Tennessee
Tennessee’s 10% NIL Ticket Surcharge is Insulting to Volunteer Fans
University of Tennessee Athletic Director Danny White recently announced that the university is implementing a new 10% surcharge on ticket prices for the upcoming 2025-2026 season. The strategic move comes in response to potential NIL revenue sharing for college athletes that could arrive as early as next season and cost the most prominent schools roughly $22,000,000 annually –– White has aptly monikered the new cost a “talent fee.” The “talent fee” implicates both single-game and season ticket sales and will complement the projected average 4.5% increase in ticket sales at Neyland Stadium in the coming year.
This is enough for Volunteer fans to revolt. In an interview with On3 White stated “It’s going to our student athletes as part of this new world order in college sports. So I know our fans will embrace it.” I’d think twice about the embrace of a price hike on fans who have seen nothing but constantly increasing ticket costs. After begging fans to donate hard-earned money to their NIL collective for the last three years, the Volunteer Athletic Department also wants those same fans to subsidize their athlete payment costs. How far can Volunteer administration expect fans to stretch their wallets?
Power 5 colleges have gotten away with not paying their on-field talent while often raking in over nine figures annually from media rights partnerships, donations, ticket sales, and licensing fees. In the 2022-23 academic year, the Volunteers athletic department generated $202,097,305 in revenue –– this was before the 2024 SEC media deal that now entitles Tennessee and every other SEC program to an extra $15,000,000 in media rights payments every year. You can see the full financial breakdown of every public university here.
The NCAA system that restricts direct athlete payment has allowed schools in big-time conferences to rake in money without ever having to pay their talent –– in the professional sports landscape players and owners hover around a 50-50 split in revenue. The proposed NCAA direct NIL payout of $22,000,000 is closer to a 90-10 split in favor of ownership when looking at Tennessee’s 2022-23 revenues.
For so long, college athlete labor exploitation has allowed power conference athletic departments to have tremendous bloat — unnecessary expenditures in personnel, facilities, and inflated coaching and administrative salaries are pervasive around campuses. Most power conference schools are public, meaning they have a “use it or lose it” mentality. There are no shareholders at public institutions like Tennessee; if the Vols were to experience a year with an incredible profit margin, no institutional shareholder would be directly richer for it.
In practice, that means that every dollar the athletic department earns should be spent. In 2023, Tennessee spent over $191,000,000 in athletic expenditures. The restriction of athlete payment and lack of profit incentives have made college sports economics wonky. It is the reason why twelve offensive coordinators in the college ranks are making over $1,000,000 in 2024. It is also why so many power conference football locker rooms have price tags above $100,000,000 – below is a rendering of the recent $30,000,000 upgrade to Tennessee’s locker room.
Prioritizing the student-athlete experience.
Unveiling the approved plans for a $30 million upgrade and expansion of the current 145,000-square-foot Anderson Training Center — the home of Tennessee Football.
— Tennessee Football (@Vol_Football) November 11, 2021
Yes, non-revenue athletic programs hemorrhage money. The rational reader would point out that if you want to fix the budget, the best move is to cut these programs, which have become increasingly costly in an era of non-geographical conference realignment. That would be a fair argument, but in a purely revenue-driven collegiate sports landscape, why have such a large revenue split discrepancy from the industry standard?
The 90-10 revenue split in favor of ownership accounts for the subsidies necessary for non-revenue and Olympic sports programs to be supported through football and basketball. In a system that is truly profit motivated a 50-50 revenue split seen from every large American sporting league would be expected. A school like Tennessee would be on the hook for $100,000,000 and not $22,000,000 annually for athlete payment — meaning a lot more belt-tightening and a lot more loss of opportunity.
Danny White made $2,310,000 in 2023, and the entire athletic administration, excluding coaches, made a total of $36,040,365. Tennessee coaching salaries in 2023 totaled $34,916,833: Josh Heupel made $9,000,000; Rick Barnes made $5,700,000; Women’s basketball coach Kellie Harper made $1,100,000; and Defensive Coordinator Tim Banks made $1,500,000. White is asking hard-working Tennessee fans to pay 14.5% more in ticket prices so his salary can continue to climb and he can maintain a bloated athletic department.
