Sports
A new group is buying up minor league baseball teams at a feverish pace. What's the end game?
WAPPINGERS FALLS, N.Y. — The artificial turf at Heritage Financial Park is new. So is the right-field wall that opens wide enough for an 18-wheeler to haul concert equipment onto the field. The party deck is sponsored by a brewery that’s 10 miles away, giant windows have been installed around the corporate event space overlooking left field, and the renovated home clubhouse, where the Hudson Valley Renegades dress before games, has two indoor batting cages flanked by state-of-the-art data and motion-capture technology.
This is Class-A baseball in 2024. Quirky and local, but also big business that’s booming. Minor-league attendance is up and approaching pre-pandemic levels, new ballparks are being built, and existing franchises are selling at what are believed to be record prices. These are not the wooden bleachers and potholed infields of old.
At the center of this transformation is Diamond Baseball Holdings, a three-year-old company that owns more than a quarter of all minor league clubs. From a ground-up franchise in Spartanburg, S.C., to long-established clubs in Louisville, Ky., and Lansing, Mich., to their most recent purchase of the Harrisburg Senators in Pennsylvania, Diamond Baseball Holdings (DBH) now owns 32 of 120 affiliates, and its founders said they are still “aggressively in acquisition mode.”
“We are agnostic to geography. We are agnostic to club affiliation,” executive chairman Pat Battle said. “If you’re one of the 120, we are interested.”
The DBH portfolio has grown at a rate, and to a size, that would have been impossible five years ago. It is a byproduct of Major League Baseball’s 2020 takeover of the minor leagues, which yanked affiliated baseball out of more than 40 communities and shifted minor league control to the MLB office. Commissioner Rob Manfred’s “One Baseball” initiative seeks to put every aspect of the game under one umbrella — that of the major league team owners — from Yankee Stadium to the Little League World Series, and all things in between.
In the middle of that plan is DBH, co-founded by former college sports licensing executive Battle and longtime minor league owner Peter Freund, and financially backed by private equity investment firm Silver Lake.
“We felt like, man, if we have Major League Baseball aligned with minor league baseball really for the first time ever, this could be an unbelievably exciting time to do it,” CEO Freund said.
Beyond its ownership role, DBH has a strategic partnership with MLB to help negotiate national sponsorships and branding opportunities on behalf of all minor league franchises, and it also plays a role in consumer product licensing for all 120 teams.
Major League Baseball declined to speak on the record about DBH, and some minor league owners did as well, noting that both Freund and Battle are close with Manfred. The owners who did agree to talk about DBH said it has paid good prices for teams and seems to run them well — it’s largely retained local staff and invested in communities. Yet there are concerns about its outsized influence in a rapidly evolving industry, and whether minor league baseball — long considered a hyper-local, mom-and-pop enterprise — can thrive within a massive corporate structure.
“They think they can be a little more efficient, and maybe they can,” one former owner said. “But, again, MiLB is very local. You kind of need the people you need there to sell and all the stuff that has to be done on the ground. They can’t do that corporately.”
There is also some worry that given DBH’s size and reach it could impact MLB’s decision-making in the future, especially as some minor league owners fear that further contraction of teams and even greater MLB control could be in the works.
“On the one hand it is tremendously beneficial that DBH has a say because MLB can’t come in and push 120 teams around,” said one longtime minor league owner who, like some peers interviewed for this story, was granted anonymity so that he could speak freely. “However, the biggest fear that we have is that as we approach the next (minor-league contract) in several years, DBH has such influence, and the teams themselves are just a small part of DBH/Silver Lake’s overall involvement, that it’s conceivable MLB could hurt the minor-league teams to the benefit of other areas.”
From a suite overlooking the renovations at Heritage Financial Park, Freund and Battle insist those concerns are unfounded.
“Whether you’re a DBH team or not, we’re all in this together. And we do believe a rising tide lifts all boats. If a non-DBH team has success, it’s great for minor league baseball, and we celebrate that,” Battle said.
For more than two decades, Battle built the Collegiate Licensing Company with his father, Bill Battle. CLC acquired the licensing rights to more than 200 universities, conferences and bowls before, in 2007, being acquired by IMG to form IMG College. Battle served as that company’s senior corporate vice president and chief executive for three years.
