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Most talked-about Super Bowl ads

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Most talked-about Super Bowl ads

Super Bowl 2025 is fast approaching, and while the Kansas City Chiefs and Philadelphia Eagles prepare to clash on Feb. 9 at the Caesars Superdome in New Orleans, another competition is heating up: the battle for the best Super Bowl commercial. With one in three Americans tuning in, brands are pulling out all the stops to create memorable ads that will resonate long after the game ends. Here’s a roundup of what we can expect from this year’s star-studded lineup.

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NFL footballs with Lombardi Super Bowl trophy (Kurt “CyberGuy” Knutsson)

Hellmann’s: When sandwich met Sally

Hellmann’s reunites Meg Ryan and Billy Crystal for a rom-com-inspired deli scene at Katz’s Deli. This nostalgic nod to “When Harry Met Sally” adds humor while showcasing Hellmann’s as the perfect sandwich companion.

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Stella Artois: Double the Beckham, double the fun

David Beckham discovers he has a long-lost twin brother in Stella Artois’ hilarious new ad. Set in a cozy bar with his fictional parents, Beckham learns about “Other David,” leaving viewers eager for the full reveal on game day.

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Pringles: Mustache mania – Can you handle it?

Pringles enlists Adam Brody, Nick Offerman and James Harden for its celebrity-packed ad. Teasers suggest humor centered around mustaches and mysterious activities involving Pringles cans, keeping fans guessing until game day.

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Uber Eats: TikTok touchdown – Celebs serve up laughs

Uber Eats brings together Martha Stewart, Charli XCX and Matthew McConaughey for a TikTok-inspired campaign. From football explained in club terms to McConaughey channeling Mike Ditka, this ad promises eclectic humor with broad appeal.

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Bosch: Pickle power – When Banderas meets Macho Man

Bosch’s first-ever Super Bowl ad stars Antonio Banderas helping a Macho Man Randy Savage look-alike open a stubborn pickle jar. This quirky teaser promises humor while showcasing Bosch’s innovative products in a way that’s bound to grab attention.

Coffee Mate: Twain’s creamy serenade

Nestlé’s Coffee Mate makes its Super Bowl debut with a collaboration featuring Shania Twain. The teaser hints at a lively campaign that blends humor and charm, marking a bold first step into the Super Bowl spotlight for this beloved creamer brand.

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Doritos: Crunch time: A million-dollar fan challenge

Doritos is letting fans take charge this year by inviting them to create their very own commercials. The winning ad, judged by Kansas City Chiefs players in an “NFL Focus Group,” will earn its creator $1 million, an exciting twist that engages fans directly.

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Bud Light: Knock knock, it’s beer o’clock

Shane Gillis and Post Malone team up for Bud Light’s 2025 ad. In one teaser, they arrive at your door with Bud Light in hand, while another shows them waiting to enjoy a beer after wrapping up their shoot. Expect laughs and laid-back vibes from this dynamic duo.

Budweiser: A Clydesdale’s journey

The iconic Budweiser Clydesdales return in “First Delivery,” which tells the heartwarming story of a young foal determined to deliver a wayward keg. Set to Bread’s “Let Your Love Go,” this ad promises classic storytelling with a touch of nostalgia.

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Reese’s Peanut Butter Cups: Chocolate eruption – Sweet lava alert

Reese’s is teasing an eruption of chocolate lava in its Super Bowl spot. Two clips show fans rushing toward an erupting volcano, leaving viewers curious about what sweet surprise Reese’s has in store.

MSC Cruises: Barrymore and Bloom’s banana boat bonanza

Orlando Bloom and Drew Barrymore star in MSC Cruises’ dreamy vacation-themed ad. From mispronouncing “banana” to tackling shark slides, their antics promise lighthearted fun while promoting luxury travel experiences.

