Sports
Nike, NFL women's sports Super Bowl commercials draw backlash amid national trans athlete controversies
As America’s sports world remains locked in an ongoing culture war over the presence of trans athletes in women’s sports, this year’s Super Bowl ad slate became a battleground.
Two commercials in particular drew the ire of many who advocate for protecting female athletes from trans inclusion.
One ad that drew the outrage was directly from the NFL and boasted one of the longest run times of the entire night. The league’s “Leave The Past Behind” spot, which intended to promote the spread of girls’ flag football to more high schools across the country, offended some with its portrayal of a female flag football player outperforming male players.
Many critics took issue with the commercial for promoting imagery of females competing evenly and more superior to males. The notion that female athletes are not at a physical disadvantage compared to their male counterparts is often used in arguments promoting trans inclusion in women’s sports.
The women’s advocacy group “Women Are Real” slammed the ad for promoting that notion in a reply on X.
“I hate this ad with all my heart. We know we can’t compete against a team of men. It’s a lie. And it’s a slap in the face of every phenomenal female athlete. Women’s sports is about female excellence. Leave the men out of this,” the advocacy group’s X account wrote in response, and later posted more replies.
“Support your daughter’s development as a female athlete. Don’t compare her to boys this will only discourage her. This ad is a lie that serves as a slap in the face of all hardworking female athletes. Women’s sports is about female excellence. Leave men out of it.”
Marshi Smith, the co-founder of the legal advocacy group the Independent Council on Women’s Sports, called out the NFL for its ad in her own post on X.
“Why is the world obsessed with showing women playing sports against men?” Smith wrote. “Give us our own [God d—] sports and stop comparing us.”
Casey Caston, founder of the marriage-counseling website Marriage 365, criticized the ad for showing “unrealistic” imagery.
“I love women’s sports, but this is completely unrealistic and disrespects gender differences that exist,” Caston wrote on X, later adding, “Women weren’t created to do everything a man CAN do. Women were created to do everything a man CAN’T do.”
Still, the commercial was praised by other social media users for its message of trying to spread girls’ flag football to other schools, overlooking its imagery.
The other commercial that outraged advocates opposed to trans inclusion came from Nike, but for a deeper-seated reason.
The sportswear juggernaut debuted its first Super Bowl commercial in 27 years, featuring a star-studded lineup of women athletes including Caitlin Clark, Sha’Carri Richardson, Jordan Chiles and JuJu Watkins.
However, many critics were quick to call out Nike for its official company stance in supporting trans athletes competing in women’s sports.
Former NCAA swimmer and current conservative activist Riley Gaines slammed Nike’s ad, while in the same breath promoted the startup sportswear ad XX-XY Athletics, which specializes in activist apparel with messaging protecting female athletes from trans inclusion.
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“Ditch Nike Support XX-XY Athletics,” Gaines wrote in a re-share of the commercial on X. Gaines is the first brand ambassador for XX-XY Athletics.
The startup company’s founder, former U.S. gymnast and Levi’s executive Jennifer Sey, also called out Nike for the ad while promoting her own brand in a series of posts on X.
“You’re so full of it. The only thing female athletes are told they can’t do is stand up for the integrity of their sports, for keeping men out of women’s sports. Literally, that’s the only thing,” Sey wrote in response to the commercial on X.
Famed sports broadcaster and journalist Michelle Tafoya also called out Nike while promoting Sey’s brand in a series of posts on X.
“Nike is too late to this party. And they’re stuck in stereotypical language from about 25 years ago,” Tafoya wrote, later adding, “What a waste of ad dollars.”
Data suggests the vast majority of Americans, including most Democrats, are opposed to allowing trans athletes to compete in women’s and girls’ sports.
A recent New York Times/Ipsos survey found the vast majority of Americans, including a majority of Democrats, do not think transgender athletes should be permitted to compete in women’s sports. Of the 2,128 people polled, 79% said biological males who identify as women should not be allowed to participate in women’s sports.
