Oklahoma
Barry Switzer questions if Oklahoma's NIL can compete with Texas, criticizes offensive struggles
Following another rough performance against South Carolina, there are plenty of questions about where Oklahoma’s offense goes next. Brent Venables made an offensive coordinator change, but legendary OU coach Barry Switzer said the Sooners are “short in a lot of areas” – and it might take some time to fix it.
Switzer pointed out the shortcomings for the Oklahoma offense, which will now see Joe Jon Finley take on play-calling duties after Seth Littrell’s departure. But he also questioned the Sooners’ ability to succeed in NIL dollars, particularly with rival Texas.
During an appearance on The Paul Finebaum Show on Tuesday, Switzer noted the difference between Texas’ population and Oklahoma’s. That, he said, impacts fundraising ability in the current state of college football. That’s why he wondered if the Sooners can keep pace with the Longhorns if recruiting battles turn into bidding wars.
“We’re short in a lot of areas, Paul,” Switzer said. “Defensively, we’re probably a lot better than we are offensively. We’re short, offensive line, with running backs, receivers, quarterback – every area of the offense needs help. And it’s gonna take a while to get there. But I think that they can. I don’t know. I question, sometimes, with NIL whether we can or not, whether we can compete against Texas every year. They can raise more money than we can. We’re a small state. We’ve only got 3.5 million people, and it’s gonna be more difficult than it is for the University of Texas, where they’ve got 35 million people. A wealthier state and people to be able to support the programs. We’ll have to wait and see.
“NIL is still a mystery for everybody because we don’t know where we’re gonna end up. Hopefully, someday, we’ll get something that has some stability to it that we all will have a chance to be successful with.”
A closer look at Oklahoma, Texas NIL initiatives
Barry Switzer was one of the founders of 1Oklahoma in 2022, and the NIL collective later came together with the Crimson and Cream and The Sooner Nation Collective. Upon the move, 1Oklahoma became OU’s official NIL collective.
As for Texas, the Texas One Fund emerged as one of the top NIL collectives in the country, and On3’s Pete Nakos ranked it at No. 3 in his top collectives in college sports in August. Sources told On3 it has roughly 60 football players under contract, and the organization has a working partnership with WME Sports.
The two collectives also came together ahead of this year’s Red River Rivalry matchup between Oklahoma and Texas. They teamed up for the “Golden Hat Classic” golf tournament with NIL money on the line. The winning side saw 55% of the pot go to its NIL collective while the loser received 45 percent.
Barry Switzer: Getting education is ‘not the goal anymore’
When looking at the changing NIL landscape, Barry Switzer pointed out a comment Nick Saban made after his retirement to sum things up. The former Alabama coach recalled an incident in which a player asked about NIL money before entering the transfer portal, which signaled it was time to walk away.
Switzer noted the differences in recruiting today compared to when he coached from 1961-97. In doing so, he sees education becoming less of a priority.
“I knew – I think when I saw Nick Saban leave and he said I think something about a 19-year-old kid coming into his office wanting to know how much he was gonna pay him to keep him from going into the portal, Nick knew it was time to get the hell out. I think I can understand that and appreciate that,” Switzer said. “When I recruited in the back in the ’70s, ’60s – I was recruiting in the ’60s at Arkansas. I started coaching in 1960 at Arkansas. I was with a lot of Coach Bryant’s people. … They were my mentors. I coached with those guys.
“I look back at this and say, back then, we were recruiting, we would have kids four or five years. Mothers and fathers, if they had a father, they wanted them to get an education. These kids today, that’s not the goal anymore, to get an education, to go to college. They all think they can play pro football, and that’s not true, that’s not gonna happen. If they’re not gonna be out there playing within a year or two, they’re in the portal or going somewhere else. I don’t know how in the hell they expect to get an education.”
Switzer also spoke about his approach in recruiting. He wasn’t just trying to get players to Oklahoma for four years and move on. He saw a lifelong bond, and he said that was part of his success during his career.
“I said this early on – and I ought to have to trademark on it, Paul – you know what NIL means? Now, it’s legal,” Switzer said. “What goes around, comes around. Back 50, 60 years ago, you did anything for a player, helped a player, it was illegal. Today, it’s not. I obviously coached in an area I helped kids when they needed help. I didn’t induce a player to come to Oklahoma, but once they [became] a part of my family, there were gonna be things that come up that you had to help a kid and I always told them, if you come be a part of my family, my program, I’m gonna treat you like you’re one of my own and I still do. … That’s been my approach and always has been.
“I think that’s one of the reasons I was successful is kids believed in me, they knew I’d help them if they needed help when they were here. And I’m not talking about buying a damn car. I’m talking about if they needed to get home – there was an emergency or a funeral, whatever, they’ve got to fly somewhere – I’m gonna get them there. I’m gonna treat them like they’re one of my own kids.”
Oklahoma
Oklahoma opens applications for winter heating assistance
OKLA. — Oklahomans who need help paying their heating bills can now apply for winter energy assistance through Oklahoma Human Services.
State officials announced Tuesday that online applications are open for the Low Income Home Energy Assistance Program (LIHEAP).
The federally funded program helps qualifying households cover the cost of their primary heating source during the winter months.
Applications can be submitted online at OKDHSlive.org.
LIHEAP is offered twice each year — once during the winter for heating costs and again in the summer to help with cooling expenses.
Oklahoma Human Services also operates the Energy Crisis Assistance Program, which opens in the spring, along with year-round help for life-threatening energy emergencies.
Some households already receiving benefits through Oklahoma Human Services may be automatically approved for winter assistance and do not need to apply.
