Sports
How do you fix an NHL arena where the fans don’t cheer? ‘Play in the sandbox’
It was a small moment in the Toronto Maple Leafs season, a late-January footnote that most of the NHL hardly noticed.
But when the team captain remarked how he was disappointed in the home crowd for showing so little enthusiasm for an early-game fight, it set off plenty of commentary in the center of the hockey universe about the Leafs fan base.
Or, to be more specific, the lack of one in the seats.
“I would’ve liked a little more energy from the crowd after that (fight),” Auston Matthews said following a 5-1 loss to the Columbus Blue Jackets, during which the Leafs’ Ryan Reaves dropped the gloves with Mathieu Olivier in the first period. “I thought it was a little quiet tonight, especially after two guys like that go at it.”
“He’s just admitting what everybody knows,” TSN commentator Bryan Hayes later added. “That building on a Wednesday night in January is never loud.”
Criticism of the crowds at Scotiabank Arena is not new in Toronto, where ticket prices have long outpaced the average fan’s means.
The tepid game atmosphere was raised by many of the hundreds of Leafs faithful who responded to our ownership survey last month. It was heavily featured again when we interviewed season-ticket holders about eye-opening price increases for next year’s packages.
Part of the issue in Toronto has to do with the nature of sports attendance in general over the past 20 years. More and more tickets are bought by companies as corporate perks, to the point that sitting in the lower bowl often doubles as attending a business meeting in major markets such as Toronto, New York and Vancouver.
Swanky suites and expensive lounges near the best viewing areas help woo clientele, who then help inflate revenue beyond what anyone could have imagined in earlier eras.
And yet, even with this growing trend across all sports, many organizations have started sinking millions of dollars into improving the atmosphere in their respective arenas. What’s become known as the “event presentation industry” has grown dramatically in that span. The impact has become particularly noticeable over the last decade or so in hockey, as newer markets have pushed the envelope of what’s possible at an NHL game.
According to some in the event presentation industry, the Nashville Predators may have started it all when they erected a band stage above the Zamboni entrance at Bridgestone Arena, embracing their Music City reputation with live performances integrated into the gameday experience. Plenty of other teams have followed suit, between the Tampa Bay Lightning’s outdoor areas and Tesla coil; the Seattle Kraken’s flying fish; and how the Vegas Golden Knights have … well, there’s a lot going on at T-Mobile Arena.
The result? When you travel to non-traditional markets these days, it’s jarring how much better the arena environment can be compared to some of the most venerated hockey cities on Earth.
It’s a contrast that made me wonder about the science behind working the crowd — and whether, perhaps, the NHL’s old guard can learn something from the new.
When Las Vegas landed an NHL expansion franchise in 2016, the soon-to-be Golden Knights heavily invested in the in-game experience. But they didn’t simply airlift in “hockey people” for the roles.
President Kerry Bubolz, who came by way of the NBA’s Cleveland Cavaliers, instead hired two staffers from the WWE to build out their presentation team: Jonny Greco, who became the Golden Knights’ vice president and chief experience officer, and Andrew Abrams, who specialized in video production at the arena level.
Greco and Abrams had worked in the NHL before — Greco with the Columbus Blue Jackets and Abrams with the St. Louis Blues — but their assignment for the Golden Knights was significantly different. In Vegas, they were tasked with combining what they had learned in both hockey and wrestling; applying the lessons to a unique market; and establishing a new brand that would stand out in an old league.
“Everybody thought we’d just have, like, strippers everywhere,” Greco added. “You know, ‘Vegas — that’s what they’re gonna do!’ And it was like, well, hold on, there needs to be more thought to it than that. … Let’s honor the game and honor the traditions, but let’s also play in the sandbox a little bit. Let’s innovate.”
In the beginning, Abrams and Greco didn’t know if they had a winning product to work with, given the sorry state of most expansion rosters. Instead, the Golden Knights went on to reach the Stanley Cup Final in their first season of existence.
