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How to protect your online identity like a celebrity

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How to protect your online identity like a celebrity

Dr. Chris Pierson is on a mission to protect people from cyberattacks. His clients are high-net-worth individuals like celebrities, athletes, and prominent executives.

“We’ll protect them from privacy harms, from cybersecurity harms, protect their entire home and home networks, and then be there for their concierge,” explained Pierson, founder and CEO of BlackCloak.

The rich and famous certainly have more to lose, but he says we can all use the same tips to protect our digital identity.

“The average person still has a lot to lose, right? They have their identity, they have their social security number. They also have finances that they really do need to keep a tight handle hold on,” said Pierson.

First up: use strong, unique, strong passwords, especially on key accounts lke email, financial, health and social media. Then, lock them down with dual-factor authentication.

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“What that does is it prevents a bad guy from logging in if they know your username and password,” said Pierson.

As for software updates, Pierson recommends setting aside time every other week to install them.

“If your device is vulnerable – and software always has vulnerabilities – but if it’s vulnerable in terms of major vulnerability, then every other step that you’re doing to protect it isn’t going to work,” he explained.

Virus and malware protection can only go so far, so be cautious when it comes to clicking links and attachments in emails and texts – especially those that seem to originate from a friend or co-worker.

“They’re trying to just flip your brain to move over from that rational thinking side into the more impulsive, there’s a threat, there’s something you have to do quickly side. And that usually spells disaster,” Pierson said.

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Sidenote: I often get the question of whether you need to install anti-virus protection on your mobile phone. The short answer is no if you have an iPhone, and probably yes if you have an Android.

Next up: Back up your data! It’s your best protection against a ransomware attack.

Also, stay on top of the latest cybersecurity news. The more you know about the latest hacks, the better you can protect yourself.

On my Rich on Tech Radio show, which is heard on stations across the country, I often share the latest tactics hackers and scammers are using to get between us and our hard-earned money, data and personal information. Just search “rich on tech” to subscribe in your favorite audio app like Apple Podcasts, Spotify or iHeartRadio.

You can listen to my full interview with Chris Pierson below.

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Finally, while headlines focus on major companies and celebrities, everyday people are also at risk – and often, you’re not being specifically targeted, but caught in a widely cast net.

“We’re seeing all of these things play out because they’re tried and true. They work and they can be applied to a mass population” concluded Pierson.

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Los Angeles, Ca

2 potential wildfires stopped from spreading in Orange County

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2 potential wildfires stopped from spreading in Orange County

Two wildfires were stopped from spreading in Orange County Friday amid high-wind warnings and several destructive wildfires burning across the Southland.

Both incidents were discovered near Aliso and Wood Canyons Wilderness Park, according to the Laguna Beach Fire Department.

On Friday morning, a jogger noticed a smoldering 20’ x 20’ burn scar while running on a trail behind The Ranch resort in Laguna Beach. 

A resort employee quickly grabbed a hose and extinguished the growing blaze before fire crews arrived at the scene.

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The second incident occurred later in the day as a burn area with hot coals was discovered on a back dirt road near Soka University. The site appeared to have been used as a warming fire the night before. Though the fire was burned out, the hot coals remained active in the base, officials said.

OC Parks staff reported the incident and crews with the Laguna Beach Fire Department, Orange County Fire Authority, Orange County Sheriff’s Department, and other local personnel responded to the scene. The smoldering fire was extinguished without further incident.

“This was a team effort that exemplifies how collaboration and quick action can prevent a potentially dangerous situation from escalating,” said Laguna Beach Fire Chief Niko King. “We are grateful for the proactive efforts of the jogger, OC Parks staff, and The Ranch employees, as well as the professionalism of all responding agencies.”

As high winds are expected to continue through the weekend and into next week, fire officials are urging the public to refrain from burning things outdoors while fire threats remain high.

“As we live in a high fire-risk area, every second counts in preventing wildfires,” King said. “If you see any fire activity, please call 911 immediately,” he said.

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Orange County park rangers will remain on fire watch and continue to monitor open spaces. 

Anyone who spots a potential fire is asked to immediately report the incident to a local law enforcement agency.

