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Tennessee football can make money through on-field advertising. I can help | Adams

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Tennessee football can make money through on-field advertising. I can help | Adams


The SEC football’s 10-year television contract with ABC and ESPN is worth about $3 billion. So, you might conclude the conference is set for life.

You might conclude that if you have been living in a cave. Not that there’s anything wrong with living in a cave, but it could give you a warped sense of financial matters.

Inflation is on the rise. Expenses are, too.

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College football will soon begin sharing its revenue with college football players. Imagine that.

Revenue sharing won’t mark the end of NIL deals. Players will continue to capitalize on their name, image, and likeness. My guess is they will capitalize more next year and the year after that.

You think $300 million a year in TV revenue for an entire conference assures your member schools of financial security? Don’t be silly.

One thing I have learned from covering college sports for decades: Colleges never have enough money – no matter how much television networks are willing to throw their way.

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Fortunately, the NCAA is aware that colleges – despite the ramped-up television deals – remain at risk for abject poverty.  I assume that’s why it will allow corporate-sponsor advertisements on football fields this regular season.

This decision wasn’t impulsive. Both an NCAA panel and a committee signed off on this in a wonderful example of bureaucratic collaboration.

Don’t get the wrong idea. Players won’t have their helmets tattooed with business logos. Nor will the Aflac duck be permitted to waddle along the sideline with a football coach.

Only three corporate advertisements will be allowed – one at the 50-yard line and two other smaller ones in yet-to-be-named spots. And I’m sure such advertisements will be subtle and tasteful, so as not to detract from the natural beauty of a football field.

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Maybe, that’s how it will start out. But that’s not how it will end up.

Who finds one oil well on his property and proclaims: “We’re good now. Let’s go plant some trees.” Instead, they will search feverishly to find more oil-producing wells.

Once colleges realize how much money they can rake in from corporate advertisements, do you think they will shout to the heavens: “That’s all we need”?

If you answered “yes,” go back to your cave.

I envision a field fraught with commercials since there is so much open space available for the taking. As any self-respecting corporate CEO will tell you, open space is lost money.

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I envision future fields with a corporate sponsor every 20 yards. A national car manufacture could sponsor one 10-yard line. A major insurance company could sponsor a 30. Of course, goal-line advertising will cost more.

ADAMS: College football players, not other athletes, should receive their revenue sharing

And why not put the goal posts to work, too?

A corporate banner could be draped over the crossbar. Corporate flags could dangle from the top of the uprights, which will be the focal point of millions of viewers when a game-deciding field-goal attempt flies through the sky.

The sky will remain unspoiled by corporate logos – at least, until some clever CEO figures out how to put that open space to work.

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John Adams is a senior columnist. He may be reached at 865-342-6284 or john.adams@knoxnews.com. Follow him at: twitter.com/johnadamskns.





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Former Florida Gators HC Hires Tennessee Football Assistant for Much Bigger Role

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Former Florida Gators HC Hires Tennessee Football Assistant for Much Bigger Role


The Tennessee Volunteers have a lot going on in their world of college football, as they are battling many different things. They just finished the regular season around a month ago, and they are now awaiting their game against the Illinois Fighting Illini inside the state of Tennessee.

This is a game that has been viewed as one of the more interesting bowl games, as the Vols will be playing this game inside Nissan Stadium (the Tennessee Titans’ current stadium). This stadium is the same stadium the Vols played against the Virginia Cavaliers in two seasons ago, in Joe Milton and the Vols’ season debut following Hendon Hooker’s departure.

The Vols also had to replace their defensive coordinator (Tim Banks). This is when they made the announcement that they will be adding Jim Knowles to the defensive staff. He is the national championship-winning DC with the Ohio State Buckeyes last season, but spent this season with the Penn State Nittany Lions. The Vols will be using William Inge as their defensive coordinator.

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There have been multiple coaching changes that they have also had to battle, but the most recent challenge that they have faced is on Tuesday, and it is another coaching change challenge. One of the Vols’ best assistants is on his way to another school after being poached by a former Florida Gators head football coach who is also at a new job.

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The Vols are losing an assistant offensive line coach. That coach is Phil Serchia, who has spent time with the Vols and has also spent some time in the NFL being with the Chargers. He is taking on a much bigger role, as the announcement was made by Matt Zenitz.