College sports are big business, but their epicenters are not New York and Chicago. They’re in Ann Arbor, Mich., Boulder, Colo., and Tuscaloosa, Ala.
“I think MLB sees in us people who really understand Scranton and Des Moines,” Battle said. “They’re not the 30 major markets, but they’re real markets, and very important communities in this country.”
Battle briefly held an ownership stake in the Augusta GreenJackets and said he was “reading with interest” in 2020 as Major League Baseball took over the minor leagues and introduced a significantly different Player Development League (PDL) structure. Affiliates signed 10-year PDL contracts. Higher and often expensive facility standards were put in place. Affiliations shuffled and levels changed. Short-season leagues were eliminated. Three previously independent teams became affiliates, and 43 minor teams lost affiliation (many of them because their facilities were deemed insufficient). Minor-league operations moved out of the MiLB office in St. Petersburg, Fla., and into MLB’s headquarters in New York.
It was a radical, and hostile, takeover in the eyes of many.
While some owners felt a rug pulled out from under them, Battle saw a platform being raised. Many minor-league teams had long ago stopped being mom-and-pop operations. Now with Major League Baseball pushing to further modernize the business model and doing more to promote its prospects — among the new facility requirements was the ability to stream in high definition — Battle recognized an opportunity.
When Battle approached the league office, MLB not only offered reassurance he was reading the tea leaves correctly, the league connected him with a willing partner who had deep baseball connections.
“They saw it as a significant investment in minor league baseball,” Battle said. “It’s exactly what they were looking to do themselves, and within a week or two, I received a call from the commissioner’s office saying you need to meet Peter.”
As a longtime minor-league owner of the Memphis Redbirds, Charleston RiverDogs and Williamsport Crosscutters, Freund was an insider. He was friends with the other owners, familiar with the league office, and had been working with the commissioner’s office to enact the restructuring.
“This was (MLB’s) opportunity to really take this thing and bring it up to the next level,” Freund said.
In October 2021, Diamond Baseball Holdings was born — Battle came up with the name, a reference to a diamond in the rough — and in December 2021, backed by their Silver Lake capital, DBH announced an initial acquisition of 10 minor league teams. It added 11 more between December 2022 and June 2023, and three in the past few weeks.
“If you had asked me in 2019 if this scenario was even possible, I would have said you’re crazy,” said longtime Iowa Cubs general manager Sam Bernabe, whose franchise was among the first DBH bought. “Nobody would have that kind of interest in that.”
Under the old structure, various minor leagues existed as independent entities. Each worked with Major League Baseball, and no one was allowed to own multiple teams in a single league. MLB’s takeover eliminated that rule — because those leagues began to exist in name only — which cleared the path for DBH and its deep pockets.
MLB’s takeover coincided with the COVID-19 pandemic, which wiped out the 2020 minor league season. Even the franchises that survived contraction faced lost revenue and massive uncertainty. Some owners saw DBH as a lifeline.
“They just came in and offered a lot more than we were (expecting) to get, honestly,” said a former owner who sold to DBH.
Other owners shared DBH’s optimism and refused to sell, believing they too could capitalize on this bright new future.
“We’re all making money,” said Larry Botel, who has an ownership stake in three minor league teams. “We’re all taking advantage of what MLB is offering us.”
DBH developed a reputation for buying teams at the high end of perceived value. Even if that had not been the case, it would have been difficult for DBH to swoop in and undercut vulnerable owners, as every sale has to be approved by the league office and pass inspection by an executive board made up of four Major League owners, four minor league owners and an independent ninth party. DBH does not have a seat on the board.
DBH acknowledged some skepticism around minor league baseball when it began buying teams, but Freund and Battle believe they’ve won over most owners.
“There were a lot of teams running their business like it’s 1975,” one current minor league owner said. “My hope is that (DBH’s) expertise in sales and marketing will elevate all the teams.”
DBH owns 20 teams at the Triple-A or Double-A level. It owns all four Atlanta Braves affiliates, three from the Boston Red Sox, and one or two from roughly two-thirds of all major league clubs. Two player development executives for MLB clubs with affiliates under the DBH banner described DBH as knowledgeable and easy to work with. “Very organized, very professional, asked all the right questions,” one said.
