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Tennessee’s 10% NIL Ticket Surcharge is Insulting to Volunteer Fans

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Tennessee’s 10% NIL Ticket Surcharge is Insulting to Volunteer Fans


University of Tennessee Athletic Director Danny White recently announced that the university is implementing a new 10% surcharge on ticket prices for the upcoming 2025-2026 season. The strategic move comes in response to potential NIL revenue sharing for college athletes that could arrive as early as next season and cost the most prominent schools roughly $22,000,000 annually –– White has aptly monikered the new cost a “talent fee.” The “talent fee” implicates both single-game and season ticket sales and will complement the projected average 4.5% increase in ticket sales at Neyland Stadium in the coming year. 

This is enough for Volunteer fans to revolt. In an interview with On3 White stated “It’s going to our student athletes as part of this new world order in college sports. So I know our fans will embrace it.” I’d think twice about the embrace of a price hike on fans who have seen nothing but constantly increasing ticket costs. After begging fans to donate hard-earned money to their NIL collective for the last three years, the Volunteer Athletic Department also wants those same fans to subsidize their athlete payment costs. How far can Volunteer administration expect fans to stretch their wallets?

Power 5 colleges have gotten away with not paying their on-field talent while often raking in over nine figures annually from media rights partnerships, donations, ticket sales, and licensing fees. In the 2022-23 academic year, the Volunteers athletic department generated $202,097,305 in revenue –– this was before the 2024 SEC media deal that now entitles Tennessee and every other SEC program to an extra $15,000,000 in media rights payments every year. You can see the full financial breakdown of every public university here.

The NCAA system that restricts direct athlete payment has allowed schools in big-time conferences to rake in money without ever having to pay their talent –– in the professional sports landscape players and owners hover around a 50-50 split in revenue. The proposed NCAA direct NIL payout of $22,000,000 is closer to a 90-10 split in favor of ownership when looking at Tennessee’s 2022-23 revenues.  

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For so long, college athlete labor exploitation has allowed power conference athletic departments to have tremendous bloat — unnecessary expenditures in personnel, facilities, and inflated coaching and administrative salaries are pervasive around campuses. Most power conference schools are public, meaning they have a “use it or lose it” mentality. There are no shareholders at public institutions like Tennessee; if the Vols were to experience a year with an incredible profit margin, no institutional shareholder would be directly richer for it. 

In practice, that means that every dollar the athletic department earns should be spent. In 2023, Tennessee spent over $191,000,000 in athletic expenditures. The restriction of athlete payment and lack of profit incentives have made college sports economics wonky. It is the reason why twelve offensive coordinators in the college ranks are making over $1,000,000 in 2024. It is also why so many power conference football locker rooms have price tags above $100,000,000 – below is a rendering of the recent $30,000,000 upgrade to Tennessee’s locker room.

Yes, non-revenue athletic programs hemorrhage money. The rational reader would point out that if you want to fix the budget, the best move is to cut these programs, which have become increasingly costly in an era of non-geographical conference realignment. That would be a fair argument, but in a purely revenue-driven collegiate sports landscape, why have such a large revenue split discrepancy from the industry standard? 

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The 90-10 revenue split in favor of ownership accounts for the subsidies necessary for non-revenue and Olympic sports programs to be supported through football and basketball. In a system that is truly profit motivated a 50-50 revenue split seen from every large American sporting league would be expected. A school like Tennessee would be on the hook for $100,000,000 and not $22,000,000 annually for athlete payment — meaning a lot more belt-tightening and a lot more loss of opportunity. 

Danny White made $2,310,000 in 2023, and the entire athletic administration, excluding coaches, made a total of $36,040,365. Tennessee coaching salaries in 2023 totaled $34,916,833: Josh Heupel made $9,000,000; Rick Barnes made $5,700,000; Women’s basketball coach Kellie Harper made $1,100,000; and Defensive Coordinator Tim Banks made $1,500,000. White is asking hard-working Tennessee fans to pay 14.5% more in ticket prices so his salary can continue to climb and he can maintain a bloated athletic department. 

