Sports
The retro kick-off tactic that is proving popular (and effective) at Euro 2024
It was the first act of Euro 2024, it led to Albania’s goal against Italy (the fastest in the competition’s history), and is also a tactic used regularly by the top two in the Premier League, Manchester City and Arsenal.
Back with a vengeance, it is the old-fashioned hoof up the park at kick-off.
Aimless punts may seem like a relic of a bygone age in today’s football, largely a revolving battle between one team pressing high and the other trying to find space to play through, but this more rudimentary approach is back in fashion.
Nedim Bajrami celebrates after scoring in just 23 seconds (Alberto Pizzoli/AFP via Getty Images)
Kai Havertz got things underway on Friday by overlooking the creative supporting cast of Florian Wirtz, Jamal Musiala and Ilkay Gundogan, instead playing the ball back to left-back Maximilian Mittelstadt and leading a charge towards the Scotland penalty box.
The Stuttgart defender duly played a long ball for Havertz to contest in the air. After the ball broke inside the Scotland penalty box, it took two frantic clearances to get the ball away from danger, but Germany now had controlled possession with Toni Kroos inside the attacking half and Scotland were pinned back.
It set the tone from the first kick, as did Albania’s diagonal to the right wing against Italy the following day. The ball floated out for a throw, but Sylvinho’s side sprinted forward to pen the Italians in their own corner. After struggling to decide on an option, Federico Dimarco attempted to reach Alessandro Bastoni inside his own penalty box with his throw, but it was cut out by Nedim Bajrami and he found the net only 23 seconds into the game.
After the first round of games in Germany, 14 of the 24 teams played long either towards the opposition penalty box or launched a diagonal into the wide channel from start-of-half kick-offs, as shown below.
Some took different routes there: England emptied the entire centre of the pitch as Jordan Pickford pushed up to play to Harry Kane; Poland had five players lined up on the far side at kick-off against the Netherlands but used it as a decoy, with Piotr Zielinski running across onto the ball and spraying it wide to the other flank and the ball then going forward; Austria attempted a sophisticated routine by playing a short combination of passes in the centre circle before trying to play the ball over the top of France.
Possession purists Italy positioned five players on the halfway line to give the impression they were going direct, with Alessandro Bastoni stopping the ball dead in front of Riccardo Calafiori as if teeing him up, but it was a disguise to force Albania to drop back and give them space to have controlled possession.
It returned the game to a more natural setup and is something Arsenal did on the few occasions last season they did not go long from David Raya, with the Spaniard putting his studs on the ball and two players dropping back late to give them the numbers to build up against a set defence.
It is a trend that has crept back into the game after a long time out when teams looked to implement their passing style from the very first whistle.
Aaron Briggs, who was an analyst at Manchester City before working as assistant coach at Monaco and Wolfsburg, is working as a consultant at UEFA tracking the tactical trends at Euro 2024. This is a theme he has seen re-appear.
“The kick-off is such a strange time in football as it’s the only time it’s like a rugby game with both teams either side of the ball,” he says.
“You see top teams go completely against all their principles in that one false moment.
“You usually end up back at the goalkeeper under pressure and then end up going long, which is less advantageous than going long straight from the centre circle as you can go deeper into their half.
“When you play the diagonal, you can challenge for a 50-50 and the knockdown, or it goes out for a throw and you then try to press onto that first ball and keep them in. It’s like rugby and kicking for territory, but the last couple of years it’s become common again.
“At coaching courses, we’ve been shown that when teams play short, they end up under stress and going long, so this is maybe how it has spread.”
Marseille did something novel in 2017-18 — the season they reached the Europa League final — by kicking the ball straight into the far corner with no forward runners to challenge for the ball.
It was like the 50-22 rule in rugby union that means if the attacking team kicks the ball from their own half and it bounces inside the 22-yard line before going out, then the kicking team is awarded the lineout rather than the opposition.
There is no such reward in football, but it still marks a change from the previous decade, perhaps influenced by the dominance of Spain and tiki-taka, when the ball would go back to a central midfielder and then across to a full-back, which is when play would start.
Do that now, explains one player-turned-coach, and even a team that typically plays with a low block will look to rush you as the opposition’s energy and aggression are at their highest point, plus they are going to be cohesive and in sync due to the team in possession being compressed in their own half.
It is why he and many other coaches are deeming it a pointless risk and are instead playing for territory.
There have been some examples of creativity beyond hitting and hoping. Sampdoria went through a phase of having all 10 outfielders line up across the halfway line and split into different positions, while RB Leipzig scored from a similar tactic a decade ago in the lower tiers of German football.
Two years ago, Kylian Mbappe scored for Paris Saint-Germain against Lille inside eight seconds in what was a brilliantly worked routine in which two runners caught the defence cold.
WHAT A START! 😱
It’s taken Kylian Mbappé just 8 SECONDS to open the scoring for PSG against Lille 😮💨 pic.twitter.com/ziibIszhWL
— Football on TNT Sports (@footballontnt) August 21, 2022
Defences are so used to pedestrian openings to games, with teams looking to establish possession, that there is an opportunity to take them by surprise. Dominic Solanke’s run for Bournemouth against Fulham two years ago was one such example.
