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Most talked-about Super Bowl ads

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Most talked-about Super Bowl ads

Super Bowl 2025 is fast approaching, and while the Kansas City Chiefs and Philadelphia Eagles prepare to clash on Feb. 9 at the Caesars Superdome in New Orleans, another competition is heating up: the battle for the best Super Bowl commercial. With one in three Americans tuning in, brands are pulling out all the stops to create memorable ads that will resonate long after the game ends. Here’s a roundup of what we can expect from this year’s star-studded lineup.

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NFL footballs with Lombardi Super Bowl trophy (Kurt “CyberGuy” Knutsson)

Hellmann’s: When sandwich met Sally

Hellmann’s reunites Meg Ryan and Billy Crystal for a rom-com-inspired deli scene at Katz’s Deli. This nostalgic nod to “When Harry Met Sally” adds humor while showcasing Hellmann’s as the perfect sandwich companion.

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Stella Artois: Double the Beckham, double the fun

David Beckham discovers he has a long-lost twin brother in Stella Artois’ hilarious new ad. Set in a cozy bar with his fictional parents, Beckham learns about “Other David,” leaving viewers eager for the full reveal on game day.

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Pringles: Mustache mania – Can you handle it?

Pringles enlists Adam Brody, Nick Offerman and James Harden for its celebrity-packed ad. Teasers suggest humor centered around mustaches and mysterious activities involving Pringles cans, keeping fans guessing until game day.

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Uber Eats: TikTok touchdown – Celebs serve up laughs

Uber Eats brings together Martha Stewart, Charli XCX and Matthew McConaughey for a TikTok-inspired campaign. From football explained in club terms to McConaughey channeling Mike Ditka, this ad promises eclectic humor with broad appeal.

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Bosch: Pickle power – When Banderas meets Macho Man

Bosch’s first-ever Super Bowl ad stars Antonio Banderas helping a Macho Man Randy Savage look-alike open a stubborn pickle jar. This quirky teaser promises humor while showcasing Bosch’s innovative products in a way that’s bound to grab attention.

Coffee Mate: Twain’s creamy serenade

Nestlé’s Coffee Mate makes its Super Bowl debut with a collaboration featuring Shania Twain. The teaser hints at a lively campaign that blends humor and charm, marking a bold first step into the Super Bowl spotlight for this beloved creamer brand.

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Doritos: Crunch time: A million-dollar fan challenge

Doritos is letting fans take charge this year by inviting them to create their very own commercials. The winning ad, judged by Kansas City Chiefs players in an “NFL Focus Group,” will earn its creator $1 million, an exciting twist that engages fans directly.

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Bud Light: Knock knock, it’s beer o’clock

Shane Gillis and Post Malone team up for Bud Light’s 2025 ad. In one teaser, they arrive at your door with Bud Light in hand, while another shows them waiting to enjoy a beer after wrapping up their shoot. Expect laughs and laid-back vibes from this dynamic duo.

Budweiser: A Clydesdale’s journey

The iconic Budweiser Clydesdales return in “First Delivery,” which tells the heartwarming story of a young foal determined to deliver a wayward keg. Set to Bread’s “Let Your Love Go,” this ad promises classic storytelling with a touch of nostalgia.

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Reese’s Peanut Butter Cups: Chocolate eruption – Sweet lava alert

Reese’s is teasing an eruption of chocolate lava in its Super Bowl spot. Two clips show fans rushing toward an erupting volcano, leaving viewers curious about what sweet surprise Reese’s has in store.

MSC Cruises: Barrymore and Bloom’s banana boat bonanza

Orlando Bloom and Drew Barrymore star in MSC Cruises’ dreamy vacation-themed ad. From mispronouncing “banana” to tackling shark slides, their antics promise lighthearted fun while promoting luxury travel experiences.

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NerdWallet: Whale of a tale – Culkin’s fishy finance

NerdWallet delivers quirky humor by featuring Kieran Culkin as the voice of a genius-level Beluga whale answering questions about personal finance. This odd yet intriguing concept aims to make financial advice more approachable.