“The show was our No. 1 priority,” said Abrams, now the Golden Knights’ vice president and executive producer. “We had to make it good because if the team wasn’t good, we still needed people to come and have a good time, pay for the ticket and generate the revenue. Luckily for us, the team has been good.”
The Golden Knights have deployed a medieval mascot to rouse the crowd since the franchise’s inception. (Ethan Miller / Getty Images)
The Golden Knights’ initial version of innovation included deploying an actor dressed as a medieval knight to give rousing pregame speeches on the ice while carrying out a plot of a looming battle against an opponent. The team has since added more layers to its game experience, including a group of drummers who can fire up the crowd even while play is going; a “Knight Club” experience with DJs and special celebratory bottle service at the second intermission; and, as of last season, a 34-foot-wide, smoke-emitting dragon at one end of the rink.
Abrams explained that the Golden Knights have taken a lot of inspiration from theme parks, especially when it comes to the scale of some of their designs (see: dragon). And that they try to switch things up, so even season-ticket holders don’t know what they’re going to see any given night.
Even on a Wednesday in January, NHL games in Vegas are never boring.
The approach has won the Golden Knights a boatload of recognition, including the best overall production award at the 2023 IDEA conference, an Emmy Award for their Stanley Cup banner-raising ceremony that same year, and honors as the NHL’s top team for game presentation three times in the past four seasons.
Yes, some of the success is because it’s all happening in Las Vegas. But other teams around the league have taken notice, too. And not just in the Sun Belt. The Edmonton Oilers, for example, installed an area for a band — the Oilers Drum and Brass Crew — that fires up the Rogers Place crowd during games, a new twist for a Canadian market.
The push to innovate the fan experience has been so pronounced that Greco has branched out to start his own company, Shine Entertainment. He now travels the globe helping sports franchises push their crowd work to the next level, bringing some of that Golden Knights touch and encouraging teams to channel that “potential energy” into something fun and authentic for everyone in the building to experience. In one presentation that he regularly delivers, on the “ingredients of a goal moment,” Greco details the appropriate music, animation, lighting, scoreboard visuals and timing for every time a goal is scored.
More and more franchises, Greco said, are rewarding game presentation staff with executive titles and “a seat at the table,” having recognized how important the role is in building momentum with ticket holders.
“People are really realizing the power of the engagement — what I call scoreboard-proof programming,” said Greco, who before launching Shine, also worked as a senior vice president for both the Madison Square Garden Company, which owns the New York Knicks and Rangers, and the Seattle Kraken. “To be able to connect differently, to be able to have the conversations with hockey ops, but also the brand people, and then try to create something that plays and hits all the feels right, that creates home-ice advantage.”
But Greco acknowledged that the challenges for established, traditional franchises can be more pronounced than for those starting anew in, say, Vegas or Seattle.
“It’s way, way harder,” he said. “Some teams do have leaders that are very micromanaging of your show and can’t tell you why they don’t like something. But it’s like, ‘Oh, I don’t like that, don’t do that anymore,’ without maybe a rhyme or reason.”
As interesting — and successful — as the in-arena efforts of newer teams such as the Golden Knights and Kraken have been, some of it will likely never happen in more established NHL markets.
In Toronto, the Leafs have invested in advanced video projection technology, and there’s an impressive display on the ice at Scotiabank Arena before games. But they are not about to put the equivalent of a giant dragon in the corner of their rink.
One idea Greco believes could work to boost the energy level in traditional markets: soccer-like supporters’ sections. It’s already added a new wrinkle to Los Angeles Clippers games this season with “The Wall,” and it’s been tested in NHL arenas to a limited extent over the years in Nashville and Vancouver.
For the Canucks, the group is known as The Larscheiders, and starting in 2016, they worked with the team to purchase large sections of nosebleed seats to seven or eight games a season.
This Larscheiders’ section in the lower bowl is so cool. Never really seen this kind of electric, soccer-like atmosphere at a #Canucks game before pic.twitter.com/xDbLj93Xur
— Harman Dayal (@harmandayal2) April 20, 2022
The Larscheiders have a 10-point code of conduct for fans who buy into the section — “No. 2: Stand the entire game and react to what happens on the ice” — and they’ve received media attention for coming up with popular chants such as “Bruce, there it is!” (in honor of former coach Bruce Boudreau) and rowdily cheering on Elias Pettersson’s first NHL goal.