The $15,000,000 increase in media rights payment is shockingly left out of SEC stakeholders’ messaging when discussing the “rapidly evolving landscape of college sports.” Schools in the Big Ten earn roughly $40,000,000 more annually from their new giant media rights contract, yet continue to message that they NEED more money to survive in the new landscape –– where did those dollars go?
The NCAA has opened opportunities for schools to generate new revenue streams to prepare for the additional costs of athlete payment. Many schools have quickly cashed in on the NCAA’s removal of prior restrictions against on-field sponsorships. Tennessee has inked a new multi-year deal with Pilot, including on-field sponsorship, which is expected to bring substantial funding.
There are plenty of ways athletic departments can cut costs and generate revenue to offset potential athlete NIL revenue share payments. Passing the buck to those wanting to attend games is a selfish and tone-deaf move to preserve the opulent spending within Tennessee’s athletic department.
Tennessee
Cam Ward injury update: Titans QB out after shoulder injury vs. Jaguars
Jacksonville Jaguars vs. Tennessee Titans pre-game analysis, prediction
Florida Times-Union Jacksonville Jaguars beat reporter Demetrius Harvey breaks down what the team needs to do to beat the Tennessee Titans in Week 18.
Tennessee Titans quarterback and former Miami star Cam Ward exited the Week 18 game against the Jacksonville Jaguars with a shoulder injury, sustained during a first-quarter touchdown run at EverBank Stadium on Jan. 4.
The Titans initially listed Ward as questionable to return, before declaring him out late in the first quarter. Up until the injury, the rookie quarterback had appeared in every offensive snap during the regular season for last-place Tennessee.
While rounding right end and diving for the end zone, Ward absorbed a hard hit from Jaguars linebacker Foye Oluokun as he also struck the ground just inside the end zone pylon. The rush gave the Titans a short-lived 7-0 lead.
Ward entered the medical tent after the injury, and Tennessee medical staff subsequently escorted him to the locker room.
The rookie from Miami had completed 24 of 38 passes for 141 yards when the Titans played Jacksonville on Nov. 30, a 25-3 Jaguars win. At Miami, Ward was a finalist for the 2024 Heisman Trophy, which ultimately went to Colorado receiver/cornerback Travis Hunter, now with the Jaguars but also out due to injury.
Former Jaguars quarterback Brandon Allen entered the game in Ward’s place on the next series. The Jags drafted Allen in the sixth round (No. 201) in 2016, although he never appeared in a regular-season game for Jacksonville.
With a victory, the Jaguars would clinch the AFC South and a first-round home assignment for the playoffs. The Titans were eliminated from postseason contention weeks ago.
(This story has been updated to add new information.)
Tennessee
Acuff’s big night pushes Arkansas past Tennessee in SEC opener
FAYETTEVILLE, Ark. — Conference play has a way of revealing what teams really are, and Arkansas fans it’s a positive omen for the rest of the season.
Behind a career-high 29 points from freshman guard Darius Acuff Jr., the Razorbacks opened league play Saturday with an 86-75 victory over Tennessee at Bud Walton Arena.
After starting 0-5 last season, but having to battle their way to a Sweet 16 spot, they showed it’s not the end of the world. Now everybody will see what happens when they start strong.
Arkansas improved to 11-3 overall and 1-0 in the SEC, snapping a short run of slow conference starts while giving the home crowd a reason to settle in for winter.
The Volunteers arrived with a reputation for toughness and efficiency, and they lived up to that billing early, trading baskets and refusing to let the Hogs separate.
Tennessee shot well most of the afternoon and stayed within reach even when Arkansas briefly surged in the first half.
The difference was not dominance but steadiness, especially when the game tightened late.
Arkansas leaned on balance, patience, and the calm of a freshman who played like he had been here before.
Acuff shot 9 of 16 from the field and knocked down the biggest shot of the day, a three-pointer with 2:09 left that pushed the Razorbacks’ lead to 79-68.
The basket came just as Tennessee threatened to turn a close game into a coin flip.
“I was just trying to make the right play,” Acuff said. “Coach tells us to be confident and take our shots with conviction.”
Arkansas finds rhythm late
That confidence spread.
Meleek Thomas added 18 points, Malique Ewin finished with 12, and Karter Knox chipped in 11 as Arkansas placed four players in double figures.
No single run blew the game open, but one stretch midway through the second half tilted the floor.
Arkansas used an 18-5 run over 6 minutes and 37 seconds to flip a five-point deficit into an eight-point lead.
