Viral internet sensation inks NIL deal with Popeyes: ‘From memes to dreams’

Dieunerst Collin was a viral web sensation earlier than he may even take into consideration holding up a New Jersey state championship trophy, and on Thursday he went “from memes to desires.”

Collin was simply 8 years outdated when he went viral in 2013 as he gave the digital camera a side-eye whereas holding a Popeyes cup. Not too long ago, he recognized himself as the topic of the meme and introduced that he gained a state title with East Orange Campus in 2021, and the web got here by for him.

Collin, who was on the Lake Erie School soccer group in 2022, inked a reputation, picture and likeness cope with Popeyes on Thursday as scores of followers tagged the fast-food chain on Twitter and Instagram to get their consideration. Wingstop and KFC additionally tried to get in on the motion however to no avail.

He was destined for the Popeyes partnership.

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“Quite a bit can occur with the facility of the web behind you!” Collin stated in a information launch. “I can’t consider I can say I’m formally sponsored by Popeyes. Thanks to everybody who helped unfold the nice phrase!”

Popeyes featured Collin on a billboard close to his hometown and the 2 sides will likely be doing extra content material over the course of the subsequent few months.