Sports
Meet Armando Villarreal, the man behind college football’s coolest helmets

Armando Villarreal was hanging onto the back of a garbage truck in his hometown of Imperial, Neb., when his phone rang. He quickly hollered to the driver to hit the brakes. Villarreal hopped off and answered the incoming call from Brad Haley, business manager of Schutt Sports, a company that manufactures football equipment. That conversation, which took place six years ago, altered both the trajectory of Villarreal’s life and his artistic career.
If that call goes to voicemail and Villarreal forgets about it, he likely never leaves his municipal job working for Imperial — a tiny city with a population of less than 2,000 in rural southwest Nebraska.
Luckily, he did pick up and listened to Haley’s unusual pitch: to airbrush a specialty helmet for Mississippi State in honor of alum Sonny Montgomery, a World War II veteran and former Mississippi state politician. Villarreal and Haley first met at a retail summit in Las Vegas years earlier, when Villarreal was working for a California-based art production company contracted by professional teams and leagues.
Since then, Villarreal has become a leader in this specialized field. Illinois’ leather helmets honoring legend Red Grange in last month’s game against Michigan were arguably his finest work.
“So iconic as far as the history of football.”
Individually hand-painted, each helmet being worn in the Memorial Stadium Rededication Game went through an intricate process to be ready for game day on October 19th. #Illini // #HTTO // #famILLy pic.twitter.com/CxaZlPR449
— Illinois Football (@IlliniFootball) August 7, 2024
Villarreal has done individually airbrushed helmets for 12 programs since 2018, including Utah, UCF, Maryland, BYU, Michigan and Tennessee. A former member of the U.S. Army Reserve who was deployed both to Kosovo and Iraq in the early 2000s, Villarreal did his best to balance his city job with airbrushing hundreds of helmets each year — until 2022 when the demand for his artistry became overwhelming.
Typically, equipment staffers at various programs will reach out to Schutt Sports, which then contacts Villarreal with the school’s pitch. Schutt handles the orders of however many helmets are needed, and they’re eventually shipped to Villareal’s home in Imperial.
“I just have to make sure it looks good on TV,” he said.
Schools will have their own graphic designers send mock-ups to Villarreal. The tricky part is wrapping an image around the entirety of the helmet. Some ideas are simple and easier to apply, such as UCF’s moon design honoring the university’s historical ties to the U.S. space program, or Tennessee’s helmet honoring the Smoky Mountains.
There was one project so intimidating that he initially turned it down multiple times. In 2021, Utah’s director of equipment, Cody Heidbreder, asked Villarreal if he could paint helmets commemorating the passing of Utah players Ty Jordan in 2020 and Aaron Lowe in 2021.
(Video courtesy of Greg Gosse)
“I think I told them four times I couldn’t do it,” Villarreal said. “Cody just kept on me and kept on me. Finally, I said we’ll do it. That was the year I quit my day job because it was so much. It was about six hours per helmet.”
Programs usually come to Schutt and Villarreal with ideas in November and December to prepare for the following season. Right now, he’s finishing Utah’s speciality helmet for its Nov. 23 matchup against Iowa State in Salt Lake City.
“As soon as that’s done, we’ll start working on designs for next year,” Villarreal said.
Helmets sent to Imperial from Schutt will arrive anywhere from May to June each spring.
Villareal receives just the “shell” of the helmet — sans facemask and chin strap — and immediately works on sanding each one down, with the help of his wife and three children. In order for the paint and design to stick properly, the texture of the helmet needs to be much rougher, without as much gloss.
A typical order generally consists of around 150 helmets per team. Some schools order more because they plan on selling or auctioning them off as collectible items. Illinois, Villarreal said, has received such fanfare over the leather helmet that the athletic department is considering a special order after the season.
It takes a minimum of two months to complete an entire order and have it shipped back to the school. The Illinois order took an estimated two hours per helmet, while the Utah helmets that will debut against Iowa State later this month took about four hours each.
“When you’re doing 155 helmets, the 32nd one has to look like the 76th one and the 120th one,” Villarreal said. “They all have to be pretty similar.”
