Tennessee QB Inks NIL Deal With French’s Mustard After Ole Miss Fiasco

Tennessee quarterback Hendon Hooker inked French’s Mustard’s first-ever NIL deal this week, partnering one of many prime quarterbacks within the school recreation with a mustard model that’s close to and pricey to the hearts of Volunteers followers.

Only one yr in the past, Ole Miss beat Tennessee 31–26 at Neyland Stadium in Knoxville. Tennessee followers, upset with a late recreation name, threw varied objects on to the sphere in an unsightly scene on the finish of the sport. One of many objects that went viral after touchdown close to the sphere of play was a French’s Mustard bottle.

Per the discharge, the partnership “celebrates French’s, whereas nodding to the playful relationship between America’s favourite mustard model and Tennessee Volunteers followers.” As a part of the sponsorship, French’s gifted Hooker with a pair of mustard-inspired sneakers.

“Hendon has captivated school soccer along with his athleticism and enthusiasm, and he’s the proper match for French’s first sports activities partnership and the primary mustard NIL sponsorship ever. As a UT alum, I couldn’t be prouder,” mentioned Andrew Foust, President at McCormick. 

“We’re thrilled to work with an athlete who faucets into our model’s particular relationship with the followers who make us a part of gameday traditions. We’ll be cheering Hendon on and may’t wait to see him put on our customized French’s sneakers.”

Hooker is worked up in regards to the partnership as effectively.

“I’ve been an enormous fan of French’s my complete life, so it’s a dream to work with such an iconic model,” Hooker mentioned. “I really like that French’s has develop into part of our video games, and this can be a enjoyable alternative to maintain constructing that relationship with the neighborhood – to not point out elevating my sneaker recreation.”

Hooker and the Volunteers play within the recreation of the weekend, as they appear to stay unbeaten this Saturday in a key SEC East highway tilt between the hedges at Georgia.

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