Sports
Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw’s future and more
Richard Deitsch and Andrew Marchand are sports media writers for The Athletic. They converse every couple of weeks on sports media topics. This week, they discuss the Super Bowl from a media perspective, including:
- Tom Brady’s Super Bowl broadcaster debut
- Viewership potential for the game
- The future of Super Bowl pregame shows
- Netflix becoming an NFL player
Richard Deitsch: I’m seeing Tom Brady in my sleep given how much this site has written about him over the past five months. But here’s the reality: We both agreed prior to the start of the NFL season that Brady’s debut as a Fox NFL analyst was the biggest sports media story of the NFL season.
My thesis has always been that Brady’s broadcasting year would ultimately be judged by the viewing public on how he performs in the Super Bowl. That’s the final test, but it’s more than a test: It is the football public’s ultimate engagement with Brady in his first year on TV.
We both know that his Fox Sports bosses and sports television executives look at it differently. They will judge him on progress from Week 1 to Week 21. Fox believes he has improved significantly throughout the season.
However, there will be 115 million-plus people watching Brady on Sunday. That is an enormous jury. How do you see this?
Andrew Marchand: I agree, but there are several different audiences for the Super Bowl:
There are the hardcore fans there every week that produce the 15 (million) to 35 million or so viewers for games each week. The more casual fans that begin watching in the playoffs push the numbers into the 40 (million) and 50 million range. Then comes Super Bowl viewers.
The deciders are that first group, as they care much more about the broadcast. The other two groups may have some opinions, but ultimately will likely just be impressed that Brady is on the call.
If he does amazing or has an awful performance, then all three sets will chime in. He is way better than Week 1, but he’s not John Madden just yet.
If he has a “16-for-24, two touchdowns and one interception” performance, I think Fox would take it. They would love “400 yards and five touchdowns,” but I don’t think they will be greedy.
AM: How many eyes do you think will be watching this game?
RD: The current viewership record came last year when an audience of 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers in overtime. That topped the previous record of 115.1 million viewers for the Kansas City-Philadelphia Eagles matchup two years ago.
Look, there is no Chiefs fatigue; the data does not lie. The AFC Championship Game averaged 57.7 million viewers, the most-watched AFC title game in history. If this game is tight late — and I think it will be — I think we see a new record. Put me down for 124 million. You?
AM: This is a bad omen for Fox — we agree! I’m going 124.5 million viewers and a record.
You are on point on the fact that Chiefs fatigue is overrated. Viewers like the big-name teams, and Kansas City is going for history (three Super Bowl championships in a row) with maybe the greatest quarterback ever.
There may be some hate watching, but the people who have such strong feelings are watching no matter what. The records come at the edges, and I think Fox and the NFL pick that up.
AM: How about the pregame show? You into it? Or a big waste of time?
It could be the last Super Bowl pregame show for Jimmy Johnson and Terry Bradshaw. After two of the last three Super Bowls because of the new TV contracts with the NFL, Fox won’t have the big game for four years as it is NBC (2026), ABC/ESPN (2027), CBS (2028) and then Fox in 2029.
RD: So here is the interesting thing with NFL pregame shows: They continue to draw more viewers than you might think.
For instance, “Fox NFL Sunday” averaged 4.42 million viewers this season. You can make a lot of advertising money off those numbers. I mean, if “First Take” averaged 600,000 viewers over a year they would hold a Rose Bowl parade in Bristol, Conn.
I find the pregame shows increasingly less relevant these days with younger viewers. We also don’t often see them pop on social media, the coin of the realm for young people.
Fox Sports clearly will be bringing in younger staffers soon, but the NFL pregame show often feels like a relic of a different time. I’ll watch because we get paid to watch, but I find it less interesting every year.
RD: One of the things I get asked about from a lot of readers is whether a Super Bowl will ever go behind a paywall where a Netflix buys it.
I don’t think this happens in our lifetime. Now, if you asked me whether I can see a Netflix or Amazon have the divisional playoffs in the next 20 years, I absolutely see it. What about you?
AM: I’m more bullish on this lifetime, but I’d like to know how long that means. Amazon and Netflix are thinking big, global.
The NFL can have Roger Goodell do songs and dances about the fans this and the fans that, but if the digital players offer way more money, I could see Amazon or Netflix having a Super Bowl maybe when the NFL opts out of its current TV deals. I don’t think that is a wild thought in four or five years when those opt-outs happen.
If broadcast TV gets significantly weakened over time, I think the idea of a subscription-based Super Bowl becomes more likely. It really depends on where The Great Rebundling takes place and how strong the networks can continue to be. But in a TV-by-subscription world, it’s hard not to bet on Netflix’s and Amazon’s long-term models for big events if they want more.