Villarreal occupies space in an old shop his dad uses, and he also relies on his father-in-law, who owns a welding and fabrication shop in town. That’s where Villarreal spends hours with a paint respirator meticulously applying the airbrush design on helmet after helmet.
The business is gaining so much popularity that he and his wife, Lora, are thinking about building their own studio and adding additional manpower if demand keeps climbing. Once upon a time, after returning from his tours of duty, Villarreal was in Florida airbrushing motorcycles. Now he’s at the forefront of college football uniform ingenuity.
“I’ve got to figure out how many we actually do, because ultimately it depends on the design,” he said. “The trouble is, the players don’t report until spring. And then they’ve got to get their helmets fitted. So there’s a tight window in there where I think, how can we do this? How many can we get done?
“This leather helmet for Illinois just exploded. I don’t know what the future holds. There’s going to be a pretty big learning curve in the next year or two.”
Maybe, but that doesn’t mean he can’t take a break and enjoy it. Recently EA Sports College Football 25 updated its video game options to include Illinois’ throwback leather helmets.
“The little kid in me is freaking out,” he recently posted on X. “I’m freaking out!”
The newest addition to The Game. #Illini // #HTTO // #famILLy pic.twitter.com/LfEkTSHPWN
— Illinois Football (@IlliniFootball) October 24, 2024
(Illustration: Dan Goldfarb / The Athletic; All photos courtesy of Armando Villarreal)

Sports
Deion Sanders defied doubters and returns to Colorado with a $10M per year deal. What’s next?

BOULDER, Colo. — Deion Sanders will still interrupt whatever he’s doing — even if he’s in a room full of cameras and reporters — to pick up a FaceTime from son Shedeur. He still touts and defends his sons’ abilities during the NFL Draft process, both Shedeur, the quarterback expected to be a first-round pick, and safety Shilo, a likely undrafted free agent.
“We’ve already won,” he says, still an overtly proud dad.
But when Colorado began spring practice this month, there were no players taking reps with Sanders on their backs. He wasn’t sure who his quarterback would be — a first for Sanders in coaching dating back to when he moved Shilo from QB to defensive back because Shedeur showed so much early promise.
His early morning mini-sermons to his team — the infamous first one in Boulder promising his Louis Vuitton luggage was coming soon — aren’t given with Shilo and Shedeur staring back at him.
Two-way star and Heisman Trophy winner Travis Hunter, whom Sanders called his “other son,” is NFL-bound and will hear his name early in this month’s draft.
More than a few predicted this would never happen. Critics, opposing coaches and even those who appreciated what Sanders did in his first two seasons in Boulder were prepared for Sanders to move on when his sons did. He’s coached them his entire career, and the most cynical of onlookers wondered aloud if Sanders’ entire detour into college coaching was about paving the smoothest path for his sons into the NFL.
Sanders is still here. He’s stepping into his third year at Colorado, coming off a breakthrough 9-4 season, and last week, he became one of only a handful of college coaches making more than $10 million a year, agreeing to an extension that runs through 2029.
NOW GIVE ME MY THEME MUSIC
Coach Prime is staying in Boulder. 🏔️#GoBuffs | https://t.co/vJJTAN5ceR pic.twitter.com/nAwcnLlI36
— Colorado Buffaloes Football (@CUBuffsFootball) March 28, 2025
Like Colorado, the 57-year-old is entering into a new era, one he often calls the “third quarter” of his life.
“I love it because I only have to wear one hat,” Sanders said. “When you’re a dad and a coach, you’re wearing two hats. You’re coaching your butt off, but naturally, you’re making sure your kids are all right simultaneously. I have adopted kids on this team that I love to life, and I’m watching them as well, but it’s nothing like your two biological kids. … It’s different for me. I’m sure it’s different for them. But I’m loving it.”
Sanders has been consistent since he arrived in Boulder to take over a 1-11 program, extolling his love for his new home, its beauty and the reception among those on campus.