Not every minor league franchise sold in the past three years has wound up in the DBH portfolio. The Sacramento River Cats — Triple-A affiliate of the San Francisco Giants and one of minor league baseball’s most valuable franchises — sold in 2022 to the group that owns the NBA’s Sacramento Kings. The Goldklang Group, which has long-standing connections with Freund, sold two of its franchises to DBH but held onto another. Chuck Greenberg, who owns three minor league franchises, has kept those.
“There’s a lot of positive energy around MiLB right now that would have been difficult to foresee just a few years ago,” Greenberg said.
After taking over a team, the DBH playbook typically involves minimal surface-level changes (except in cases like Hudson Valley, where Heritage Financial Park needed significant renovation to meet the new facility standards). When DBH recently purchased the Winston-Salem Dash and Inland Empire 66ers, each news release stated that all existing staff would remain with the teams. That’s been the norm. DBH has never replaced a general manager upon acquisition. Two of its teams have rebranded — each one dropping the name of its major league affiliate in favor of something more local — and DBH announced plans to relocate two franchises: the Down East Wood Ducks will play out the 2024 season in Kinston, N.C., and then uproot to Spartanburg, S.C. The Mississippi Braves will move in 2025 to Columbus, Ga.
DBH said community connection is one of the first things it considers when evaluating a potential purchase, but it’s also crucial that facilities have a path to PDL compliance. Kinston’s Grainger Stadium is one of the oldest in the country, and Freund said DBH felt it would be nearly impossible to modernize that facility, so the company bought the team intending to build a new ballpark in downtown Spartanburg.
Tyson Jeffers, the incoming general manager in Spartanburg, transferred from the DBH-owned Hudson Valley franchise and has done everything from setting up a post office box to making connections with community leaders. Jeffers has more than a decade of minor league experience, and the difference with DBH, he said, is that everything moves faster.
“And a lot of that has to do with financials,” he said.
According to Freund, DBH has purchased 12 new video boards in the past year. They’ve bought in bulk everything from stadium lights to grounds crew tractors. When the Memphis Redbirds’ playing field fell into disrepair last season, DBH brought grounds crew members from its Springfield, Mo., and Des Moines, Iowa, affiliates to help fix it.
“You can standardize virtually every aspect of the business and still maintain that hyper-local (element),” Battle said.
Standardization and hyper-local should conflict, but DBH aims to standardize under the hood while keeping the surface-level idiosyncrasies that make minor league baseball unique. Diamond can slather the same nacho cheese across 30 franchises but still carve out space for Rendezvous BBQ in Memphis, Tenn., to provide the nachos at AutoZone Park. Same for Paul Cerda’s churros in San Jose and the Table Talk Pies in Worcester, Mass.
“It’s endless what you can do from an economy and a scale standpoint,” Freund said.
DBH is also working to finalize a strategic merchandising partnership with Fanatics, which DBH said will improve in-house retail service for select clubs by adding variety and improving the ability to replenish stock.
DBH does not own any of its ballparks. A vast majority of minor league teams play in community-owned stadiums and lease the venues. Many teams pay a flat fee to operate the stadium year-round. A minor league season guarantees no more than 75 home games, leaving at least 290 open dates. “The non-baseball might be our biggest opportunity to activate these ballparks,” Freund said.
The growth and reach of DBH has some people in minor league baseball pondering the amount of power one ownership group should hold in this evolving landscape. DBH came into existence not only with private equity money, but with a “strategic partnership with MLB for commercial rights.” The league has other people working on national sponsorships for minor league baseball, but DBH has a contract to do that as well (the group signed Oatly as the Official Oat Milk of Minor League Baseball). DBH also has a contract to help grow the licensing program and overall consumer products business across all 120 teams.
“From a national sponsorship and a national consumer products perspective, we definitely wear an MiLB hat,” Battle said. “And then as we conduct our business on ticketing, merchandising, locally at our venues, we’re wearing a DBH hat. We don’t see that as conflicted in any way.”
Other minor league owners expressed little concern about DBH filling national roles because, they figure, someone is going to be paid to find and maximize those opportunities, and DBH seems to be good at it. There’s little sense that national rights are going to be the primary driver of financial success, anyway.
“Maybe there’s an extra 10 to 20 percent revenue that will come out of this more nationalized, institutional type of approach,” Botel said. “But if you ignore the local, you’re gonna lose money. You’re gonna get creamed.”
DBH said it largely agrees with that notion. “Community is really critical for us,” Freund said.