The $15,000,000 increase in media rights payment is shockingly left out of SEC stakeholders’ messaging when discussing the “rapidly evolving landscape of college sports.” Schools in the Big Ten earn roughly $40,000,000 more annually from their new giant media rights contract, yet continue to message that they NEED more money to survive in the new landscape –– where did those dollars go?

The NCAA has opened opportunities for schools to generate new revenue streams to prepare for the additional costs of athlete payment. Many schools have quickly cashed in on the NCAA’s removal of prior restrictions against on-field sponsorships. Tennessee has inked a new multi-year deal with Pilot, including on-field sponsorship, which is expected to bring substantial funding. 

There are plenty of ways athletic departments can cut costs and generate revenue to offset potential athlete NIL revenue share payments. Passing the buck to those wanting to attend games is a selfish and tone-deaf move to preserve the opulent spending within Tennessee’s athletic department. 

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Tennessee immigration bill sparks nonprofit concerns over unintended impacts on vulnerable US citizens

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Tennessee immigration bill sparks nonprofit concerns over unintended impacts on vulnerable US citizens


NASHVILLE, Tenn. (WTVF) — Tennessee lawmakers are considering legislation that would require state and local governments to verify U.S. citizenship before distributing taxpayer-funded benefits, prompting concerns from local healthcare nonprofits.

House Bill 1710 is one of nine immigration-related bills crafted by Tennessee Republicans and the Trump administration currently under review on Tennessee’s Capitol Hill.

The bill requires state and local entities, including health departments, to verify the lawful presence of anyone 18 or older applying for public benefits. It also mandates reporting undocumented immigrants to the centralized immigration enforcement division of the state’s Department of Safety. Under the proposed legislation, failing to report is a Class A misdemeanor, and the state attorney general could withhold taxpayer funds from non-compliant groups.

“House Bill 1710 requires all Tennessee state and local governments to verify U.S. citizenship or lawful presence before giving out taxpayer funded benefits,” Rep. Dennis Powers, R-Jacksboro, said during debate on the bill. “They do have to verify whether they’re here legally before they receive benefits, if it’s a non-emergency situation.”

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Neighborhood Health, a nonprofit operating 12 clinics across Middle Tennessee, provides care regardless of a patient’s insurance status. “We want everyone in Nashville and Middle Tennessee to have access to medical, dental and behavioral healthcare services,” said Brian Haile, CEO of Neighborhood Health.

Haile worries the bill, while targeting undocumented immigrants, will unintentionally impact U.S. citizens who cannot locate their paperwork. “There are a lot of potential unintended consequences and hidden costs to this legislation,” Haile said. “We’re really grateful when we get a full legal name and a birthday, but getting a social security number, much less a birth certificate or a passport, that’s not going to happen.”

Citizens unable to produce the required documentation could be classified as undocumented, even if they were born in the U.S. “I think this will disproportionately hurt citizens who are homeless, those in domestic violence shelters, those who are being human trafficked, even veterans on the street may not have this paperwork,” Haile said.

Nonprofits like Neighborhood Health could lose the state and local funding they rely on to operate. “If we don’t have funding to provide the care, how do we keep the doors open?” Haile said.

Haile became especially concerned last week when Powers filed an additional amendment that would have expanded the scope of the bill to impact even more nonprofits dealing with people who may be undocumented. A spokesperson for Powers said there are no plans to attach that lengthy amendment to the bill this session.

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Powers was unavailable for an interview Monday but provided a statement regarding the legislation. “Tennessee taxpayers and families deserve confidence that public benefits funded by their hard-earned tax dollars go only to eligible Tennesseans,” Powers said. “By strengthening accountability, enforcement and privacy protections, this legislation protects our state and communities.”

The bill is scheduled to be debated Tuesday in a House committee. The Senate version is slightly different, so those differences will have to be reconciled in order for the bill to become law. If passed, the primary requirements of the legislation would take effect July 1, 2026.

Do you have more information about this story? You can email me at Chris.Davis@NewsChannel5.com.

Checking in on Cole: Gallatin rallies around teen battling brain tumor with prayer vigil

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Austin Pollack brings us an update on a remarkable young man facing great odds, and his family has one simple request: pray for Cole. I believe in the power of prayer and hope you’ll join me in lifting up Cole and his family.

