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Tennessee’s 10% NIL Ticket Surcharge is Insulting to Volunteer Fans

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Tennessee’s 10% NIL Ticket Surcharge is Insulting to Volunteer Fans


University of Tennessee Athletic Director Danny White recently announced that the university is implementing a new 10% surcharge on ticket prices for the upcoming 2025-2026 season. The strategic move comes in response to potential NIL revenue sharing for college athletes that could arrive as early as next season and cost the most prominent schools roughly $22,000,000 annually –– White has aptly monikered the new cost a “talent fee.” The “talent fee” implicates both single-game and season ticket sales and will complement the projected average 4.5% increase in ticket sales at Neyland Stadium in the coming year. 

This is enough for Volunteer fans to revolt. In an interview with On3 White stated “It’s going to our student athletes as part of this new world order in college sports. So I know our fans will embrace it.” I’d think twice about the embrace of a price hike on fans who have seen nothing but constantly increasing ticket costs. After begging fans to donate hard-earned money to their NIL collective for the last three years, the Volunteer Athletic Department also wants those same fans to subsidize their athlete payment costs. How far can Volunteer administration expect fans to stretch their wallets?

Power 5 colleges have gotten away with not paying their on-field talent while often raking in over nine figures annually from media rights partnerships, donations, ticket sales, and licensing fees. In the 2022-23 academic year, the Volunteers athletic department generated $202,097,305 in revenue –– this was before the 2024 SEC media deal that now entitles Tennessee and every other SEC program to an extra $15,000,000 in media rights payments every year. You can see the full financial breakdown of every public university here.

The NCAA system that restricts direct athlete payment has allowed schools in big-time conferences to rake in money without ever having to pay their talent –– in the professional sports landscape players and owners hover around a 50-50 split in revenue. The proposed NCAA direct NIL payout of $22,000,000 is closer to a 90-10 split in favor of ownership when looking at Tennessee’s 2022-23 revenues.  

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For so long, college athlete labor exploitation has allowed power conference athletic departments to have tremendous bloat — unnecessary expenditures in personnel, facilities, and inflated coaching and administrative salaries are pervasive around campuses. Most power conference schools are public, meaning they have a “use it or lose it” mentality. There are no shareholders at public institutions like Tennessee; if the Vols were to experience a year with an incredible profit margin, no institutional shareholder would be directly richer for it. 

In practice, that means that every dollar the athletic department earns should be spent. In 2023, Tennessee spent over $191,000,000 in athletic expenditures. The restriction of athlete payment and lack of profit incentives have made college sports economics wonky. It is the reason why twelve offensive coordinators in the college ranks are making over $1,000,000 in 2024. It is also why so many power conference football locker rooms have price tags above $100,000,000 – below is a rendering of the recent $30,000,000 upgrade to Tennessee’s locker room.

Yes, non-revenue athletic programs hemorrhage money. The rational reader would point out that if you want to fix the budget, the best move is to cut these programs, which have become increasingly costly in an era of non-geographical conference realignment. That would be a fair argument, but in a purely revenue-driven collegiate sports landscape, why have such a large revenue split discrepancy from the industry standard? 

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The 90-10 revenue split in favor of ownership accounts for the subsidies necessary for non-revenue and Olympic sports programs to be supported through football and basketball. In a system that is truly profit motivated a 50-50 revenue split seen from every large American sporting league would be expected. A school like Tennessee would be on the hook for $100,000,000 and not $22,000,000 annually for athlete payment — meaning a lot more belt-tightening and a lot more loss of opportunity. 

Danny White made $2,310,000 in 2023, and the entire athletic administration, excluding coaches, made a total of $36,040,365. Tennessee coaching salaries in 2023 totaled $34,916,833: Josh Heupel made $9,000,000; Rick Barnes made $5,700,000; Women’s basketball coach Kellie Harper made $1,100,000; and Defensive Coordinator Tim Banks made $1,500,000. White is asking hard-working Tennessee fans to pay 14.5% more in ticket prices so his salary can continue to climb and he can maintain a bloated athletic department. 

