I knew things were not quite right when I had to throw a towel over a broken Ikea lamp to block out its light. How did I get here? I cover fancy and capable tech for a living, and yet, it took me two years to get rid of a pair of old, broken Ikea lamps in my bedroom. Then I got some floor lamps from Govee that changed everything.
Technology
How scammers build a profile on you using data brokers
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Go to any people finder site right now and type in your name. What comes back might shock you: your age, home address, phone number, the names of your relatives, where you used to live and even what your property is worth.
You didn’t put that there, and you never consented to it. Still, it’s out there, and anyone with an internet connection can see it.
Scammers figured this out a long time ago. Since then, they’ve turned it into a system for targeting you, your parents and your kids.
So how does it actually work, and more importantly, what can you do to stop it?
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HOW TO REMOVE YOUR PERSONAL INFO FROM PEOPLE SEARCH SITES
A single person search result can reveal your address, relatives and years of personal history in seconds. (Kury “CyberGuy” Knutsson)
How scammers find your personal data online
Before a criminal sends a phishing email or makes a call, they do their homework. Importantly, they don’t need to hack anything. Instead, they use the same public websites that anyone can access.
In less than 10 minutes, a scammer can build a detailed profile on you using data broker sites like Spokeo, Whitepages, BeenVerified and Intelius. Here’s what that profile looks like and how they build it step by step.
Step 1: How scammers search your name on people finder sites
It starts simply. A scammer types your name into a search site. Within seconds, they see results like:
John M. Patterson | Age: 61 | Cleveland, OH
- Also known as: John Michael Patterson
- Current address: [your street address]
- Previous addresses: 4 records found
- Phone numbers: 2 found
- Email addresses: 3 found
- Relatives: 5 found
That is the starting point. Many sites show partial data for free. That is often enough to confirm identity. Full reports cost only a few dollars, so access is easy. Scammers can repeat this process hundreds of times a day, building detailed profiles with very little effort.
Step 2: How scammers map your family and relatives
Next, this is where things get personal. Data broker profiles show more than your name. They reveal your family network.
That often includes:
- Spouse or partner
- Children
- Parents
- Siblings
- Roommates
As a result, scammers can target more than one person. For example, they may learn that your elderly parent lives alone or your child just moved. Because of that, scams like the grandparent scam feel real instead of random.
Step 3: How scammers use your address history
At this point, your address history becomes critical. It is not just about where you live. Instead, scammers use it to:
- Verify identity
- Find relatives
- Build trust
For example, referencing a past address makes a caller sound legitimate. That detail alone can lower suspicion.
Step 4: How scammers use your financial data
More importantly, data brokers also reveal financial clues. These may include:
- Estimated income
- Home value
- Ownership status
- Length of residence
This information comes from public records, not hacking. Because of this, scammers tailor their approach. Higher-income targets may see investment scams.
Others may get job or rental scams instead.
GOOGLE SEARCH LED TO A COSTLY SCAM CALL
Scammers use data broker profiles to map your family and build more convincing, targeted attacks. (Kurt “CyberGuy” Knutsson)
Step 5: How scammers verify and cross-check your data
Before launching a scam, criminals often double-check everything. They don’t rely on just one site. Instead, they compare multiple data broker profiles, social media accounts and public records to confirm details are accurate.
For example, they may:
- Match your address across different sites
- Check Facebook or LinkedIn to confirm family relationships
- Look for recent moves, job changes or life events
Because of this, the profile becomes more reliable. That extra step is what turns a guess into something that feels real.
Step 6: How scammers create targeted scams
At that point, they have everything they need. They know your name, family, address and financial details. Now the scam becomes highly specific.
By the time you hear from them, they already know enough to sound like someone you trust.
- They may call your parent pretending to be you
- They may bypass bank security questions
- They may send texts that look like your child
- They may send emails that reference your life
As a result, the scam feels believable.
Data broker scams are already being prosecuted
This has already landed in court. The U.S. Department of Justice has prosecuted companies like Epsilon, Macromark Inc. and KBM Group for selling data to scammers. Epsilon alone paid $150 million to victims.
