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How Caitlin Clark’s rookie season has been ‘the perfect fuel on a fire’ for a new WNBA era

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How Caitlin Clark’s rookie season has been ‘the perfect fuel on a fire’ for a new WNBA era

Nearly 20 years ago, Conrad Piccirillo attended his first Indiana Fever game. The WNBA franchise was just five years into its existence and on the brink of its best year to date, but he admittedly was not there for the basketball. His daughters, 10-year-old Caitlyn and 11-year-old Claire, were members of the Fever Inferno’s youth dance team, and he was there to cheer them on during their performances.

Eventually, his daughters aged out of the dance troupe, but by that point, Piccirillo was hooked. He bought six season tickets and invited friends, reveling in the Fever’s 2012 WNBA championship. Yet, when the Fever hit hard times with consistent losing records for nearly a decade, Piccirillo found it harder to convince friends to join him at Fever games in his free courtside seats.

Flash forward to 2024 and he hasn’t had that problem again thanks to Caitlin Clark. His cohort is part of the legion of fans who have made Fever games the hottest ticket in the WNBA. He attended all but one game at Gainbridge Fieldhouse this season, soaking in the energy and environment as he watched waves of fans fall in love with the Fever and the WNBA the same way he did.

“I think she’s the perfect fuel on a fire that had been really growing,” Piccirillo said about Clark.

Clark’s rookie season marks a new era not only for the Fever franchise, but also the city of Indianapolis, the state and the WNBA. Clark was a spectacle at Iowa unlike anyone women’s college basketball has ever seen with her logo 3s and competitive fire. The WNBA and the Fever — who had the No. 1 draft pick — hoped her dazzle and appeal would carry over to provide a similar spark for the league.

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As the playoffs began Sunday — even with an opening loss by the Fever at Connecticut — the payoff of banking on Clark is evident on TV, in the stands and in the marketplace. Before Clark even stepped on the court in a Fever jersey, she surpassed expectations.

Only once in the 2000s had a WNBA game garnered 2.4 million viewers on TV, but on draft night, even more fans tuned in to watch the league commissioner call Clark’s name. Since then, Clark has continued to help the Fever and WNBA smash television records.

Six different league television partners set viewership records this year for its highest viewed WNBA game, and all six included the Fever. ION, which broadcast 43 WNBA games, experienced a 133 percent increase in viewership year over year, and each of its seven broadcasts that topped 1 million viewers included Fever games. Per Yahoo Sports, NBA TV set its own WNBA viewership record eight times this season — each of those a Fever game.

ESPN, a longtime WNBA partner, had its most successful year of broadcasting the league.

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The first regular-season Fever-Sky game — with Clark and rookie rival Angel Reese taking center stage — marked the most-viewed WNBA game in 23 years across any network, with 2.35 million viewers. That record was broken a month later when the WNBA All-Star Game brought in a whopping 3.4 million viewers, making it the third most-watched WNBA game in history.

But it’s at Fever home games where the buzz is palpable.

Attendance in Indianapolis hit a record high — 17,036 per home game to lead the league in attendance for the first time. Fever season ticket sales were already on the uptick, but when Clark announced in February that she was forgoing her fifth season of college eligibility, demand for Fever tickets became unprecedented.

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According to Across the Timeline, the Fever hadn’t been in the top half of WNBA average attendance since 2016.

Piccirillo, the longtime Fever season ticket holder, now wears earplugs inside Gainbridge Fieldhouse, and his AppleWatch frequently notifies him during games that the decibels he experiences could be reaching damaging levels. “It is like watching Pacers playoff games — that’s how loud it is,” he said. “In my mind, I think it’s even louder.”

It wasn’t just in Indiana where Clark bumped attendance. Before the season started, four Fever opponents — Las Vegas, Atlanta, Washington and Los Angeles — moved at least one of their home games against Indiana to larger arenas to accommodate more fans.

scatter visualization

Tamika Catchings, a Hall of Fame forward who spent her entire 14-year career with the Fever, still lives in Indianapolis. She was excited last season when Indiana, led by 2023 No. 1 pick Aliyah Boston, experienced an eight-win increase. “But last year to this year is insane, how much energy is around,” she said.

She’s noticed big-box stores that never sold Fever gear now displaying merchandise front and center. Fans enter her local tea shop, Tea’s Me Cafe, and ask her about Clark, Boston and Kelsey Mitchell. “(Fans) get excited when they see me because they want to talk about the Fever,” she said. “In (past) years, it might be that they get excited about seeing me, but that’s it. You can tell there’s a genuine energy and interest in: ‘What are your thoughts about the Indiana Fever?’”