Phil Serchia Accepts a New Job

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James Madison quarterback Alonza Barnett III drops back to pass against Oregon during the first quarter at Autzen Stadium in Eugene Dec. 20, 2025. | Chris Pietsch/The Register-Guard / USA TODAY NETWORK via Imagn Images

“James Madison is hiring Tennessee assistant offensive line coach Phil Serchia as tight ends coach, a source tells @CBSSports. Before Tennessee, spent two seasons working in the NFL as an offensive assistant with the Chargers,” Zenitz reported through his personal X account.

James Madison is now under the authority of new head football coach Billy Napier, who started this season as the head football coach for the Florida Gators, but will be the Dukes’ new head coach. Napier is a rival of the Vols, but game respects game, as he is having to make some moves for a staff, and adding Serchia is a huge addition for the former Gators coach.


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Tennessee Fraternal Order of Police says Metro officer acted lawfully when stopping THP trooper

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Tennessee Fraternal Order of Police says Metro officer acted lawfully when stopping THP trooper


NASHVILLE, Tenn. (WKRN) — A routine traffic stop in Nashville became a test of authority after a Metro police officer attempted to pull over a vehicle driven by a Tennessee Highway Patrol trooper.

Newly released body camera video shows the Metro officer initiating the stop after clocking a black SUV traveling 85 miles per hour in a 55 miles per hour zone. Police records indicate the officer followed the vehicle for several miles before it came to a stop.

When the driver exited the SUV, he identified himself as a state trooper. The exchange that followed quickly escalated with both officers asserting authority and disrupting the circumstances of the stop.

The Metro police officer demanded identification and told the trooper he was not free to leave. The trooper responded that he was “the police” and suggested they were preparing to move on.

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The trooper later said he had blue lights activated, indicating they were responding to other business.

The Tennessee Fraternal Order of Police said that flashing blue lights alone do not override a lawful traffic stop.

“He was doing his job,” Tennessee Fraternal Order of Police President Scottie Delashmit said. “The officer was trying to ensure there was no threat to the public.”

The incident drew heightened attention after it was confirmed that Tennessee House Speaker Cameron Sexton was a passenger in the vehicle at the time of the stop.

In a statement to News 2, Sexton criticized the Metro police officer’s conduct, describing it as overzealous and unsafe. He said he does not believe the state trooper violated traffic laws.

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“Any vehicle traveling above a posted speed limit should have emergency lights and sirens operating under Tennessee state law,” DeLashmit said. “Otherwise, you are to adhere to the same traffic laws anyone else does.”

Delashmit said incidents like this highlight the need for clear communication and de-escalation, particularly when multiple law enforcement agencies are involved.

⏩ Read today’s top stories on wkrn.com

“This is an unfortunate situation that could have been avoided if there had been clearer communication and immediate compliance,” he said.

Following the incident, the Metro Nashville Police Department opened an internal investigation after concerns were raised by the House Speaker’s chief of staff. The review examined whether the Metro police officer violated department policy.

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According to MNPD records, the traffic stop was lawful, and the officer acted within policy. Allegations of misconduct were either exonerated or found to be unfounded.



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Construction-related closures suspended for nearly 3 million holiday travelers in TN

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Construction-related closures suspended for nearly 3 million holiday travelers in TN


NASHVILLE, Tenn. (WSMV) – The Tennessee Department of Transportation has announced the suspension of construction-related closures during the holiday travel period.

TDOT says road construction won’t delay travelers for the Christmas and New Year’s holidays.

All lane closure activity on interstates and state highways will be halted as higher traffic volumes are expected statewide.

Survey: Increased costs impacting holiday travel

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“No temporary lane closures will be allowed for construction on Tennessee roadways beginning at 11:59 p.m. Tuesday, December 23, 2025, through 11:59 p.m. on Friday, January 2, 2026,” TDOT said.

The state estimates that 2.8 million Tennesseans will be traveling throughout the holidays.

“Safety is our top priority, and with so many people expected to travel Tennessee roadways during the holidays, we want to keep traffic moving and get everyone to their destinations,” said TDOT Commissioner Will Reid, P.E. ““As always, please wear your seatbelt, reduce your speed, avoid distractions, and move over for emergency vehicles as our HELP Truck drivers will be on patrol.”



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