app or website to check orders.
Why families are hit even harder
Your data isn’t isolated. Data brokers connect people living at the same address, spouses, children and roommates. So one exposed profile becomes an entire household target. During Super Bowl weekend, when everyone’s using phones, scanning QR codes and ordering food, one bad click can put the whole family at risk.
The real problem: you’re still on the lists
Most people try to protect themselves by:
- Deleting emails
- Blocking numbers
- Installing antivirus software.
Those help, but they don’t stop your data from being sold again tomorrow. As long as your information exists in data-broker databases, scammers can keep finding you. That’s why I recommend removing your data at the source.
The ‘game-day cleanup’ that stops the targeting
If you want fewer scam messages, not just better filters, you need to remove your personal data from data brokers. That’s where a data removal service comes in. While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.
What to do before Super Bowl weekend
Here’s how to protect yourself right now:
- Don’t click Super Bowl messages. Even if they look real, go directly to the company’s website instead. Use strong antivirus software to help block malicious links, fake websites and malware before they can steal your information.Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at Cyberguy.com.
- Avoid QR codes from emails or texts. Many link to fake login pages.
- Use credit cards, not debit cards. They offer stronger fraud protection.
- Remove your data from broker sites. This is the single most effective way to reduce scam targeting.
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Fake Super Bowl tickets and streaming messages often create urgency, pushing victims to click malicious links or fake login pages. (Kyle Ericksen/Penske Media via Getty Images)
Kurt’s key takeaways
Super Bowl scams are not random. Instead, they are precision-targeted using personal data sold behind the scenes. While you cannot stop scammers from trying, you can make it harder for them to find you. By removing your data now, you reduce scam messages, limit fake alerts and lower your risk, not only this Super Bowl, but throughout the entire year. That kind of protection is a win worth celebrating.
Have you received scam texts or emails tied to the Super Bowl? What did they look like, and did you almost fall for one? Let us know by writing to us at Cyberguy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
Technology
Google’s annual revenue tops $400 billion for the first time
Google’s parent company, Alphabet, has earned more than $400 billion in annual revenue for the first time. The company announced the milestone as part of its Q4 2025 earnings report released on Wednesday, which highlights the 15 percent year-over-year increase as its cloud business and YouTube continue to grow.
As noted in the earnings report, Google’s Cloud business reached a $70 billion run rate in 2025, while YouTube’s annual revenue soared beyond $60 billion across ads and subscriptions. Alphabet CEO Sundar Pichai told investors that YouTube remains the “number one streamer,” citing data from Nielsen. The company also now has more than 325 million paid subscribers, led by Google One and YouTube Premium.
Additionally, Pichai noted that Google Search saw more usage over the past few months “than ever before,” adding that daily AI Mode queries have doubled since launch. Google will soon take advantage of the popularity of its Gemini app and AI Mode, as it plans to build an agentic checkout feature into both tools.
Technology
Waymo under federal investigation after child struck
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Federal safety regulators are once again taking a hard look at self-driving cars after a serious incident involving Waymo, the autonomous vehicle company owned by Alphabet.
This time, the investigation centers on a Waymo vehicle that struck a child near an elementary school in Santa Monica, California, during morning drop-off hours. The crash happened Jan. 23 and raised immediate questions about how autonomous vehicles behave around children, school zones and unpredictable pedestrian movement.
On Jan. 29, the National Highway Traffic Safety Administration confirmed it had opened a new preliminary investigation into Waymo’s automated driving system.
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TESLA’S SELF-DRIVING CARS UNDER FIRE AGAIN
Waymo operates Level 4 self-driving vehicles in select U.S. cities, where the car controls all driving tasks without a human behind the wheel. (AP Photo/Terry Chea, File)
What happened near the Santa Monica school?
According to documents posted by NHTSA, the crash occurred within two blocks of an elementary school during normal drop-off hours. The area was busy. There were multiple children present, a crossing guard on duty and several vehicles double-parked along the street.
Investigators say the child ran into the roadway from behind a double-parked SUV while heading toward the school. The Waymo vehicle struck the child, who suffered minor injuries. No safety operator was inside the vehicle at the time.
NHTSA’s Office of Defects Investigation is now examining whether the autonomous system exercised appropriate caution given its proximity to a school zone and the presence of young pedestrians.
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Federal investigators are now examining whether Waymo’s automated system exercised enough caution near a school zone during morning drop-off hours. (Waymo)
Why federal investigators stepped in
The NHTSA says the investigation will focus on how Waymo’s automated driving system is designed to behave in and around school zones, especially during peak pickup and drop-off times.
That includes whether the vehicle followed posted speed limits, how it responded to visual cues like crossing guards and parked vehicles and whether its post-crash response met federal safety expectations. The agency is also reviewing how Waymo handled the incident after it occurred.