But what does Major League Baseball consider critical?
The current PDL contracts expire after the 2030 season. Some minor-league owners expressed concern that, in seven years, MLB could further contract the minor leagues, removing the affiliation of another 30 teams — leaving three levels per Major League organization — and again raising the standards so that smaller operators will have a harder time meeting the requirements.
“We’re worried about getting squeezed out,” one minor league owner said.
DBH said it doesn’t expect or even want further contraction — the Williamsport Crosscutters, which Freund owns, were among the teams to lose affiliation in 2020. Contraction might also be more difficult now that minor league players are members of the powerful MLB Players Association, which will surely fight against the loss of hundreds of jobs.
There is also the question of what Silver Lake, the private equity money behind DBH, hopes to gain from all of this.
“Private equity is probably bad for everything except for the people that they’re buying things from, and I have a larger concern for baseball elsewhere,” one owner said. “But I think (Battle) is better at what he’s trying to do for minor league baseball than anybody.”
Some in baseball speculated early on that DBH/Silver Lake were gathering teams to bundle and re-sell as a package. A spokesperson for the private equity firm called DBH a “compelling opportunity” and said: “Silver Lake’s investments are commitments to long-term partnerships, and we are supportive of DBH’s continued work to nurture the evolution of minor league baseball while celebrating the unique culture and feel of each club.”
Freund and Battle said they’ve never discussed selling. “There’s just too much ahead to even think about that,” Freund said.
Any sale of the DBH portfolio would have to be approved by Major League Baseball, and few in minor league baseball think DBH is acting without a general understanding of what MLB might do.
Said one former owner who sold his franchise to DBH. “Nobody else would be doing this if they didn’t have some understanding of what Manfred wanted, or at the very least, his blessing.”
— Additional reporting by The Athletic’s C. Trent Rosecrans.
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(Illustration: John Bradford / The Athletic. Photos: Nic Antaya / Getty; Rich Schultz, Zachary Roy, Rich Schultz / The Boston Globe)
Sports
The State of Punditry – part 2: How the world analyses football – and the U.S. lead the way
Football coverage is a divisive subject.
Some think the standard of punditry is great, others will tell you it needs some work and some will deride it as awful. The analysis of the analysis never ends.
This week, The Athletic is looking more closely at the state of the industry, starting with yesterday’s piece assessing what is demanded of pundits in the United Kingdom in 2024 and how people consume their work.
Today, we broaden the discussion to see how UK coverage stacks up against the rest of the world, including the proudest of all football nations Germany, Brazil and Spain, together with those pesky upstarts in the U.S..
In Europe, the landscape of punditry can be wildly different. Travel to Italy, Spain or Turkey, switch on a television and scan through the channels and you’ll almost certainly be able to find some football coverage, be it via a football talk show, replays of matches, or on the news.
This is the case in the UK, too, via Sky Sports’ network of channels, but we’re talking free-to-air here in countries where people are arguably far more obsessed with football than your average UK football diehard.
It borders on fanaticism in a place like Turkey and the at-times frantic coverage reflects that. One grim incident recently showcased how seriously football is taken, when pundit Serhat Akin was shot in the foot when leaving a TV studio.
The former Fenerbahce player had been covering the club’s match against Belgian side Union Saint-Gilloise from an Istanbul studio, after which he was approached and shot by a masked man.
Akin posted a picture of his bloodied foot on Instagram with the caption: “They shot my foot, our last word is Fenerbahce.”
Over in Germany things are a bit calmer.
In many ways the coverage is very similar to in the UK, only probably a bit better. Standard Bundesliga behaviour.
Why? Well, depending on your disposition, they don’t quite have as much forced melodrama that you tend to find with the Premier League.
The punditry industry is not quite as accessible for ex-players, so the notion of former pros that you’d get on, say, a certain national radio station in the UK where certain people will make certain comments to attract attention doesn’t really exist.
Presenters, again, unlike in the UK with Gary Lineker, Alex Scott, or, until recently, Jermaine Jenas, are media professionals rather than players. Pundits include Per Mertesacker and Christoph Kramer, the 2014 World Cup winner who has been an analyst for many years already despite being only 33 years old and still not officially retired (he left Borussia Mönchengladbach in the summer).
