North Carolina
NC tourism going gangbusters, with state among top US destinations | Robesonian
RALEIGH — The North Carolina tourism economy reached its highest level ever in 2023, Gov. Roy Cooper announced Tuesday, with travelers spending more than $35.6 billion on trips to and within the state.
That’s up almost 7% from the previous record in 2022, according to the governor’s office. The state also rose to fifth in the nation for domestic visitation, behind California, Florida, Texas and New York.
Direct tourism employment in the state increased almost 5% to 227,200 jobs in 2023, and direct tourism payroll increased to $9.3 billion, the governor’s office said.
The preliminary findings come from research commissioned by Visit North Carolina, part of the Economic Development Partnership of North Carolina. But tourism organizations in three regions of the state that talked with Carolina Public Press for this article also described successful efforts to draw in more tourists in each part of the state.
Inflation is part of what made 2023 a record year, as spending in general has increased, said Wit Tuttell, executive director of Visit North Carolina. But the agency also was able to target off-season advertising, such as marketing ski areas, with money from the legislature, he said.
“North Carolina is still a very seasonal tourism destination and so the more we can spread that out, that brings those dollars to areas in times where they need it more,” he said.
International traveler spending in the state also rose almost 10% from the previous year, to $997 million in 2023, the governor’s office said.
North Carolina isn’t as popular for international visitors as other areas of the U.S., Tuttell said. But those tend to be valuable visitors, as they often stay longer and spend more, he said.
The state works with other states in the South to jointly advertise, he said, because typical international visitors travel throughout the region.
It’s also better for Southern states not to go after a first-time international visitor, who will likely want to see California or New York, he said. Instead, the region targets veteran travelers who want the Southern experience, he said.
Visit North Carolina also tries to prevent over-tourism by making sure visitors enhance an area instead of detracting from it, Tuttell said. Part of that involves targeting whom the state markets itself to, he said, such as the Outdoor NC program, which emphasizes protecting resources and sustainability.
Ahead of Memorial Day weekend, tourism organizations across the state are preparing for visitors. Those in Raleigh, Wilmington and Western N.C. talked to CPP about the weekend ahead and tourism in their areas.
Raleigh gateway for NC tourists
Raleigh and the Wake County area have strong leisure visitation even apart from holidays, said Dennis Edwards, president and CEO of Visit Raleigh. That will continue this weekend with events such as the NCAA women’s lacrosse championship and the Japanese animation and cultural convention Animazement, he said.
The area is accustomed to large events, he said, and the agency alerts hotels and restaurants beforehand of when peak times might be.
In terms of attracting international versus domestic visitors, Edwards said the agency promotes the entire state to international visitors, with Raleigh acting as a gateway.
For domestic visitors, the focus is on the local area, he said.
Wilmington tourism
The Wilmington area is ready for the expected crowds of Memorial Day weekend, said Kim Hufham, president and CEO of the New Hanover County Tourism Development Authority.
Lifeguards start working daily and local businesses usually increase seasonal staff, according to Connie Nelson, communications and public relations director for the Wilmington and Beaches Convention & Visitors Bureau, which is the business name of the New Hanover tourism authority.
Each of the past couple years have been record-breaking in tourism expenditures and room occupancy tax collections in the county, Hufham said. The growth is just now leveling off after jumping post-pandemic lockdown, she said.
Most of the area’s visitors come from within North Carolina, Hufham said, but they also see large numbers from Northeastern states such as Pennsylvania and New York.
NC mountain tourism
In Asheville, restaurant reservations have begun to fill up, recent dance performances sold out and more tubers are going down the French Broad River, said Dodie Stephens, vice president of marketing at Explore Asheville.
Most Asheville visitors come from areas within a day’s drive, Stephens said, so the agency markets primarily to those people. Travelers who fly in tend to stay longer and move around the community more, she said, so the agency works with Asheville Airport to encourage those visitors.
Flights from Florida into Asheville are increasing, said Craig Distl, a public relations representative for Visit Hendersonville. The agency targets those visitors year-round as the N.C. mountains are some of the closest to Floridians, he said.
Memorial Day weekend means crowds of around 200,000 for Hendersonville, Distl said, as the town holds the Garden Jubilee festival downtown.
A proposal to limit property tax increases is set to go before state lawmakers Tuesday — an effort that could culminate with North Carolinians voting on the issue as early as this year.
The state House of Representatives’ Finance Committee is scheduled to discuss a proposed state constitutional amendment restricting how much city and county governments could raise property taxes each year.
Amendments to the state Constitution must be approved by North Carolina voters. If the idea is approved by a supermajority of legislators, North Carolinians would be asked to decide the issue through a ballot vote, likely in November.
The legislation, House Bill 1089, doesn’t outline a limit for property tax increases. It calls on state lawmakers to come up with specific restrictions at a later date — if the referendum is approved by voters.
The bill is part of a broader push by legislators in the Republican-controlled General Assembly to address affordability issues ahead of the midterm elections.
