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Tennessee football can make money through on-field advertising. I can help | Adams

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Tennessee football can make money through on-field advertising. I can help | Adams


The SEC football’s 10-year television contract with ABC and ESPN is worth about $3 billion. So, you might conclude the conference is set for life.

You might conclude that if you have been living in a cave. Not that there’s anything wrong with living in a cave, but it could give you a warped sense of financial matters.

Inflation is on the rise. Expenses are, too.

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College football will soon begin sharing its revenue with college football players. Imagine that.

Revenue sharing won’t mark the end of NIL deals. Players will continue to capitalize on their name, image, and likeness. My guess is they will capitalize more next year and the year after that.

You think $300 million a year in TV revenue for an entire conference assures your member schools of financial security? Don’t be silly.

One thing I have learned from covering college sports for decades: Colleges never have enough money – no matter how much television networks are willing to throw their way.

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Fortunately, the NCAA is aware that colleges – despite the ramped-up television deals – remain at risk for abject poverty.  I assume that’s why it will allow corporate-sponsor advertisements on football fields this regular season.

This decision wasn’t impulsive. Both an NCAA panel and a committee signed off on this in a wonderful example of bureaucratic collaboration.

Don’t get the wrong idea. Players won’t have their helmets tattooed with business logos. Nor will the Aflac duck be permitted to waddle along the sideline with a football coach.

Only three corporate advertisements will be allowed – one at the 50-yard line and two other smaller ones in yet-to-be-named spots. And I’m sure such advertisements will be subtle and tasteful, so as not to detract from the natural beauty of a football field.

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Maybe, that’s how it will start out. But that’s not how it will end up.

Who finds one oil well on his property and proclaims: “We’re good now. Let’s go plant some trees.” Instead, they will search feverishly to find more oil-producing wells.

Once colleges realize how much money they can rake in from corporate advertisements, do you think they will shout to the heavens: “That’s all we need”?

If you answered “yes,” go back to your cave.

I envision a field fraught with commercials since there is so much open space available for the taking. As any self-respecting corporate CEO will tell you, open space is lost money.

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I envision future fields with a corporate sponsor every 20 yards. A national car manufacture could sponsor one 10-yard line. A major insurance company could sponsor a 30. Of course, goal-line advertising will cost more.

ADAMS: College football players, not other athletes, should receive their revenue sharing

And why not put the goal posts to work, too?

A corporate banner could be draped over the crossbar. Corporate flags could dangle from the top of the uprights, which will be the focal point of millions of viewers when a game-deciding field-goal attempt flies through the sky.

The sky will remain unspoiled by corporate logos – at least, until some clever CEO figures out how to put that open space to work.

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John Adams is a senior columnist. He may be reached at 865-342-6284 or john.adams@knoxnews.com. Follow him at: twitter.com/johnadamskns.





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Acuff’s big night pushes Arkansas past Tennessee in SEC opener

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Acuff’s big night pushes Arkansas past Tennessee in SEC opener


FAYETTEVILLE, Ark. — Conference play has a way of revealing what teams really are, and Arkansas fans it’s a positive omen for the rest of the season.

Behind a career-high 29 points from freshman guard Darius Acuff Jr., the Razorbacks opened league play Saturday with an 86-75 victory over Tennessee at Bud Walton Arena.

After starting 0-5 last season, but having to battle their way to a Sweet 16 spot, they showed it’s not the end of the world. Now everybody will see what happens when they start strong.

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Arkansas improved to 11-3 overall and 1-0 in the SEC, snapping a short run of slow conference starts while giving the home crowd a reason to settle in for winter.

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The Volunteers arrived with a reputation for toughness and efficiency, and they lived up to that billing early, trading baskets and refusing to let the Hogs separate.

Tennessee shot well most of the afternoon and stayed within reach even when Arkansas briefly surged in the first half.

The difference was not dominance but steadiness, especially when the game tightened late.

Arkansas leaned on balance, patience, and the calm of a freshman who played like he had been here before.

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Acuff shot 9 of 16 from the field and knocked down the biggest shot of the day, a three-pointer with 2:09 left that pushed the Razorbacks’ lead to 79-68.

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The basket came just as Tennessee threatened to turn a close game into a coin flip.

“I was just trying to make the right play,” Acuff said. “Coach tells us to be confident and take our shots with conviction.”

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Arkansas Razorbacks coach John Calipari during the first half against the Tennessee Volunteers at Bud Walton Arena in Fayetteville, Ark. | Nelson Chenault-Imagn Images

Arkansas finds rhythm late

That confidence spread.

Meleek Thomas added 18 points, Malique Ewin finished with 12, and Karter Knox chipped in 11 as Arkansas placed four players in double figures.

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No single run blew the game open, but one stretch midway through the second half tilted the floor.

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Arkansas used an 18-5 run over 6 minutes and 37 seconds to flip a five-point deficit into an eight-point lead.

During that stretch, Tennessee missed eight straight shots and managed only two field goals on its next ten attempts.

The Razorbacks did not rush offense or chase highlights.

They waited for good looks, attacked the rim, and trusted the whistle.

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Arkansas shot 29 of 33 from the free-throw line, quietly building a cushion that Tennessee never fully erased.

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The Volunteers made life difficult with efficient shooting, finishing at 49 percent from the floor.

Amari Evans led Tennessee with 17 points and did not miss a shot, going 7 for 7.

But free throws told a different story. Tennessee went 12 of 23 at the line, leaving points behind that mattered when possessions shrank.

“We stuck to the process,” Arkansas’ coach said. “We just kept competing and playing our game.”