GoDaddy: Goggins’ Goggles – A web of laughs

GoDaddy teams up with “Fallout” star Walton Goggins for an ad promoting his real-life eyewear brand, “Walton Goggins Goggle Glasses.” The spot highlights GoDaddy Airo while blending humor with entrepreneurial spirit.

Coors Light: Simons says take a break

“Veep” star Timothy Simons struggles through a rough day on set in Coors Light’s new ad. After failing to deliver his line, he finds solace in a cold Coors Light, until he’s promptly replaced on set.

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Michelob Ultra: Pickleball showdown – Stars serve up laughs

Willem Dafoe and Catherine O’Hara hit the pickleball court for Michelob Ultra’s playful campaign. Joined by sports legends like Ryan Crouser and Randy Moss, they bring competitive energy with light beer on the line.

Totino’s Pizza Rolls: Pizza rolls in space

Tim Robinson leads Totino’s Pizza Rolls’ outer-space-themed ad featuring Sam Richardson and even an alien visitor. With absurd humor at its core, this commercial promises to be delightfully bizarre.

FanDuel: Manning vs. Manning – The kick of destiny

Peyton and Eli Manning face off in FanDuel’s “Kick of Destiny 3,” a live pre-game field goal showdown. With sibling rivalry at its core, this interactive campaign invites fans to pick sides and adds an extra layer of excitement before kickoff.

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Häagen-Dazs: Scoop and dash – The great ice cream chase

Häagen-Dazs delivers high-octane action with an ice cream truck chase scene. Teasers show revving engines and suspenseful moments as viewers wonder if the delivery will make it safely.

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Squarespace: Web odyssey – A tale as old as websites

Titled “A Tale As Old As Websites,” Squarespace’s teaser hints at an epic journey through cyberspace. While details remain scarce, expect creativity from this website-building platform’s big game debut.

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Hims & Hers: A new perspective on health

Telehealth company Hims & Hers is using its 60-second spot to address obesity and the weight-loss industry. The ad will highlight the company’s weight-loss medications and treatment plans, aiming to spark a conversation about health and wellness during one of the year’s biggest events.

Taco Bell: Live Más, Star Más – You’re the celebrity

Taco Bell celebrates its fans by featuring customers who snapped photos at Live Más drive-thru cams. Despite Doja Cat’s involvement, the focus remains on everyday people, making this ad both relatable and engaging.

Kurt’s key takeaways

Super Bowl 2025 commercials promise an exciting mix of humor, nostalgia, innovation and star power. From heartfelt stories like Budweiser’s foal journey to laugh-out-loud moments from Taco Bell and Pringles, brands are vying for attention in creative ways. With millions watching worldwide, these ads are poised to leave lasting impressions and perhaps even outshine the game itself.

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Which Super Bowl 2025 ad are you most excited to see and why? Let us know by writing us at Cyberguy.com/Contact.

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No, Flock isn’t threatening people for debating surveillance

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No, Flock isn’t threatening people for debating surveillance

We’re aware of at least two forged letters circulating on the internet, including this one, that purport to be cease-and-desist letters from our legal department. To be clear: these letters did not come from me or from anyone at Flock.

Flock welcomes and encourages public debate about our technology. We have not and would not seek to discourage, prevent, or prohibit such discussion and debate. In fact, we would be happy to participate in any such discussions the group in question might host in the future.

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Fake VA shoe offer targets veterans

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Fake VA shoe offer targets veterans

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A flyer offering “free athletic shoes from VA” may look official at first glance. It uses VA-style branding, talks about health and wellness and even lists the MyVA phone number. That is what makes it so dangerous.

VA says the message falsely claims Veterans can receive free athletic shoes from VA. The agency says the promotion did not come from VA and has no connection to any official VA program.

The scam appears to be spreading through a flyer and online posts. It tells Veterans they may be eligible for free athletic shoes “at no cost to you.” It also shows popular shoe brands, steps to “redeem” shoes and a process that appears to involve a VA provider.

