Sports
How the NBA's next TV deal could disrupt the media landscape
It’s a good time to be in the sports business, and no one knows that better than the NBA.
In the coming weeks, the league is expected to announce a new game-changing multiyear media rights pact that reportedly will more than double its annual fees from TV and streaming outlets to $6 billion annually after the 2024-25 National Basketball Assn. season.
The deal has the potential to shake up the future of the current media landscape, as two streaming platforms are said to be in the running for exclusive games. The ongoing talks also could result in the loss of an NBA TV package for Warner Bros. Discovery’s TNT, which has made the league a cornerstone of its programming for more than three decades.
Amazon Prime Video is expected to get an exclusive package of games. It would be the second major sports property for the tech giant, which has the rights to NFL “Thursday Night Football” and will stream its first exclusive playoff game next season.
While streaming services have drawn users with the lure of high-quality original programs and movies, live sports is the most efficient way to attract massive audiences and build scale. Amazon’s bid coincides with its aggressive push into the TV advertising marketplace.
The deep-pocketed Amazon, buoyed by its online retail business, has been able to spend aggressively for sports (it’s paying $1 billion a year to the NFL for Thursday games). Meanwhile, legacy media companies are under pressure to deal with rising costs while managing the declining revenues and profits for their traditional TV businesses.
While Amazon is expected to come away with a significant package, Walt Disney Co. likely will retain the rights to the NBA Finals. One of the crown jewels of TV sports, it would continue to air on broadcast network ABC.
Disney’s ESPN also would continue to carry regular-season and playoff games. Disney reportedly would pay $2.6 billion a year, up from $1.5 billion in the current deal that runs through the 2024-25 season.
Retaining the NBA would further solidify ESPN’s future as it prepares to offer its channels through a new streaming service aimed at consumers without a pay TV subscription. The plan is to make the direct-to-consumer version of ESPN available in 2025.
The wild card in the NBA talks is the entry of Philadelphia-based cable giant Comcast Corp., which reportedly has made a $2.5-billion bid for a package of games for streaming service Peacock and broadcast network NBC.
If Comcast succeeds at the expense of Turner, it would be a significant blow to the latter’s parent company, Warner Bros. Discovery, especially from a public image standpoint. Warner Bros. Discovery’s stock has declined by 40% during the last year.
The popular “Inside the NBA,” with co-hosts Charles Barkley, Shaquille O’Neal, Ernie Johnson and Kenny Smith, has helped define TNT’s identity over the years. (Barkley has already said he has the option to leave TNT if the network loses the NBA.)
Ernie Johnson, left, Charles Barkley and Shaquille O’Neal of “Inside the NBA” at the 2020 Basketball Hall of Fame awards gala.
(Associated Press)
Representatives for the NBA and the media companies all declined to comment.
Comcast’s offer appears to be aimed at boosting Peacock, which has struggled to reach profitability despite steady subscriber growth. The streaming platform, which currently has 34 million subscribers, has proven its ability to handle large live audiences. Its presentation of an NFL playoff game in January peaked at 16.3 million concurrent viewers.
A Comcast deal also would return the NBA to NBC, which held the league rights from 1990 to 2002 and brought the championships of Michael Jordan’s Chicago Bulls to living rooms across the country. The network also carried the league’s games from 1954 to 1962.
NBC reportedly is offering to carry two prime-time NBA games a week, according to the Wall Street Journal, which first reported the bid. Such a commitment demonstrates just how much traditional TV networks desire live sports, which has been a bulwark in the battle to retain viewers and advertising dollars.
Network audiences for scripted comedies and dramas have greatly diminished, as viewers now prefer to watch them on demand through streaming platforms. Viewers still have to make an appointment to view live sports, enhancing their value in the streaming age.
If Comcast lands the NBA, NBC could have live sports in prime time several nights a week, as it already carries “NFL Sunday Night Football” and Big Ten college football on Saturdays.
“It’s indicative of the fact that sports draws a major audience unlike any other programming,” said Lee Berke, president of LHB Sports, Media & Entertainment.
NBC is hardly alone. Companies with broadcast networks and TV stations are all looking at adding live sports to their lineups, as the habit of watching shows in real time becomes a relic of the past.
If Turner loses the NBA, questions likely would be raised over Warner Bros. Discovery’s role in a planned joint venture with Disney and Fox Corp. The three companies announced in January that they are launching a streaming platform, carrying linear channels such as ESPN, TNT and Fox Sports.
Turner has the NHL, Major League Baseball and the NCAA men’s basketball tournament. But the NBA was a significant piece of its offering. Without it, Warner Bros. Discovery could end up with a smaller stake in the venture, according to people familiar with the discussions.
