Tennessee
Tennessee football can make money through on-field advertising. I can help | Adams
The SEC football’s 10-year television contract with ABC and ESPN is worth about $3 billion. So, you might conclude the conference is set for life.
You might conclude that if you have been living in a cave. Not that there’s anything wrong with living in a cave, but it could give you a warped sense of financial matters.
Inflation is on the rise. Expenses are, too.
College football will soon begin sharing its revenue with college football players. Imagine that.
Revenue sharing won’t mark the end of NIL deals. Players will continue to capitalize on their name, image, and likeness. My guess is they will capitalize more next year and the year after that.
You think $300 million a year in TV revenue for an entire conference assures your member schools of financial security? Don’t be silly.
One thing I have learned from covering college sports for decades: Colleges never have enough money – no matter how much television networks are willing to throw their way.
Fortunately, the NCAA is aware that colleges – despite the ramped-up television deals – remain at risk for abject poverty. I assume that’s why it will allow corporate-sponsor advertisements on football fields this regular season.
This decision wasn’t impulsive. Both an NCAA panel and a committee signed off on this in a wonderful example of bureaucratic collaboration.
Don’t get the wrong idea. Players won’t have their helmets tattooed with business logos. Nor will the Aflac duck be permitted to waddle along the sideline with a football coach.
Only three corporate advertisements will be allowed – one at the 50-yard line and two other smaller ones in yet-to-be-named spots. And I’m sure such advertisements will be subtle and tasteful, so as not to detract from the natural beauty of a football field.
Maybe, that’s how it will start out. But that’s not how it will end up.
Who finds one oil well on his property and proclaims: “We’re good now. Let’s go plant some trees.” Instead, they will search feverishly to find more oil-producing wells.
Once colleges realize how much money they can rake in from corporate advertisements, do you think they will shout to the heavens: “That’s all we need”?
If you answered “yes,” go back to your cave.
I envision a field fraught with commercials since there is so much open space available for the taking. As any self-respecting corporate CEO will tell you, open space is lost money.
I envision future fields with a corporate sponsor every 20 yards. A national car manufacture could sponsor one 10-yard line. A major insurance company could sponsor a 30. Of course, goal-line advertising will cost more.
ADAMS: College football players, not other athletes, should receive their revenue sharing
And why not put the goal posts to work, too?
A corporate banner could be draped over the crossbar. Corporate flags could dangle from the top of the uprights, which will be the focal point of millions of viewers when a game-deciding field-goal attempt flies through the sky.
The sky will remain unspoiled by corporate logos – at least, until some clever CEO figures out how to put that open space to work.
John Adams is a senior columnist. He may be reached at 865-342-6284 or john.adams@knoxnews.com. Follow him at: twitter.com/johnadamskns.
Tennessee
Joshua Jefferson injury update, Iowa State star questionable vs Tennessee basketball
CHICAGO − Iowa State’s star forward Joshua Jefferson is questionable against Tennessee basketball according to the NCAA player availability report released at 6:32 p.m.
The No. 6 Vols (24-11) and No. 2 Cyclones (29-7) play in the Men’s NCAA Tournament Sweet 16 at the United Center on March 27 (10:10 p.m. ET, TBS).
Jefferson sprained his ankle in the opening minutes of Iowa State’s first-round game against Tennessee State. He sat for the remainder of the game and missed the Cyclones’ win over Kentucky on March 22. Iowa State didn’t need the All-Big 12 forward as it generated 20 Wildcat turnovers in its 19-point victory.
Senior Nate Heise started in place of the 6-foot-9 Jefferson. He had 12 points against Kentucky, but senior Tamin Lipsey stepped up with a season-high 26 points and 10 assists.
Jefferson averaged 16.4 points, 7.4 rebounds, 4.8 assists and 1.6 steals and shot 47.1% from the field.
Wynton Jackson covers high school sports for Knox News. Email: wynton.jackson@knoxnews.com
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Tennessee
What channel is Vanderbilt baseball vs Tennessee on today? Time, TV schedule to watch game
Vanderbilt baseball is back home in SEC play against Tennessee, beginning on March 27 at Hawkins Field.
The Commodores (14-12, 2-4 SEC) were swept at Mississippi State last weekend to fall below .500 early in league play.
Tennessee (18-7, 3-3) lost the Friday opener to Missouri last weekend, then rebounded with two wins to take the series.
Here’s how you can watch Vanderbilt baseball vs Tennessee:
Vanderbilt baseball vs Tennessee on March 27 will be televised on SEC Network.
