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Mississippi State softball prepares for first ticketed season

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Mississippi State softball prepares for first ticketed season


Samantha Ricketts finally saw Mississippi State softball’s onboarding potential realized when the Bulldogs unexpectedly hosted an NCAA Super Regional in 2022.

MSU lost its opening-round game at the Tallahassee Regional that year but proceeded to win four elimination games to advance, defeating host and No. 2 national seed Florida State twice in the regional final. When No. 15 seed Missouri also lost its regional final at home to Arizona, the Bulldogs suddenly found themselves back in Starkville facing the Wildcats with a trip to the Women’s College World Series on the line.

Arizona defeated MSU in two games, but the series attracted capacity crowds at Nusz Park of more than 2,200 fans for both contests. The spectacle helped Ricketts see firsthand that Bulldogs fans had an appetite for softball, and this year, for the first time in program history, MSU will be charging admission for all home games.

“When it came time to sell tickets (for the Super Regional), we had no season ticket holders to offer out the postseason tickets to first,” the Bulldogs’ head coach said. “It really created a little bit of a madhouse and a rush for these tickets with no standard for it within the program because we hadn’t sold (them).”

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Mike Richey, the athletic department’s executive director of principal giving, oversees softball and helped facilitate the ticketing process ahead of the Super Regional. With the success MSU had attracting fans to buy tickets for the biggest games the program had ever hosted, Ricketts began to think about making softball a ticketed sport.

The arrival of Zac Selmon as athletic director in January 2023 only accelerated those conversations. Selmon had spent more than a decade in administrative roles at Oklahoma, which won its third straight national championship in softball last year, sells out every home game and brings large contingents of fans on the road — and also happens to be Ricketts’ alma mater.

MSU opened its brand-new softball fieldhouse last August, a space that includes five new batting cages, a modern and spacious locker room, a players’ lounge and a media and film room. After investing in the player experience with those upgrades, the next steps for the program are geared toward enhancing the fan experience, which would be difficult to do without bringing in revenue from ticket sales.

“We can bring in new lights for the stands, and we can have more amenities surrounding it,” Ricketts said. “Now we’ll know exactly the number of fans to expect, so it’s going to help us elevate and make changes. The building we just built was for the student-athletes, but now we want to really take care of the fans coming to games.”

Ole Miss and Georgia are now the only Southeastern Conference softball programs offering free admission, and MSU’s prices are comparable to most of its SEC peers and significantly cheaper than those at Auburn and Florida.

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All tickets are general admission with no assigned seating, and season tickets are priced at $99 with single-game tickets at $8 for adults and $5 for children. Large groups and students will receive discounts.

“There’s a lot of folks who have their preferred seat they’ve been sitting in for a long time, and they’ve got friends,” said Tom Greene, MSU athletics’ deputy director for external engagement. “We thought we would take a more cautious approach, do (general admission) tickets.”

Greene said MSU is not necessarily looking to make softball a net revenue driver, but the department is hoping to break even and offset the additional costs of selling tickets, primarily ticket scanners and security personnel. He and Ricketts both mentioned food trucks as an additional amenity for fans, and season-ticket holders will have the first priority for purchasing tickets to any postseason games the Bulldogs host.

With construction for the fieldhouse ongoing last spring, MSU played just 25 regular-season home games in 2023, compared to 35 the year prior. This year, the Bulldogs have 28 home games on their schedule, starting with the Alex Wilcox Memorial tournament, also called The Snowman, on the season’s opening weekend from Feb. 9-11.

Perennial mid-major power Louisiana visits Nusz Park for a doubleheader on Feb. 13, and the SEC schedule features marquee home series against Texas A&M, Florida, Tennessee and Georgia.

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“Our goal was to do our due diligence and research and make sure we set this up the right way,” Greene said. “Ideally, we’d set it up from an economic standpoint where we’re not losing money. We’ll want to keep improving some of the fan amenities over time, and those additional expenses will probably essentially negate the additional revenue. That being said, I think we’re going to learn a lot this first year.”

The softball program has been active in the Starkville community for a long time, including sponsoring youth baseball and softball clinics, and Ricketts said that community involvement can help drive up attendance numbers. MSU is also working to stagger its softball start times to avoid overlapping with baseball games when both teams are home to give fans the opportunity to attend both events in one day.

Even factoring in the two Super Regional games, the Bulldogs’ average attendance increased slightly last year compared to 2022, with crowds exceeding 1,000 fans for the Bulldogs’ two home games against Oklahoma in March and for a Saturday game against Alabama during Super Bulldog Weekend in April.

“We’ve done a great job taking care of the student-athletes, but now we want to grow the atmosphere at Nusz Park and we want to make it a true home-field advantage,” Ricketts said. “(There are) some things we could potentially… add to the environment that makes it a big event, along the lines of what the Super Regional was. That’s our benchmark, and we want it to be that big of a feel and (create) excitement around game days, especially SEC weekends.”

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Mississippi

Couple sentenced for selling faulty fire extinguishers to Mississippi daycares, businesses – SuperTalk Mississippi

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Couple sentenced for selling faulty fire extinguishers to Mississippi daycares, businesses – SuperTalk Mississippi


The Smith County couple who knowingly sold faulty fire alarms to daycares and other commercial businesses across the state will spend time behind bars.