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NerdWallet: Whale of a tale – Culkin’s fishy finance

NerdWallet delivers quirky humor by featuring Kieran Culkin as the voice of a genius-level Beluga whale answering questions about personal finance. This odd yet intriguing concept aims to make financial advice more approachable.

GoDaddy: Goggins’ Goggles – A web of laughs

GoDaddy teams up with “Fallout” star Walton Goggins for an ad promoting his real-life eyewear brand, “Walton Goggins Goggle Glasses.” The spot highlights GoDaddy Airo while blending humor with entrepreneurial spirit.

Coors Light: Simons says take a break

“Veep” star Timothy Simons struggles through a rough day on set in Coors Light’s new ad. After failing to deliver his line, he finds solace in a cold Coors Light, until he’s promptly replaced on set.

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Michelob Ultra: Pickleball showdown – Stars serve up laughs

Willem Dafoe and Catherine O’Hara hit the pickleball court for Michelob Ultra’s playful campaign. Joined by sports legends like Ryan Crouser and Randy Moss, they bring competitive energy with light beer on the line.

Totino’s Pizza Rolls: Pizza rolls in space

Tim Robinson leads Totino’s Pizza Rolls’ outer-space-themed ad featuring Sam Richardson and even an alien visitor. With absurd humor at its core, this commercial promises to be delightfully bizarre.

FanDuel: Manning vs. Manning – The kick of destiny

Peyton and Eli Manning face off in FanDuel’s “Kick of Destiny 3,” a live pre-game field goal showdown. With sibling rivalry at its core, this interactive campaign invites fans to pick sides and adds an extra layer of excitement before kickoff.

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Häagen-Dazs: Scoop and dash – The great ice cream chase

Häagen-Dazs delivers high-octane action with an ice cream truck chase scene. Teasers show revving engines and suspenseful moments as viewers wonder if the delivery will make it safely.

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Squarespace: Web odyssey – A tale as old as websites

Titled “A Tale As Old As Websites,” Squarespace’s teaser hints at an epic journey through cyberspace. While details remain scarce, expect creativity from this website-building platform’s big game debut.

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Hims & Hers: A new perspective on health

Telehealth company Hims & Hers is using its 60-second spot to address obesity and the weight-loss industry. The ad will highlight the company’s weight-loss medications and treatment plans, aiming to spark a conversation about health and wellness during one of the year’s biggest events.

Taco Bell: Live Más, Star Más – You’re the celebrity

Taco Bell celebrates its fans by featuring customers who snapped photos at Live Más drive-thru cams. Despite Doja Cat’s involvement, the focus remains on everyday people, making this ad both relatable and engaging.

Kurt’s key takeaways

Super Bowl 2025 commercials promise an exciting mix of humor, nostalgia, innovation and star power. From heartfelt stories like Budweiser’s foal journey to laugh-out-loud moments from Taco Bell and Pringles, brands are vying for attention in creative ways. With millions watching worldwide, these ads are poised to leave lasting impressions and perhaps even outshine the game itself.

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Which Super Bowl 2025 ad are you most excited to see and why? Let us know by writing us at Cyberguy.com/Contact.

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Ring claims it’s not giving ICE access to its cameras

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Ring claims it’s not giving ICE access to its cameras

Ring’s partnership with Flock is sparking renewed online backlash this week, with influencers calling for people to smash their Ring cameras and claiming the company is part of the surveillance state amid heightened concerns over ICE actions.

Flock is an AI-powered surveillance camera company that has reportedly allowed government agencies — including ICE — to access data from its nationwide camera network. Amazon-owned home security company Ring announced a partnership with Flock last year as part of its new Community Requests tool. This allows local law enforcement agencies to request footage from nearby Ring users when investigating an active case.

“Ring has no partnership with ICE … and does not share video with them.”

According to reporting from Futurism, activists are pushing a grassroots campaign across social media, including TikTok and Bluesky, telling Ring users to get rid of their cameras to prevent footage from being used by ICE. However, Ring spokesperson Yassi Yarger told The Verge in an email that “Ring has no partnership with ICE, does not give ICE videos, feeds, or back-end access, and does not share video with them.”