Indianapolis comes to life when the Fever play. An executive with the city’s tourism department said hotel and rentals spiked this summer when the Fever played.

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During the 2024 women’s NCAA Tournament, Brent Drescher, general manager of the downtown Indianapolis bar The District Tap, said fans began stopping in to watch Iowa women’s basketball, anticipating Clark’s future arrival to town. Fans of the Pacers, who made a run to the NBA’s Eastern Conference finals, often frequented his bar, showing up around 5 p.m. for late tip-offs, Drescher said. Fever fans are even more engaged. “They are coming in as early as 4,” he said.

Jeff Metson, general manager of Taxman CityWay, notices a similar buzz. A brew pub with a beer garden and only four TVs inside, it isn’t a typical sports bar, but because it’s on the same block as the Fever’s arena, it’s become a pregame destination — to the point that he’s often had to double his staff. During Fever home games, he said, the Taxman welcomes as many as 400 patrons compared to about 250 on a typical Friday or Saturday night.

“Not only do we fill up the entire restaurant pregame, but like clockwork, two hours after the game starts we have people starting to walk down the street, right in front of us,” he said. “Unlike the others — Pacers and Colts games — our postgame crowd fills the restaurant again. The other sports don’t do that.”

Jaden Brown and his fiancee had never bought season tickets for any sport before buying them for the Fever this year. They were stunned to see even a small pizza shock packed with fans before the Fever’s first preseason game.

“You just see this flood of Fever, Clark, Iowa jerseys,” Brown said. “It’s like a pregame with strangers. But they’re not strangers because you’re all there supporting the same team.”

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However, it’s not just bars and restaurants in the Indy area that have seen the Caitlin Clark Effect up close. Portland’s The Sports Bra — a bar that has created buzz by showing only women’s sports on its TVs since opening in 2022 — is more than 2,000 miles away from Indianapolis and in a city currently without a WNBA team. When the Fever play, owner Jenny Nguyen said, there’s a 56 percent increase in the number of bar bills and a 52 percent increase in revenue.

 

A framed Clark No. 22 Iowa jersey, next to photos of Serena Williams and Diana Taurasi, hangs on a wall at the bar. But that’s not surprising, considering Clark apparel can be found anywhere.

The laws of supply and demand are evident around Fever games. Fans did not flinch to shell out money despite significant ticket price increases for Fever games.

Heading into the playoffs, the get-in price for the Fever-Sun game as of Saturday was significantly higher on TicketMaster at $89 than the league’s other three Sunday games, which averaged $15 per game. This follows a season-long trend. The five highest average ticket prices this season all featured the Fever.

Hottest WNBA tickets of 2024

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Indiana Fever @ Average sold price Date

$346

June 23

$286

Aug. 30

$269

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Sept. 1

$262

July 17

$217

Sept. 19

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Those numbers alone are impressive, but compare them to the same matchups from last season. The average price when the Fever visited the Sky in June 2023 was $45.  When Indiana traveled to Washington twice in July 2023, tickets went for $59 on average in July 2023 when the Mystics hosted the Fever, and they sold for $55 when Indiana played at Dallas last September. The hottest ticket for any game last season was $120 for a regular-season game between the Aces and the Dream.

Across the board, WNBA ticket pricing followed suit — jumping from $62 per game in 2023 to $109 per game in 2024 (through mid-September), according to Vivid Seats. But no team experienced quite as drastic a jump as the Fever, whose home game tickets averaged $110 this season, compared to the rest of the W, which averaged $79 per home game.

scatter visualization

Despite the higher price point, even more tickets were sold this year.

“The fans in Indiana love basketball, and I’m glad to see them back in the seats, especially for the Fever,” said Briann January, who played the first nine seasons of her career with the Fever and is now an assistant coach with the Sun. “For that team to be recognized and supported the way they should be makes me so happy.”

During the first week of the season, the WNBA said it saw a 236 percent increase year over year in merchandise sales, with jerseys for Clark, Reese and Cameron Brink all in the top five. Through the first two months of the season, four Fever home games set single-game sales records at the arena’s team store, according to the Fever. Total items sold grew 694 percent year over year, and the store’s net sales increased more than 1,000 percent. Jersey sales were up 1,193 percent heading into the All-Star break.

Clark collectibles have been in high demand as well. Her signature Wilson basketball sold out in 40 minutes earlier this month, prompting a restock for the latest drop on Monday. A one-of-a-kind autographed Clark WNBA Draft card — the first showing her in a Fever jersey — sold at auction for $84,000.

