Sports
Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw’s future and more
Richard Deitsch and Andrew Marchand are sports media writers for The Athletic. They converse every couple of weeks on sports media topics. This week, they discuss the Super Bowl from a media perspective, including:
- Tom Brady’s Super Bowl broadcaster debut
- Viewership potential for the game
- The future of Super Bowl pregame shows
- Netflix becoming an NFL player
Richard Deitsch: I’m seeing Tom Brady in my sleep given how much this site has written about him over the past five months. But here’s the reality: We both agreed prior to the start of the NFL season that Brady’s debut as a Fox NFL analyst was the biggest sports media story of the NFL season.
My thesis has always been that Brady’s broadcasting year would ultimately be judged by the viewing public on how he performs in the Super Bowl. That’s the final test, but it’s more than a test: It is the football public’s ultimate engagement with Brady in his first year on TV.
We both know that his Fox Sports bosses and sports television executives look at it differently. They will judge him on progress from Week 1 to Week 21. Fox believes he has improved significantly throughout the season.
However, there will be 115 million-plus people watching Brady on Sunday. That is an enormous jury. How do you see this?
Andrew Marchand: I agree, but there are several different audiences for the Super Bowl:
There are the hardcore fans there every week that produce the 15 (million) to 35 million or so viewers for games each week. The more casual fans that begin watching in the playoffs push the numbers into the 40 (million) and 50 million range. Then comes Super Bowl viewers.
The deciders are that first group, as they care much more about the broadcast. The other two groups may have some opinions, but ultimately will likely just be impressed that Brady is on the call.
If he does amazing or has an awful performance, then all three sets will chime in. He is way better than Week 1, but he’s not John Madden just yet.
If he has a “16-for-24, two touchdowns and one interception” performance, I think Fox would take it. They would love “400 yards and five touchdowns,” but I don’t think they will be greedy.
AM: How many eyes do you think will be watching this game?
RD: The current viewership record came last year when an audience of 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers in overtime. That topped the previous record of 115.1 million viewers for the Kansas City-Philadelphia Eagles matchup two years ago.
Look, there is no Chiefs fatigue; the data does not lie. The AFC Championship Game averaged 57.7 million viewers, the most-watched AFC title game in history. If this game is tight late — and I think it will be — I think we see a new record. Put me down for 124 million. You?
AM: This is a bad omen for Fox — we agree! I’m going 124.5 million viewers and a record.
You are on point on the fact that Chiefs fatigue is overrated. Viewers like the big-name teams, and Kansas City is going for history (three Super Bowl championships in a row) with maybe the greatest quarterback ever.
There may be some hate watching, but the people who have such strong feelings are watching no matter what. The records come at the edges, and I think Fox and the NFL pick that up.
AM: How about the pregame show? You into it? Or a big waste of time?
It could be the last Super Bowl pregame show for Jimmy Johnson and Terry Bradshaw. After two of the last three Super Bowls because of the new TV contracts with the NFL, Fox won’t have the big game for four years as it is NBC (2026), ABC/ESPN (2027), CBS (2028) and then Fox in 2029.
RD: So here is the interesting thing with NFL pregame shows: They continue to draw more viewers than you might think.
For instance, “Fox NFL Sunday” averaged 4.42 million viewers this season. You can make a lot of advertising money off those numbers. I mean, if “First Take” averaged 600,000 viewers over a year they would hold a Rose Bowl parade in Bristol, Conn.
I find the pregame shows increasingly less relevant these days with younger viewers. We also don’t often see them pop on social media, the coin of the realm for young people.
Fox Sports clearly will be bringing in younger staffers soon, but the NFL pregame show often feels like a relic of a different time. I’ll watch because we get paid to watch, but I find it less interesting every year.
RD: One of the things I get asked about from a lot of readers is whether a Super Bowl will ever go behind a paywall where a Netflix buys it.
I don’t think this happens in our lifetime. Now, if you asked me whether I can see a Netflix or Amazon have the divisional playoffs in the next 20 years, I absolutely see it. What about you?
AM: I’m more bullish on this lifetime, but I’d like to know how long that means. Amazon and Netflix are thinking big, global.
The NFL can have Roger Goodell do songs and dances about the fans this and the fans that, but if the digital players offer way more money, I could see Amazon or Netflix having a Super Bowl maybe when the NFL opts out of its current TV deals. I don’t think that is a wild thought in four or five years when those opt-outs happen.
If broadcast TV gets significantly weakened over time, I think the idea of a subscription-based Super Bowl becomes more likely. It really depends on where The Great Rebundling takes place and how strong the networks can continue to be. But in a TV-by-subscription world, it’s hard not to bet on Netflix’s and Amazon’s long-term models for big events if they want more.