That may be enough to get someone to click, call, share or forward before they stop to think.

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MEDICAL IDENTITY THEFT FOLLOWS YOU INTO THE DOCTOR’S OFFICE

Veterans are being warned not to click links, scan QR codes or share personal information tied to a fake VA shoe offer. (Kira Hofmann/picture alliance via Getty Images)

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Fake VA shoe offer: what VA says

VA says the free athletic shoe promotion is fake. It did not come from an official VA program, including VPRs, Central Office or Whole Health.

That is important because the flyer borrows the look and feel of a trusted government agency. It also uses health language to make the offer sound like a wellness benefit.

But let’s be real here. A free pair of shoes can sound harmless until the next step asks for your personal details.

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Why the fake VA shoe flyer looks so believable

This scam works because it mixes familiar names with an official-looking design. The flyer uses VA branding, a health-focused message and well-known athletic shoe brands.

It also presents the offer as a benefit. That can make people feel like they may miss out if they do not act.

Scammers know that veterans and families often deal with a lot of paperwork, benefit updates and health care messages. A fake flyer can slide into that confusion and feel more believable than it should.

How scammers use real VA details to build trust

One sneaky detail stands out. The flyer lists the MyVA number, but that alone does not make the flyer real.

Scammers often mix real information with fake offers. A real phone number, real logo or familiar agency name can make people lower their guard.

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That is why you should verify the offer through VA.gov, your official VA account or your local VA facility before responding.

What the fake VA shoe offer could steal

The flyer may look like it is only about shoes. The bigger risk comes next.

A fake offer like this could lead to a phishing page, a bogus form, a QR code trap or someone asking for sensitive details. That could include your Social Security number, VA login information, health information, address, bank details or credit card number.

Scammers may also use the information to target you again. Once they know you responded to a fake VA offer, they may try a follow-up call, text or email.

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A fake flyer claiming Veterans can get free athletic shoes from VA is spreading online, but the agency says it is not tied to any official program. (U.S. Department of Veterans Affairs)

What to do if you see the fake VA shoe offer

Do not share it. Do not forward it. Do not fill out a form. Do not scan any code connected to it.

Also, do not provide personal, financial or health information because of this flyer.

Instead, warn veterans, family members and colleagues without spreading the image. A quick heads-up can help someone avoid a costly mistake.

Ways to stay safe from VA scams

A few smart habits can help you spot fake VA messages before they turn into a bigger problem.

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1) Verify the offer through VA.gov

Go directly to VA.gov or use your official VA account. Do not rely on a flyer, social media post, text message or forwarded image.

2) Do not scan QR codes or click links

A scam flyer may send you to a fake website that looks official. Type the web address yourself or search for the VA page directly.

3) Never share VA login details

Do not give anyone your VA.gov username, password or sign-in code. VA says it will not ask you to share login credentials in an email.

4) Protect personal and health information

Treat your Social Security number, address, date of birth, medical information and benefits details as sensitive. A free offer should never require that kind of information from a random form.

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VA says veterans should verify suspicious benefit offers through VA.gov, an official VA account or a local VA facility. (Antonio Diaz / Getty Images)

5) Call VA using a trusted number

If you have questions, contact VA through an official phone number, the VA website or your local VA facility. Do not trust contact details from a suspicious flyer alone.

6) Report the fake VA shoe offer

Veterans who suspect fraud can report it through VSAFE.gov or call 1-833-38V-SAFE. Reports help VA and other agencies track scams that target veterans.

7) Use strong antivirus protection

Strong antivirus software can help protect you if you click a bad link, scan a risky QR code or land on a fake website tied to a scam. Good protection can block malicious pages, warn you about suspicious downloads and help stop malware before it does damage. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at Cyberguy.com.

8) Consider a data removal service

Scammers often use personal details found online to make fake offers feel more believable. A data removal service can help reduce how much of your information is sitting on people-search sites, including your address, phone number and other details that can be used to target you. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting CyberGuy.com.