The motivation behind starting the group was to inject some life into Vancouver’s Rogers Arena, which had become quiet in recent years due to so many seats being sold to corporate interests, group co-creator Carlo Bodrogi said.
“Cheering for your home team while surrounded by other fans who are with you — not on their phones or closing deals — in the same mindset, that’s something really powerful and different from other entertainment options,” Bodrogi said. “It’s a feeling of solidarity and group joy.”
The challenge with building a supporters section, he explained, involves the need for buy-in from the team, as purchasing a block of tickets where hundreds of fans can stand together isn’t possible through Ticketmaster. This season, after making the playoffs last spring and with ticket prices on the rise, the Canucks didn’t set up a section for The Larscheiders, a move that drew criticism in the market.
With the playoffs approaching and the Leafs on a first-round collision course with their long-time rival, the Ottawa Senators, it’s likely the energy will pick up organically in Toronto beginning next weekend. More tickets will find their way to die-hard fans, and the stakes of the postseason will bring more passion to a building that’s needed it at times this season.
Whether the future brings something more, however, remains an open question. At the very least, it’s one worth investing some additional time, money and thought into over the years to come.
(Top photo: Mark Blinch / NHLI via Getty Images)
Sports
AJ Brown trade outcome: Dianna Russini paid a heavy price while Mike Vrabel emerged unscathed
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Mike Vrabel and A.J. Brown were winning on Tuesday because the long-rumored trade that reunited them was finally complete. Brown was free of his recent unhappiness with the Philadelphia Eagles, while Vrabel spoke easily and smartly about how his Super Bowl team was getting better.
It was one lovely victory lap for everybody.
Except for Dianna Russini.
New England Patriots head coach Mike Vrabel celebrates after the AFC championship game against the Denver Broncos at Empower Field At Mile High in Denver, Colo., on Jan. 25, 2026. (Cooper Neill/Getty Images)
MIKE VRABEL BREAKS HIS SILENCE ON DIANNA RUSSINI CONTROVERSY
Yes, this is about her as much as Vrabel and Brown. Those three names will be linked for a long time in NFL circles based on what happened going back as far as September of 2025, and then definitely through this offseason that was about, well, the relationship between the coach and the reporter.
If you aren’t up to speed on that relationship, you’ve got homework. And you will probably catch up easily because the reference material is everywhere — the photos of Russini and Vrabel together, the denials of anything untoward between two married people, the collapse of the professional friendship narrative, and everything after.
So, to the uninitiated, you’re excused. Go now and read the soap opera’s opening chapters. Because this might be the saga’s end, barring a major surprise.
And let me cut to that end:
Philadelphia Eagles wide receiver A.J. Brown walks on the field during an NFL training camp in Philadelphia on July 29, 2025. (Matt Rourke/AP Photo)
Brown wins. He’s wholly unscathed, in fact, and happy as a clam with a new team he grew up adoring.
Vrabel wins, too. Yes, he took some lumps, suffered some humiliating moments in front of reporters and had some family conversations he termed “very difficult,” but he’s ultimately none the worse for wear.
And then there’s Russini. She lost. Big time.
FORMER NFL REPORTER MICHELE TAFOYA WEIGHS IN ON WHY RUSSINI’S CREDIBILITY IS GONE
It was saddening to watch Vrabel’s presser because it was Russini who first reported teams were calling the Eagles about Brown back in September of 2025. She first reported the Eagles weren’t interested in trading Brown.
Russini called it when she told everyone the Patriots were interested (so were the Los Angeles Rams, by the way). And she was right again when she said earlier this year that Brown wouldn’t be traded around the start of the league year in March but watch out for June.
She was dead-on accurate with practically all of it.
Dianna Russini, left, and Mike Vrabel, right, are shown in a split composite image featuring Russini with an ESPN microphone and Vrabel on the Titans sideline wearing a headset. (Imagn Images)
But everyone has surmised all that information came out of her relationship with Vrabel. All that insider work came from other alleged inside work.