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Tennessee Volunteers guard Amari Evans (1) drives against Arkansas Razorbacks forward Trevon Brazile (7) during the first half at Bud Walton Arena in Fayetteville, Ark. | Nelson Chenault-Imagn Images

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Useful start to conference play

This was not a loud win, but it was a useful one. Arkansas didn’t overwhelm Tennessee with pace or pressure.

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Instead, the Hogs won with composure, spacing, and an understanding of when to slow the game down.

That matters in a league where possessions tighten and whistles get louder in February.

The Razorbacks finished at 42 percent shooting overall, with Acuff the only Arkansas player above 50 percent from the floor.

They didn’tneed perfection. They needed reliability and got it.

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The crowd of more than 19,000 saw a team comfortable being uncomfortable, a team that didn’t panic when Tennessee crept close.

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That calm showed most clearly in Acuff, whose late three settled both the scoreboard and the building.

Arkansas has reached the Sweet 16 in four of the past five seasons, and this game looked like one that fits that blueprint:

  • Balanced scoring.
  • Free throws made.
  • Mistakes absorbed without unraveling.
  • The SEC does not reward flash in January.
  • It rewards teams that handle moments.
  • The Razorbacks handled this one.

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Arkansas will travel to Ole Miss next, carrying a conference win that counts the same as any other but feels heavier because of how it was earned.

Tennessee returns home to face Texas, searching for answers that were more subtle than glaring.

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Key takeaways

  • Darius Acuff Jr.’s career-high 29 points included the decisive three late.
  • Four Razorbacks scored in double figures, easing pressure throughout the game.
  • Arkansas’ edge at the line separated two evenly matched teams.

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Tennessee’s ‘Ink of Hope Act’ aims to help tattoo artists spot signs of human trafficking

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Tennessee’s ‘Ink of Hope Act’ aims to help tattoo artists spot signs of human trafficking


CHEATHAM COUNTY, Tenn. (WKRN) – Plenty of new laws will go into effect for Tennessee on Jan. 1, 2026, ranging from protecting victims of domestic violence to giving tattoo artists a new tool to help people in danger.

The “Ink of Hope Act” aims to teach tattoo artists how to recognize certain symbols or “brands” and intervene on behalf of human trafficking victims without putting themselves at risk.

“I’ve wanted to tattoo since I was 8,” Blake Ohrt, the owner of Scout’s Honor Tattoo in Ashland City, told News 2. “I watched somebody when I was really young get a tattoo, and I’ve been super fascinated by it… I just worked really hard my whole life and ended up here.”

Ohrt’s dream for as long as he could remember was to open his own tattoo shop, and now that business is about to celebrate its first anniversary.

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“I really hope that people are taking the time and really figuring out who they want to get tattooed by, and maybe doing a little research, making sure that the style is compatible with what you’re wanting to do,” Ohrt said.

However, not everyone who sits in his chair seems willing. He has seen this firsthand a few times.

“People will attempt to set something up for someone else or come in as a pair, and one does the talking and one does not,” Ohrt explained. “Maybe even getting a name of that person and not, you know, I’m not much hearing from the person who’s going to be tattooed.”

When he learned about the “Ink of Hope Act,” he felt it could make a difference.

“Maybe some things that we can catch, like certain specific symbols or maybe placements or things like that, but really, it’s been super big for us,” Ohrt said.

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This legislation will require tattoo artists looking to renew their licenses after Jan. 1, 2026, as well as those receiving their first licenses after that date, to watch a one-hour course offered by an approved nonprofit that focuses on human trafficking. Artists who fail to complete that training by Dec. 31, 2028, will have their licenses invalidated until they comply with the law.

“We have to take extra accountability for that and make sure that we’re also consenting for them, so hopefully everybody takes it seriously,” Ohrt told News 2.

For the employees of this Ashland City tattoo shop, it’s their “scout’s honor” to keep the promise to look out for anyone who sits in their chairs. 



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Saints vs. Titans: Score, live updates from NFL battle in Tennessee

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Saints vs. Titans: Score, live updates from NFL battle in Tennessee


The New Orleans Saints take on the Tennessee Titans in Nashville with both teams looking to build momentum headed into the offseason. This is the place to keep up with the score and live updates.

Saints rookie quarterback Tyler Shough will look to lead his team to its fourth consecutive victory. The Titans will have their own rookie behind center in No. 1 overall pick Cam Ward.

Kellen Moore’s Saints squad has played well on defense late in the season, holding opponents to a total of 43 points total over the last three weeks.

You can follow below for the latest from the game in Tennessee.

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Pregame updates

UPDATED, 10:39 a.m.: Good morning and welcome to the penultimate Times-Picayune live blog for the 2025 New Orleans Saints season (and the last one that actually will be in 2025).

The Saints are indeed eliminated from postseason contention, but it doesn’t really feel like that given how they’ve played in this month of December, which has seen three consecutive wins. Today, the Saints try to make that four in a row in a road meeting with the Tennessee Titans.

The inactives report has just dropped, and the Saints will be even further shorthanded on offense than recent weeks: Wide receiver Mason Tipton is inactive with a groin injury. That means behind Chris Olave, the Saints’ receiver corps will look something like Kevin Austin, Ronnie Bell and maybe a tight end moonlighting as a receiver like Treyton Welch. Alvin Kamara is also out, as expected, meaning Audric Estime and Evan Hull will handle the running back duties.

In short, there’s an awful lot expected of Tyler Shough and the New Orleans defense today if the Saints are going to win their fourth straight.

The bit of good news is that Olave, who missed some practice this week with a back issue, is indeed active and expected to go.

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The game kicks off from Nashville just after noon Central time, but we’ll get you set here and then give live updates throughout the afternoon.



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