Of the 1,025 people who identified as Democrats or leaning Democrat, 67% said transgender athletes should not be allowed to compete with women.
Nearly 70% of Americans say biological men should not be permitted to compete in women’s sports, according to a Gallup poll last year.
In June, a survey conducted by NORC at the University of Chicago asked respondents whether transgender athletes of both sexes should be permitted to participate in sports leagues that correspond to their preferred gender identity instead of their biological sex. In that survey, 65% answered that it should never or rarely be allowed. When those polled were asked specifically about adult transgender female athletes competing in women’s sports, 69% opposed it.
President Donald Trump recently took executive action to address the issue, signing the “No Men in Women’s Sports” executive order” on Feb. 5.
However, some states have indicated they will refuse to follow the order and continue allowing biological males to participate and share locker rooms with female athletes, including California and Minnesota.
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After a slow first round at Aronimink Golf Club in Philadelphia on Thursday, pace of play was a point of emphasis at the PGA Championship on Friday.
However, when an official approached Justin Thomas and Keegan Bradley, they became animated.
Thomas, a longtime Team USA Ryder Cup member, and Bradley, last year’s United States captain, were on the fourth hole when they were approached by an official in a cart, and the conversation quickly turned into finger-pointing.
Justin Thomas and Keegan Bradley watch from the tenth green during the second round of the PGA Championship at Aronimink Golf Club in Newtown, Pennsylvania, on May 15, 2026. (Richard Heathcote/Getty Images)
Thomas said after the round that he, Bradley and fellow USA Ryder Cupper Cameron Young, who won the Cadillac Championship earlier this month, were put on the clock, with the official telling them to pick up the pace. However, both Bradley and Thomas appeared to point at the group in front of them.
“We just didn’t really agree with it,” Thomas said, citing course conditions, high winds and tough pins. “We were behind. That wasn’t our issue… It’s just the fact that we weren’t holding up the group behind us.”
Thomas said they were caught up with the pace on the very next hole.
Justin Thomas plays his shot on the 15th tee during the second round of the PGA Championship in Newtown Square, Pennsylvania, on May 15, 2026. (Bill Streicher/Imagn Images)
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Thomas had a lengthy conversation with the official, while Bradley appeared to make his point short and sweet — though he was definitely not happy with the call.
It is a large PGA Championship field, with 156 golfers at the course and groups even starting their rounds on the back nine. The scores have also been rather high, with just 25 players below par at the time of publishing.
Aronimink also features a shared tee box on 1 and 10, holes 9 and 17 crossing paths, and a lengthy par-3 eighth hole that’s causing problems. Three par-3s are over 200 yards on the course, and there is also a 457-yard par 4 on the fourth.
Keegan Bradley prepares to putt on the 14th green during the first round of the PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, on May 14, 2026. (Bill Streicher/Imagn Images)
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As Chris Gotterup put it on Friday, “You’re not going to get any four-and-a-half hour rounds out here.”
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The Sparks are finally in the win column, but the outcome was in doubt late Friday night.
Behind double-digit scoring from all five starters, the Sparks had by far their best offensive showing of the season, shooting 63.8% during a 99-95 win over the expansion Toronto Tempo.
The Tempo didn’t make things easy, cutting the deficit to two points late and later trailing by just three with 31 seconds remaining and possession of the ball. Marina Mabrey missed a three-point attempt before late Tempo fouls gave the Sparks enough of a cushion to win.
Kelsey Plum nearly claimed a double-double with 27 points and nine assists, while Dearica Hamby had 19 points with seven rebounds and Nneka Ogwumike scored 20 points.
Erica Wheeler, who started in place of Ariel Atkins (concussion), scored 10 points with seven assists and was a plus-16 as the primary ball handler after starting the season two for 16 from the field. That freed up Plum to be in position to score, setting up a much more efficient Sparks offense.
Toronto was shorthanded in the frontcourt without starting center Temi Fagbenle (right shoulder), and the Sparks trio of bigs had a field day with 54 points in the paint.
