Sports
What is Caitlin Clark's value to WNBA? A huge chunk of its $200-million revenue, expert says
The champagne hadn’t even dried after the New York Liberty won the WNBA championship when the players association announced it would opt out of the league’s collective bargaining agreement, which was set to expire in 2027.
A dramatic increase in revenues due primarily to the emergence of Indiana Fever guard Caitlin Clark and other marquee rookies prompted the players to recognize they aren’t getting what they believe to be a fair share. The CBA now ends after the 2025 season, blowing up a pay scale that set average salaries at about $120,000, with rookie minimums at $64,154 and veteran maximums at $241,984.
Clark’s four-year rookie contract under the CBA was for $338,056 — including $76,535 in 2024 — laughably low numbers given the revenue she helped generate. Clark broke almost every WNBA rookie record, but more impressive was her off-the-court impact.
“The numbers are so staggering,” said Ryan Brewer, associate professor of finance at Indiana University Columbus, who was asked by the Indianapolis Star to put a price tag on Clark. “They don’t even seem real.”
The numbers, as crunched by Brewer:
- Clark was responsible for 26.5% of WNBA economic activity for the 2024 season, including attendance, merchandise sales and television. One of every six tickets sold at a WNBA arena can be attributed to Clark.
- Total WNBA TV viewership due to Clark is up 300%, and 45% of total broadcast value came from Fever games.
- WNBA merchandise sales rose 500%, with Clark ranking No. 1 followed by Chicago Sky rookie Angel Reese.
- The Fever’s regular-season attendance averaged a record 17,036 per game, and the team’s total attendance of 340,715 also was a record.
- Clark’s regular-season games were watched by 1.2 million viewers on average, which was 200% more than games in which she didn’t play.
No wonder the players opted out of the current CBA, with the Women’s National Basketball Players Assn. stating its position succinctly with a video to X that proclaimed, “It’s business. We’re out.”
Fever guard Caitlin Clark (22) drives to the basket against Las Vegas Aces guard Jackie Young (0) during a Sept. 11 game in Indianapolis.
(Darron Cummings / Associated Press)
The WNBA signed a new media rights deal in July worth a reported $200 million a year, more than three times the current package. However, a question that will be raised during CBA negotiations is whether the surge in fan interest and revenue will continue or abate over time.
That’s why the WNBA media rights deal pales in comparison to the NBA’s new TV agreement with Disney (ABC and ESPN), Comcast (NBC and Peacock) and Amazon (Prime Video). Those outlets will air the league’s nationally televised games for 11 seasons beginning in 2025-26 and the NBA will be paid about $76 billion.
“As this continues to materialize, the corporate side, the business side, not the players union, but the other sides, are going to continue to watch to see that these numbers can stabilize and maintain rather than just spike and drop again,” Brewer said. “That’s what they’re afraid of. And that’s what’s keeping the numbers low.”
Clark, meanwhile, is doing quite well financially despite her low salary. Sportico on Wednesday published a list of the highest paid female athletes, and Clark was ranked No. 10, just behind Simone Biles. Clark, the only basketball player on the list, earned $11.1 million in 2024. (On top of the list for the second year in a row was tennis star Coco Gauff, who made $30.4 million in prize money and endorsements.)
Endorsements make up the bulk of Clark’s income. She gets $3.5 million a year from an eight-year contract with Nike and also has deals with Gatorade, Gainbridge, Hyvee, Xfinity, Wilson, Buick and State Farm Insurance.
WNBA star Caitlin Clark is introduced to fans Saturday during an NBA game between the Phoenix Suns and the Golden State Warriors in Phoenix.
(Rick Scuteri / Associated Press)
Most WNBA players, of course, have only a small fraction of that sort of endorsement income. They must rely on their salaries, which many supplement by playing overseas during the WNBA offseason.
Only 9.3% of league revenues of $200 million in 2024 went to player salaries, according to Bloomberg. That’s less than $20 million. Meanwhile, NBA players share 50% of their league revenue, which in 2023 meant $5.3 billion of $10.6 billion.
Few argue against a larger slice of WNBA revenues going toward player salaries, and precise numbers will be hammered out in CBA negotiations a year from now. Until then, the best evidence players can point to would be continued growth in attendance, TV viewership and merchandise sales.
And Clark’s contribution undoubtedly will remain a major factor.
Sports
Golf star records lowest round in LPGA major history with astounding performance at Evian Championship
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There are good days on the golf course, and then there is what Haeran Ryu just did on Saturday.
Ryu, 25, recorded the lowest round in LPGA major history on Saturday with an 11-under 60 at the Evian Championship. With the South Korean golfer’s historic round, she holds a three-stroke lead.
Ryu’s round comes just two weeks after winning her first major at the Women’s PGA Championship. On the 18th hole, Ryu left a 30-foot eagle putt a few inches short, and instead settled for a birdie.
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Haeran Ryu of South Korea reacts on the 18th green after the third round of The Amundi Evian Championship at Evian Resort Golf Club in Evian-les-Bains, France, on July 11, 2026. (Stuart Franklin/Getty Images)
She said after the round that she had no idea what she had done until she counted up her scorecard.
“But after the putt and I counted my score with my caddie,” she said. “Oh my God, it’s 11-under par today. It was so amazing. My caddie says, ‘Yep.’ I’m so happy right now.”
If Ryu had made the eagle putt on the 18th hole, she would have been just the second player to shoot a 59 in LPGA history.
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Haeran Ryu of South Korea celebrates a birdie on the 15th green during the third round of The Amundi Evian Championship at Evian Resort Golf Club on July 11, 2026, in Evian-les-Bains, France. (Stuart Franklin/Getty Images)
Her 60 broke the record for the lowest round in an LPGA major by one shot. Leona Maguire and Jeungeun Lee6 in 2021, and Hyo Joo Kim in 2014, each shot 61 at the Evian Championship, which was designated as an LPGA major in 2013.