They have a tactics corner on Sky via Dutchman Erik Meijer, the one-time Liverpool striker who spent much of his career in Germany. In a recent interview with The Athletic, Meijer described his reaction to being asked to appear on German television: “The first question I had was, ‘There are 80 million Germans in this country so why do they need to employ a Dutchman? But they wanted a different voice — someone who would say that Bayern Munich were c**p when they were.”
Julia Simic, who used to play for the women’s national team, is also a regular, while pundits who cover the Premier League include former goalkeeper Rene Adler and ex-Croatia international and Fulham and West Ham striker Mladen Petric.
While Germans do like other sports, such as basketball, handball and tennis, football is the main draw and the coverage can be dense and fanatical, although it tends to be quite considered and mindful of weighty issues. The rise of vloggers and influencers we have seen in the UK hasn’t yet caught on.
Probably the most high profile figure is Wolff Fuss, inflection king extraordinaire. Search for him on TikTok and you’ll find 20 million matches. Fuss has the stage to himself because, in another difference to the UK, co-commentators are quite uncommon in Germany.
If Fuss is the main man, then Lothar Matthaus is the loudest. Not necessarily in volume, but in the decibel level of his opinions (and his outfits… Matthaus caught the eye at this summer’s European Championship with some striking gilets).
Matthaus could probably be compared to Gary Neville or Jamie Carragher in that he gives forthright views on “his” club, which in this case would be Bayern Munich. Neville and Carragher constantly attract the attention of Manchester United and Liverpool managers with their views but Matthaus — and his partner-in-crime, Dietmar Hamann — tend to take it a bit further.
In the past year alone, Matthaus has called for Thomas Tuchel to be sacked, questioned the signing of Eric Dier, claimed Jadon Sancho’s influence at Borussia Dortmund had been exaggerated by the media and said he “felt sorry” for Cristiano Ronaldo whose “ego trips” had “damaged the team and himself”.
Last November, Tuchel referenced Matthaus and Hamann in a press conference after a 4-0 victory over Borussia Dortmund, saying: “Can I quote Lothar and Didi? For a team with no further development and a bad relationship between coach and players, that was alright today, I’d say. I’m sure the experts will tell you the rest themselves.” Nice.
Matthaus is probably still tame compared to Rafael van der Vaart, who, since retiring, has very much earned a reputation for making unfiltered and inflammatory comments in his role as a pundit in the Netherlands.
You may recall Van der Vaart had a pop at England’s Declan Rice after the Euro 2024 final on the coverage of Dutch broadcaster NOS, saying: “£100million for Declan Rice, what does he do? He comes to collect a ball only to pass it back to John Stones. He is useless. If you are truly worth £100m then you should be able to play a ball forward.”
This was very much in character for Van der Vaart, whose appreciation for the England team seems to be somewhat lacking given he also decried the whole side as “s***”, also on NOS, after they defeated the Netherlands 2-1 in the semi-finals.
Over in Spain, you may be most familiar with Spanish football TV punditry from clips of El Chiringuito de Jugones, a late-night debate show in which a cast of big personalities voice their opinions — usually quite loudly and with little sense of impartiality.
🔥 “RAMOS, TE QUIERO. ERES MI CAPITÁN” 🔥
⚪️‼️”¡¡FIRMA y QUÉDATE en el REAL MADRID!!”‼️⚪️
🤍💜 El discurso de @As_TomasRoncero que convencerá a @SergioRamos. #ElChiringuitoDeMega pic.twitter.com/SVdRd0HPcS
— El Chiringuito TV (@elchiringuitotv) May 9, 2021
In recent years the programme has gained notoriety for interviewing Real Madrid president Florentino Perez after the attempted launch of the European Super League, using the phrase “tic tac” to announce incoming transfer news (imitating the ticking of a clock) and showing three minutes of former Madrid midfielder Guti looking sad after his old side’s 4-0 Champions League defeat by Manchester City last year.
You will find a more sophisticated level of discussion on TV channel Movistar Plus and streaming platform DAZN. The former features former Madrid and Argentina player turned pundit Jorge Valdano while presenter Miguel Quintana and former Equatorial Guinea international Alberto Edjogo-Owono, who spent his career in the Spanish lower leagues, are two respected voices on DAZN.
But the way fandom works in Spain — in particular with the big two clubs, Barcelona and Madrid — means those pundits are often labelled the enemy of one or other team, despite trying to be impartial.