- Game 1 start time: 7 p.m on March 27, ESPNU
- Game 2 start time: 1 p.m. on March 28, SEC Network
- Game 3 start time: 11 a.m on March 29, ESPN2
- Feb. 13: vs. TCU in Arlington, Texas, L 5-4
- Feb. 14: vs. Texas Tech in Arlington, Texas, W 13-3 (8 innings)
- Feb. 15: vs. Oklahoma State in Arlington, Texas, L 11-1 (8 innings)
- Feb. 17: Eastern Michigan, W 13-2 (7 innings)
- Feb. 18: Eastern Michigan, W 16-2 (8 innings)
- Feb. 20: Marist, W 16-5 (8 innings)
- Feb. 21: Marist, W 12-1 (7 innings)
- Feb. 22: Marist, W 8-1
- Feb. 24: Evansville, W 15-3 (7 innings)
- Feb. 27: vs. UC Irvine in Las Vegas, L 9-4
- Feb. 28: vs. Arizona State in Las Vegas, L 5-1
- March 1: vs. Oregon in Las Vegas, L 6-4
- March 3: Central Arkansas, L 5-4
- March 4: Troy, W 4-1
- March 6: North Dakota State, W 14-2 (7 innings)
- March 7: North Dakota State, W 10-0 (8 innings)
- March 8: North Dakota State, L 5-2
- March 10: Indiana State, W 14-6
- March 13: LSU, W 13-12
- March 14: LSU, W 11-3
- March 15: LSU, L 16-9
- March 17: Indiana, L 5-1
- March 20: at Mississippi State, L 4-2
- March 21: at Mississippi State, L 7-2
- March 22: at Mississippi State, L 17-7 (7)
- March 24: Tennessee Tech, W 15-5 (8)
- March 27: Tennessee, 7 p.m on ESPNU
- March 28: Tennessee, 1 p.m on SEC Network
- March 29: Tennessee, 11 a.m on ESPN2
- March 31: Belmont
- April 2-4: at Texas A&M
- April 7: EKU
- April 9-11: Oklahoma
- April 14: Lipscomb
- April 17-19: Kentucky
- April 21: Xavier
- April 24-26: Texas
- April 28: MTSU
- April 30-May 2: at Alabama
- May 5: Louisville
- May 8-10: at Missouri
- May 14-16: South Carolina
Tennessee
Tennessee basketball legend Chris Lofton enjoying unexpected Vol Network role | Estes
CHICAGO – As Tennessee basketball’s newest Sweet 16 team was on the court at the United Center, prepping for Iowa State, the best pure shooter in the building sat on the side in a hoodie.
Chris Lofton, as always, was looking for his shot.
“I’m ready to shoot now, you know?” he said with a laugh. “When they start stretching, I’ll get a shot up or two for sure. I tell Mike (Keith) all the time, ‘If we go to the gym and there’s a basketball, I have to shoot it.’ That’s just a rule. I’ve got to shoot at least once.”
Though his last professional basketball game was in 2019, Lofton still gets on the court occasionally, and when he does, he can still shoot it.
Tennessee star freshman Nate Ament can confirm. He’s seen it.
“Really good,” Ament said of Lofton. “Even now.”
He’s a radio guy now, though.
Lofton is finishing a season back in Knoxville as part of the newly built Vol Network crew for men’s basketball games. He has been working with new play-by-play man Mike Keith, the former voice of the Tennessee Titans, among those tasked with replacing longtime Vols duo of Bob Kesling and Bert Bertelkamp.
“Mike has been great,” Lofton said, “teaching me a lot. I’m learning so much. It’s been fun just to be back around Tennessee basketball as much as I’ve been this year. I’m VFL. I bleed orange. It doesn’t get any better than this.”
In a game of horse, I’d still take Lofton against anyone. Vols fans old enough to remember watching him play for Tennessee (2004-08), I’d imagine many of y’all would, too.
This guy is a myth, a Tennessee legend. Unforgettable because of magical moments during games as “the best bad-shot-maker I’ve ever coached,” said former Vols coach Bruce Pearl, and because of his inspirational personal story. The circumstances of Lofton’s final UT season, during which he played through a secret cancer diagnosis, comprised a recent ESPN documentary.
The old heads know. And I’ve got something to make those old heads feel a bit older:
Lofton is about to turn 40.
The last day of his 30s, in fact, was practice day at the United Center on the eve of 2026 Men’s NCAA Tournament regional games there. He’ll celebrate while working. Lofton’s 40th birthday will be March 27, same day that Tennessee faces Iowa State in the Sweet 16.
“I’m telling you,” Lofton said, “it goes by fast.”
The opportunity “came out of nowhere,” said Lofton. He’d been through the NBA’s coaching program a couple of years ago, and he was close to landing a scouting job with the Boston Celtics last year.
Lofton hadn’t envisioned a detour through media until he got the call in October – and he recoiled initially. “I’ll get back to you,” Lofton told them at the time, all the while thinking, “Talking on the radio? That’s not me.”
But Lofton thought more about it, figuring “Why not? What else do I have to do?” Since then, Lofton has thrown himself into the role.
“Just like he was as a basketball player,” Keith said, “he wants to be good at it.”
This season’s Vol Network hoops team included Keith, Lofton, former UT player Steve Hamer and John Wilkerson, the play-by-play man for Vols baseball.
Since baseball season started for Wilkerson, Lofton has consistently been a part of Tennessee’s broadcasts despite jumping in short-notice to a new career path with no previous experience.
“What Chris has done has been amazing,” Keith said. “Nothing short of amazing, considering his background in (radio) – which was non-existent – his sort of knowledge of how it works and his interest in it before he was contacted in October. …
“If you listen to him from a broadcast in November or December to now, it’s a totally different guy.”
Keith added that “it’s going to be off the charts” for Lofton in Year 2, given how much he has improved.
All Lofton has decided for his post-playing future is that wants to stay in basketball. He hasn’t ruled out a career in coaching or scouting.
But he does love what he’s doing now, he said.
“I open to whatever, honestly,” Lofton said. “I love what I do now. I would love to be more involved on the court, for sure, but it might just be here (on radio).”
Reach Tennessean sports columnist Gentry Estes at gestes@tennessean.com and hang out with him on Bluesky @gentryestes.bsky.social
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