Republicans in the state Senate last week approved a bill that would temporarily block county governments from applying appraisals conducted during this calendar year to property tax bills. Reappraisals often lead to higher property tax bills. Republican Senate leader Phil Berger has referred to that proposal as a “moratorium” that could bring temporary relief to taxpayers in a number of counties scheduled to reappraise properties this year — including Guilford and Harnett. Berger has framed the idea as simply buying time for the legislature to come up with more sweeping reforms.
The proposed constitutional amendment moving forward in the House could be that more sweeping idea, although it’s unclear if the Senate will go along if the idea passes the House.
Tax reduction has been a stated goal of Republican lawmakers for decades, but the proposed reappraisal moratorium and constitutional amendment are not guaranteed to pass. Neither Berger nor House Speaker Destin Hall has committed to supporting the other chamber’s idea for addressing rising property taxes.
Democrats have expressed skepticism over both plans. Senate Minority Leader Sydney Batch, D-Wake, chided Senate Republicans last week for failing to take up an amendment to Berger’s bill that would have lowered the state’s income threshold to qualify for property tax exceptions.
Rep. Lindsey Prather, D-Buncombe, said Monday — during a press conference calling for higher taxes on millionaires — that the property tax changes being proposed by GOP lawmakers seemed aimed more at gathering political credit than solving a problem.
“We can be the quote-unquote ‘good guys’ down here in Raleigh and say we’re going to lower your property taxes,” Prather said. “But all that means is that the local governments are going to have to be the ‘bad guys’ to raise revenue in other ways.”
Closing a loophole
The House Finance committee on Tuesday is expected to consider a proposal that could help municipal governments recoup more property tax revenue. The committee is expected to discuss House Bill 1042, which would tighten rules for nonprofit organizations that receive property tax exemptions.
The state currently allows certain organizations to avoid paying property taxes if they use their property entirely for charitable purposes and are not run for profit — a law that kept nearly $750 million worth of property out of Wake County’s tax base in 2025. The proposed change seeks to winnow down the list of who qualifies, especially nonprofits that provide affordable housing for low- or moderate-income people.
North Carolina
North Carolina (NCHSAA) High School Softball 2026 State Playoff Brackets, Matchups, Schedule – May 11
The 2026 North Carolina high school softball state playoff brackets are out, and High School On SI has all eight brackets with matchups and schedules for every team.
The first round begins on May 5, and the playoffs will culminate with the NCHSAA state championships being played May 27-30 at Duke University in Durham.
2026 North Carolina High School Baseball State Tournament Schedule
May 5: First Round
May 8: Second Round
May 12: Third Round
May 15: Fourth Round
May 19-23: Regionals
May 27-30: State Championships
North Carolina (NCHSAA) High School Softball 2026 State Playoff Brackets, Matchups, Schedule – May 11
CLASS 1A BRACKET (select to view full bracket details)
Third Round – May 12
No. 1 Bear Grass Charter vs. No. 5 Vance Charter
No. 3 East Columbus vs. No. 2 Northside – Pinetown
No. 1 Robbinsville vs. No. 5 Falls Lake Academy
No. 6 Bethany Community vs. No. 2 Oxford Preperatory
Third Round – May 12
No. 1 North Duplin vs. No. 8 Camden County
No. 5 Rosewood vs. No. 4 East Carteret
No. 3 Perquimans vs. No. 11 Pamlico County
No. 10 Franklin Academy vs. No. 2 Manteo
No. 1 South Stanly vs. No. 9 East Wilkes
No. 5 South Stokes vs. No. 4 Starmount
No. 3 Swain County vs. No. 6 Murphy
No. 7 Highland Tech vs. No. 2 Roxboro Community
Third Round – May 12
No. 1 Midway vs. No. 9 Providence
No. 12 Wallace-Rose Hill vs. No. 4 Heide Trask
No. 3 Farmville Central vs. No. 11 Ayden – Grifton
No. 10 Northwood vs. No. 2 McMichael
No. 1 West Lincoln vs. No. 8 Union Academy
No. 5 Draughn vs No. 4 Pine Lake Preperatory
No. 3 West Davidson vs. No. 11 East Surry
No. 7 Walkertown vs. No. 2 West Wilkes
Third Round – May 12
No. 1 Randleman vs. No. 9 Nash Central
No. 5 Bunn vs. No. 4 East Duplin
No. 3 Southwest Onslow vs. No. 6 Roanoke Rapids
No. 7 Ledford Senior vs. No. 2 Central Davidson
No. 1 West Stokes vs. No. 8 Forbush
No. 5 Pisgah vs. No. 4 West Stanly
No. 19 North Surry vs. No. 11 Foard
No. 10 Mount Pleasant vs. No, 2 Bunker Hill
Third Round – May 12
No. 1 Southeast Alamance vs. No. 8 C.B. Aycock
No. 5 Seaforth vs. No. 4 Rockingham County
No. 3 Eastern Alamance vs. No. 6 West Carteret
No. 7 South Brunswick vs. No. 2 Southern Nash
No. 1 Enka vs. No. 9 Oak Grove
No. 5 Crest vs. No. 13 West Rowan
No. 3 North Davidson vs. No. 6 Franklin
No. 10 East Rowan vs. No. 2 North Lincoln
Third Round – May 12
No. 1 Union Pines vs. No. 9 South Johnston
No. 5 South View vs. No. 4 Gray’s Creek
No. 3 J.H. Rose vs. No. 6 Harnett Central
No. 7 Triton vs. No. 2 West Brunswick
No. 1 Kings Mountain vs. No. 8 Charlotte Catholic
No. 5 Alexander vs. No. 13 T.C. Roberson
No. 3 Piedmont vs. No. 6 Central Cabarrus
No. 10 A.C. Reynolds vs. No. 2 South Caldwell
Third Round – May 12
No. 1 D.H. Conley vs. No. 8 Wake Forest
No. 5 Purnell Sweet vs. No. 4 Cleveland