At the same time, data tied to the FBI Internet Crime Complaint Center shows more than half of fraud cases involving older Americans were linked to exposed personal data. That shows how serious this problem has become.
Why is your personal data on data broker sites
You do not need to sign up for these sites. Instead, your data comes from many sources, including:
- Voter records
- Property records
- Court filings
- Social media
- Marketing surveys
- Loyalty programs
- Phone directories
- Other data brokers
Because of this, your information spreads quickly.
Why your data keeps reappearing online
Even after removal, your data often comes back. Data brokers constantly update their databases. They buy and resell fresh records. Because of that, one-time removal is not enough.
By the time a scam reaches you or your family, it is often built on real data pulled from multiple public sources. (Wei Leng Tay/Bloomberg)
How to disrupt a scammer’s research before they reach your family
The goal isn’t to disappear completely. It’s to make the profile messy enough, incomplete enough and hard enough to find that scammers move on to easier targets.
Here’s what you can do:
- Search for yourself first. Go to Spokeo, Whitepages, BeenVerified or any other people search site, and look up your own name. See exactly what’s there before a scammer does. That snapshot is your starting point.
- Submit opt-out requests manually. Every major data broker is required to honor removal requests. The catch: There are hundreds of them, each with its own process, and they relist your information regularly. It’s a full-time job.
- Use an automated removal service. This is where I strongly recommend a data removal service. Instead of spending hours submitting individual opt-out forms, a data removal service sends removal requests to 420-plus data brokers on your behalf and keeps sending them when your data reappears. Because it will reappear.
- Set up family alerts. Tell your elderly relatives that you will never ask for money via text from an unknown number. Establish a code word. Scams work because they create panic. A simple family protocol breaks the spell.
- Change your security questions. If your bank still uses “mother’s maiden name” or “city you were born in” as verification, that information is likely already on a data broker site. Switch to nonsense answers that only you know and store them in a password manager.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com
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Kurt’s key takeaways
This kind of scam works because it feels personal. When someone knows your name, your family and even where you used to live, your guard drops. That is exactly what criminals are counting on.
The uncomfortable truth is that your information is already out there, often in more places than you realize. You do not need to panic, but you do need to be proactive. The more you limit what is easily accessible, the harder it becomes for someone to build a convincing story around you. Start with a simple search of your own name. That one step can completely change how you think about your digital footprint. From there, take action to remove what you can and protect what you cannot.
If a stranger can build a detailed profile on your family in minutes, what does that say about how much of your life is already exposed online? Let us know by writing to us at Cyberguy.com
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Copyright 2026 CyberGuy.com. All rights reserved.
Multiple sources are reporting that the Trump administration has dismissed the entire National Science Board (NSB). The NSB advises the president and Congress on the National Science Foundation (NSF), which has already been funding research at historically low levels and has seen significant delays in doling out that funding. The NSF has been fundamental in helping develop technology used in MRIs, cellphones, and it even helped get Duolingo get off the ground.
In a statement, Zoe Lofgren, the ranking Democrat on the House Science, Space, and Technology Committee, said:
“This is the latest stupid move made by a president who continues to harm science and American innovation. The NSB is apolitical. It advises the president on the future of NSF. It unfortunately is no surprise a president who has attacked NSF from day one would seek to destroy the board that helps guide the Foundation. Will the president fill the NSB with MAGA loyalists who won’t stand up to him as he hands over our leadership in science to our adversaries? A real bozo the clown move.”
Those Ikea lamps were around for two years after I moved from Orange County to Los Angeles. Soon after that move, my mom’s Parkinson’s disease — a neurodegenerative condition with no cure — progressed quickly, my mental health took a hit, and most of my own to-do list quietly slid to the back burner as she lost mobility and more urgent things took over. So the big, ugly lamps just… stayed. They became part of the background, like everything else I wasn’t taking care of.
I didn’t even have them plugged into a smart plug — another small upgrade I kept meaning to add to my bedroom, despite having them all over the apartment — which meant I had to get up every time I wanted to turn one on.