Colorado let him rebuild the program his way — despite heaps of criticism over flipping nearly his entire roster through the transfer portal in his first offseason — and has reaped the benefits of letting Deion be Deion.
There’s last season’s bowl game, the record TV ratings and increased ticket sales and applications to the school, as touted by Colorado.
Enter the new deal, which nearly doubled Sanders’ salary. Sanders would owe $12 million if he takes another job before Dec. 31, 2025. That number drops to $10 million the following year. Sanders can, however, retire from coaching with no financial penalty. If he returns to coaching, he would owe Colorado the agreed buyout money.
A brief dalliance with the Dallas Cowboys didn’t get far this offseason, but it was more than a leverage play.
“If I’d had the opportunity to continue coaching Shilo and Shedeur, I would have been ecstatic,” Sanders said.
Sanders is still running the program in his own unique way.
Cameras remain a constant in the facility, chronicling the program for multiple YouTube channels (including one led by Deion’s oldest son, Deion Sanders Jr.) and the “Coach Prime” show on Amazon that aired its third season this winter.
Actor Denzel Washington FaceTimed in for a team meeting last month to offer the team some wisdom.
“I wish I had my notebook with me because I wrote down so many things from that interview he gave us,” sophomore offensive tackle Jordan Seaton said.
Sanders is co-hosting his talk show “We Got Time Today” on Tubi alongside Rocsi Diaz. Sanders recently had to shoot down rumors the two were dating. His five-year engagement with Tracey Edmonds ended in December 2023.
Coach Prime gear is still a top seller at the team store. And his health appears improved. Sanders’ limp — a constant during his first year at Colorado — is gone, and he hasn’t spoken publicly about the issues with his left foot in months. Blood clots cost Sanders two toes and nearly his life in 2021. He needed more surgery before the 2023 season to help alleviate constant pain.
Then there is the football and trying to build on last season’s success without the three most recognized Buffs players.
“I don’t inherit legacies,” Sanders said on “The Skip Bayless Show” last month. “I build ’em.”
Sanders is presiding over a quarterback battle for the first time as a college coach.
Four-star freshman JuJu Lewis, a late flip after being committed to USC for over a year, is competing this spring with Kaidon Salter. Salter, a former four-star recruit, began his career at Tennessee before transferring and starring at Liberty, where he accounted for 66 touchdowns in two seasons and led the Flames to an undefeated regular season and Fiesta Bowl berth in 2023.
“Who’s gonna be who? We don’t know. No one’s getting a nod,” Sanders said. “We’re testing both of them to see how they react to what (offensive coordinator) Pat (Shurmur) throws at them.”
PERFECT TIMING. ⌚️
What you think @ShedeurSanders 👀@JulianLewis10 x #GoBuffs pic.twitter.com/GH0al01euV
— Colorado Buffaloes Football (@CUBuffsFootball) March 19, 2025
When Sanders started his college coaching career at Jackson State in 2020, he inherited returning starter Jalon Jones. Other than Shedeur, he’s the only quarterback to spend a season as Deion Sanders’ starter.
Now, that exclusive club will grow from two to three. What should Lewis or Salter expect?
“I’m sure there were a lot more home dinners with Shedeur,” Jones said with a laugh.
For Jones, it was a surreal crash course in the daily lessons Sanders has tried to instill in his sons for decades. Jones said he learned professionalism, how to present himself, how to run an offense and how to better command his team. Jones said he got to see Sanders as “a regular guy like you and me.”
Jones threw for 11 touchdowns with five more rushing scores as the Tigers finished 4-3 during a season played during the spring because of COVID-19. He tried to play through a groin injury and lost his job late in the season. He transferred, in part, due to Shedeur Sanders’ arrival. The three-star prospect flipped his commitment from Florida Atlantic and Willie Taggart to Jackson State to play for his father.
Jones never got the same focus as Shedeur while Deion’s QB. Shedeur led Jackson State to a 23-3 record in two seasons, going 16-0 against SWAC opponents and breaking the school record with 40 passing touchdowns as a sophomore, going on to become the Big 12’s offensive player of the year last season at Colorado.