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The sense something big was coming in Indianapolis was looming for months. Before Clark’s Fever debut, the city hung a 150-foot banner of her on a building near Gainbridge Fieldhouse. Clark’s image seems to be staring across the city.

Now, for the first time in eight years, the Fever are back in the playoffs. Indy’s past greats already can recognize and appreciate her impact. “Playing basketball in Indiana is different, whether it be in Indianapolis or one of the smaller cities, basketball is bred differently,” Indiana Pacers legend Reggie Miller said in an email. “So watching the excitement the Fever have brought to the city and state has been fun to witness.”

A Fever road win over the Sun on Wednesday would guarantee a series-clinching Game 3 in Indianapolis. Catchings predicts a crazed crowd showing up to watch Clark try to lead the Fever to their first semifinals since 2015.

“It’s like Fever basketball and women’s basketball has been rejuvenated,” Catchings said. “Especially here in Indy.”

(Illustration: Meech Robinson / The Athletic; Visual data: John Bradford / The Athletic; Photos: Luke Hales / Getty Images, G Fiume / Getty Images, Brian Spurlock / Icon Sportswire via Getty Images)

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'Sopranos' star says she wanted to 'go after' 76ers' Joel Embiid for elbowing Knicks guard during playoff game

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'Sopranos' star says she wanted to 'go after' 76ers' Joel Embiid for elbowing Knicks guard during playoff game

Don’t mess with Carmela Soprano.

Edie Falco, the actress who played the wife of Tony Soprano on the acclaimed HBO series “The Sopranos,” revealed in an interview with New York Knicks stars Jalen Brunson and Josh Hart that she was really upset with Philadelphia 76ers center Joel Embiid during the playoffs.

Edie Falco as Carmela Soprano in “The Sopranos.” (HBO)

Falco said she was about to go after Embiid after the big man elbowed Brunson in the first round of the playoffs last season.

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“Joel Embiid, he’s mean,” Falco said in the latest episode of  the “Roommates Show.” “He like elbowed you in a game last year and I was going to go after him. I mean that’s how bad it was. And then I think I’ve seen you guys play since then and you guys are all like cool with each other. I’m like, ‘You don’t hold a grudge?’”

KNICKS’ MIKAL BRIDGES OUTDUELS SPURS’ VICTOR WEMBANYAMA; KNICKS HOLD ON FOR NARROW VICTORY

Jalen Brunson drives

New York Knicks guard Jalen Brunson in action against the 76ers during the NBA playoffs at the Wells Fargo Center in Philadelphia, May 2, 2024. (Bill Streicher-USA Today Sports)

Brunson said he’s known Embiid since they came into the league and made clear that it wasn’t cool of him to throw the elbow, but whatever ill will there was between them at the time of the heated moment was gone.

The Knicks got the last laugh anyway, as they defeated the 76ers in the first round and eventually lost to the Indiana Pacers in the playoffs.

Jalen Brunson celebrates

New York Knicks guard Jalen Brunson after scoring against the Sixers during the NBA playoffs at the Wells Fargo Center in Philadelphia, April 28, 2024. (Bill Streicher-USA Today Sports)

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Falco is long removed from her “Sopranos” days. She’s set for a “Nurse Jackie” sequel on Amazon Prime Video.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.

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Joan Benoit Samuelson's 1984 Olympic marathon win was a game-changer for women's sports

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Joan Benoit Samuelson's 1984 Olympic marathon win was a game-changer for women's sports

As Joan Benoit Samuelson negotiated the hairpin turn into the Coliseum tunnel, ran past the USC locker room and onto the stadium’s red synthetic track for the final 400 meters of the 1984 Olympic marathon, her focus wasn’t only on finishing, but on finishing strong.

Women never had been allowed to run farther than 1,500 meters in the Olympics because the Games’ all-male guardians long harbored antiquated views of femininity and what the female body could do. If Samuelson struggled to the line, or worse yet dropped to the ground after crossing it, that would validate those views and set back for years the fight for gender equality in the Olympics.

“They might have taken the Olympic marathon off the schedule,” Samuelson said by phone two days before Thanksgiving. “This is an elite athlete struggling to finish a marathon. It never happened, thank goodness. But that could have changed the course of history for women’s marathoning.”

Actually, that race did change the course of history because nothing remained the same after a joyous Samuelson, wearing a wide smile and waving her white cap to the sold-out crowd, crossed the finish line. This year marked the 40th anniversary of that victory, and when the Olympics return to Los Angeles in four years, the Games will be different in many ways because of it.

Joan Benoit celebrates on the top step of the podium after winning gold in the women’s marathon at the L.A. Olympic Games on Aug. 5, 1984.