One blasted harsh, overpoweringly bright light through a cracked shade. The other was warmer — but not warm enough — so I solved that problem one exhausted night by just throwing a towel over it. Yes, a fire hazard. Yes, I meant it as a temporary fix for a few days. But scattered caregiving brain means temporary fixes can turn into long-term solutions. At some point, it stopped feeling temporary and just became my new normal, even if it clearly wasn’t.
Then my brother bought my mom and me two separate Govee Uplighter Floor Lamps for Christmas, and my Ikea lamp troubles were over. I did not expect to develop an emotional attachment to a lamp. But I did, and now it’s one of my favorite gadgets.
The Govee was quick and easy to assemble, and much slimmer, taking up way less space than the old lamps. As I got rid of the old and set up the new, I felt an odd sense of relief and a small sense of control I hadn’t felt since the move.
Within a week, the old lamp was out of my room. That small shift gave me momentum. I started decluttering other corners that had quietly piled up, things I’d been stepping around for months without really seeing anymore.
The bedroom stopped feeling like an unfinished project I was merely surviving, and started feeling steadier. Calmer. Like a place I could finally exhale in. My days often feel structured around what my mom needs and what has to get done next. I don’t really think about my own space at all, except as something else I haven’t gotten to yet. Having a room that felt calm, even a little bit, made it easier to wind down at the end of the day instead of carrying that feeling of being “on” all the time into the night. It brought me back to myself, even if only a little.
I could relax in a way I hadn’t in a while, without feeling like I should be getting up to do something else. I could dim the lamp from my phone instead of standing up. I could shift from cool to warm without needing a towel and risking starting a fire. There’s a ripple effect that slowly moves across the wall and, for reasons I can’t fully explain, genuinely helps me fall asleep. Cycling through soft colors in the app and syncing it with ambient music is soothing. Sometimes, the changing colors feel a little bit like magic, and I find myself watching them the way I might have as a kid, reminded — briefly — that life can be more playful than it’s felt in a while. The warm, shifting light seems to have a similar effect on my mom, who lives with me, sometimes comforting and even dazzling her as she navigates some of the more difficult parts of the disease, like sundowning, along with her own quiet grief of losing pieces of herself.
And I love that it does all that and more without demanding much. Setup took about 15 to 20 minutes and didn’t require that I try to wrap my head around tools. You control it through the Govee app on your phone, and because it supports Matter, you can also pair it with platforms like Amazon Alexa or Google Assistant for voice control. It offers a wide range of colors, along with 80 preset scenes and seven music modes. At $179.99, it’s pricey, but it’s versatile, basically acting as three lights in one: a top section that casts a soft ripple onto the ceiling, a colorful middle light, and a regular white light at the bottom.
It’s an amazing gift, truly, and I am so grateful for it. Mine, however, had just one problem: It sometimes forgets to be a lamp. It doesn’t lose Wi-Fi. It doesn’t show as offline in the app. It just turns off randomly. The first time it happened, I was rewatching Stranger Things to prepare for the last season. The lights flickered on screen, and then my room went dark. The vibe went from relaxing to terrifying in a second, as I briefly wondered if reality and TV had merged (I might have also had too much wine). Once my brain rebooted, I opened the Govee app and turned it back on. No problem. I assumed it was a power or Wi-Fi issue. Govee sent me a new unit that worked perfectly.
When it works — which is most of the time — it quietly makes my life better. And somehow, that’s been enough to make it one of my new favorite gadgets. It didn’t fix everything, but it helped me start taking care of my space — and myself — again.
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Chances are, you have never thought much about who owns the satellites keeping your phone connected in the middle of nowhere. That could change soon. Amazon is betting $11.57 billion that you will start paying attention. Its acquisition of Globalstar is a major move against Starlink, and the stakes go far beyond bragging rights.
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AMAZON TAKES ON ELON MUSK, LAUNCHING 27 INTERNET SATELLITES
Amazon is making a major satellite push with Globalstar, aiming to challenge Starlink and expand direct-to-device connectivity for remote users. (Manuel Mazzanti/NurPhoto via Getty Images)
What Amazon’s Globalstar deal means for you
Globalstar has operated for more than 30 years as a mobile satellite services provider. It brings something Amazon needed badly: spectrum. The company operates in Band 53, a slice of spectrum from 2483.5 to 2495 MHz. It describes this aslicensed spectrum with global authorizations designed to support fast, low-latency connectivity with reduced interference. That matters. Spectrum is limited, and having access to it gives Amazon a real edge.