On game days, Deion’s dual roles were always on display just before kickoff. Deion would walk down the sideline and back with Shedeur, a tradition they shared since youth football. On the way down, Sanders was a coach. On the way back, a father.
“I had no clue that happened,” Jones said. “That’s a special bond.”
Colorado’s new-look roster still has some carryover from Sanders’ sons being on the team.
Through his recruitment, Seaton, a freshman All-American at left tackle, built a relationship with Shedeur, who he said taught him to “be legendary” and to lead with action.
“Coming in as a freshman with a lot of expectation, you kind of walk on eggshells because you don’t want to screw nothing up,” Seaton said. “Getting my feet underneath me, it’s just being confident and knowing who I am and knowing I’m the best player on that field, and when I walk in any room, carry myself a certain way and translate that on the field.”
Lewis also built a relationship with Shedeur, the QB he’s trying to succeed.
“It’s definitely a blessing to have a guy like him that just came over top of me,” Lewis said.
Left tackle Jordan Seaton is one of the key playmakers for Colorado in Year 3 under Deion Sanders. (Ron Chenoy / Imagn Images)
Deion Sanders again looked to the transfer portal to bolster his roster, adding guard Zy Crisler, a three-year starter for Illinois. Jehiem Oatis, a four-star transfer from Alabama, should be a boost to the defensive line.
But Sanders’ reliance on the portal has lessened. Just over half of his incoming class is transfers, a far cry from the total overhaul in his first and second seasons when the vast majority of his newcomers were transfers.
Along with losing their quarterback, replacing Hunter means the Buffaloes will lose their best receiver and defensive back. Shilo Sanders is one of seven starters gone from the Buffaloes defense. The team’s top four receivers are gone, too. Three offensive line starters return, including Seaton.
“We don’t have the best QB in America anymore. We’re going to have to play defense. It’s on us,” said defensive line coach Warren Sapp, a Pro Football Hall of Famer promoted from graduate assistant this offseason.
Defensive coordinator Robert Livingston might have been the biggest retention for the Buffaloes all offseason, other than Sanders himself. Sanders made the longtime Bengals assistant a first-time play caller a season ago.
He improved the Buffaloes defense from 115th in yards per play to 33rd, and helped them leap from 124th in scoring to 42nd with much of the same personnel, save a few key additions at pass rusher. Colorado nearly doubled his pay this offseason, upping it from $800,000 to $1.5 million.
“That had to be the No. 1 purpose,” Sanders said. “Rob was on everybody’s list to try and secure his services. He deserves everything he’s got coming and then some.”
Said Livingston: “I say I was the dog on the side of the road that people drove by and say, ‘That’s a good looking dog, but we’re good.’ They brought me in. They changed my life, changed my family’s life. It’s my job to not let them down.”
A season ago, Livingston said he was playing “Ted Lasso,” trying to get his players to believe in what they were going to be with little evidence to show them. This year, belief is much easier to come by, even with a rebooted roster.
“I feel like we will have a better team, I really do. I know we had a few phenomenal players you’ll see get drafted, but as a team, I feel like we’re better on both lines, better in the backfield — especially with the addition of Marshall Faulk,” Sanders said.
Faulk’s arrival as running backs coach is evidence of Sanders doubling down on hiring NFL legends (and his friends) with little to no coaching experience to fill out his staff.
“You don’t get better knowledge. He was in the backfield with Peyton Manning and Kurt Warner telling them about protections,” Sapp said. “We’re both here for Prime. We’re not here for money. We’re going to hand him that championship trophy.”
Domata Peko, a 15-year NFL veteran, and Gunnar White are new coaches for the defensive and offensive lines. Former Buffaloes star and NFL veteran Andre Gurode, who spent the past two seasons coaching in the UFL, is an assistant offensive line coach. Sanders shared camera time alongside both Faulk and Sapp on NFL Network.
Faulk said he’s been saying no to coaching opportunities since retiring in 2005. In recent years, he’s taken Sanders’ calls and been drawn into the profession. He takes over a backfield that ranked 133rd out of 134 teams in yards per carry.