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(Lenny Ignelzi / Associated Press)

Since 1984, the number of Summer Olympic events for women has nearly tripled, to 151, while last summer’s Paris Games was the first to reach gender parity, with women accounting for half of the 10,500 athletes in France. Fittingly the women’s marathon was given a place of honor on the calendar there, run as the final event of the track and field competition and one of the last medal events of the Games.

None of that seemed likely — or even possible — before Samuelson’s win.

“I sort of use marathoning as a way to storytell,” Samuelson said from her home in Maine. “And I tell people LA 84 and the first women’s Olympic marathon was certainly the biggest win of my life.”

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It was life-changing for many other women as well.

Until 1960, the longest Olympic track race for women was 200 meters. The 1,500 meters was added in 1972, yet it wasn’t until the L.A. Games that the leaders of the International Olympic Committee, who had long cited rampant myths and dubious sports-medicine studies about the dangers of exercise for women, approved the addition of two distance races, the 3,000 meters and marathon.

Which isn’t to say women had never run long distances in the Olympics. At the first modern Games in Athens in 1896, a Greek woman named Stamata Revithi, denied a place on the starting line on race day, ran the course alone a day later, finishing in 5 hours and 30 minutes, an accomplishment witnesses confirmed in writing.

Her performance was better than at least seven of the 17 male runners, who didn’t complete the race. But she was barred from entering Panathenaic Stadium and her achievement was never recognized.

Eighty-eight years passed before a woman was allowed to run the Olympic marathon.

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“There are men that are raised with resentment for women, except for their own mothers. That’s just a part of their nature,” Hall of Fame track coach Bob Larsen said. “A lot of good things have happened in the last couple of decades. Old men are passing away and opening doors [for] people who have a more modern understanding of what women are capable of.”

In between Revithi and Samuelson, women routinely were banned even from public races like the Boston Marathon, which didn’t allow females to run officially until 1972. Even then, women had to bring a doctor’s note declaring them fit to run, said Maggie Mertens, author of “Better, Faster, Farther: How Running Changed Everything We Know About Women.”

Seven years later Norway’s Grete Waitz became the first woman to break 2:30 in the marathon, running 2:27.32 in New York, a time that would have been good for second in the elite men’s race in Chicago that same day.

Because of that, Samuelson said she hardly was blazing a trail in L.A. Instead she was running in the wake of pioneers such as Kathrine Switzer, Bobbi Gibb and Waitz.

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“I ran because there was an opportunity, not because I wanted to prove that women could run marathons,” said Samuelson, who still is running at 67. “Women had been proving themselves long before the ’84 Games.

“If anything, maybe my win inspired women to realize that if marathoning were a metaphor for life, anything in life is possible.”

Joan Benoit Samuelson is crowned with a laurel wreath on a winner's podium; at left, then-Lt. Gov. John Kerry.

Joan Benoit Samuelson receives a laurel wreath after winning the Boston Marathon in April 1983. At left, then-Lt. Gov. John Kerry.

(Associated Press)

Still, when Samuelson beat Waitz in Los Angeles, running in prime time during a race that was beamed to television viewers around the world, “that was the game-changer,” Switzer, the first woman to run Boston as an official competitor, told Mertens.

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“When people saw it on television … they said, ‘Oh my God, women can do anything.’”

A barrier had fallen and there was no going back.

“You could make the argument that in women’s sports in general, we had to see, we had to have these women prove on the biggest stage possible that they were capable so that these gatekeepers would let women come in and play sports and be part of this world,” Mertens said. “I think it really did help burst open those ideas about what we could do and what we could see.”

As a result, the elite runners who have followed in Samuelson’s footsteps never have known a world in which women were barred from long-distance races.

“I grew up believing that women ran the marathon and that it wasn’t a big deal,” said Kara Goucher, a two-time Olympian and a world championship silver medalist who was 6 when Samuelson won in L.A. “I grew up seeing women run the marathon as the norm. That 100% is a credit to Joanie going out there on the world’s biggest stage and normalizing it.”

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Paige Wood, a former U.S. marathon champion, said her high school coach was inspired to run marathons by Samuelson’s story and passed that inspiration on to her runners.

“She used her as an example of why we shouldn’t put any mental limitations on ourselves or shouldn’t let others tell us what we are capable of,” Wood said.

Wood was born in 1996 and remembers her mom, who was very athletic, saying that cheerleading was the only sport available to her in high school in the pre-Samuelson days.