There also could be long-term ramifications for Warner Bros. Discovery’s carriage arrangements with cable and satellite operators, who pay fees to carry its channels. The company would have to negotiate its next round of deals without offering the NBA at a time when such talks are increasingly contentious. Pay TV operators are battling to keep costs down as their customer base continues to shrink every year.
“WBD’s management has disclosed that a decent number of network carriage agreements are up for renewal next year making this a key focus for investors in the days ahead,” wrote analysts from the New York firm MoffettNathanson in a research report for clients.
The report noted that TNT commands around $2.6 billion in subscriber fees, accounting for 30% of Warner Bros. Discovery’s revenue from pay TV providers in the U.S.
People familiar with the NBA discussions say there is a chance that the league could put together a fourth package of games to accommodate both Comcast and Turner. But that would complicate life for the consumer looking for the next tip-off in an already fragmented media environment.
“When you offer up your games on four or five national outlets, it makes it more difficult for the fans to find out where the games are on,” Berke said.
Sports
Miami beats Ole Miss behind Carson Beck’s game-winning touchdown to reach CFP National Championship Game
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The Miami Hurricanes are heading to the College Football Playoff National Championship Game, coming away with a narrow victory over Ole Miss, 31-27, in an all-time postseason contest.
The Hurricanes will now await the winner of the other semifinal between the Indiana Hoosiers and Oregon Ducks to see who they will play on Jan. 19. But Miami will do so on their home turf, with the National Championship Game being played at Hard Rock Stadium – the site of their home games.
The game began slowly for both teams, with only Miami getting on the scoreboard in the first quarter with a field goal on their 13-play opening drive. But the fireworks came out from there for the Rebels thanks to the speed of running back Kewan Lacy.
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Charmar Brown of the Miami (FL) Hurricanes celebrates a run in the first quarter of the 2025 College Football Playoff Semifinal at State Farm Stadium on Jan. 8, 2026 in Glendale, Arizona. (Steve Limentani/ISI Photos)
On just the second play of the second quarter, Lacy was off to the race, finding a seam and busting out a 73-yard touchdown run to go up 7-3 after the extra point.
But this game was back and forth for quite some time, including the ensuing Hurricanes drive as quarterback Carson Beck led the way on a 15-play touchdown series with a CharMar Brown rushing score from four yards out.
The game was deadlocked at 10 apiece when Beck decided to air it out to Keelan Marion, and it was worth the risk. Marion made the grab for a 52-yard touchdown to help Miami go up 17-13 at halftime.
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The third quarter was an odd one for both squads, as their opening drives resulted in a missed field goal apiece. Then, after Beck threw an interception, the Rebels were able to cut the lead to 17-16 in favor of the Hurricanes heading into the fourth quarter for the ages.
There was no absence of electric plays when it mattered most in the final 15 minutes, as Rebels quarterback Trinidad Chambliss got his team downfield enough to take a 19-17 lead with a field goal.
But the speed of Malachi Toney changed the scoreboard for Miami in the best way possible, as he took a screen 36 yards to the house, capping a four-play, 75-yard answer drive for the Hurricanes right after Ole Miss took the lead.
Trinidad Chambliss of the Ole Miss Rebels celebrates a touchdown against the Miami Hurricanes in the second quarter during the 2025 College Football Playoff Semifinal at the VRBO Fiesta Bowl at State Farm Stadium on Jan. 8, 2026 in Glendale, Arizona. (Ronald Martinez/Getty Images)
With a 24-19 lead and five minutes left to play in the game, Chambliss and the Rebels’ offense had quite enough time to retake the lead. He did just that, finding trusty tight end Dae’Quan Wright for 24 yards to send the Rebels faithful ballistic.
Ole Miss wanted to go for two in hopes of making it a three-point lead, and Chambliss came through again, finding a wide open Caleb Odom for the key score.
It was up to Beck and the Miami offense to keep the game alive with at least tying the game at 27 apiece. On a crucial third-and-10 just inside field goal range, Beck was confident with his pass to Marion to get well within range. Another pass to Marion made it first-and-goal, and it was clear Miami wasn’t trying to force overtime. They wanted to win it all.
How fitting was it that Beck, scanning the field, found a seam to his left and just sprinted for the colored paint to score the game-winner with 18 seconds left.
But things got fascinating at the end, with Ole Miss going 40 yards in just a few seconds to set up a Hail Mary for the win. Chambliss had the space to loft a pass to the end zone, and though it hit off the hand of a teammate, it landed incomplete for the Miami victory.