Russini’s information was great but how she seemingly attained it eventually led to her resigning from The Athletic. And sullying her professional reputation.
Losses.
MIKE VRABEL STEPS AWAY INDEFINITELY TO SEEK COUNSELING
Vrabel? He seemed just fine on Tuesday.
About the hardest thing he had to do was answer a question about Brown’s obvious displeasure last year in Philly.
“I don’t know what happened,” Vrabel said. “I’m not trying to figure out what happened in Philadelphia. I’m trying to focus on what’s going to happen here and trying to get him acclimated to what we do and how we do it.”
Vrabel, during this press conference, congratulated a reporter for winning a marathon. He thanked Executive Vice President for Player Personnel Eliot Wolf for making the trade happen. And he took a bunch of football questions.
Dianna Russini attends the 2026 Fanatics Super Bowl Party at Pier 48 in San Francisco, California, on Feb. 7, 2026. (Cindy Ord/Getty Images)
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There was not one question about whether he indeed for months leaked to Russini details of where the Patriots and Eagles talks were. Not one question about how his family “counseling” sessions are going or if his marriage is certain to survive.
There was nothing uncomfortable because it seems the local media lost interest or its curiosity on a day the story that Russini beat them on for months was laid bare before them.
And, the thing is, if Vrabel didn’t have to sweat this occasion, he’s probably in the clear. He’s not likely to get tough questions about the whole affair (pardon the pun) again unless more facts come out that raise the issue from the grave.
So, yeah, Mike Vrabel has survived. He’s won.
FOLLOW ARMANDO SALGUERO ON X: @ARMANDOSALGUERO
Reaching the summit is a dream. But staying there? That’s an altogether different challenge.
Maja Stark has a special appreciation for that now, a year after winning the U.S. Women’s Open at Erin Hills and feeling the hefty weight of expectation that came along with it.
For her, the aftermath of that victory brought heightened anxiety, and searing criticism from outsiders when the Swedish professional’s play took a dip.
“You get comments and stuff saying, ‘What happened? You just won a major; why do you suck all of a sudden?‘” Stark said at the Chevron Championship in April. “That does take some energy and just makes you focus on the wrong things. Then I got even more stressed and anxious.”
Maja Stark plays a shot from a bunker on the 17th hole during the third round of the Chevron Championship on April 25.
(Alex Slitz / Getty Images)
Stark said she sought professional help in the form of a mental coach, sports psychologist and therapist and now believes she’s better able to withstand the scrutiny that comes with winning at the highest tier.
That career-shaping pressure will be on display again this week when the USGA brings the U.S. Women’s Open to Riviera Country Club for the first time, merging the game’s most prestigious women’s championship with a historic venue celebrating its centennial year. The tournament takes place Thursday through Sunday.
Riviera is a theater, sitting low beneath high hillsides that almost serve as balconies. Players have described the course as a stage because it can feel as if you’re being watched even when you’re alone.
“I think there’s something very nostalgic about the facility,” said Jim Richerson, Riviera’s general manager. “The golf course has never had any major renovations or changes. The clubhouse is the exact same footprint today as it was when it was built in the 1920s.”
The U.S. Women’s Open is the oldest of the LPGA Tour’s five majors, and has long served as the standard by which women’s golf measures itself. It’s open to professionals and elite amateurs through a qualifying process, and the tournament is known for identifying the player who can withstand the most pressure under the most demanding conditions.
NBC will televise the championship and although Mike Tirico will not call the event, he knows the significance of holding it at Riviera.
“Without there being a Masters for women’s golf, that tournament really is the crown jewel of the sport,” Tirico said. “It has become the event people dream of winning. … It’s just appropriate that it’s contested at a place like Riviera that for so many generations has come to define a great championship test of golf.”
A look at some of the players to watch:
Nelly Korda
Nelly Korda celebrates after winning the Chevron Championship on April 26.