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9) Take action fast if you responded

If you already clicked, scanned, called or shared information, change your VA.gov password right away. Use a trusted password manager to create and store a strong, unique password you do not use anywhere else. Turn on multifactor authentication if you have not already done that. Then watch your accounts for suspicious activity.

10) Warn others without forwarding the flyer

Tell family members, friends and veteran groups that the offer is fake, but do not send the flyer along with your warning. Even if your goal is to help, someone else may miss your warning, save the image or share it again. Instead, send a short message that says the free VA shoe offer is a scam and tell them to verify any VA benefit through VA.gov or their local VA facility.

Kurt’s key takeaways

A free pair of shoes can make you drop your guard, especially when the flyer uses VA branding and familiar shoe names. That is the whole trick. Scammers are using trust to push veterans and families toward a bad link, a fake form or a request for personal info. Slow down and verify it through VA.gov or your local VA facility. And if you want to warn someone, send them a message saying the offer is fake instead of forwarding the flyer itself. That keeps the scam from spreading.

Would this fake VA shoe offer have made you pause, or would the official-looking design have fooled you? Let us know by writing to us at CyberGuy.com.

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I spent a week using the Trump phone — it sucks

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I spent a week using the Trump phone — it sucks

The Trump phone was never a serious phone. Not when it was announced last June, in dodgy renders and with an incoherent spec sheet. Nor when Trump Mobile admitted — just two weeks later — that it wouldn’t be made in the US. Not even when the company revealed the final phone, first to me over a video call in February and then to the world in April through a short commercial with the slick sheen of AI.

It’s now on sale for $499, past the days of its tenuous, ever-shifting release dates. A few buyers even have the phone, The Verge among them, though more still seem not to.

It’s clear now that the T1 is a real phone, but that doesn’t mean it’s a serious one. Still, for the next thousand words or so, I will try to take it seriously.

$499

The Good

  • It actually exists
  • 3.5mm headphone jack
  • MicroSD card slot
  • It basically runs stock Android

A serious phone wouldn’t look like this

The T1 Phone is a curved slab of cheap gold plastic, the smartphone equivalent of a pair of knockoff wraparound Oakleys. The gold finish — more yellow in certain light, though it certainly does shine and shimmer — is tacky in every sense, with a sticky friction that makes it feel distinctly unpleasant to the touch. My phone arrived with a tiny scratch in the top-right corner.

The phone is fairly thin, and light, but its excessively curved waterfall display feels immediately dated. It also loses one of the chief advantages of that design — better in-hand feel — thanks to the oddly angular frame, which juts into my palm as I hold it.

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Almost every detail speaks to bad design. There’s the American flag logo, missing a stripe. The fact that “Trump Mobile” appears on the back twice, in two different orientations and two different fonts. Or the camera module, where the three lenses are spaced at irregular intervals.

Count the stripes.

I don’t think anything about this phone annoys me as much as the lens spacing.

God, I miss notification LEDs.

A headphone jack is less uncommon, but still pretty rare.

There are things to like. The 3.5mm headphone jack will have its fans, as will the microSD card slot inside the phone, or the fact that the phone ships with a case, charger, and braided USB cable. These are things that a certain type of Android fan has lamented the absence of for years.

I, for one, am more excited to be reviewing a phone with a notification light again, a true treat that I thought we’d lost forever. It’s a glimpse of a better world, one I didn’t expect from Trump Mobile of all companies. But like the curved screen, even these welcome touches betray that this is a dated, old-fashioned phone, one based on an old HTC design that already felt like a throwback two years ago.

A serious phone would work outside the US

I live in the UK, meaning I may well have the only Trump phone outside of North America. It cannot maintain any signal stronger than 2G, meaning I can use it for texts and calls but not for data. As best as I can tell from digging through the T1’s FCC certification documents, the phone simply doesn’t support the network bands commonly used in Europe.

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The T1 Phone isn’t sold in Europe, and that misshapen flag makes its target market clear. But even Americans get to go on vacation every once in a while. From my experience, it seems unlikely that the T1 would work anywhere in Europe and perhaps not anywhere in the world outside North America.