No. 3 Heritage vs. No. 6 Topsail
No. 7 South Central vs. No. 2 New Bern
No. 1 Weddington vs. No. 8 Mooresville
No. 5 A.L. Brown vs. No. 4 Hickory Ridge
No. 3 East Forsyth vs. No. 11 Porter Ridge
No. 7 Ronald Reagan vs. No. 2 South Iredell
Third Round – May 12
No. 1 Willow Spring vs. No. 4 Hoggard
No. 3 E.A. Laney vs. No. 2 Cornith Holders
No. 1 Providence vs. No. 4 Hough
No. 3 West Forsyth vs. No. 2 Apex Friendship
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North Carolina
Perspective | What North Carolina gets right about workforce: Progress beyond politics
Across the country, workforce development is often framed as a policy challenge. In North Carolina, we’ve come to understand it as something more fundamental: a shared responsibility between educators and employers that works best when it rises above politics. It is a nonpartisan priority with bipartisan support — and a clear focus on outcomes.
North Carolina’s approach to workforce and talent development offers a different model — one grounded in collaboration, consistency, data, and a relentless focus on student and employer needs.
Over the past several years, our state has aligned around an ambitious goal: ensuring that 2 million North Carolinians ages 25-44 hold a high-quality credential or postsecondary degree by 2030. myFutureNC is a nonpartisan, nonprofit organization, led by a bipartisan Board of Directors, that was created to champion this work.
This goal is not owned by a single administration or political party. It is the state’s attainment goal — codified in law with bipartisan support and signed by the governor — to ensure North Carolina remains economically competitive now and into the future. The work is guided by leaders across business, education, policymakers, and philanthropy.
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This kind of alignment doesn’t happen by accident. It requires trust, discipline, and a willingness to prioritize long-term impact over short-term wins — placing the needs of students and employers above the silos that often define education and workforce systems.
North Carolina’s leaders don’t agree on everything, and unanimity is not what makes this work. There is broad agreement on a set of essential truths: Talent is the top driver of economic development. Education fuels economic prosperity, public safety, and healthier communities. Having a robust educational system and an educated population is one of our state’s greatest assets. Economic mobility matters. And preparing people for meaningful work benefits everyone.
This alignment is delivering results. North Carolina has been named the No. 1 state for business three out of the past four years and ranks No. 1 for workforce — reinforcing what’s possible when leaders stay focused on shared priorities.
This strong foundation has enabled progress in areas that often stall in partisan debate. Through strategic policy and philanthropic investments, the state has expanded pathways into high-demand careers, strengthened connections between education and industry, and increased access to work-based learning opportunities, including apprenticeships and pre-apprenticeships.
That same foundation is shaping how policy is developed in real time. The proposed Workforce Act of 2026 reflects North Carolina’s cross-sector approach — bringing together business and education leaders, policymakers, and philanthropists to strengthen pathways into high-demand careers and expand access to work-based learning. Rather than introducing a new direction, this Act builds on what is already working, demonstrating how alignment can translate into coordinated action.
The bipartisan-led Governor’s Council on Workforce and Apprenticeships puts this approach into practice. Building on the state’s existing foundation, the council brings together leaders from industry, education, and government to strengthen coordination across the workforce system. Its value lies not in setting a new direction, but in reinforcing and accelerating a shared one.
This is what it looks like to build systems designed to last. Workforce development is not a one-year initiative or a single funding cycle — it is a long-term investment in people, communities, employers, and the educational infrastructure that supports them. North Carolina’s progress is rooted in structures that bring partners together consistently, align efforts across sectors, and create continuity beyond political cycles.
By embedding collaboration into how the work gets done — not just what gets prioritized — the state has created a model that can evolve over time while staying focused on its goals.
Work remains to be done. Gaps in attainment persist, and ensuring opportunity reaches every corner of the state will require continued focus and innovation. But North Carolina’s significant progress and continued success being No. 1 nationally in many related categories demonstrates what is possible when leaders choose partnership over partisanship.
At a time when it’s easy to focus on what divides us, North Carolina offers a reminder: Some of the most important work we do — preparing people for the future of work and ensuring employers have access to skilled talent — is our north star and unifying force.
And in our shared goal of 2 million by 2030, we are not just building a stronger workforce. We are building a stronger state — for today and for generations to come.
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