“I can guarantee we are going to be better,” Faulk said.
“I’m addicted. I never thought I wanted this job. But, oh, my God do I love it,” Sapp said. “The babies react to it, and we’re having fun.”
The face and voice of Colorado football will still be the same, even as the names and faces on the field and sidelines have shifted ahead of Sanders’ third year in Boulder.
Almost every morning, Sanders posts a motivational message to his 1.8 million followers on X and 5.2 million followers on Instagram. And for a little bit, he’ll scroll. When he does, he’ll see one impact of last year’s 9-4 campaign that makes him smile.
Reminders of his 4-8 debut season that included eight losses in the team’s final nine games are sparse.
“My God, I haven’t heard that and said that in a long time. That used to be on social media all the time,” Sanders said. “I never see it anymore.”
(Top photo: Ron Chenoy / USA Today)
Sports
USC star JuJu Watkins breaks silence after devastating March Madness injury: 'Thank you all'

JuJu Watkins has become one of the top players in women’s college basketball.
The USC guard sustained a season-ending knee injury during a second-round game in the NCAA Tournament.
While USC got past Kansas State in the Sweet 16, the short-handed Trojans were eliminated from contention in the Elite Eight. The day after UConn’s 78-64 victory over USC, Watkins expressed gratitude for the support she’s received since tearing an ACL.
USC Trojans guard JuJu Watkins (12) during pregame warmups before a second-round NCAA Tournament game against the Mississippi State Bulldogs at Galen Center in Los Angeles March 24, 2025. (Robert Hanashiro/Imagn Images)
“Thank you all for the incredible love and support. Seeing all your messages and kind words has meant the world to me — y’all have given me so much hope,” Watkins wrote in a post to her Instagram story.
WNBA LEGEND REVEALS 1-WORD REACTION TO JUJU WATKINS’ DEVASTATING KNEE INJURY
“Right now, my heart is with my teammates – I wish I could have been out there battling, but I couldn’t be prouder of the fight we’ve fought together. Thank you all.”

USC Trojans guard JuJu Watkins grabs her knee after falling to the floor during the first quarter of a second-round NCAA Tournament game against the Mississippi State Bulldogs at Galen Center in Los Angeles March 24, 2025. (Robert Hanashiro/Imagn Images)
UConn’s win over USC punched the Huskies’ ticket to the Final Four. UConn faces UCLA Friday.
USC entered this year’s tournament as a top seed. The Trojans also earned a No. 1 seed last year and advanced to the Elite Eight. UConn also eliminated USC in the Elite Eight in 2024.
Watkins was fouled as she drove to the basket on a fast break about five minutes into a March 24 game against Mississippi State. Her right knee appeared to buckle on the play, and she fell to the floor, where she remained for well over a minute in visible pain, grabbing her knee.

USC guard JuJu Watkins (12) against Mississippi State guard Jerkaila Jordan (2) during the first half in the second round of the NCAA Tournament March 24, 2025, in Los Angeles. (AP Photo/Jessie Alcheh)
Watkins put together an outstanding freshman campaign during the 2023-24 season, and her impressive performance continued this year. The Los Angeles native averaged 23.9 points, 6.8 rebounds and 3.4 assists in 33 games this season.
USC coach Lindsay Gottlieb said Watkins’ status for the 2025-26 season is unclear.
“We don’t know what JuJu will do. Will she take the whole year and redshirt? Will she try to come back at some point,” Gottlieb told ESPN Monday. “Those aren’t conversations for right now, but I do think we will dive into how do we stay an elite team regardless of those circumstances. We will have time to figure out how to be great, even if JuJu isn’t out there.”
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Sports
How will USC women's basketball adapt next season without star JuJu Watkins?

SPOKANE, Wash. — The tenacious freshman stared ahead blankly, her eyes welling with tears, the losing USC locker room silent around her.