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Los Angeles, Ca

HHS declares public health emergency for California wildfires

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HHS declares public health emergency for California wildfires

The U.S. Department of Health and Human Services declared a public health emergency for California on Friday to address the health impacts of the devastating wildfires in Los Angeles County.

The declaration provides greater flexibility for Medicare and Medicaid providers and suppliers, enabling them to address emergency health needs, officials said.

HHS Secretary Xavier Becerra made the announcement, following President Biden’s major disaster declaration.

“We will do all we can to assist California officials with responding to the health impacts of the devastating wildfires going on in Los Angeles County,” Becerra said in a statement. “We are working closely with state and local health authorities, as well as our partners across the federal government, and stand ready to provide public health and medical support.”

People wear masks because of hazardous air quality due to the wildfires as they walk by the beach in Santa Monica, California, on Jan. 8, 2025. (Getty Images)

The Administration for Strategic Preparedness and Response, an agency under the HHS umbrella, is on standby to deploy medical equipment, supplies and responders as requested, officials said.

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ASPR has shared technical resources on wildfire response and mobilized volunteers from the Long Beach Medical Reserve Corps to assist local officials.

“ASPR is carefully monitoring hospitals and shelters in Los Angeles County devastated by the wildfires, and we are prepared to meet health care needs as part of the combined federal, state and local response,” said ASPR Assistant Secretary Dawn O’Connell.

HHS has activated its 24/7 Disaster Distress Helpline at 1-800-985-5990, providing multilingual crisis counseling for wildfire-related emotional distress. The agency also deployed resources from the HHS emPOWER program to assist at-risk individuals and issued temporary HIPAA waivers to support hospitals.

The public health emergency was put in place retroactive to Tuesday, enabling these measures under federal law.

The multiple wildfires raging in Los Angeles County have torched over 35,000 acres, destroyed hundreds of homes and businesses, and resulted in at least ten deaths.

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Los Angeles, Ca

Palisades, Eaton fire victims’ homeowners insurance protected through 2026

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Palisades, Eaton fire victims’ homeowners insurance protected through 2026

On Thursday night, California Insurance Commissioner Ricardo Lara issued a mandatory one-year moratorium, protecting homeowners’ insurance coverage in areas affected by the Palisades and Eaton fires.

The moratorium will prohibit insurance companies from enacting non-renewals and cancellations until Jan. 7, 2026.

In a statement, Lara said this rule applies to all homeowners within the perimeters or adjoining ZIP codes of the two fires in Los Angeles County, regardless of whether they suffered a loss.

“Losing your insurance should be the last thing on someone’s mind after surviving a devastating fire,” said Lara. “This law gives millions of Californians breathing room and hits the pause button on insurance non-renewals while people recover.”

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Officials said residents can go to the Department of Insurance website to see if their ZIP code is included in the moratorium.

In addition, if homeowners believe their insurance company is in violation of this law, they are encouraged to contact the department at 800-927-4357 or via chat or email at insurance.ca.gov.

“As firefighters continue to battle wildfires across the region,” the statement noted, “the department may issue a supplemental bulletin if additional ZIP Codes are determined to be within or adjacent to a fire perimeter subject to this declared state of emergency for Los Angeles and Ventura counties.”

The department also provided the following list of tips for consumers during this time:

  • Keep all receipts during your evacuation. 
  • Policy provisions, including deductibles, vary by company, and residents should check with their insurance company or agent as soon as possible to confirm coverage, limits, and any other limitations and documentation requirements. Most renter’s policies also typically include ALE coverage. 
  • Document the date, time, and names of any insurance company employees you speak to regarding your coverage. 
  • Consumers should make sure any insurance agent or public adjuster offering their services has a valid license by checking online with the Department of Insurance. 
  • Download the Department’s Top 10 Tips for Wildfire Claimants (also available in Spanish, Mandarin, and Vietnamese), which includes information about claiming ALE benefits. 
  • Under existing law, public adjusters cannot solicit business for seven calendar days after a disaster. 
  • Don’t forget copies of insurance policies, important papers, and a photo or video inventory of your possessions. An inventory can be completed quickly and easily on your smart phone and safely stored in the Cloud.
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