Daniel and Sherri Finnegan, the owners of Finnegan Fire Safety Equipment, entered guilty pleas on Tuesday in connection with the fraud scheme. Daniel Finnegan will spend seven years in prison, while his spouse will be locked up for one year. Officials report that the plea agreements encompass charges filed in both Rankin and Madison counties, where 12 charges have been filed against each defendant stemming from six different cases.

The Finnegans were arrested in Aug. 2024 for selling and installing used fire suppression systems that did not work and were not tested before being placed into service, putting people at risk in the event of fire. The Mississippi Insurance Department reported that the couple targeted minority-owned businesses and owners who had a language barrier.

Originally, the duo was charged with 41 counts each of false pretense, along with 37 counts each of violations of the Mississippi Fire Prevention Code. Despite the pleas entered in Rankin and Madison Counties, the defendants still face an additional 31 fire prevention code violations and 37 false pretense charges that remain pending in 11 other counties.

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“The investigation showed that more than $343,000 was paid directly to the couple by confirmed victims. It is important to note that this figure does not represent the full financial impact, as some financial documentation could not be obtained,” a statement from the Mississippi Insurance Department reads. “Furthermore, many victims incurred substantial additional costs to correct and remediate deficient installations and to bring fire protection systems into compliance.”

Restitution ordered for Daniel Finnegan totals $67,853.95, while Sherri Finnegan has to pay out $20,000.



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Former federal attorney faces arson charge after two fires in Fondren

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Former federal attorney faces arson charge after two fires in Fondren


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  • A former federal attorney was arrested and charged with arson for two fires in Jackson, Mississippi.
  • The fires damaged a building and a dumpster at the Yana Club of Mississippi, a recovery community nonprofit.
  • The suspect, George McDowell Yoder III, has a history of previous arrests and was suspended from practicing law in 2022.

A former federal attorney was arrested and charged with arson after a building and dumpster were set on fire Friday, Feb. 27, in the Fondren area of Jackson, authorities said.

Jackson Fire Department Chief of Investigations Charles Felton said firefighters responded around 12 a.m. Friday in reference to a reported building fire and dumpster fire at Yana Club of Mississippi located at 555 Hartsfield Street.

Felton said fire crews arrived and found two separate fires in the Fondren neighborhood that caused damage to the Yana Club and the dumpster.

No injuries were reported.

After the fires were extinguished, a fire investigator was called to the scene. Investigators spoke with Capitol Police, who had a suspect detained.

Felton said the Jackson Fire Department Arson Division arrested George McDowell Yoder III, a former federal attorney, and charged him with first-degree arson of Yana Club and third-degree arson of the dumpster.

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In 2021, WDAM TV reported Yoder had been a special assistant U.S. attorney for the Southern District of Mississippi from 2009 to 2011. Yoder also ran unsuccessfully as a candidate for the Mississippi Court of Appeals in 2016.

According to a 2023 article by the Laurel Leader Call, Yoder was arrested in 2021 for residential burglary and faced multiple charges from 2021 to 2023. Yoder was also arrested in 2023 for arson charges, the outlet reported.

Documents from the Supreme Court of Mississippi also indicate that Yoder was admitted to the practice of law in the state in 1999 but later suspended in 2022 from practicing law for three years.

Court records show Yoder was found to be accepting fees from clients, abandoning them and then failing to deposit their retainers into a trust account. Yoder “commingled” his personal money with those of his clients and performed little to no work on a Madison County criminal case he was hired to resolve.

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Jackson fire officials also said that a fire did not occur Friday morning at The Pig & Pint, a barbecue business located next to Yana Club.

Yana Club of Mississippi, a nonprofit organization, is described via their Facebook page as a “recovery community” that serves individuals seeking help with addictions.

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The organization confirmed at 10:23 a.m. Friday via a social media post that the Yana Club building will be closed due to damages sustained from the fire.

“Due to the safety of our members, we will be closed through the weekend,” the organization stated. “We are working with [the] fire department and insurance to determine the best course of action. The building is currently deemed unsafe for meetings to be held. We will be in touch with updates when we have them.”

Pam Dankins is the breaking news reporter for the Clarion Ledger. Have a tip? Email her at pdankins@gannett.com.



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Renowned New York dance instructor visits Mississippi to recruit for summer program

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Renowned New York dance instructor visits Mississippi to recruit for summer program


LAUREL, Miss. (WDAM) – A world-renowned dance instructor from New York visited Laurel Thursday to conduct a special class and do some recruiting for a prestigious summer dance program in the Big Apple.

Melanie Person, who is co-director of the Ailey School in New York, taught a master ballet class Thursday morning at Laurel Middle School.

It’s part of a three-day residency in the Magnolia State, organized by the Mississippi Arts + Entertainment Experience in Meridian.

She’ll teach two other classes Friday in Meridian before hosting an audition Saturday for a prestigious summer dance program at the Ailey School.

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“I typically tour in about six to eight cities in the U.S., and I recruit dancers to come to our summer intensive, so part of this weekend, in one of the classes, I will be accepting students to come to New York for our five-week summer intensive,” Person said.

“We accept the dancers we like, and we see if they are able to come. The decision to come to New York for the summer is a big undertaking for families, so we just hope that they can do it.”

Registration is required for that audition, which will be held at the Mississippi Arts + Entertainment Experience.

To do that, click HERE.

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