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Meet Armando Villarreal, the man behind college football’s coolest helmets

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Meet Armando Villarreal, the man behind college football’s coolest helmets

Armando Villarreal was hanging onto the back of a garbage truck in his hometown of Imperial, Neb., when his phone rang. He quickly hollered to the driver to hit the brakes. Villarreal hopped off and answered the incoming call from Brad Haley, business manager of Schutt Sports, a company that manufactures football equipment. That conversation, which took place six years ago, altered both the trajectory of Villarreal’s life and his artistic career.

If that call goes to voicemail and Villarreal forgets about it, he likely never leaves his municipal job working for Imperial — a tiny city with a population of less than 2,000 in rural southwest Nebraska.

Luckily, he did pick up and listened to Haley’s unusual pitch: to airbrush a specialty helmet for Mississippi State in honor of alum Sonny Montgomery, a World War II veteran and former Mississippi state politician. Villarreal and Haley first met at a retail summit in Las Vegas years earlier, when Villarreal was working for a California-based art production company contracted by professional teams and leagues.

Since then, Villarreal has become a leader in this specialized field. Illinois’ leather helmets honoring legend Red Grange in last month’s game against Michigan were arguably his finest work.

Villarreal has done individually airbrushed helmets for 12 programs since 2018, including Utah, UCF, Maryland, BYU, Michigan and Tennessee. A former member of the U.S. Army Reserve who was deployed both to Kosovo and Iraq in the early 2000s, Villarreal did his best to balance his city job with airbrushing hundreds of helmets each year — until 2022 when the demand for his artistry became overwhelming.

Typically, equipment staffers at various programs will reach out to Schutt Sports, which then contacts Villarreal with the school’s pitch. Schutt handles the orders of however many helmets are needed, and they’re eventually shipped to Villareal’s home in Imperial.

“I just have to make sure it looks good on TV,” he said.

Schools will have their own graphic designers send mock-ups to Villarreal. The tricky part is wrapping an image around the entirety of the helmet. Some ideas are simple and easier to apply, such as UCF’s moon design honoring the university’s historical ties to the U.S. space program, or Tennessee’s helmet honoring the Smoky Mountains.

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There was one project so intimidating that he initially turned it down multiple times. In 2021, Utah’s director of equipment, Cody Heidbreder, asked Villarreal if he could paint helmets commemorating the passing of Utah players Ty Jordan in 2020 and Aaron Lowe in 2021.

(Video courtesy of Greg Gosse)

“I think I told them four times I couldn’t do it,” Villarreal said. “Cody just kept on me and kept on me. Finally, I said we’ll do it. That was the year I quit my day job because it was so much. It was about six hours per helmet.”

Programs usually come to Schutt and Villarreal with ideas in November and December to prepare for the following season. Right now, he’s finishing Utah’s speciality helmet for its Nov. 23 matchup against Iowa State in Salt Lake City.

“As soon as that’s done, we’ll start working on designs for next year,” Villarreal said.

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Helmets sent to Imperial from Schutt will arrive anywhere from May to June each spring.

Villareal receives just the “shell” of the helmet — sans facemask and chin strap — and immediately works on sanding each one down, with the help of his wife and three children. In order for the paint and design to stick properly, the texture of the helmet needs to be much rougher, without as much gloss.

A typical order generally consists of around 150 helmets per team. Some schools order more because they plan on selling or auctioning them off as collectible items. Illinois, Villarreal said, has received such fanfare over the leather helmet that the athletic department is considering a special order after the season.

It takes a minimum of two months to complete an entire order and have it shipped back to the school. The Illinois order took an estimated two hours per helmet, while the Utah helmets that will debut against Iowa State later this month took about four hours each.

“When you’re doing 155 helmets, the 32nd one has to look like the 76th one and the 120th one,” Villarreal said. “They all have to be pretty similar.”

Villarreal occupies space in an old shop his dad uses, and he also relies on his father-in-law, who owns a welding and fabrication shop in town. That’s where Villarreal spends hours with a paint respirator meticulously applying the airbrush design on helmet after helmet.

The business is gaining so much popularity that he and his wife, Lora, are thinking about building their own studio and adding additional manpower if demand keeps climbing. Once upon a time, after returning from his tours of duty, Villarreal was in Florida airbrushing motorcycles. Now he’s at the forefront of college football uniform ingenuity.

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“I’ve got to figure out how many we actually do, because ultimately it depends on the design,” he said. “The trouble is, the players don’t report until spring. And then they’ve got to get their helmets fitted. So there’s a tight window in there where I think, how can we do this? How many can we get done?

“This leather helmet for Illinois just exploded. I don’t know what the future holds. There’s going to be a pretty big learning curve in the next year or two.”

Maybe, but that doesn’t mean he can’t take a break and enjoy it. Recently EA Sports College Football 25 updated its video game options to include Illinois’ throwback leather helmets.

“The little kid in me is freaking out,” he recently posted on X. “I’m freaking out!”