(Illustration: Demetrius Robinson / The Athletic; Sam Hodde/Getty Images, Mikayla Schlosser/Kansas City Chiefs via AP, Kara Durrette via AP)
Sports
Indiana coach Cignetti sends message to star transfer with pre-practice dress code lesson
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In just his second season at the helm, Curt Cignetti led Indiana to its first national championship.
During the Hoosiers’ title run, Cignetti became known for his demanding coaching style. Indiana opened spring practice Thursday, and incoming transfer wide receiver Nick Marsh got a crash course in what it means to play for Cignetti.
Marsh, who transferred from Michigan State, arrived at practice in gold cleats. After noting Marsh’s productive two-year stint in East Lansing, Cignetti pivoted to the wideout’s footwear.
Nick Marsh (6) of the Michigan State Spartans runs the ball up the field during the first quarter of a game against the Maryland Terrapins at Ford Field Nov. 29, 2025, in Detroit. (Mike Mulholland/Getty Images)
“I didn’t love those gold shoes he came out in today,” Cignetti said. “He learned what getting your a– ripped is all about. I don’t know if that happened to him very often at Michigan State. That was before practice started.”
INDIANA’S CURT CIGNETTI SHUTS DOWN NFL COACHING SPECULATION: ‘I’VE ALWAYS BEEN MORE OF A COLLEGE FOOTBALL GUY’
Marsh totaled 1,311 receiving yards and nine touchdowns at Michigan State. TCU quarterback Josh Hoover also headlines Indiana’s transfer additions.
An Indiana Hoosiers helmet during a game against the Ball State Cardinals at Lucas Oil Stadium Aug. 31, 2019, in Indianapolis. (Michael Hickey/Getty Images)
Cignetti added that the coaching staff has “more work to do with this group than the first two teams,” noting the group is still learning more about players the team will likely rely on next season.
Indiana Hoosiers head coach Curt Cignetti during the second quarter against the Miami Hurricanes in the 2026 College Football Playoff national championship at Hard Rock Stadium Jan. 19, 2026, in Miami Gardens, Fla. (Alex Slitz/Getty Images)
Indiana went 16-0 en route to a thrilling win over Miami in the College Football Playoff national championship in January.
Cignetti framed his callout of Marsh’s cleats as an early message about expectations.
“That was a wake-up call,” Cignetti said of the receiver’s pre-practice cleats. “But he’s really worked hard, done a great job for us.”
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Sports
Prep sports roundup: Redondo Union takes down No. 1 Mira Costa in boys volleyball
Redondo Union didn’t care that Mira Costa’s volleyball team was ranked No. 1 in California. This was their South Bay rival coming to their gym Thursday night, and anything can happen when a team digs deep and doesn’t fear losing.
The Sea Hawks (14-2) were aggressive from the outset and came away with a 27-25, 21-25, 25-22, 21-25, 15-13 victory.
“Chemistry,” setter Tommy Spalding said about the Sea Hawks’ triumph. He’s one of three players headed to MIT, and all three had big matches.
At one point on back-to-back plays, Carter Mirabal had a block and Vaughan Flaherty followed with a kill off an assist from Spalding. Chemistry.
JR Boice, a Long Beach State commit, was delivering kills, and Cash Essert’s serving and all-around play kept Mira Costa’s Mateo Fuerbringer looking frustrated. The Sea Hawks’ focus was on Fuerbringer, who came alive in the fifth set with six kills, but Redondo was able to come back from an 11-9 deficit.
It was only Mira Costa’s second loss in 25 matches. Redondo Union took over first place in the Bay League.
Baseball
Orange Lutheran 3, Jacksonville (Fla.) Trinity Christian 2: The Lancers advanced to the semifinals of the National High School Invitational in Cary, N.C., behind a walk-off single in the eighth inning by Andrew Felizzari. Brady Murrietta had tied the score with a squeeze bunt in the bottom of the seventh. CJ Weinstein had two doubles for the Lancers.
Venice (Fla.) 12, Harvard-Westlake 0: The Wolverines were limited to three hits at the National High School Invitational in Cary, N.C.
Casteel (Queen Creek, Ariz.) 3, St. John Bosco 2: The Braves suffered their first defeat in North Carolina. Jack Champlin threw five innings and also had two RBIs.
Chatsworth 6, Taft 3: Tony Del Rio Nava threw six innings and had two RBIs in the West Valley League win.
Granada Hills 4, El Camino Real 3: A two-run single by Nicholas Penaranda in the seventh inning keyed a three-run inning for the Highlanders in their West Valley League upset. JJ Saffie had three hits for ECR.