Waymo said it voluntarily contacted regulators the same day as the crash and plans to cooperate fully with the investigation. In a statement, the company said it remains committed to improving road safety for riders and everyone sharing the road.
Waymo responds to the federal investigation
We reached out to Waymo for comment, and the company provided the following statement:
“At Waymo, we are committed to improving road safety, both for our riders and all those with whom we share the road. Part of that commitment is being transparent when incidents occur, which is why we are sharing details regarding an event in Santa Monica, California, on Friday, January 23, where one of our vehicles made contact with a young pedestrian. Following the event, we voluntarily contacted the National Highway Traffic Safety Administration (NHTSA) that same day. NHTSA has indicated to us that they intend to open an investigation into this incident, and we will cooperate fully with them throughout the process.
“The event occurred when the pedestrian suddenly entered the roadway from behind a tall SUV, moving directly into our vehicle’s path. Our technology immediately detected the individual as soon as they began to emerge from behind the stopped vehicle. The Waymo Driver braked hard, reducing speed from approximately 17 mph to under 6 mph before contact was made.
“To put this in perspective, our peer-reviewed model shows that a fully attentive human driver in this same situation would have made contact with the pedestrian at approximately 14 mph. This significant reduction in impact speed and severity is a demonstration of the material safety benefit of the Waymo Driver.
“Following contact, the pedestrian stood up immediately, walked to the sidewalk and we called 911. The vehicle remained stopped, moved to the side of the road and stayed there until law enforcement cleared the vehicle to leave the scene.
This event demonstrates the critical value of our safety systems. We remain committed to improving road safety where we operate as we continue on our mission to be the world’s most trusted driver.”
Understanding Waymo’s autonomy level
Waymo vehicles fall under Level 4 autonomy on NHTSA’s six-level scale.
At Level 4, the vehicle handles all driving tasks within specific service areas. A human driver is not required to intervene, and no safety operator needs to be present inside the car. However, these systems do not operate everywhere and are currently limited to ride-hailing services in select cities.
The NHTSA has been clear that Level 4 vehicles are not available for consumer purchase, even though passengers may ride inside them.
This is not Waymo’s first federal probe
This latest investigation follows a previous NHTSA evaluation that opened in May 2024. That earlier probe examined reports of Waymo vehicles colliding with stationary objects like gates, chains and parked cars. Regulators also reviewed incidents in which the vehicles appeared to disobey traffic control devices.
That investigation was closed in July 2025 after regulators reviewed the data and Waymo’s responses. Safety advocates say the new incident highlights unresolved concerns.
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No safety operator was inside the vehicle at the time of the crash, raising fresh questions about how autonomous cars handle unpredictable situations involving children. (Waymo)
What this means for you
If you live in a city where self-driving cars operate, this investigation matters more than it might seem. School zones are already high-risk areas, even for attentive human drivers. Autonomous vehicles must be able to detect unpredictable behavior, anticipate sudden movement and respond instantly when children are present.
This case will likely influence how regulators set expectations for autonomous driving systems near schools, playgrounds and other areas with vulnerable pedestrians. It could also shape future rules around local oversight, data reporting and operational limits for self-driving fleets.
For parents, commuters and riders, the outcome may affect where and when autonomous vehicles are allowed to operate.
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Kurt’s key takeaways
Self-driving technology promises safer roads, fewer crashes and less human error. But moments like this remind us that the hardest driving scenarios often involve human unpredictability, especially when children are involved. Federal investigators now face a crucial question: Did the system act as cautiously as it should have in one of the most sensitive driving environments possible? How they answer that question could help define the next phase of autonomous vehicle regulation in the United States.
Do you feel comfortable sharing the road with self-driving cars near schools, or is that a line technology should not cross yet? Let us know by writing to us at Cyberguy.com
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Copyright 2026 CyberGuy.com. All rights reserved.
Technology
Adobe actually won’t discontinue Animate
Adobe is no longer planning to discontinue Adobe Animate on March 1st. In an FAQ, the company now says that Animate will now be in maintenance mode and that it has “no plans to discontinue or remove access” to the app. Animate will still receive “ongoing security and bug fixes” and will still be available for “both new and existing users,” but it won’t get new features.
An announcement email that went out to Adobe Animate customers about the discontinuation did “not meet our standards and caused a lot of confusion and angst within the community,” according to a Reddit post from Adobe community team member Mike Chambers.
Animate will be available in maintenance mode “indefinitely” to “individual, small business, and enterprise customers,” according to Adobe. Before the change, Adobe said that non-enterprise customers could access Animate and download content until March 1st, 2027, while enterprise customers had until March 1st, 2029.
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