(David J. Phillip / Associated Press)
The world’s No. 1 player is a major needle mover for women’s golf and is a significant source of ratings when she’s in contention. She had a record five consecutive victories last season and seven overall. Her missing major is the U.S. Women’s Open. She finished in a runner-up spot last year and left Erin Hills firmly believing a win was within reach.
Jeeno Thitikul
Jeeno Thitikul plays a shot from the fairway during the first round of the Queen City Championship on May 14.
(Jeff Dean / Associated Press)
The former World No. 1 is still in pursuit of her first major championship. She’s a big question mark in the field.
Lydia Ko
Lydia Ko hits from the fairway during the second round of the LPGA Honda Thailand on Feb. 22.
(Kittinun Rodsupan / Associated Press)
This Hall of Fame player is the only golfer in modern Olympic history to win a complete set of medals — gold, silver and bronze — across three different Olympic Games. She’s still looking for her first U.S. Women’s Open win.
Charley Hull
Charley Hull hits off the 16th tee during the first round of the Mizuho Americas Open on May 7.
(Seth Wenig / Associated Press)
A colorful character who went viral during the 2024 Open for smoking a cigarette while signing autographs and playing. She was among a cluster who finished second in that tournament. She has three victories on the LPGA Tour but has yet to win a major.
Rose Zhang
Rose Zhang hits from the ninth tee during the final round of the Queen City Championship on May 17.
(Dylan Buell / Getty Images)
Zhang, who has been splitting time between Stanford and the LPGA, amassed a remarkable collection of victories as an amateur and three years ago, became the first player in 72 years to win an LPGA Tour event in her professional debut.
Minjee Lee
Minjee Lee prepares to putt during the third round of the Chevron Championship on April 25.
(Sarah Stier / Getty Images)
Lee, an Australian star, has won three majors including the U.S. Women’s Open in 2022. Her younger brother, Min Woo, won the 2016 U.S. Junior Amateur, making them the first brother-sister tandem to win the USGA’s junior championships.
Yuka Saso
Yuka Saso lines up a putt during the first round of the Mizuho Americas Open on May 7.
(Seth Wenig / Associated Press)
She is the anomaly of anomalies, with zero wins on the LPGA Tour with the exception of two U.S. Women’s Open victories. She won the first of those at 19 years, 11 months and seven days — astoundingly tying her for the youngest player to win the Open with Inbee Park, who was precisely that old when she won in 2008.
Lilia Vu
Lilia Vu watches her shot from the seventh tee during the third round of the Queen City Championship on May 16.
(Dylan Buell / Getty Images)
Vu grew up in Fountain Valley and was a standout at UCLA. She won two majors in 2023 but lately has been battling back problems.
Michelle Wie West
Michelle Wie West of the United States hits from the third tee during the first round of the Mizuho Americas Open on May 7.
(Sarah Stier / Getty Images)
Wie West retired three years ago after the Open at Pebble Beach, but is coming out of retirement to use her last year of exemption to play at Riviera. Her husband, Jonnie West, son of late NBA icon Jerry West, will be caddying for her.
Sports
Tomas Hertl scores game-winner as Golden Knights rally to beat Hurricanes in Game 1 of Stanley Cup Final
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The Vegas Golden Knights have taken Game 1 of the Stanley Cup Final, erasing the Carolina Hurricanes’ early 2-0 lead to win a thrilling 5-4 game in Raleigh and set the tone for this best-of-seven series.
It’s a seven-game win streak for Vegas now, as they haven’t lost since Game 4 of the Western Conference Semifinals against the Anaheim Ducks. They surprisingly swept the Colorado Avalanche to win the West, and they kept that momentum going on the road.
Tomas Hertl was the hero for the Golden Knights in Game 1, as he scored the game-winning goal on a snipe with 3:25 left in the third period.
Tomas Hertl of the Vegas Golden Knights celebrates a goal during the second period against the Carolina Hurricanes in Game One of the 2026 Stanley Cup Final at Lenovo Center in Raleigh, North Carolina, on June 2, 2026. (Josh Lavallee/NHLI via Getty Images)
But it wasn’t easy for Vegas in the first period when the Hurricanes were quick to assert their home-ice advantage just 25 seconds into the game.