Cleveland 4, Birmingham 3: The Cavaliers pushed across a run in the top of the 10th inning to break a 3-3 tie in the West Valley League win. Joshua Pearlstein finished with three hits, including a home run.
Sun Valley Poly 4, San Fernando 2: Fabian Bravo gave up four hits in 6 2/3 innings for the Parrots, who are tied with Sylmar for first place in the Valley Mission League. Ray Pelayo struck out eight for San Fernando.
Verdugo Hills 15, Kennedy 1: Cutlor Fannon had two doubles and four RBIs in the five-inning win. Anthony Velasquez added two singles and four RBIs.
Westlake 9, Agoura 4: Jaxson Neckien hit a three-run home run to power the Warriors.
Thousand Oaks 7, Calabasas 5: Gavin Berigan, Jeff Adams and Cru Hopkins each had two hits for the Lancers.
Oaks Christian 11, Newbury Park 2: Dane Disney contributed three hits in the Marmonte League win. Carson Sheffer had two doubles and three RBIs.
Santa Monica 12, Simi Valley 4: Ryan Breslo and Johnny Recendez had two RBIs and a triple for Santa Monica. Ravi Chernack had three RBIs.
Dana Hills 7, Corona Santiago 0: Gavin Giese finished with eight strikeouts over six innings and gave up one hit for Dana Hills.
Softball
Sherman Oaks Notre Dame 10, Sierra Canyon 0: Kelsey Luderer contributed three hits and two RBIs while freshman Ainsley Jenkins threw five scoreless innings.
Chaminade 15, Louisville 2: Norah Pettersen had two hits and four RBIs.
Carson 10, San Pedro 0: Atiana Rodriguez finished with three hits, including a double and triple, and three RBIs.
Huntington Beach 6, El Modena 2: Willow Kellen had three hits for the Oilers.
Murrieta Mesa 15, Chaparral 0: It’s a 16-0 start for the Rams. Tatum Wolff hit two home runs.
Sports
NHL star’s fiancée makes emotional return after undergoing harrowing heart transplant ordeal
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The fiancée of Buffalo Sabres star Rasmus Dahlin received a roaring welcome home in her first appearance of the season Wednesday night, months after undergoing a lifesaving transplant after she suffered heart failure during a vacation in France.
Carolina Matovac, 25, was shown on the jumbotron during Wednesday’s game against the Boston Bruins. Fans cheered as she waved, and Dahlin, who was also shown on the screen in a split, cracked a smile at the crowd’s reaction.
Carolina Matovac and Rasmus Dahlin of the Buffalo Sabres pose on the red carpet at the Metro Toronto Convention Centre in Toronto, Ontario, Canada, Feb. 1, 2024. (Nicole Osborne/NHLI via Getty Images)
“Welcome home to Carolina Matovac, the fiancée of our captain Rasmus Dahlin,” the arena announcer said. “She is back with us, attending her first game of the season. The Sabrehood loves you, Carolina.”
In an open letter to fans in September, Dahlin shared that Matovac had been feeling ill for several days during their trip, which led to her experiencing “major heart failure.”
“Fortunately, she received CPR on multiple occasions, and up to a couple of hours at a time to keep her alive, which ultimately saved her life. Without her receiving lifesaving CPR, the result would have been unimaginable. It is hard to even think about the worst-case scenario,” he wrote at the time.
Rasmus Dahlin (of the Buffalo Sabres prepares for a faceoff during a game against the New York Rangers at KeyBank Center in Buffalo, N.Y., Oct. 9, 2025. (Bill Wippert/NHLI via Getty Images)
Matovac remained on life support for weeks before receiving the transplant in France.
JACOB WINTERTON, FORMER OHL PLAYER AND BROTHER OF NHL’S RYAN WINTERTON, DEAD AT 25 AFTER CANCER BATTLE
In January, Matovac revealed she was pregnant when her heart failed, adding that her unborn child was the reason she went to the hospital initially.
“You will always hold a special place in our hearts as our first baby, even though we never had the chance to meet. Our love for you is endless,” she wrote in a post on Instagram on what was supposed to be her due date.
“Though you didn’t get to experience this world, you played a vital role in ensuring that I could continue to be a part of it.”
Buffalo Sabres defenseman Rasmus Dahlin follows the puck in the first period against the Ottawa Senators at the Canadian Tire Centre in Ottawa, Ontario, Canada, on April 1, 2025. (Marc DesRosiers/Imagn Images)
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Despite taking some time to be with Matovac as she recovered in their native Sweden, Dahlin is second on the team with 65 points, and the Sabres are on the cusp of ending an NHL-record 14-season playoff drought.
The Associated Press contributed to this report.
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