(Illustration: Demetrius Robinson / The Athletic; Sam Hodde/Getty Images, Mikayla Schlosser/Kansas City Chiefs via AP, Kara Durrette via AP)
Sports
Rams star Puka Nacua fined by NFL after renewed referee criticism and close loss to Seahawks
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Los Angeles Rams star wide receiver Puka Nacua’s tumultuous Thursday began with an apology and ended with more controversial remarks.
In between, he had a career-best performance.
After catching 12 passes for 225 yards and two touchdowns in Thursday’s overtime loss to the Seattle Seahawks, Nacua once again expressed his frustration with how NFL referees handled the game.
Nacua previously suggested game officials shared similarities to attorneys. The remarks came after the third-year wideout claimed some referees throw flags during games to ramp up their camera time.
Los Angeles Rams wide receiver Puka Nacua warms up before a game against the New Orleans Saints at SoFi Stadium. (Jayne Kamin-Oncea/Imagn Images)
After the Seahawks 38-37 win propelled Seattle to the top spot in the NFC standings, Nacua took a veiled shot at the game’s officials.
“Can you say i was wrong. Appreciate you stripes for your contribution. Lol,” he wrote on X.
The Pro Bowler added that his statement on X was made in “a moment of frustration after a tough, intense game like that.”
RAMS STAR PUKA NACUA ACCUSES REFS OF MAKING UP CALLS TO GET ON TV: ‘THE WORST’
“It was just a lack of awareness and just some frustration,” Nacua said. “I know there were moments where I feel like, ‘Man, you watch the other games and you think of the calls that some guys get and you wish you could get some of those.’ But that’s just how football has played, and I’ll do my job in order to work my technique to make sure that there’s not an issue with the call.”
But, this time, Nacua’s criticism resulted in a hefty fine. The league issued a $25,000 penalty, according to NFL Network.
Los Angeles Rams wide receiver Puka Nacua (12) runs with the ball during the second half against the Seattle Seahawks Thursday, Dec. 18, 2025, in Seattle. (AP Photo/John Froschauer)
Nacua had expressed aggravation on social media just days after the 24-year-old asserted during a livestream appearance with internet personalities Adin Ross and N3on that “the refs are the worst.”
“Some of the rules aren’t … these guys want to be … these guys are lawyers. They want to be on TV too,” Nacua said, per ESPN. “You don’t think he’s texting his friends in the group chat like, ‘Yo, you guys just saw me on “Sunday Night Football.” That wasn’t P.I., but I called it.’”
Los Angeles Rams wide receiver Puka Nacua (12) scores a touchdown during the second half against the Seattle Seahawks Thursday, Dec. 18, 2025, in Seattle. (AP Photo/John Froschauer)
On Thursday, reporters asked Nacua if he wanted to clarify his stance on the suggestion referees actively seek being in front of cameras during games.
“No, I don’t,” he replied.
Also on Thursday, Nacua apologized for performing a gesture that plays upon antisemitic tropes.
“I had no idea this act was antisemitic in nature and perpetuated harmful stereotypes against Jewish people,” the receiver said in an Instagram post. “I deeply apologize to anyone who was offended by my actions as I do not stand for any form of racism, bigotry or hate of another group of people.”
Rams coach Sean McVay dismissed the idea that all the off-field chatter surrounding Nacua was a distraction leading up to Los Angeles’ clash with its NFC West division rival.
“It wasn’t a distraction at all,” McVay said. “Did you think his play showed he was distracted? I didn’t think so either. He went off today.”
The Associated Press contributed to this report.
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Sports
Sean McVay: Seahawks’ two-point play will be a competition committee talking point
Sean McVay serves on the NFL’s competition committee.
So it’s a given that the next time the group convenes, the Rams coach will have a specific situation and rule to discuss.
Particularly, the one that occurred on a two-point conversion attempt during the Rams’ 38-37 defeat by the Seattle Seahawks on Thursday night at Lumen Field in Seattle.
After the Seahawks scored a fourth-quarter touchdown that pulled them to within 30-28, Seahawks quarterback Sam Darnold attempted what was at first ruled a forward pass that was tipped by Rams linebacker Jared Verse before falling incomplete.
But as the teams lined up for the ensuing kickoff, the referee announced that upon review it had been ruled a backward pass, so the play remained alive until the ball was picked up by Seahawks running back Zach Charbonnet in the end zone, making it a successful conversion that tied the score.
“When situations and circumstances arise like that, those will be things that I guarantee you will be addressed and conversed over,” McVay said Friday during a videoconference with reporters.
During his postgame news conference on Thursday, McVay said that he did not receive clarity about the call during the game.
But he did by Friday.
“It’s a technicality issue,” McVay said. “What they said is, ‘You can’t advance a fumble under two minutes on two-point plays or on fourth downs.’ That’s the thing.
“Because they said it was a backwards pass, that’s how it was able to be advanced.”
Rams defensive lineman Kobie Turner said after the game that he was “definitely shook” by the changed call. But Rams players have meetings about being “situational masters” who always end up with the ball, he said.