Yarger also said that the Flock integration in question, which was announced last October, is not yet live. Meaning Flock does not have access to Community Requests.

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“As we explore the integration, we will ensure the feature is built for the use of local public safety agencies only — which is what the program is designed for,” she said. According to Ring’s support site, local agencies are limited to city and county organizations.

Still, once footage is in the hands of local authorities, it’s out of Ring’s control. Ring founder Jamie Siminoff has told The Verge that he believes widespread cameras can prevent crime. But once deployed, the potential for such a large-scale local surveillance system to be used for other purposes is very real.

Since returning to the company last year, Siminoff has leaned into his belief that more cameras lead to safer communities, launching Community Requests last September.

This is essentially a rebrand of Ring’s controversial Request for Assistance feature, which was discontinued in 2024. Only, instead of direct partnerships with law enforcement, Community Requests works through integrations with “third-party evidence management platforms,” such as Flock and Axon, a Taser and body-cam company.

Any local agency partnered with either company can request users’ footage through the Ring’s apps. According to Yarger, currently, only the Axon partnership is live.

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According to Ring, Community Requests sends a request from the local agency to both the Ring Neighbors app and the Ring app’s Community Feed. The request appears to all users in the area of an active investigation, and a user can choose to share footage or ignore the request. Ring says no one will be notified if you ignore a request.

How to disable Community Requests and enable E2E

If you don’t want to participate in Community Requests, you can disable it in the Ring or Neighbors app. Go to the app’s settings page, find the Neighbors Settings, then scroll down to Neighborhood Settings, click Feed Settings, uncheck Community Requests, and click Apply.

You can opt out of Community Requests without disabling your device.
Screenshot Jennifer Pattison Tuohy / The Verge

However, Ring — like many security camera companies — may provide footage to law enforcement without a warrant in what it deems an emergency.

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To prevent anyone from accessing your Ring footage, you can enable end-to-end encryption (E2E) in the Ring app.

While your footage is still stored in Ring’s cloud, with E2E turned on, only the mobile device you set up the camera with can view the video; it cannot be accessed by Ring or used for Community Requests.

Enabling E2E means you lose several features, including person detection, rich notifications that show a snapshot of activity, and Ring’s new AI-powered descriptions, all of which rely on the cloud.

While most cloud-based security cameras encrypt footage in transit and at rest, they need to access it in the cloud to analyze it and enable those features.

Alternatives to cloud-dependent cameras

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If you want to avoid cloud-dependent cameras entirely, there are several other options for keeping your camera footage private and secure.

As mentioned, Ring cameras use the cloud to process footage for features like person detection; however, some security cameras can process video locally and fully encrypt it before sending it to the cloud. Generally, this requires a hub to process the footage.

If you are an iPhone user, Apple’s HomeKit Secure Video service is fully E2E encrypted. Video analysis is done locally on a home hub, such as a HomePod or Apple TV, and stored in your iCloud account. It requires compatible cameras, including models from Eve, Aqara, and Eufy.

Anker-owned Eufy is another company that offers local storage and video processing for its wide selection of cameras and video doorbells. The company had some serious security breaches involving the cloud in 2022, but its newer HomeBase hardware can run locally.

TP-Link’s Tapo, Aqara, and Reolink recently launched local hubs for storage and processing of footage from their cameras, and these companies also offer cameras and video doorbells with onboard local processing and local storage via microSD cards.

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The new Matter standard now supports security cameras, which could open more options for local, secure storage and processing of camera footage.

Ultimately, any camera connected to the internet comes with the risk that it could be accessed by someone other than you, no matter what the company says. So it remains important to think carefully before adding any type of surveillance to your home or your neighborhood.