During that stretch, Tennessee missed eight straight shots and managed only two field goals on its next ten attempts.
The Razorbacks did not rush offense or chase highlights.
They waited for good looks, attacked the rim, and trusted the whistle.
Arkansas shot 29 of 33 from the free-throw line, quietly building a cushion that Tennessee never fully erased.
The Volunteers made life difficult with efficient shooting, finishing at 49 percent from the floor.
Amari Evans led Tennessee with 17 points and did not miss a shot, going 7 for 7.
But free throws told a different story. Tennessee went 12 of 23 at the line, leaving points behind that mattered when possessions shrank.
“We stuck to the process,” Arkansas’ coach said. “We just kept competing and playing our game.”
Useful start to conference play
This was not a loud win, but it was a useful one. Arkansas didn’t overwhelm Tennessee with pace or pressure.
Instead, the Hogs won with composure, spacing, and an understanding of when to slow the game down.
That matters in a league where possessions tighten and whistles get louder in February.
The Razorbacks finished at 42 percent shooting overall, with Acuff the only Arkansas player above 50 percent from the floor.
They didn’tneed perfection. They needed reliability and got it.
The crowd of more than 19,000 saw a team comfortable being uncomfortable, a team that didn’t panic when Tennessee crept close.
That calm showed most clearly in Acuff, whose late three settled both the scoreboard and the building.
Arkansas has reached the Sweet 16 in four of the past five seasons, and this game looked like one that fits that blueprint:
- Balanced scoring.
- Free throws made.
- Mistakes absorbed without unraveling.
- The SEC does not reward flash in January.
- It rewards teams that handle moments.
- The Razorbacks handled this one.
Arkansas will travel to Ole Miss next, carrying a conference win that counts the same as any other but feels heavier because of how it was earned.
Tennessee returns home to face Texas, searching for answers that were more subtle than glaring.
Key takeaways
- Darius Acuff Jr.’s career-high 29 points included the decisive three late.
- Four Razorbacks scored in double figures, easing pressure throughout the game.
- Arkansas’ edge at the line separated two evenly matched teams.
Hogs Feed
Tennessee
Tennessee’s ‘Ink of Hope Act’ aims to help tattoo artists spot signs of human trafficking
CHEATHAM COUNTY, Tenn. (WKRN) – Plenty of new laws will go into effect for Tennessee on Jan. 1, 2026, ranging from protecting victims of domestic violence to giving tattoo artists a new tool to help people in danger.
The “Ink of Hope Act” aims to teach tattoo artists how to recognize certain symbols or “brands” and intervene on behalf of human trafficking victims without putting themselves at risk.
“I’ve wanted to tattoo since I was 8,” Blake Ohrt, the owner of Scout’s Honor Tattoo in Ashland City, told News 2. “I watched somebody when I was really young get a tattoo, and I’ve been super fascinated by it… I just worked really hard my whole life and ended up here.”
Ohrt’s dream for as long as he could remember was to open his own tattoo shop, and now that business is about to celebrate its first anniversary.
“I really hope that people are taking the time and really figuring out who they want to get tattooed by, and maybe doing a little research, making sure that the style is compatible with what you’re wanting to do,” Ohrt said.
However, not everyone who sits in his chair seems willing. He has seen this firsthand a few times.
“People will attempt to set something up for someone else or come in as a pair, and one does the talking and one does not,” Ohrt explained. “Maybe even getting a name of that person and not, you know, I’m not much hearing from the person who’s going to be tattooed.”
When he learned about the “Ink of Hope Act,” he felt it could make a difference.
“Maybe some things that we can catch, like certain specific symbols or maybe placements or things like that, but really, it’s been super big for us,” Ohrt said.
This legislation will require tattoo artists looking to renew their licenses after Jan. 1, 2026, as well as those receiving their first licenses after that date, to watch a one-hour course offered by an approved nonprofit that focuses on human trafficking. Artists who fail to complete that training by Dec. 31, 2028, will have their licenses invalidated until they comply with the law.
“We have to take extra accountability for that and make sure that we’re also consenting for them, so hopefully everybody takes it seriously,” Ohrt told News 2.
For the employees of this Ashland City tattoo shop, it’s their “scout’s honor” to keep the promise to look out for anyone who sits in their chairs.
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