It was the first shot on goal for either side when Nikolaj Ehlers poked a puck past an aggressive Shea Theodore for Vegas, and he sprinted down ice toward Carter Hart, who mans the Golden Knights’ net. Ehlers, though, had the perfect shot, ringing the post and sending the Hurricanes faithful into a frenzy with the 1-0 lead before some could even get to their seats.
DESPITE POTENTIAL RATINGS NIGHTMARE FOR NHL, VEGAS-CAROLINA STANLEY CUP FINAL STILL HAS PLENTY OF INTRIGUE
Then, midway through the period, Ehlers found himself in yet another breakaway scenario, and he didn’t squander the opportunity to take advantage. He put a nifty move on Hart, and his backhand found the net to make it 2-0.
Jalen Chatfield also had his eye down ice, recognizing that Ehlers was uncovered and quickly turned Jack Eichel’s turnover into the opportunity.
But if there’s anything the Golden Knights have proved in these Stanley Cup Playoffs, it’s to never count them out. Another example of that was seen on Tuesday night.
Theodore made up for his mishap to start the game with an absolute rocket off his stick on a one-timer that saw its way through traffic and past Frederik Anderson in net to get Vegas on the board shortly after Ehlers’ second goal.
Then, as the second period got underway, it was Ivan Barbashev who decided to return the favor of scoring in 30 seconds or less. As Vegas entered the offensive zone with speed, the puck found Jack Eichel’s stick. He quickly spotted Ivan Barbashev cutting through the slot, and Barbashev fired a shot over Frederik Andersen’s right shoulder before the goalie could react.
Nikolaj Ehlers of the Carolina Hurricanes scores his second goal against the Vegas Golden Knights during the first period in Game One of the 2026 Stanley Cup Final at Lenovo Center in Raleigh, N.C., on June 2, 2026. (Bruce Bennett/Getty Images)
With that, the Golden Knights tied this game up, but they didn’t let the momentum go. William Karlsson, who already has a cup under his belt for Vegas, did his part in seeking the next trophy. Mitch Marner had a tremendous backhand pass from behind the net that found Karlsson’s stick all alone out in front, and Anderson had no chance as Vegas took a 3-2 lead.
At that moment, the air in the Lenovo Center was taken right out of the fans’ sails, but a trusty veteran restored that later in the period. Jordan Staal, who watched his brother and 2006 Stanley Cup champion with the Hurricanes, Eric Staal, get the crowd going with the siren at puck drop, potted his third goal of these playoffs.
Jordan Staal snapped a wrister past Hart thanks to a heads-up play by K’Andre Miller to keep the puck onside and find his teammate fast for the grade-A chance.
The bleeding was stopped, but the third period was bound to be a thriller based on how these two teams were finding clear chances to score. Who broke the tie first was the major question, and Brett Howden had the answer just 1:21 into the period.
The playoff leader in goals, Howden had a beautiful tip on a shot by Theodore for his 11th of the playoffs and perhaps his most important in Game 1. The scoreboard remained silent for some time after that, with both teams trying to set up solid forechecks, but to no avail. The Hurricanes even had a power play, but they couldn’t find the back of the net.
William Karlsson of the Vegas Golden Knights celebrates his goal with teammates during the second period of Game One of the Stanley Cup Final against the Carolina Hurricanes at Lenovo Center in Raleigh, N.C., on June 2, 2026. (Jeff Bottari/NHLI via Getty Images)
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Then, with 8:41 left, some puck luck found the Hurricanes, as defenseman Shayne Gostisbehere saw an offensive zone face-off biscuit fall right into his lap with no one around. He secured the puck on his stick blade and wristed it past Hart for the 4-4 tie.
However, the rollercoaster ride for the Hurricanes didn’t have a happy ending when they got off, with Hertl’s goal, assisted on a crafty Sissons’ pass following a face-off, being the final say in this one.
Game 2 of this series will be played once more in Raleigh on Thursday night at 8 p.m. ET.
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