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Web skimming attacks target major payment networks

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Web skimming attacks target major payment networks

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Online shopping feels familiar and fast, but a hidden threat continues to operate behind the scenes. 

Researchers are tracking a long-running web skimming campaign that targets businesses connected to major payment networks. Web skimming is a technique where criminals secretly add malicious code to checkout pages so they can steal payment details as shoppers type them in. 

These attacks work quietly inside the browser and often leave no obvious signs. Most victims only discover the problem after unauthorized charges appear on their statements.

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WHATSAPP WEB MALWARE SPREADS BANKING TROJAN AUTOMATICALLY

Web skimming attacks hide inside checkout pages and steal card details as shoppers type them in. (Kurt “CyberGuy” Knutsson)

What Magecart is and why it matters

Magecart is the name researchers use for groups that specialize in web-skimming attacks. These attacks focus on online stores where shoppers enter payment details during checkout. Instead of hacking banks or card networks directly, attackers slip malicious code into a store’s checkout page. That code is written in JavaScript, which is a common type of website code used to make pages interactive. Legitimate sites use it for things like forms, buttons and payment processing.

In Magecart attacks, criminals abuse that same code to secretly copy card numbers, expiration dates, security codes and billing details as shoppers type them in. The checkout still works, and the purchase goes through, so there is no obvious warning sign. Magecart originally described attacks against Magento-based online stores. Today, the term applies to web-skimming campaigns across many e-commerce platforms and payment systems.

Which payment providers are being targeted?

Researchers say this campaign targets merchants tied to several major payment networks, including:

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  • American Express
  • Diners Club
  • Discover, a subsidiary of Capital One
  • JCB Co., Ltd.
  • Mastercard
  • UnionPay

Large enterprises that rely on these payment providers face a higher risk due to complex websites and third-party integrations.

700CREDIT DATA BREACH EXPOSES SSNS OF 5.8M CONSUMERS

Criminals use hidden code to copy payment data while the purchase still goes through normally. (Kurt “CyberGuy” Knutsson)

How attackers slip skimmers into checkout pages

Attackers usually enter through weak points that are easy to overlook. Common entry paths include vulnerable third-party scripts, outdated plugins and unpatched content management systems. Once inside, they inject JavaScript directly into the checkout flow. The skimmer monitors form fields tied to card data and personal details, then quietly sends that information to attacker-controlled servers.

Why web skimming attacks are hard to detect

To avoid detection, the malicious JavaScript is heavily obfuscated. Some versions can remove themselves when they detect an admin session, which makes inspections appear clean. Researchers also found the campaign uses bulletproof hosting. These hosting providers ignore abuse reports and takedown requests, giving attackers a stable environment to operate. Because web skimmers run inside the browser, they can bypass many server-side fraud controls used by merchants and payment providers.

Who Magecart web skimming attacks affect most

Magecart campaigns impact three groups at the same time:

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  • Shoppers who unknowingly give up card data
  • Merchants whose checkout pages are compromised
  • Payment providers that detect fraud after the damage is done

This shared exposure makes detection slower and response more difficult.

NEW MALWARE CAN READ YOUR CHATS AND STEAL YOUR MONEY

Simple protections like virtual cards and transaction alerts can limit damage and expose fraud faster. (Kurt “CyberGuy” Knutsson)

How to stay safe as a shopper

While shoppers cannot fix compromised checkout pages, a few smart habits can reduce exposure, limit how stolen data is used, and help catch fraud faster.

1) Use virtual or single-use cards

Virtual and single-use cards are digital card numbers that link to your real credit or debit account without exposing the actual number. They work like a normal card at checkout, but add an extra layer of protection. Most people already have access to them through services they use every day, including:

Major banks and credit card issuers that offer virtual card numbers inside their apps

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Mobile wallet apps like Apple Pay and Google Pay generate temporary card numbers for online purchases, keeping your real card number hidden.