The lowest round in a men’s major is 62, which is shared by four players — Branden Grace at Royal Birkdale in the 2017 British Open, Xander Schauffele and Rickie Fowler in the 2023 U.S. Open at Los Angeles Country Club, and Schauffele and Shane Lowry in the 2024 PGA Championship at Valhalla.
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Haeran Ryu of South Korea and Lottie Woad of England interact after their round on the 18th green during the third round of the Amundi Evian Championship at Evian Resort Golf Club in Evian-les-Bains, France, on July 11, 2026. (Stuart Franklin/Getty Images)
Ryu hopes her historic third round can help propel her to a second major win in three weeks.
“That is amazing, amazing dream,” Ryu said. “So I just want that one to come true, but we have one more day.”
The Associated Press contributed to this report.
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Taylor Crabb is no stranger to South California beaches. The Long Beach State alum returns home this weekend to compete in AVP League matches.
It marks the first time AVP will compete in Long Beach since 2020 and allows players to compete at the 2028 Olympics beach volleyball venue.
Crabb, 34, made his AVP debut in 2013 with his brother, Trevor, and advanced from the qualifier in Manhattan Beach before finishing 25th in his first tournament.
After years of competing with various different partners, Taylor Crabb and Andy Benesh have delivered the top performances this AVP season.
The following interview with Crabb has been edited for clarity and length.
Are you excited to compete in this weekend’s event at Long Beach?
Crabb: Very excited. A lot of my college teammates and part of the school have reached out, saying that they’re gonna come. So I’m excited to get a chance to play in front of them again.
When was the last time you were in Long Beach?
Crabb: I always try to go down there for alumni events or any big games they have. I went to UCLA against Long Beach last year, when it was No. 1 versus No. 2, so I always try to get down there and support them.
You missed out on the chance to compete in the 2020 Olympics because of COVID-19 restrictions and chose not to pursue a spot at the 2024 Olympics. Are you fired up to try to compete in the 2028 Olympics, knowing that Long Beach will host the competition?
Crabb: Yeah, it’s definitely an exciting time having the Olympics in Long Beach, and we kind of get to break it in this weekend. As you said, Tokyo didn’t go the way I wanted, but I’m going full force now. I have a great partner in Andy Benesh, who obviously went to the Paris Olympics, and if it weren’t for the Olympics being in Long Beach, and me getting a partner like Andy, I’m not even sure I’d be going for it, but because of those two things, I want to make the most of it.
You mentioned that if it wasn’t for a partner like Andy, you wouldn’t be going for it. What do you mean by that?
Crabb: I didn’t feel motivated by playing in all the international events, but now, I think, sitting out kind of lit the fire under me, and I’m really motivated now.
You’ve had different partners throughout your time. What other motivation does Andy give you?
Crabb: He’s been, in my mind, the top blocker for the U.S. the last four or five years. Seeing the professionalism he brings every day to practice, on and off the court, while traveling and when showing up to tournaments, it rubs off on you and that’s really motivating to see. And I just want to make him proud.
Why do you love volleyball?
Crabb: A lot of reasons, but it’s just a feeling I have when I’m out there on the court. It feels natural. It feels like home. I was born into a volleyball family. I had a volleyball in my hands my entire life, so I’ve always just enjoyed it.
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CM Punk appeared on “Friday Night SmackDown” ready to take on any challenger that was ready to step to him after winning the Undisputed WWE Championship against Sami Zayn.
Punk entered the ring in Oklahoma City and called back to the “Monday Night Raw” after WrestleMania 42 when he told Cody Rhodes he’d be ready to deliver if a championship opportunity fell “out of the sky.”
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Cody Rhodes and CM Punk face off during SmackDown at Paycom Center in Oklahoma City, Okla. (Craig Ambrosio/WWE via Getty Images)
“When championship opportunities fall out of the sky, CM Punk catches them,” he said.
Punk named potential SmackDown superstars he’d think might come for the title, including Gunther, Finn Balor, Royce Keys, Damian Priest and Trick Williams. He even said that Zayn could come back around and get his rematch if he wanted. He didn’t mention Rhodes’ name, but the “American Nightmare” came out uncalled and marched his way down to the ring.
“I don’t think you and I can run away from each other anymore,” Punk told Rhodes.
Cody Rhodes looks on during SmackDown at Paycom Center in Oklahoma City, Okla., on July 10, 2026. (Craig Ambrosio/WWE via Getty Images)
Rhodes agreed and mentioned that Punk would want a match with him, just “say when.” It was a quick retort from Punk, who said, “when.” SmackDown general manager Nick Aldis, who was in the ring for the segment, booked the match for SummerSlam.
Punk will defend the Undisputed WWE Championship at SummerSlam, which takes place Aug. 1 and 2 at U.S. Bank Stadium in Minneapolis.
First, however, Punk and Rhodes will be involved in a tag team match at Saturday Night’s Main Event in New York City next week. Aldis made the match after Gunther demanded that Aldis put him in a match against Punk. Gunther was hoping it would be for the championship. Instead, Gunther will tag with Zayn.
Gunther didn’t take too kindly to that and attacked Aldis. Rhodes came back out to break up the calamity. He wanted to take on Gunther after the show went off air but Gunther walked away.
Gunther makes his entrance during SmackDown at Paycom Center in Oklahoma City, Okla., on July 10, 2026. (Rich Wade/WWE via Getty Images)
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Punk definitely has his hands full as he moves to SmackDown to become a fighting champion.
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