Those households have already been notified. Others who receive state assistance but are not pre-approved are encouraged to apply online.
Eligible households may receive one LIHEAP payment per year for winter heating, which is applied directly to their main energy source.
A household is defined as anyone sharing the same utility meter or energy supply.
Native American households may apply through Oklahoma Human Services or their tribal nation, but not both for the same program during the same federal fiscal year.
Income limits vary by household size. For example, a single-person household may earn up to $1,696 per month, while a family of four may earn up to $3,483 per month.
Larger households have higher income thresholds.
Applicants will need their most recent heating bill, a photo ID, Social Security number and proof of income.
Officials stress that utility information must be entered exactly as it appears on the bill.
Oklahoma Human Services expects high demand during the enrollment period and encourages applicants to apply online for faster processing.
Households with shutoff notices are not given priority and are urged to continue making payments or work with their utility providers to avoid service interruptions.
Funding for the winter heating program is limited, and applications will close once funds are exhausted.
The state has also announced tentative enrollment dates for other energy assistance programs in 2026:
- Energy Crisis Assistance Program: April 14
- Summer Cooling Assistance: July 14
Oklahoma
Three Takeaways From OKC Thunder’s Blowout Loss to Hornets
The Oklahoma City Thunder were shocked by the Charlotte Hornets on Monday night in Paycom Center, losing 124-97. This is OKC’s second loss in as many days, losing last night in Phoenix to the Suns 108-105.
The Thunder’s record is now 30-7 and they are 6-6 in their last 12 games. The No. 1 seed in the Western Conference is playing its worst stretch of basketball in over two years.
Shai Gilgeous-Alexander scored 21 points on 7-of-21 shooting to keep his 20-point streak alive. OKC shot a rough 28.2% from three-point range and 66.7% from the charity stripe.
Here are three takeaways from the Thunder’s 27-point home loss.
1. Inability to Make Shots
The glaring struggle for the Thunder tonight was on offense, with the team shooting 36.6% from the floor and 28.2% from three-point range. It’s difficult for any team to win shooting that poorly in a game.
The Thunder found open look after open look across the perimeter, but were unable to convert at a high rate. The Hornets were able to consistently help off of perimeter shooters to bring more defensive attention around Gilgeous-Alexander and inside the paint.
Poor shooting creates poor spacing and poor spacing creates ugly offensive execution. Poor spacing and shooting defined OKC’s woes against Charlotte.
2. Young and Hungry Hornets
Charlotte was by far the more energetic team in its win, amped up on both ends from start to finish, flying in for every loose ball. The young team came in looking to send Loud City home unhappy and they succeeded.
The Thunder were on the back end of an away/home back-to-back, having to quickly fly in from Phoenix to prepare for the game. The Hornets smelt blood in the water early, taking the game from their very first run.
After the game was tied at 33 at the end of the first quarter, Charlotte blazed into a 23-7 run throughout a large part of the second quarter to grasp a firm control of the flow of the game. The Thunder’s struggling offense could not find any momentum to claw back into the hole they fell into.
Charlotte’s shooting performance was remarkable from distance. With a plethora of shots taken with great difficulty, the Hornets managed to shoot 51.4% from three-point range.
The Hornets came in hungry and caught the reigning champions by surprise.
3. Gilgeous-Alexander Keeps Streak Alive Amid Struggles
Gilgeous-Alexander scoring above 20 points, with 21, to keep his historic 20-point streak alive, is the lone positive from a rough loss. Despite struggling through constant full-court pressure and double teams from the Hornets, the reigning MVP was able to muster just enough to keep his hunt for the record alive.
Gilgeous-Alexander shot 7-of-21 from the floor and 1-of-6 from three in the loss, adding six assists to his totals. He was OKC’s only 20-point scorer on the night.
The Canadian’s streak of scoring 20-or-more points now sits at 108 games, 18 behind Wilt Chamberlain’s record of 126.
Oklahoma
Former Colorado State RB Lloyd Avant headed to Oklahoma
The Sooners have added reinforcement to their backfield for the 2026 season in the form of Colorado State transfer Lloyd Avant.
The rising junior has committed to Oklahoma, and will join the program with two years of eligibility remaining. He’ll add explosiveness and versatility to an OU running back corps headlined by returning workhorses Xavier Robinson and Tory Blaylock.
It’s a return to the Sooner State for Avant, who spent his freshman season at Tulsa in 2024. He signed with the Golden Hurricane out of high school as a three-star recruit. At the time, TU’s head coach was Kevin Wilson, who’s now on staff with Oklahoma as an offensive analyst.
Avant made an immediate impact at Tulsa as a true freshman, rushing for 259 yards and a TD and adding a kick return touchdown. But after Wilson’s dismissal, the 5-foot-10, 200-pounder elected to enter the transfer portal and eventually landed at CSU. There, he became a weapon in several facets for the program during his lone season with the Rams. He totaled over 900 all-purpose yards, 417 of which came on the ground and 261 of which came via pass reception. He scored six total TD’s and averaged nearly six yards per touch.
Upon Avant’s second portal entry, the Sooners quickly emerged as the team to watch in his recruitment. He visited campus Sunday and didn’t take long to lock in his decision.
A native of Humble, Texas, Avant gives Oklahoma six scholarship running backs heading into the new season. He joins Robinson, Blaylock, Andy Bass, and a pair of incoming freshmen in Jonathan Hatton and DeZephen Walker. It’ll also be of some intrigue to see whether OU offers him the chance to return kicks. As a team, the Sooners attempted just two kickoff returns in 2025, opting almost exclusively for fair catches. That philosophy could change with a proven special teams weapon like Avant in the stable.
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