Some payment apps and browser tools that create one-time or merchant-locked card numbers

A single-use card typically works for one purchase or expires shortly after use. A virtual card can stay active for one store and be paused or deleted later. If a web skimming attack captures one of these numbers, attackers usually cannot reuse it elsewhere or run up repeat charges, which limits financial damage and makes fraud easier to stop.

2) Turn on transaction alerts

Transaction alerts notify you the moment your card is used, even for small purchases. If web skimming leads to fraud, these alerts can expose unauthorized charges quickly and give you a chance to freeze the card before losses grow. For example, a $2 test charge on your card can signal fraud before larger purchases appear.

3) Lock down financial accounts

Use strong, unique passwords for banking and card portals to reduce the risk of account takeover. A password manager helps generate and store them securely.

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Next, see if your email has been exposed in past breaches. Our No. 1 password manager pick includes a built-in breach scanner that checks whether your email address or passwords have appeared in known leaks. If you discover a match, immediately change any reused passwords and secure those accounts with new, unique credentials.

Check out the best expert-reviewed password managers of 2026 at Cyberguy.com.

4) Install strong antivirus software

Strong antivirus software can block connections to malicious domains used to collect skimmed data and warn you about unsafe websites.

The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe.

Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at Cyberguy.com.

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5) Use a data removal service

Data removal services can reduce how much personal information is exposed online, making it harder for criminals to pair stolen card data with full identity details.

While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

6) Watch for unexpected card activity

Review statements regularly, even for small charges, since attackers often test stolen cards with low-value transactions.

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Kurt’s key takeaways

Magecart web skimming shows how attackers can exploit trusted checkout pages without disrupting the shopping experience. While consumers cannot fix compromised sites, simple safeguards can reduce risk and help catch fraud early. Online payments rely on trust, but this campaign shows why that trust should always be paired with caution.

Does knowing how web skimming works make you rethink how safe online checkout really is?  Let us know by writing to us at Cyberguy.com.

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Hundreds of creatives warn against an AI slop future

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Hundreds of creatives warn against an AI slop future

Around 800 artists, writers, actors, and musicians signed on to a new campaign against what they call “theft at a grand scale” by AI companies. The signatories of the campaign — called “Stealing Isn’t Innovation” — include authors George Saunders and Jodi Picoult, actors Cate Blanchett and Scarlett Johansson, and musicians like the band R.E.M., Billy Corgan, and The Roots.

“Driven by fierce competition for leadership in the new GenAI technology, profit-hungry technology companies, including those among the richest in the world as well as private equity-backed ventures, have copied a massive amount of creative content online without authorization or payment to those who created it,” a press release reads. “This illegal intellectual property grab fosters an information ecosystem dominated by misinformation, deepfakes, and a vapid artificial avalanche of low-quality materials [‘AI slop’], risking AI model collapse and directly threatening America’s AI superiority and international competitiveness.”

The advocacy effort is from the Human Artistry Campaign, a group of organizations including the Recording Industry Association of America (RIAA), professional sports players unions, and performers unions like SAG-AFTRA. The Stealing Isn’t Innovation campaign messages will appear in full-page ads in news outlets and on social media. Specifically, the campaign calls for licensing agreements and “a healthy enforcement environment,” along with the right for artists to opt out of their work being used to train generative AI.

On the federal level, President Donald Trump and his tech industry allies have been attempting to control how states regulate AI and punish those that try. At the industry level, tech companies and rights owners who were once on opposing sides are increasingly cutting licensing deals that allow AI companies to use protected work — licensing content appears to be a solution both parties can live with, at least for now. Major record labels, for example, have now partnered with AI music startups to provide their catalogues for AI remixing and model training. Digital publishers, some of which have sued AI companies training on their work, have backed a licensing standard that outlets can use to block their content from surfacing in AI search results. Some outlets have signed individual deals with tech companies that allow AI chatbots to surface news content (Disclosure: Vox Media, The Verge’s parent company, has a licensing deal with OpenAI.)

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