Kick-offs are essentially another set-piece moment in a game like a free kick or throw-in, yet it is a unique scenario no one seemed quite sure how to handle.
Now, though, it appears even the elite teams have decided it is best not to play around in unfamiliar surroundings and have identified the benefits of going long.
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Football fans are airing their frustrations about the continuing rise in the costs of watching the NFL.
As the league has continued to strike new media deals with different streaming services, fans are left scrambling to figure out not only which channel or streaming service the game is on, but also whether they subscribe to that service. OutKick’s Davey Hudson took to the streets of Nashville and New York City to talk to aggrieved football fans.
“I think it’s frustrating when you just want to watch a game, and you have to figure out what app it’s on. And then you’re paying for multiple apps all the time,” one fan said.
New England Patriots fans look upset as the Patriots lose in the second half of an NFL game against the Chicago Bears at Gillette Stadium in Boston, Massachusetts, on Oct. 24, 2022. (Matt Stone/MediaNews Group/Boston Herald via Getty Images)
Another fan was blunt, calling the current system of watching games “f—ing stupid.”
“Well, it’s f—king stupid, you have to get five different platforms to watch all of the games that you want to, and still you have to pay on top. It’s ridiculous at this point,” the fan said.
One fan called it a “pain in the a–” to keep track of where and when the games are being streamed.
A different fan called it a “money grab,” citing Netflix as the latest streaming service the NFL brought in to start broadcasting its games.
One fan, who said he is a New York Jets season ticket holder and has the NFL package, lamented that he still does not have access to every game.
FCC TAKES NOTICE AS AMERICA’S MOST POPULAR SPORT BECOMES INCREASINGLY COSTLY, FRUSTRATING TO CONSUME
NFL fans walk outside the Super Bowl Experience at the Moscone Center in San Francisco, California, on Feb. 6, 2026. (Ronald Martinez/Getty Images)
“I can’t tell you how frustrating it is when I feel like I have every service, I have Jets season tickets, I have the NFL package, and then there is still games on top of that that I don’t have access to. It gets very frustrating,” the fan said.
Multiple fans said they pay for at least three, if not four streaming services. Numerous other fans said they pay for five or six different services at this point.
The fan who called the current system “f—king stupid,” said that she thinks that the NFL is taking the long way around to returning to satellite TV.
“Well, I think what’s actually going to happen is we are just taking the long way around going back to like satellite TV, and we are in the last stages of this part of it. It’s all going to conglomerate at one point,” she said.
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Denver Broncos fans cheer during a game against the New England Patriots in the fourth quarter of the Patriots’ 10-7 win in the AFC Championship Game at Empower Field at Mile High in Denver, Colorado, on Jan. 25, 2026. (Aaron Ontiveroz/The Denver Post/Getty Images)
NFL fans who want access to every game need to purchase YouTube TV for “NFL Sunday Ticket,” in addition to the costly subscriptions for all the streaming services the NFL broadcasts on. Those streaming services are Amazon Prime, Peacock and Netflix. The combination of those respective services is over $1,500 a year, and that doesn’t include the fees that come with basic cable packages or high-speed Wi-Fi that is needed to accommodate the platforms.
Federal Communications Commission (FCC) Chairman Brendan Carr said he was concerned that the rising prices of streaming games are maddening for sports fans, and it appears his concerns are valid.
Fox News’ Brian Flood contributed to this report.
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Sports
Tom Brady’s calculated trash talk connects WrestleMania to Fanatics Flag Football to Las Vegas
Fake is the operative word. Tom Brady’s beef with Logan Paul, Paul’s beef with Rob Gronkowski and Brady’s beef with World Wrestling Entertainment all are as fake as plant-based meat.
It’s also so much fun.
That’s the consensus opinion of fans and participants alike to the promotional shenanigans ahead of this weekend’s Fanatics Flag Football Classic at BMO Stadium in Los Angeles and next month’s WWE WrestleMania 42 at Allegiant Stadium in Las Vegas.
Brady used the word himself, calling wrestling “fake B.S.” Wednesday night at the Flag Football Classic draft at a Beverly Hills hotel. The comments came shortly after Brady went on Paul’s “Impaulsive” podcast and told the WWE star in no uncertain terms that he was not on the same athletic level as NFL players.
Paul took exception, pointing out that he played linebacker in high school. He is on the flag football roster of Team Wildcats alongside NFL quarterbacks and captains Joe Burrow and Jayden Daniels, so inquiring minds can evaluate Paul’s gridiron bona fides during the three-team flag fun televised at 1 p.m. PDT Sunday on Fox Sports.
In addition to Team Wildcats, the inaugural flag football event features a team led by Brady and Jalen Hurts called Founders and another consisting of the U.S. men’s national flag football roster.