A serious phone would use more than the minimum hardware

At first glance, the T1’s spec sheet might seem impressive enough: a 120Hz OLED screen, a 5,000mAh battery, a triple rear camera with 50-megapixel sensors.

But the truth is you could find similar specs on almost any $200 Android phone and superior ones on phones sold at this price. Hardware like this is cheap and commodified, something that’s only beginning to change thanks to the ongoing memory crisis. Here, amusingly, the T1 is generously specced: 512GB of storage and 12GB of RAM come as standard. Those, along with the inclusion of wireless charging, are the only things that really stand out on this spec sheet.

Real gold, guaranteed.

Real gold, guaranteed.

Despite all that RAM, and Qualcomm’s modestly capable Snapdragon 7 Gen 3 chipset, the T1 is often sluggish. It sometimes stutters when switching apps or triggering animations, making even basic apps like Duolingo frustrating to use. This hardware isn’t flagship, but it should certainly be more capable than this. I can only assume Trump Mobile didn’t develop the sort of software and firmware performance optimizations that other manufacturers do, handicapping the phone from the start.

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1/16

I took the T1 Phone out with me around London to test the camera.
Photo: Dominic Preston / The Verge

I suspect the camera’s limitations are for similar reasons. The three rear lenses and single selfie camera take basic, functional photos, at least in good light — with the exception of the 8-megapixel ultrawide, which is uniformly poor.

Other phone manufacturers spend millions optimizing their image pipelines, and none of that work is evident here. Daylight photos are vivid and oversaturated, nighttime shots are noisy, and the telephoto shows no signs of electronic stabilization at all, making it feel shaky and unstable. Incredibly, by default every shot is overlaid with a strangely small T1 watermark — as if anyone should want to take credit for these photos.

1/12

While David Pierce took the excuse to test it in DC.
Photo: David Pierce / The Verge

A serious phone would have made more effort in its software

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As the Trump phone lurched haltingly toward its launch, the going assumption from many was that it would be a bloated mess, loaded with spyware, crypto apps, and MAGA-themed experiences, putting the president’s leering face front and center.

The truth is rather more mundane. It runs Android — the nearly two-year-old Android 15, to be precise — with almost no modifications at all. This is, in fact, about as close to what the nerds call “stock” Android as you’re ever likely to get these days.

The only preinstalled apps that are out of the ordinary are Truth Social, Trump’s own social media network, and Doctegrity, a telehealth platform that’s included with Trump Mobile’s $47.45 cell service. Beyond that you get a single Trump Mobile wallpaper and those photo watermarks, and that really is that.

In a sense, that’s a good thing — I’m hardly lamenting the lack of bloatware. But there’s also no sign that Trump Mobile has the ability or the intent to optimize its phone’s software or deliver any features beyond the minimum.

Truth Social comes preinstalled, though you can get rid of it.

Truth Social comes preinstalled, though you can get rid of it.

More worryingly, Trump Mobile hasn’t announced how long it will support the phone with software updates. When I spoke to executives from the company in February, they seemed confused by my question about how many Android version updates the phone would receive, though they did insist that customers won’t “be locked into what’s there today.” For now, that means a 2024 version of Android with a February 2026 security patch; I wouldn’t hold my breath for either to be updated any time soon.

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A serious company would put more effort in

In a strange way, the T1 Phone isn’t all that terrible, but only because it proves how hard it actually is to make a truly terrible phone these days. It’s easy enough to throw together the baseline hardware, stick Android on top, and call it a day. For better or worse, that’s more or less exactly what Trump Mobile has done. Between the simple software and the dated hardware features, the T1 is an oddly compelling phone for some old-school Android fans, but Trump Mobile got there entirely by mistake.

Premium.

Premium.

This isn’t a serious phone. It’s a marketing stunt that got out of hand, a way to grab attention and juice the subscriber count for an overpriced cell service with the president’s name on it.

Trump Mobile doesn’t care about this phone. And after the year of reporting on it that’s led to this review, I’m thrilled to finally say: Neither should you.

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