– Carrie Sharp





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The Tennessee Vols are shooting their shot with a coveted transfer guard who has plenty of suitors

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The Tennessee Vols are shooting their shot with a coveted transfer guard who has plenty of suitors


The Tennessee Vols are working to get into the mix for one of the most coveted guards in the NCAA transfer portal. Rick Barnes and the Vols are continuing to look for ways to upgrade the roster.

Angelina Alcantar/News Sentinel / USA TODAY NETWORK

Rick Barnes and the Tennessee Vols are shooting their shot with one of the top guards in the NCAA transfer portal.

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According to a report from VolQuest, the Vols held an in-home visit with Wake Forest Demon Deacons transfer guard Juke Harris on Sunday evening.

Harris, 6-foot-7/200 pounds from Salisbury, NC, averaged 21.4 points per game as a sophomore for the Demon Deacons this past season.

The North Carolina native was recruited by Tennessee before he eventually landed with Wake Forest out of high school.

Juke Harris is already very familiar with Tennessee

Harris would fill the go-to scorer role that Vols head coach Rick Barnes knows he needs.

Several other notable programs, however, are also very much in the mix for Harris, including the Michigan Wolverines.

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Harris visited Michigan over the weekend.

The Wake Forest transfer, though, is already familiar with Barnes and the Vols after being recruited out of high school by Tennessee.

Harris, in fact, was on a recruiting visit to Tennessee in 2022 when the Vols knocked off Alabama in Neyland Stadium.

“The most memorable part of the visit was when we all rushed the field after the game,” said Harris to On3 after his official visit to UT for the Bama game in 2022. “So many Tennessee fans were saying my name and stopping their celebration to tell me they wanted me to commit. That made me feel super welcomed.”

The existing relationship with Harris should help the Vols in their pursuit of the talented guard. But if Tennessee is going to land Harris, they’ll likely need to be the top bidder for his services.

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Harris is also going through the NBA Draft process, so there’s no guarantee that he’ll spend another season in college.



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Tennessee Basketball Finalizing Deal To Hire Earl Grant As New Assistant Coach | Rocky Top Insider

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Tennessee Basketball Finalizing Deal To Hire Earl Grant As New Assistant Coach | Rocky Top Insider


Photo By Joe Sullivan/Boston College Athletics

Tennessee basketball is finalizing a deal to hire former Boston College head coach Earl Grant as an assistant coach, Volquest’s Mike Wilson first reported and a source confirmed to RTI on Sunday night.

Grant fills the void on Tennessee’s coaching staff left by Justin Gainey’s departure to be the new NC State head coach earlier this offseason. It’s unclear whether Grant will have the “associate head coach” title that Gainey had before his departure.

The 49-year old spent the last five years as the head coach at Boston College with the Eagles firing him following an 11-20 campaign this past season. Grant failed to make the NCAA Tournament in his five years at Boston College and posted a 72-92 record over that stretch.

Boston College is widely considered one of the worst jobs in power five basketball due to the lack of resources and the school’s commitment to hockey.

Prior to his time at Boston College, Grant spent seven years as the head coach at College of Charleston. Grant led the Cougars to the 2018 NCAA Tournament, earning a 13-seed and nearly upsetting four-seed Auburn in the opening round of the tournament.

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In Grant’s seven years leading the College of Charleston program, the Cougars posted a 127-89 record. Despite inheriting a program that won just 14 games the year before he arrived, College of Charleston won 24-plus games in three of his seven seasons as head coach.

A Charleston, South Carolina native, Grant has been an assistant coach at The Citadel, Winthrop, Wichita State and Clemson.

While Gainey had extensive ties to the state of North Carolina, Grant has extensive ties to the state of South Carolina.

Rick Barnes’ staff currently includes assistant coaches Steve McClain, Amorrow Morgan, Gregg Polinsky, Bryan Lentz and Grant.

Support staffers includes Director of Basketball Operations Mary Carter-Eggert, Director of Men’s Basketball Sports Performance Garrett Medenwald, Director of Player Personnel/Recruiting Coordinator Lucas Campbell, Director of Video and Analytics Luke Schapker, Director of Strategy Scott Daughtry, Player Development Coordinator Justin Caldwell and graduate assistant Colin Coyne.

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