(Illustration: Dan Goldfarb / The Athletic; All photos courtesy of Armando Villarreal)

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Bronny James puts together uneven showing at NBA G League Winter Showcase

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Bronny James puts together uneven showing at NBA G League Winter Showcase

ORLANDO, Fla. — Well, the glass-one-quarter-full perspective on the Bronny James Show this weekend is to say it could have been worse. But it certainly could have been better.

The NBA G League Winter Showcase came to Orlando, Fla., this weekend, and with the Los Angeles Lakers’ decision to assign James for this event, he immediately became the star attraction, with both games nationally televised.

This was a 20-year-old rookie playing his third month of professional basketball, and I’ve certainly seen more tragic performances from young prospects learning the hard way at this level. But on a court mostly filled with players whose NBA careers will be measured in 10-day increments, James failed to stand out and at times struggled to keep up.

He got off to a hot start in his first game Thursday en route to a 16-point, five-assist night but struggled badly in the second one (six points, seven assists, six turnovers) and was plagued by cringe ballhandling miscues in both. Single-game plus-minus is pretty unreliable, but James taking home a minus-13 in a game his team won by 16 on Saturday conformed with the general eye test.

Based on James’ other G League performances, these two games were not outliers. James drew attention earlier this month by scoring 30 points in a G League game against the Valley Suns, but that was far and away his best outing. In his other seven games at this level, he’s shot just 24 of 76 with an alarming turnover rate.

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No, we don’t have this level of scrutiny for other late second-round round picks, many of whom have struggled just as badly or worse in their first two G League seasons (*cough* Maxwell Lewis *cough*). At least three players drafted ahead of James have been demonstrably worse in their G League minutes this season, and several others have failed to distinguish themselves as notably better.

But if you’re looking for something to get excited about, Lakers fans, I’m not sure I have much for you just yet.

Let’s start with the positives. James showed some flashes of pick-and-roll viability in his on-ball reps, especially when he could start the move with a hard dribble left around the screen. He was comfortable getting to a right-handed floater going that way and judicious about snaking it back to his right hand to either get to the rim or force a rotation and hit the big man.

In grab-and-goes and other transition situations, his hit-ahead passes were on point and caused problems for opponents. James also showed his two-footed leaping ability at times, including an impressive traffic rebound Saturday and a flying swat in transition.

Unfortunately, that didn’t offset the other areas in which he fell short. Generally a player ready to contribute at the NBA level will cook G League defenses pretty easily, especially an aspiring guard. James’ South Bay teammate Devonte’ Graham, for instance, rolled in off his couch and scored 24 on Saturday after going unsigned following his 2023-24 season in San Antonio.

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For James, that did not happen. He struggled to control his dribble at several points, a red flag for a small guard who is listed at 6-foot-3. In Saturday’s second half, he committed the holy trinity of turnovers trying to bring the ball up against pressure, getting his dribble picked on one trip, failing to clear the backcourt in eight seconds on another and wandering back into the backcourt on a third. Asking him to play the point feels like a complete non-starter.

In the half court, he could work with a screen, but isolations were a different story. James has no wiggle to his game and couldn’t shake defenders in one-on-one matchups after switches and hasn’t established himself as a legitimate 3-point threat either on or off the ball. He made two of his eight attempts from 3 in Orlando and is 7-of-33 from distance in his G League season. Between that and his limited ability to get to the cup on his own steam, his true shooting percentage of 45.4 heading into Saturday was alarmingly poor.

Of perhaps equal concern is that James’ likely role at the NBA level would be as an athletic energy guy, but his motor just doesn’t seem to run that hot and cut out at several different points. James is a good athlete with a strong frame, but you don’t “feel” him in the course of a game because his activity level is so low. Notably, there were several moments when he lazed back in transition rather than sprinting back to interfere with an opposing break; off the ball, he wasn’t nearly as active or handsy as you would hope for a small guard.

In what is perhaps a related story, fatigue seemed to be a real issue for him in both games, especially after a few minutes on the court. It was only two games, but watching him here, it sure seemed like he’d start each stint on the court with two or three good minutes, and then his glitch rate would go through the roof soon after.

Ultimately, the takeaway from many here to chronicle his performance was to go ahead and get familiar with our surroundings, because we’ll probably be doing the same thing again next year. The same can be said of a lot of the players here, especially the late draft picks, but only one of them is the son of a legendary superstar.

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(Photo of Bronny James: Scott Audette  / NBAE via Getty Images)

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Chiefs' Patrick Mahomes eases ankle injury concerns, sets personal rushing mark on touchdown run

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Chiefs' Patrick Mahomes eases ankle injury concerns, sets personal rushing mark on touchdown run

The status of Patrick Mahomes’ ankle was widely discussed leading up to Saturday’s game between the Kansas City Chiefs and Houston Texans.

While there was some doubt during the week whether the star quarterback would play against the Texans, he was able to fully get through the Chiefs’ practice Thursday. 