The Sparks came out firing on Friday, opening with a 17-2 run.
The Tempo went on a 10-0 burst heading into the second quarter but the Sparks countered to maintain momentum and led 46-38 at halftime.
A Wheeler three-pointer early in the third quarter gave the Sparks a 20-point lead. The Tempo cut it to three midway through the fourth while Brittany Sykes (27 points, seven assists) sparked Toronto’s rally. The Tempo put up more shots than the Sparks, 70-58, largely because of a 10-2 offensive-rebounding gap.
Cameron Brink’s 10 points were the only ones provided by the Sparks’ bench, while the Tempo got 42 points from reserves.
Toronto was coming off its first win in franchise history on Wednesday when it defeated Seattle but struggled against a more complete offensive team in the Sparks.
In her return to Los Angeles after winning a national championship with UCLA this spring, Tempo rookie Kiki Rice netted 11 points.
Kate Martin made her Sparks debut as a developmental player with Atkins and Sania Feagin (lower left leg) unavailable and picked up one rebound in six minutes.
The Sparks will face Toronto again on Sunday at Crypto.com Arena.
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The WNBA season has been in session for about a week, so it is far too early to make assumptions about teams. That doesn’t mean we won’t make them; it’s just too early to really believe it. I lost my first WNBA bet this season, so I’m hoping to avenge that loss here as the Sky take on the Mercury.
The Chicago Sky are one of the most poorly run franchises in basketball. They have had some great names on their team and only one championship to show for it.
Phoenix Mercury forward DeWanna Bonner shoots over Indiana Fever guard Aerial Powers in the first half at PHX Arena. (Rick Scuteri/Imagn Images)
There really isn’t a clear indication of what is wrong with the franchise, but they’ve never been able to retain their talent. Aside from Kamilla Cardoso, I can’t name a player on this team that they’ve actually drafted. They just seem to get good players and then show them the door.
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Even though they’ve had questionable front office decisions, they seem to have put together a solid team for this season – something I didn’t expect before the season started.
They are 2-0, which is too early to really say they are a good team. I also want to reserve judgment until they face a team with a longer history than last year. The Portland Tempo played their first-ever game against the Sky, and Golden State was good last year, but still is in just their second season of existence.
The Phoenix Mercury are actually considered one of the best franchises in the league. I’m sure there are issues that people have reported, but for the most part, they have good facilities, and people want to play for their team. They made it all the way to the WNBA Finals last season before falling to the Las Vegas Aces. This year, they are looking to restart that journey and see if they can win the last game of the year.
Phoenix Mercury guard Kahleah Copper dribbles the ball in the second half at CareFirst Arena in Washington, D.C., on July 27, 2025. (Emily Faith Morgan-Imagn Images)
It will need to come with some better play than they’ve shown through three games this year. They are just 1-2 for the year with a 0-1 home record. The lone win was a blowout victory over the Aces (a clear revenge game if we’ve ever seen one). Then they lost the next two games against Golden State and Minnesota. Losing to the Lynx wouldn’t be a problem, but they didn’t have Napheesa Collier, who still has an ankle injury.
I expect the Mercury to make some adjustments for this game. They haven’t looked very crisp to begin the year, but they’ve been strong on offense, averaging 87 points per game.
The Sky are going to keep relying on their offense to do just enough and their defense to lock in. The Sky do have an edge on the interior, so they can get buckets fairly easily down low. I like the over 166.5 in this game.
Chicago Sky guard Skylar Diggins chases the ball during the fourth quarter against the Golden State Valkyries at Chase Center in San Francisco, Calif., on May 13, 2026. (Bob Kupbens/Imagn Images)
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I also think it is worth betting on Kahleah Copper to go over her point total. Copper had two rough games before she broke out in the last game. Now she has the same sight lines and can attack the bigs from the Sky with her athleticism. Since going to Phoenix, she has scored 29, 7, 16, 25 and 28 points in five games against them.
For more sports betting information and plays, follow David on X/Twitter: @futureprez2024
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