In Spain, there is also a deeper layer of scrutiny towards refereeing and why decisions do or do not happen (possibly linked to the above). There is no equivalent of Match of the Day, perhaps because there is not much interest in analysing games like Osasuna versus Getafe from a tactical perspective. And the tactical insight mainly comes from social media rather than mass media.
As for other prominent pundits, Guti has made a name for himself on DAZN, while Gaizka Mendieta and Juanfran Torres are also regulars on television.
Often more in-depth analysis can be found on late-night radio shows such as El Larguero on Cadena SER or Cadena COPE’s El Partidazo — both of which go on until the early hours and continue to attract huge audiences, as The Athletic’s Laia Cervello Herrero explored earlier this year. Even then, debates can get heated given the nature of football in Spain.
You might think the tone would be fairly outrageous in a football-mad country like Brazil, but while passions undoubtedly run extremely high and some coverage can be melodramatic, there is also room for reasoned debate.
The biggest difference in Brazil is the volume of the commentators, who are the stars of the show.
“The commentator really goes for it,” Natalie Gedra, a football reporter for Sky Sports in the UK who previously worked for ESPN and Globo in Brazil, tells The Athletic. “Brazilians cannot understand countries who don’t scream ‘GOOOOOOAAAAAAL!’ There’s also a tune that comes with it, either the club’s anthem or a song that’s related to the national team.
“Visually it’s different too — for example, you will have a gigantic ball going back and forth on the screen between transitions of replays. I remember watching World Cups growing up and they had a little mascot who would show up on the screen and dance around.”
Having ex-referees as pundits, for example, has been a well-established practice in Brazil for at least a decade, formerly in the commentary box but now more as studio analysts. Oh, and the studios are always at TV HQ, not on site at stadiums.
Talking of the commentary box, it’s typically filled with three people – a commentator, i.e. the star, a journalist and a former player.
“They have more ex-players now, but a lot of journalists are co-commentators or pundits on both pre and post-match shows,” Gedra adds. “Everyone knows the commentator; they’re massive stars.”
Reflecting how their best players tend to head to Europe, Brazil’s most famous ex-players aren’t really part of the TV coverage over there, other than for World Cups. Ronaldo worked on the 2014 World Cup and, most famously, Pele was a commentator for the 1994 World Cup.
“There are some ex-players, like, for example (Walter) Casagrande, who played for Corinthians. He was the most prominent for many years,” Gedra says. “He was a bit of a pioneer, he had a big profile and didn’t back down from making big statements, but he was also very articulate.
“The main Brazilian football names don’t become pundits in Brazil, but Pele in 1994 is by far the most famous example. There is a picture of him celebrating in the commentary booth with commentator Galvao Bueno which is one of the most iconic images in the history of Brazilian television.
Meu amigo Édson se foi!!
Que tristeza! Mas Pelé, não!!
Pelé é eterno!! Rei Pelé!!
Primeiro e único!! pic.twitter.com/AA56oWRdlZ— Galvão Bueno (@galvaobueno) December 29, 2022
“Galvao Bueno is probably the biggest name in the history of Brazilian TV, he’s absolutely huge and the voice of many of the biggest sporting moments, like all the World Cups. Yes, people love or hate him but everybody knows who he is.”
Commentators in the UK don’t have anywhere near as big a profile. No wonder Guy Mowbray has started doing Gladiators.
Another difference is in the make-up of the post-match chat. Gedra has observed that Brazil’s coverage is less data-orientated than in the UK, although the tone depends on the channel. Globo, the free-to-air channel, have largely monopolised coverage but they are now under threat from newer players such as Sport TV, ESPN and TNT Sports. YouTube channels are also growing.
“I worked for ESPN and I think they got the tone just right, very analytical and not too spectacular or passionate,” Gedra says.
Unspectacular is definitely not a word you would use to describe the stylings of Alexi Lalas, one of the most prominent broadcasters in the U.S., whose brash persona brings a love-it-or-hate-it quality.
He works as an analyst for Fox Sports, has a podcast called Alexi Lalas’ State of the Union and doesn’t care if people like him or not. But his bold, direct and outspoken opinions have made him an influential figure in the U.S. and beyond.
Lalas is another who doesn’t seem to especially like English players, saying during the Euros that Gareth Southgate’s team were “insufferable as they are talented”.