“It’s undeniable, right? The courage she gave other women to start running and start competing,” Wood continued. “The trickle-down effect, it’s not even limited to running. It affected all sports and just made women less afraid to be athletic and try all different sports.”

A year after Samuelson’s victory, the U.S. women’s soccer team played its first game, although it was more than a decade before the WNBA, the country’s first professional women’s league. There are now leagues in six other sports, from ice hockey and lacrosse to rugby and volleyball, and female athletes like Caitlin Clark, Alex Morgan, Simone Biles and Katie Ledecky are household names.

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Joan Benoit Samuelson walks away from the finish line at the 2019 Boston Marathon.

Joan Benoit Samuelson, first women’s Olympics marathon winner, walks from the finish line after running in the 2019 Boston Marathon.

(Winslow Townson / Associated Press)

Last summer in Paris, Sifan Hassan won the women’s marathon in an Olympic-record 2:22.55 after taking bronze in both the 5,000 and 10,000 meters, events that weren’t even on the Olympic calendar when Samuelson won her race. Two months later Kenyan Ruth Chepng’etich became the first woman to run under 2:10 when she won the Chicago Marathon in 2:09:56, averaging 4:57 a mile.

Until 1970, two years before the Boston Marathon was opened to women, only one man had broken 2:10 in the race.

“It says so much about sport and the way that humans don’t quite know what we’re capable of until we do it,” Mertens said. “We’re going to keep pushing those goalposts back. We’ve come so far, and I think that’s more to do with just having the opportunities and know that there aren’t really limits.

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“That’s the power of sports. These people are inspiring us; [they] help us see women as powerful athletes but also powerful in politics, as leaders.”

Did Samuelson make that happen? Or did she simply make it happen faster?

“You’d have to decide whether it was a huge defining moment or just a general wave of athletic events that made this possible,” Larsen said. “You know, the more times you put someone up at the plate, sooner or later somebody’s going to hit it out.

“Now it’s acceptable to have a woman running for president. So things are happening and it’s more acceptable to the general public. Was Joanie a big part of it? I would think so.”

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Jets QB Aaron Rodgers: Without leaks ‘it will be a little easier to win’

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Jets QB Aaron Rodgers: Without leaks ‘it will be a little easier to win’

Less than a week after The Athletic published a story detailing dysfunction within the New York Jets organization, quarterback Aaron Rodgers used his latest appearance on “The Pat McAfee Show” to address leaks to journalists.

“There’s definitely some leaks,” Rodgers said during his Monday appearance. “There’s people that have relationships with people in the media. There’s motivations for writing stories it seems like and nothing is surprising at this point. There’s some interesting things that go on in every organization — some that would like to be left uncovered but it seems like here those don’t always get left uncovered. They get covered.”

Rodgers also mused on the show about the possibility of getting released after the season, and joked at the recent reporting of owner Woody Johnson receiving team input from his teenage sons.

“Being released would be a first; being released by a teenager, that would also be a first,” Rodgers said with a laugh during his weekly spot on the show.

Those comments came as part of a discussion of The Athletic’s story about Johnson’s perceived mismanagement of the franchise. Among the details contained in that piece: “Madden” video game ratings led Johnson to nix a trade for wide receiver Jerry Jeudy, and the owners’ teenage sons have been increasingly influential when it comes to Johnson’s decisions.

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Later during the “McAfee” appearance, Rodgers added: “It can’t be the norm that there’s so many leaks and so many people continue to have conversations whether its getting some sort of angle of revenge or even with people who are still in the building. The standard needs to be you are not creating questions for other people all the time. Leaking these things doesn’t become the standard.

“Obviously, what’s best for the Jets is not having these types of leaks all the time. When that gets figured out, it will be a little easier to win. That doesn’t have a direct impact on the players on the field but it does have an impact on the culture and the chemistry and the overall energy of the building. That’s what needs to get better.”

On Sunday, the Jets fell to 4-11 following a home loss to the Los Angeles Rams. Rodgers, a four-time NFL MVP, has played in every game this season after an Achilles injury limited him to just the first four snaps in 2023. He has thrown for 3,511 yards, 24 touchdowns and eight interceptions this season. Last month, The Athletic reported that Johnson suggested benching Rodgers in September. With two games remaining in this season, the 41-year-old’s future with the team remains in question.

In October, Johnson fired head coach Robert Saleh, the same day offensive coordinator Nathaniel Hackett was demoted as the team’s play caller. One week later, wide receiver Davante Adams — a close friend of Rodgers’ — was acquired via trade. In November, general manager Joe Douglas was dismissed. The team has already started its search to fill the open GM spot.

Required reading

(Photo: Emilee Chinn / Getty Images)

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