Amazon is also getting Globalstar’s satellites, infrastructure and global licenses. It is a full package. But the real value is the spectrum. This deal is also about what that spectrum enables. Amazon plans to use it to power direct-to-device satellite services, allowing phones to send texts, make calls and access data even when there is no cellular signal.
The system is expected to roll out starting in 2028 and will support features on devices like iPhones and Apple Watches, including emergency messaging and roadside assistance. That turns this into more than an infrastructure deal. It is a shift in how everyday devices stay connected beyond traditional networks.
Amazon vs Starlink: Where things stand now
Let’s be clear about the gap. Starlink serves more than nine million users and has about 10,000 satellites in orbit. Amazon’s Leo network has just over 200 satellites. Adding Globalstar’s two dozen barely moves the number. So why spend $11.57 billion? Because this deal is not about satellite count. It is about future capability.
Amazon plans to launch a next-generation direct-to-device system in 2028. This would deliver voice, data and messaging straight to phones. The Globalstar deal gives Amazon the tools to make that happen. It brings spectrum, infrastructure and experience together.
MUSK CONFIRMS SPACEX SUCCESS IN PREVENTING RUSSIAN MILITARY FROM ACCESSING STOLEN STARLINK UNITS
Amazon’s planned Globalstar acquisition gives it spectrum, satellites and infrastructure to power satellite texting, calls and data beyond cell coverage. (Manuel Mazzanti/NurPhoto via Getty Images)
How Amazon’s satellite service will power iPhones and Apple Watches
This is where the story hits home. Amazon and Apple have an agreement for Amazon Leo to support satellite features on iPhones and Apple Watches. That includes Emergency SOS via satellite. If you rely on that feature in a dead zone, it will soon run through Amazon’s network. Apple says the service has already helped in real emergencies, including stranded hikers and crash victims rescued in remote areas. Amazon will continue supporting current devices using Globalstar’s system while working with Apple on future upgrades. So nothing breaks, but the system behind it changes.
Amazon satellite timeline and FCC approval
The deal still needs regulatory approval, and that takes time. Amazon expects it to close in 2027. The FCC will decide, though early signs look positive. Amazon also faces a deadline. It plans to deploy about 3,200 satellites by 2029. About half must be in orbit by July 2026. That timeline adds pressure to move fast.
What this means for rural and remote users
This deal matters most in places where cell towers do not reach. Satellite connectivity can act as a backup during disasters like hurricanes or wildfires. In those moments, having no signal can be dangerous. But the impact goes beyond emergencies. Remote workers, trucking fleets, maritime crews and rural communities all stand to benefit. These are places where traditional networks fall short. Amazon’s full Leo network will include thousands of satellites. It aims to support hundreds of millions of devices worldwide.
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BLUE ORIGIN LAUNCHES 38TH NEW SHEPARD FLIGHT INTO SPACE
Amazon launched its second fleet of 27 Project Kuiper internet satellites in Cape Canaveral, Florida, on June 23, 2025, to create a mega constellation which will offer global broadband internet access. (GREGG NEWTON/AFP via Getty Images)
Kurt’s key takeaways
Amazon’s $11.57 billion acquisition of Globalstar sends a clear message. It does not plan to let Starlink dominate the sky. Right now, the satellite gap is massive. Amazon knows that. Instead, it is betting on better spectrum, smarter technology and key partnerships like Apple. Amazon executive Panos Panay says billions of people still lack reliable connectivity. Amazon wants to close that gap. That is a real problem and a serious opportunity. The big question is speed. Can Amazon scale fast enough to compete before Starlink pulls further ahead?
If two of the richest companies in the world are racing to control the sky, who decides how that access is priced and delivered? And what does that mean for you? Let us know by writing to us at Cyberguy.com
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Sign up for my FREE CyberGuy Report
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- For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com – trusted by millions who watch CyberGuy on TV daily.
- Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.
Copyright 2026 CyberGuy.com. All rights reserved.
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