“But I’m in the entertainment business,” Lalas told The Athletic earlier this year. “I am a performer. When you say that, sometimes people cringe. By no means am I saying that I can’t be authentic and genuine. But I recognise the way I say something is as important as what I say.
“When I go on TV, I put on a costume and when that red light goes on, I don’t want people changing the channel.”
Lalas’ audacious approach is a bit of a leap from the English-style NBC coverage that rose to prominence a few years ago. A number of ex-Premier League players headed Stateside and made names for themselves, such as Robbie Earle and Robbie Mustoe — while having decent careers in England, neither was a household name when playing for Wimbledon and Middlesbrough respectively.
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Access all areas at NBC: Three Premier League games, a Winnebago and tactical sushi
The pair, who have their own podcast called The 2 Robbies, gave NBC’s coverage a familiar feel alongside commentator Arlo White and pundit Lee Dixon, while former Stoke City defender Danny Higginbotham is another face of the channel having moved Stateside. “What we’ve tried to do from the start is talk in a normal way about football,” Earle told The Guardian in 2017. An underrated concept.
Fox Sports also employ recognisable names from UK TV coverage including commentator (sorry, ‘play-by-play announcer’) Ian Darke, former Newcastle defender Warren Barton and ex-Sky Sports reporter Geoff Shreeves. Fox also use Mark Clattenburg as a refereeing analyst.
Undoubtedly the most renowned U.S. soccer coverage, though, is on CBS Sports via its hugely popular Golazo Champions League show, complete with the instantly recognisable line-up of Kate Abdo, Thierry Henry, Micah Richards and Jamie Carragher, whose on-screen chemistry make them a social media staple on every matchday.
Pete Radovich, the coordinating producer of the UEFA Champions League coverage on CBS Sports, told The Athletic in September on how he came to realise that the network’s Champions League Today studio now owns the global conversation on major nights of European football.
“Thierry Henry, in no uncertain terms, says he gets asked more about CBS now than Arsenal,” he said. “That to me is wild.”
The show’s razor-sharp use of social media and its mix of humour, analysis and engaging post-match interviews with managers and players is a winning formula, while most importantly the quartet’s camaraderie feels natural, warm and unforced.
Americans showing the world how to make excellent football soccer coverage? It’s a brave new world.
(Top photos: Getty Images; design: Dan Goldfarb)
Sports
Former NCAA swimmer Riley Gaines calls out ‘deranged’ co-hosts of ‘The View’ over Capitol Hill bathroom ban
Former University of Kentucky swimmer Riley Gaines blasted the co-hosts of “The View” on Wednesday, calling them “deranged” and “out of touch” after they spoke out in defense of Delaware Rep.-elect Sarah McBride over a resolution that would ban transgender women from using women’s restrooms at the U.S. Capitol.
Gaines, a 12-time NCAA All-American swimmer who has publicly spoken out against trans inclusion in women’s and girls sports and advocated for protecting women’s spaces, posted a message on X calling out the group for speaking out on an issue that does not directly impact them.
“I wonder if the deranged, out-of-touch women on The View would be comfortable letting Mr. McBride change in a locker room inches away from their own daughters,” she wrote in a post on X which accompanied a clip of the show.
“It never matters until it affects you personally.”
Gaines competed against former UPenn swimmer Lia Thomas, a transgender athlete, at the NCAA championships in 2022, where she said the NCAA had opted to give Thomas the fifth-place trophy for the “photo op” despite them tying in the women’s 200 freestyle.
Thomas would go on to win a national title in the women’s 500 freestyle.
Gaines was responding to a segment of Tuesday’s episode of “The View” where the co-hosts reacted to a resolution by Rep. Nancy Mace, R-S.C., to ban transgender women from using women’s restrooms at the U.S. Capitol in response to McBride, the first openly transgender federal lawmaker set to join Congress in January.
RILEY GAINES REPEATEDLY TEARS INTO AOC FOR TAKING PRONOUNS OUT OF X BIO AFTER ADVOCATING FOR TRANS ATHLETES
“I don’t understand how this is [Mace’s] welcome to someone who is coming to make a difference in the country,” Whoopi Goldberg said.
“It’s not a welcome, it’s flipping her the middle finger. Because she is the one person in the House that this will affect,” Sara Haines responded, adding, “And this woman that came and sat at our table is one of the most decent, amazing politicians I’ve ever seen. Her messaging resounded across the boards.”