Carson Beck of the Miami Hurricanes passes the ball against the Ole Miss Rebels in the first quarter during the 2025 College Football Playoff Semifinal at the VRBO Fiesta Bowl at State Farm Stadium on Jan. 8, 2026 in Glendale, Arizona. (Chris Coduto/Getty Images)
In the box score, Beck was 23-of-37 for 268 yards with his two passing touchdowns and an interception. Marion was a key player in the victory with seven catches for 114 yards, while Mark Fletcher Jr. set the tone in the ground game with 133 yards rushing on 22 carries. Toney also tallied 81 receiving yards for Miami.
For Ole Miss, Chambliss also went 23-of-37 for 277 yards with his touchdown to Wright, who finished with 64 yards on three grabs. De’Zhaun Stribling was five for 77 through the air, while Lacy rushed for 103 yards on 11 carries.
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Sports
Damien basketball team opens 24-0 lead, then holds off Etiwanda
Junior guard Zaire Rasshan of Damien knows football. His father, Osaar, was a backup quarterback at UCLA from 2005-09. Rasshan played quarterback his freshman season at Damien until deciding basketball was his No. 1 sport.
So when Rasshan looked up at the scoreboard Thursday night at Etiwanda in the first quarter and saw the Spartans had scored the first 24 points, he had to think football.
“That was crazy,” he said. “That’s three touchdowns and a field goal.”
Damien (17-4, 2-0) was able to hold off Etiwanda 56-43 to pick up a key Baseline League road victory. Winning at Etiwanda has been a rarity for many teams through the years. But Damien’s fast start couldn’t have been any better. The Spartans didn’t miss any shots while playing good defense for their 24-0 surge. Etiwanda’s first basket didn’t come until the 1:38 mark of the first quarter.
“When we play together, we can beat anyone,” Rasshan said.
Rasshan was a big part of the victory, contributing 23 points. Eli Garner had 14 points and 11 rebounds.
Etiwanda came in 18-1 and 1-0 in league. The Eagles missed 13 free throws, which prevented any comeback. The closest they got in the second half was within 11 points.
Damien’s victory puts it squarely in contention for a Southern Section Open Division playoff spot. The Spartans lost in the final seconds to Redondo Union in the Classic at Damien, showing they can compete with the big boys in coach Mike LeDuc’s 52nd season of coaching.
Rasshan is averaging nearly 20 points a game. He made three threes. And he hasn’t forgotten how to make a long pass, whether it’s with a football or basketball.
Sports
Ole Miss staffer references Aaron Hernandez while discussing ‘chaotic’ coaching complications with LSU
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The chaos between LSU coaches who left Ole Miss alongside Lane Kiffin but are still coaching the Rebels in the College Football Playoff is certainly a whirlwind.
Joe Judge, Ole Miss’ quarterbacks coach, has found himself in the thick of the drama — while he is not headed for Baton Rouge, he’s had to wonder who he will be working with on a weekly basis.
When asked this week about what it’s like to go through all the trials and tribulations, Judge turned heads with his answer that evoked his New England Patriots days.
Aaron Hernandez sits in the courtroom of the Attleboro District Court during his hearing. Former New England Patriot Aaron Hernandez has been indicted on a first-degree murder charge in the death of Odin Lloyd in North Attleboro, Massachusetts, on Aug. 22, 2013. (Jared Wickerham/Getty Images)
“My next-door neighbor was Aaron Hernandez,” Judge said, according to CBS Sports. “I know this is still more chaotic.”
Hernandez was found guilty of the 2013 murder of Odin Lloyd, which occurred just three years into his NFL career.
“If you watch those documentaries, my house is on the TV next door,” Judge added. “The detectives knocked on my door to find out where he was. I didn’t know. We just kind of talked to the organization. But it was obviously chaotic.”
Aaron Hernandez was convicted of the 2013 murder of semipro football player Odin Lloyd. (REUTERS/Brian Snyder)
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Judge, though, was able to compare the two situations to see how players can combat wild distractions.
“Those players that year handled that extremely well. Came out of that chaos, and we had some really good direction inside with some veterans and some different guys. You have something like that happen — how do you handle something like that? How do you deal with something like that? So you keep the focus on what you can handle, what you can control, which at that time was football for us, and we went through the stretch, and we were able to have success that year,” Judge said.
Judge also compared this scenario to the 2020 NFL season when he was head coach of the New York Giants, saying he would have “no idea” who would be available due to surprise positive COVID-19 tests.
Head coach Joe Judge of the New York Giants looks on during the second quarter against the Dallas Cowboys at MetLife Stadium. The game took place in East Rutherford, New Jersey, on Dec. 19, 2021. (Sarah Stier/Getty Images)
The Rebels face Miami in the Fiesta Bowl, the College Football Playoff Semifinal, on Thursday night.
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