In promoting the venture, Brady poked the enormously popular WWE organization, telling Paul, “You know, I love WWE. It’s very cute. But honestly, this is like real football. This is just real competition.
“I’m glad you’re going to be there and finally participate in a competition that matters.”
Brady upped the ante after Sports Illustrated playfully asked how many WWE wrestlers it would take to sack him.
“They wouldn’t even get near me,” he replied. “Plus, if I had a good offensive line, they’d punch those guys right in the throat and they’d probably be crying.”
All a deft segue to WrestleMania 42, which many followers suspect is positioning Brady to be some sort of scripted villain during the WWE’s annual five-day extravaganza. Last year WrestleMania 41 attracted more than 100,000 fans to Allegiant Stadium, generating roughly $65 million in ticket revenue and reaching a global audience with more than a billion social media views.
Adding the greatest quarterback of all time would only boost those numbers. Introducing a surprise antagonist has long been a key ingredient of the WWE recipe, and at this point Brady surfacing is all but expected.
The seven-time Super Bowl champion has morphed into a glue guy, whose employment as a Fox Sports NFL television analyst, part owner of the Las Vegas Raiders and key partner with Fanatics binds him with almost every major stakeholder in the Flag Football Classic and WrestleMania 42. Every stakeholder except the WWE.
That gives Brady license to take good-natured shots at wrestling for now and positions him to become a high-profile heel at WrestleMania 42.
It’s no coincidence that both events are in partnership with Fanatics, the outfit that has grown from designing and manufacturing licensed fan gear into a ubiquitous global digital sports platform and e-commerce company.
That leaves only the feigned feud between Paul and Gronkowski — Brady’s longtime pal and New England Patriots teammate. It started when Gronkowski labeled Paul a “flake” on a podcast a few days ago after Paul made a $1-million boxing challenge to NFL players and subsequently backed out of a fight with former running back Le’Veon Bell.
The tongue-in-cheek beef culminated in a verbal volley at the flag football draft with Gronkowski jawing at Paul while balancing a paper plate stacked with hors d’oeuvres and Paul shouting back over the head of 5-foot-5 comedian Kevin Hart, who somehow found himself in the role of peacemaker.
“No one can tackle me. So if Logan Paul wants a piece of me, I’m down to throw it down on the field and even throw my fist and just go at it, an all-out brawl on the flag football field,” Gronkowski said with an impish grin.
Crazy how Fanatics posted a video of the exchange so quickly. It had racked up 250,000 views as of Friday morning. Just Gronkowski and Paul following Brady’s lead, knowing their job descriptions include promotion as well as performance.
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Venezuela defeated Team USA, 3-2, in the World Baseball Classic (WBC) final Tuesday, and the game was historic in more ways than one.
Venezuela won its first-ever WBC title, and players flooded the field with emotion and pride as they celebrated the thrilling victory.
History was also made during the telecast when 10,784,000 viewers watched the final on FOX and FOX Deportes.
It became the most-watched WBC telecast of all time.
Fox Sports broadcaster Tom Verducci interviews MVP Maikel Garcia of Venezuela and his translator after a 3-2 victory against the United States at loanDepot Park March 17, 2026, in Miami, Fla. (Al Bello/Getty Images)
The telecast averaged 10,228,000 viewers, while hitting its peak at 12,148,000 from 10:30-10:45 p.m. ET on FOX.
This number was up 128% from the Team USA-Japan WBC final on FS1 during the 2023 tournament, when Shohei Ohtani struck out Mike Trout to seal a third WBC win for his country.
TRUMP RAISES EYEBROWS WITH ‘STATEHOOD’ COMMENT AFTER VENEZUELA BEATS THE US IN WORLD BASEBALL CLASSIC
While this game had all the thrills, the WBC turned out to be an exciting tournament from the very start with pool play.
Whether it was feel-good stories like Ondřej Satoria’s standing ovation from Japanese fans at the Tokyo Dome during his final outing for Czechia or Italy’s espresso machine home run celebration, viewers from all over were tuning in to watch magic happen on the diamond.
Fox Sports broadcaster Tom Verducci interviews manager Omar López Team Venezuela after a 3-2 victory against the United States at loanDepot park March 17, 2026, in Miami, Fla. (Megan Briggs/Getty Images)
The tournament averaged 1,294,000 viewers across FOX, FS1 and FS2, making it the most-watched WBC in its 20-year history on English language networks.
It looked like Venezuela was going to shut out Team USA, which had just two hits and four base runners in the bottom of the eighth inning when Bryce Harper walked to the plate.
The game turned on its head when Harper belted a two-run homer to tie the game during the peak viewing window.
Venezuela, though, never blinked. Eugenio Suarez hit a rope to left-center field, scoring the game-winning run with a double.
Members of Team Venezuela celebrate with their gold medals after defeating the United States 3-2 at loanDepot Park March 17, 2026, in Miami, Fla. (Al Bello/Getty Images)
Daniel Palencia closed things out for Venezuela, sealing the win with a strikeout of Roman Anthony. The party ensued for Venezuela at loanDepot Park.
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