“I should have been there to pick up the ball,” Turner said. “But I saw Verse hit it, then I saw [safety] Kam [Curl] almost catch a pick and I was like, ‘Welp, he almost caught it.’ And then I went to go and celebrate Verse.
“That’s definitely going to be one of those clips on situational masters.”
On Friday, McVay said that he had “total appreciation” and “empathy” for officials who are put in difficult spots, but “I do not believe that anybody would be in disagreement that those are not the plays we want in our game.”
He added: “I can’t imagine anybody thinks that plays like that should be counted as conversions. I know I would feel that way even if I was a beneficiary and the roles were flipped and that benefited us last night.
“I can honestly say that.”
Etc.
Rams guard Kevin Dotson suffered an ankle sprain during the game, and also was on the receiving end of a stomp by Seahawks linebacker Derick Hall, who was suspended by the NFL for a game because of his actions. “I think he was injured before,” McVay said, “but it certainly didn’t help matters and it’s definitely not stuff we want in our game.” Dotson is doubtful for the Rams’ Dec. 29 game against the Atlanta Falcons, McVay said. Justin Dedich would start in his place. Receiver Davante Adams (hamstring) also “most likely” will not be available against the Falcons, he said. … Receiver Puka Nacua, who was fined $25,000 by the NFL for critical comments of officials he made during a livestream earlier in the week, will not face additional discipline by the team, McVay said. After the game, Nacua posted to X about the officials. “I talked with him right afterwards,” McVay said. “He is a young guy that is continuing to learn the importance of his platform. … What I want to continue to educate him on is there are platforms that he’s got an incredible influence on. There’s a time to be able to have people to vent to. That is not the space to do that. He knows that and I feel very confident that that will not be an issue for us moving forward.”
Sports
Ed Orgeron on who should be out of College Football Playoff, Lane Kiffin’s move to LSU and his coaching plans
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The College Football Playoff begins Friday, and emotions are running high for several fan bases.
Notre Dame was ranked 10th in the penultimate CFP rankings but missed the playoffs to both Alabama, which lost a third game, and Miami, which were ranked lower going into championship weekend but beat Notre Dame during the season, which apparently took precedence.
Ed Orgeron did not have to worry about his playoff status while he was coaching LSU to a title amid a perfect season in 2019, but he has an idea of who should be in and out this year.
LSU coach Ed Orgeron runs off the field with his team before an NCAA college football game against Kentucky in Lexington, Kentucky, Saturday, Oct. 9, 2021. (AP Photo/Michael Clubb)
“I don’t think a team with three losses ought to be playing for the national championship. Notre Dame should have got in ahead of Alabama,” Orgeron told Fox News Digital in a recent interview.
Bama getting in prompted calls of bias and/or collusion, considering the playoff is broadcast on ESPN and ABC, the same network that the SEC has a major media rights deal with.
“The SEC was dominant. But now, the Big Ten, Big 12 are catching up. They’ve had the national champ a couple of years now. I don’t know what’s happened with the SEC and bias, all that stuff. Is there a chance that they have it? I’m not going to get into that. But I do know this — they’re very strong,” Orgeron added.
The SEC figures to remain strong, as Lane Kiffin went from Ole Miss to Orgeron’s former LSU in a controversial move. Orgeron, though, said Kiffin, his former colleague at Tennessee and USC, made the right move, given he hardly had a choice.
Mississippi Rebels head coach Lane Kiffin (left) and LSU Tigers head coach Ed Orgeron (right) shake hands after a game at Vaught-Hemingway Stadium. (Petre Thomas/USA TODAY Sports)
ED ORGERON GIVES ADVICE TO SHERRONE MOORE AFTER SAGA THAT LEFT HIM FIRED, ARRESTED
“Look, the timing of it, when he did it, that’s his choice. But he had to do it at that time to get the job he wanted. The calendar is wrong in college football. I wish they had the rule like the NFL, that you cannot talk to a coach until their season is over,” Orgeron said.
As for advice to get LSU back to the promised land?
“Keep on doing what you’re doing. He knows what he’s doing. Recruit, evaluate like he’s doing. He’s the king of the transfer portal. He’ll be able to dominate the SEC like he’s been doing. Keep on doing what you’re doing.”
Orgeron last coached in 2021, but his career is certainly not over. In fact, he expects to be somewhere soon, potentially even facing Kiffin.
Then-LSU Tigers head coach Ed Orgeron talks with quarterback Joe Burrow after a victory against the Clemson Tigers in the College Football Playoff national championship game at Mercedes-Benz Superdome. (Matthew Emmons/USA TODAY Sports)
“We’ve been in touch with people. I would take a head coaching job, doesn’t have to be a head coaching job. I’ll take a D-line coach or a recruiting coordinator, but the right situation hasn’t been coming up. I’m in a good position where I could take a job, I don’t have to take a job, but if the right situation comes up, I’m definitely taking it and going to coach. I do believe within the next month something may open, and I’ll be coaching again.”
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