Alyssa Farah Griffin chimed in, calling the attempt to ban McBride “gross.”
“It is a new member of Congress, who ran as a centrist democrat, talked about issues – pocketbook issues. She said at our table ‘I am not a spokesperson for my community. I’m running to deliver for Delaware.’ And Nancy Mace is trying to goad her into a fight she did not sign up to be part of. She’s trying to pigeonhole her into ‘You have to be this culture warrior, who makes this your whole identity’ purely because Nancy Mace doesn’t like how she chooses to exist.”
Gaines said in a separate post on X Wednesday that she would be “happy” to join “The View” for a conversation after disagreeing with Goldberg’s numbers regarding trans athletes competing in public schools.
Fox News’ Liz Elkind contributed to this report.
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Sports
Freddie Freeman grand slam ball to be auctioned. Could bring 'life-changing money' for Venice family
The past few weeks have been a whirlwind for Zachary Ruderman.
He’s the 10-year-old Dodgers fan who ended up with one of the most significant baseballs in team history — the one his favorite player, first baseman Freddie Freeman, hit for a walk-off grand slam during the 10th inning in Game 1 of the 2024 World Series against the New York Yankees.
Since then, Zachary has seemingly become one of the most famous people living in Venice.
“It’s a lot more attention than my son has ever had,” his father, Nico Ruderman, said. “He’s spoken to so many media outlets, so many interviews. People recognize him. I mean, literally everywhere we go people stop him and want to take pictures with him. He’s really actually been loving it. It’s been a fun experience for him.”
That experience is entering a new phase. On Wednesday, SCP Auctions announced the ball will be up for bid from Dec. 4-14. Coming just weeks after the Dodgers won their eighth World Series championship — with Freeman hitting four home runs and winning MVP honors, all on a badly sprained ankle — SCP founder and president David Kohler said his company thinks “the sky’s the limit” for what the auction could bring.
“We think this is gonna bring seven figures,” Kohler said. “We think it’s one of the most historic baseballs ever, with the moment of this World Series, the first walk-off grand slam, the whole story of Freddie Freeman, the Dodgers, Game 1, extra innings. Just everything about it. I mean, it’s one of the most historic moments in sports and we feel that people are going to appreciate that.”
Last month, Dodgers superstar Shohei Ohtani’s 50th home run ball was sold by Goldin Auctions for a record $4.4 million. Could the Freeman ball be worth even more than that?
“It could be. You never know,” Kohler said. “We’re gonna find out. Certainly the Ohtani ball was very, very significant and Ohtani is beloved, but this is more of the history of the game of baseball and just the moment — seeing that happen was just incredible.”
Zachary, along with his father and mother Anne, were part of that moment. After Freeman blasted his game-winning shot into the right-field pavilion, the ball rolled next to Zachary’s feet. The fifth-grader batted it over to his father, who pounced on it, stood up and handed it back to his son.
“They’re just amazing memories,” Zachary said Thursday, looking back on that night. “Like after we got it, no one was mad. No one was trying to take it from us. Everyone was just super happy.”
His father added: “We just feel so lucky and honored to be a small part of such a huge moment in Dodger history.”
The experience was so special that at first the family had no intention of parting with the ball.
“That night when we caught it we were like, ‘We’re gonna keep this forever,’” Ruderman said. “The problem is, if we keep it, we’re not gonna keep it in our house. I don’t want to pay for the insurance for it, so it would just be locked up in some safety deposit box. Nobody would ever see it.
“Maybe [the auction] brings life-changing money and pays for education for our son, and also allows somebody with the resources to actually display it and show it to the world. We’re really hoping that whoever buys it agrees to display it at Dodger Stadium for some time so everybody can see it. That’s really our wish.”
Even with all the incredible experiences he’s had because of the ball — including his favorite, speaking in front of Los Angeles City Council at City Hall and receiving a certificate of congratulations from Councilmember Traci Park earlier this month — Zachary said he’s “really excited” about the auction.
“It’s probably going to be a pretty fun experience,” Zachary said.
“We’ve had our fun with the ball,” his father added. “At this point he cares more about the memories, the pictures. He loves reading all the articles and watching all the news stories about it. That’s what’s fun for him, not the item itself.”
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