The $15,000,000 increase in media rights payment is shockingly left out of SEC stakeholders’ messaging when discussing the “rapidly evolving landscape of college sports.” Schools in the Big Ten earn roughly $40,000,000 more annually from their new giant media rights contract, yet continue to message that they NEED more money to survive in the new landscape –– where did those dollars go?

The NCAA has opened opportunities for schools to generate new revenue streams to prepare for the additional costs of athlete payment. Many schools have quickly cashed in on the NCAA’s removal of prior restrictions against on-field sponsorships. Tennessee has inked a new multi-year deal with Pilot, including on-field sponsorship, which is expected to bring substantial funding. 

There are plenty of ways athletic departments can cut costs and generate revenue to offset potential athlete NIL revenue share payments. Passing the buck to those wanting to attend games is a selfish and tone-deaf move to preserve the opulent spending within Tennessee’s athletic department. 

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Judge axes Biden Title IX rule against transgender discrimination after Tenn., other states sue

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Judge axes Biden Title IX rule against transgender discrimination after Tenn., other states sue


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Rules created by the Biden administration prohibiting schools and universities from discriminating against transgender students were struck down in a Thursday court ruling that applies nationwide.

Tennessee was one of six states that sued to block the rules from going into effect.

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Tennessee Attorney General Jonathan Skrmetti called the ruling “a huge win for Tennessee, for common sense, and for women and girls across America.”

“The court’s ruling is yet another repudiation of the Biden administration’s relentless push to impose a radical gender ideology through unconstitutional and illegal rulemaking,” Skrmetti said in a statement. “Because the Biden rule is vacated altogether, President Trump will be free to take a fresh look at our Title IX regulations when he returns to office next week.”

The regulations, which had already been blocked from implementation by a preliminary order, were released by the U.S. Department of Education in April as part of the Biden administration’s interpretation of Title IX, a federal law that bars discrimination on the basis of sex in schools that receive federal funding. The new regulations expanded the umbrella of sex discrimination to include discrimination on the basis of “sex stereotypes, sexual orientation, gender identity, and sex characteristics.”

Under the updated rules, a school would violate the law if it “denies a transgender student access to a sex-separate facility or activity consistent with that of a student’s gender identity.”

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The judge who issued the ruling, U.S. District Court for the Eastern District of Kentucky Chief Judge Danny C. Reeves, pulled few punches in his opinion, calling the updated interpretation “unlawful on numerous fronts” and saying the new rules had an “arbitrary nature.”

Reeves saw the updated regulations as a departure from Title IX’s original purpose and longstanding interpretation, writing “Title IX does not encompass the issue of gender identity at all.”

“Put simply, there is nothing in the text or statutory design of Title IX to suggest that discrimination ‘on the basis of sex’ means anything other than it has since Title IX’s inception—that recipients of federal funds under Title IX may not treat a person worse than another similarly-situated individual on the basis of the person’s sex, i.e., male or female,” Reeves wrote.

Reeves claimed, despite the U.S. Department of Education’s statements in court to the contrary, that the rules would “require Title IX recipients, including teachers, to use names and pronouns associated with a student’s asserted gender identity,” a flashpoint in the ongoing culture war around LGBTQ+ people, youth in particular.

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“President Biden’s radical Title IX rewrite is dead and common sense is ALIVE!” Skrmetti wrote on the social media site X, responding to a post from conservative media personality Clay Travis.

While the protections for gender identity discrimination are the most politically charged, Reeves’ order tosses out the updated regulations in their entirety. The rules made other changes to Title IX, including the system for handling sexual assault complaints, for example.

Shiwali Patel, an attorney in the Obama administration’s Office for Civil Rights who resigned from the Education Department in Trump’s first term, called the judge’s decision Thursday a “huge setback” that will ultimately harm students.

“I hope that they will continue to try to fight back,” she said of the Biden team. “But the reality is that there really isn’t much time for it left.”

The Department of Education did not immediately provide a comment.

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Zachary Schermele of USA TODAY contributed to this report.

Evan Mealins is the justice reporter for The Tennessean. Contact him at emealins@gannett.com.