Mahomes was cleared to play and finished Saturday’s 27-19 victory over Houston with 260 passing yards.

But the three-time Super Bowl winner turned some heads when he managed to stay on his feet after nearly being tripped and sprinted into the end zone for the first score of the game.

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Patrick Mahomes (15) of the Kansas City Chiefs runs past Danielle Hunter (55) of the Houston Texans in the first quarter of a game at GEHA Field at Arrowhead Stadium Dec. 21, 2024, in Kansas City, Mo.  (Jason Hanna/Getty Images)

Mahomes was sidelined in the fourth quarter of the Chiefs’ Week 15 game against the Cleveland Browns. Backup quarterback Carson Wentz stepped in for Mahomes and finished the 21-7 win over the Browns with 20 passing yards.

DEION SANDERS SAYS HE’LL ‘MAKE SURE’ TRAVIS HUNTER PLAYS OFFENSE AND DEFENSE IN NFL

Mahomes’ 15-yard scramble Saturday marked the longest rushing touchdown of his career. Moments after Mahomes crossed the goal line, broadcaster Noah Eagle wondered, “What bum ankle?”

Patrick Mahomes throws a pass

Kansas City Chiefs quarterback Patrick Mahomes (15) throws a pass during the first half against the Houston Texans at GEHA Field at Arrowhead Stadium in Kansas City, Mo., Dec. 21, 2024. (Jay Biggerstaff/Imagn Images)

This was not the first time Mahomes dealt with an ankle injury. 

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Patrick Mahomes vs Broncos

Kansas City Chiefs quarterback Patrick Mahomes chews his mouth guard during warmups before a game against the Denver Broncos Nov. 10, 2024 in Kansas City, Mo.  (AP Photo/Reed Hoffmann, File)

During the 2022 NFL postseason, Mahomes sustained what appeared to be a high ankle sprain in a divisional round playoff game against the Jacksonville Jaguars. 

The win over the Texans improved the Chiefs’ record to 14-1. Kansas City had already clinched a playoff berth after winning the AFC West a ninth straight year.

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Prep basketball roundup: Eastvale Roosevelt wins championship at Tarkanian Classic

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Prep basketball roundup: Eastvale Roosevelt wins championship at Tarkanian Classic

Don’t doubt the Eastvale Roosevelt Mustangs this basketball season. Runner-up to Harvard-Westlake last season in the Southern Section Open Division final, the Mustangs return most of their top players and gave everyone a reminder of how good they could be by winning the Tarkanian Classic Platinum Division championship on Saturday at Bishop Gorman High in Las Vegas.

Roosevelt (11-1) fell behind by as many as 15 points in the early going before handing Sherman Oaks Notre Dame (12-1) its first defeat 76-58. Brayden Burries, considered the best unsigned senior in California, was named tournament MVP and finished with 26 points. Issac Williamson had 19 points and Dominic Copenhagen 10.

Notre Dame trailed 35-34 at halftime and by 10 points after three quarters. Lino Mark received little playing time because of an apparent injury. Tyran Stokes had 20 points and 11 rebounds while Zachary White added 18 points for Notre Dame.

Redondo Union 79, Layton Christian 66: The Sea Hawks (10-1) took third place in the Platinum Division of the Tarkanian Classic. Hudson Mayes made 10 of 15 shots and finished with 24 points. SJ Madison added 18 points.

Leuzinger 75, Denver South 66: In overtime, Leuzinger won its division in the Tarkanian Classic. Joshua Garland scored 23 points and tournament MVP Malachi Knight had 17 points for 10-3 Leuzinger.

Seattle Rainier Beach 82, Westchester 74: Tajh Ariza scored 36 points in the loss for the Comets.

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Chatsworth 75, Wilsonville (Ore.) 45: Alijah Arenas had 25 points, 10 rebounds and 10 assists for the Chancellors (8-1) in Oregon. Tekeio Phillips added 13 points.

St. Pius X-St. Matthias 88, Arizona Basha 67: Harvard-bound Douglas Langford Jr. finished with 37 points.

Camarillo 76, Righetti 27: The Scorpions improved to 12-1 behind Jackson Yeates and Cajun Mike-Price, both of whom had 16 points.

Saugus 64, Palisades 62: Bryce Mejia made the game-winning basket for Saugus and finished with 17 points. Max Guardado led the way for the Centurions with 25 points.

Santa Margarita 87, Murrieta Valley 64: Kaiden Bailey made five threes and finished with 18 points and Drew Anderson added 18 points for the 8-1 Eagles.

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Foothill 65, Ventura 42: Lorenzo Turner had 15 points for 10-3 Foothill.

Heritage Christian 67, Oakwood 23: Tae Simmons made all 15 of his shots and finished with 30 points for 12-0 Heritage Christian.

Girls basketball

Sierra Canyon 75, Nevada Democracy Prep 47: The unbeaten Trailblazers (8-0) won their division of the Tarkanian Classic. Center Emilia Krstevski led the way with 23 points.

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