Kennedy Smith gave everything she had in the wake of JuJu Watkins’ injury. She helped guide USC past Kansas State in the Sweet 16, pacing the team in scoring. And in the Elite Eight, the Trojans had entrusted her, their best on-ball defender, with chasing Paige Bueckers, the Connecticut star and likely No. 1 pick in the WNBA draft.
But it wasn’t enough. Not without Watkins. And in the last gasps of a season that once seemed destined for something special, that was a particularly difficult pill for Smith and her teammates to swallow. Soon enough, they knew, their team would look totally different. Kiki Iriafen, after an All-American season at USC, is off to the WNBA. Rayah Marshall, after four memorable years, is following Iriafen, while Talia von Oelhoffen, their starting point guard, and Clarice Akunwafo, their defensive stalwart off the bench, exhausted their eligibility.
Many questions about the path forward for USC are still to be answered. Not the least of which is whether Watkins sits out all of next season after tearing the anterior cruciate ligament in her right knee. But hidden beneath the heartbreak of a tournament run cut short is hope for a future with Smith and her fellow freshmen holding down the fort until Watkins is healthy enough to return.
“The freshmen, their performance … was unbelievable,” von Oelhoffen said Monday night. “A preview of what’s to come in the next few years.”
The trio of guards Smith, Avery Howell and Kayleigh Heckel certainly gave every reason this March to believe they’re bound for bigger roles next season. Howell already had emerged as a vocal leader while leading the Trojans in three-point shooting (40%). Heckel served as a spark plug off the bench. And Smith established herself as an elite defender who could score in bunches if the game called for it.
Smith’s high school coach, Stan Delus, knows she’s capable of much more. He’d seen it in her at Etiwanda High and he expects to see it again next season at USC.
“She can score in so many more ways than she shows at USC right now,” Delus told The Times last month.
USC guard Kennedy Smith celebrates as Mississippi State guard Chandler Prater watches during the Trojans’ second round NCAA tournament win on March 24 at the Galen Center.
(Jessie Alcheh / Associated Press)
How much more Smith and her fellow freshmen will be asked to shoulder that scoring load depends on what happens in the coming weeks. With Watkins out for the foreseeable future, the Trojans are expected to be active in the transfer portal.
Notre Dame’s Olivia Miles, expected to be the top point-guard prospects in the WNBA draft, stunned the basketball world this week by entering the portal instead. Ta’Niya Latson, who led the nation in scoring this season at Florida State, also is in search of a new team. Alongside Watkins, either would make the Trojans’ backcourt arguably the most dynamic in women’s college basketball.
But USC’s most glaring needs are in the frontcourt, where Iriafen and Marshall won’t be easily replaced. USC is slated to bring back just one forward with playing experience — 6-foot-3 freshman Vivian Iwuchukwu, and she averaged only 2.4 points and 1.6 rebounds in 18 games.
Wisconsin’s Serah Williams, the Big Ten defensive player of the year in 2024, will be the presumptive top option among forwards in the portal after she averaged 19.2 points, 9.8 rebounds, and 2.3 blocks. Beyond her the pickings were pretty slim among rim-protecting bigs in the portal.

USC freshman guards Kennedy Smith and Avery Howell greet fans as the leave the court after beating Kansas State in the Sweet 16 on Saturday in Spokane, Wash.
(Jenny Kane / Associated Press)
One dynamic player is already set to join the Trojans. Jazzy Davidson, the No. 3 overall high school prospect in the 2025 graduating class, will give the Trojans another promising young option on the wing. How big of a role she’ll play right away remains to be seen. But as she’s proven the last two seasons, Gottlieb has no problem putting freshmen in critical positions.
“Freshmen coming into a program like ours … it’s not, you know, learn on the fly, and, we’ll give you a year or two to figure out how to win,” Gottlieb said. “They had to know how to fit into a winning team right away.”
That fit was never in doubt for USC’s freshmen this March. The question now, as the Trojans trudge ahead without Watkins, is where USC might be next March, with Smith, Howell and Heckel presumably leading the way.
“They’re winners,” Gottlieb said Monday night, “and I think that’s what they showed at this stage. And I just know they’re going to keep getting better, which is unbelievable.”
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