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Where outgoing Tennessee football transfers have landed so far

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Where outgoing Tennessee football transfers have landed so far


Where outgoing Tennessee football transfers have landed so far

With the window to enter the transfer portal closed, a good amount of players across the country have found their new homes.

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Of the nearly 20 players in the portal out of Tennessee, 11 have announced their next destination. This includes eight Power Four destinations and two players staying within the SEC.

Here’s the full list.

TALK ABOUT IT IN THE ROCKY TOP FORUM

– New School: Florida State

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– Date Entered: 12/27/24

– Date Committed: 1/5/24

– New School: Purdue

– Date Entered: 12/12/24

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– Date Committed: 1/6/25

– New School: USF

– Date Entered: 12/9/24

– Date Committed: 1/4/25

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– New School: Louisville

– Date Entered: 12/30/24

– Date Committed: 1/6/25

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– New School: Virginia Tech

– Date Entered: 12/14/24

– Date Committed: 12/29/24

– New School: Mississippi State

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– Date Entered: 12/6/24

– Date Committed: 12/19/24

– New School: Florida State

– Date Entered: 12/23/24

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– Date Committed: 1/5/25

– New School: Vanderbilt

– Date Entered: 12/6/24

– Date Committed: 12/18/24

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– New School: Maryland

– Date Entered: 12/5/24

– Date Committed: 12/13/24

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– New School: Appalachian State

– Date Entered: 12/4/24

– Date Committed: 12/28/24

Titus Rohrer (TE)

– New School: Montana

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– Date Entered: N/a

– Date Committed: 1/7/25

Still looking for their new home



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Chicago Bears interview former Tennessee Titans coach Mike Vrabel for head coaching job

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Chicago Bears interview former Tennessee Titans coach Mike Vrabel for head coaching job


CHICAGO — The Chicago Bears interviewed former Tennessee Titans coach Mike Vrabel for their head coaching job on Wednesday.

The 49-year-old Vrabel led Tennessee to a 54-45 record and three playoff appearances from 2018 to 2023. The 2019 team advanced to the AFC championship game, losing to Patrick Mahomes and the eventual Super Bowl champion Kansas City Chiefs. Tennessee combined to go 23-10 the next two seasons while capturing back-to-back AFC South championships, only to finish 7-10 in 2022 and 6-11 in 2023.

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Vrabel was a hard-nosed linebacker who played on three Super Bowl championship teams during a 14-year career with Pittsburgh, New England and Kansas City from 1997 to 2010. He was All-Pro with the Patriots in 2007.

The Bears are counting on the next coach to help Caleb Williams develop into a franchise quarterback and lift a team that finished last in the NFC North at 5-12. Chicago fired a head coach during a season for the first time when Matt Eberflus was let go on Nov. 29 with the team in the middle of a 10-game losing streak.

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Detroit offensive coordinator Ben Johnson figures to be at the top of the Bears’ wish list. Former Seattle coach Pete Carroll, Lions defensive coordinator Aaron Glenn, Washington Commanders offensive coordinator Kliff Kingsbury, Buffalo offensive coordinator Joe Brady and even Dallas Cowboys coach Mike McCarthy figure to get looks.

The Bears have requested permission to interview Minnesota Vikings defensive coordinator Brian Flores. Interim Bears coach Thomas Brown also is in the mix, and general manager Ryan Poles said he is open to the idea of trading draft picks for the right candidate.

Chicago has just three playoff appearances since the 2006 team won the NFC. The Bears’ lone Super Bowl title came during the 1985 season. The team is 15-36 in three seasons under Poles.

The Bears thought they were poised to challenge for a postseason spot after a busy offseason, highlighted by drafting Williams with the No. 1 pick. They also acquired six-time Pro Bowl receiver Keenan Allen from the Los Angeles Chargers. But instead of making a playoff push, they went into a freefall after a 4-2 start.

Besides firing Eberflus, the Bears have let two offensive coordinators go in the past year. Shane Waldron lasted just nine games after replacing Luke Getsy in the offseason.

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