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Two Publix stores sit just 500 feet apart in this Northeast Florida city — but why?

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Two Publix stores sit just 500 feet apart in this Northeast Florida city — but why?


NEPTUNE BEACH, Fla. – It’s pretty much a Florida tradition for any beach day: You load up the car and on the way to the ocean, you make the obligatory Publix run to grab all the beach essentials like Pub Subs, sweet tea and fried chicken.

Just check social media. There are a ton of creators who describe their Publix pit stops as a mandatory step before any fun-in-the-sun activity.

But any beachgoers heading down Atlantic Boulevard toward Neptune Beach will have a choice to make. That’s because two Publix stores sit just over 500 feet apart.

Yes, you read that right.

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There are over 20 Publix stores in Jacksonville alone. Sometimes it feels like there’s one on every corner. And on Atlantic Boulevard just before 3rd Street, it’s like you’re seeing double.

Publix grocery stores sit nearly next to each other in Neptune Beach (Google Maps)

Publix Super Market at Seminole Shoppes at 630 Atlantic Blvd. opened in 2010. It’s probably the most familiar Publix in the area if you don’t visit Neptune Beach often.

So, it might be a bit confusing to see a more modern-looking Publix sitting at the Neptune Beach Plaza on 580 Atlantic Blvd., just to the left of the original 54,130 square-foot store.

2 Publix (WJXT)

The updated store opened in 2023 after the company acquired the 29,810 square foot space that formerly housed Lucky’s Market for $2.3 million, according to News4JAX news partner the Jax Daily Record.

As convenient as it may sound, it’s also confusing. Why did the Florida-born company feel the need to build another Publix close to…well, another Publix?

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A spokesperson for the company told News4JAX it is not “unusual to have Publix locations close in proximity.”

There are similar situations in St. Johns County, though not quite to the extreme happening at the Beaches.

In Nocatee, the Super Market at Nocatee Town Center at 120 Marketside Avenue sits less than a half mile from a Publix GreenWise Market across the street at 250 Pine Lake Drive.

GreenWise is Publix’s organic brand that was expanded to stand-alone stores with four locations in Florida, according to an online locator map.

St. Augustine’s Publix at Market at Shoppes at Murabella has a newly opened Publix Super Market at Parkey Village of St. Johns that sits right across State Road 16.

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While both Neptune Beach stores are fully open and have been successfully operating next to each other, residents admitted the concept was rather strange.

McKenzie Fletcher moved to Atlantic Beach from Ponte Vedra Beach and shops at the newer Publix in Neptune Beach.

She said she questioned the employees about the store’s purpose.

“This is now the closest Publix to me and I was asking if they were shutting down the old one. Hence, why this one is brand new,” Fletcher said.

Nope, that’s not the case here. Both stores are open with no intention of shutting down.

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When News4JAX reached out to Publix to learn the differences between the stores, the spokesperson confirmed while both stores operate as a “traditional Publix” with most grocery departments and a full-service bakery and deli, the newer store includes features from the GreenWise brand.

“The Neptune Beach Plaza location also has a Pours section where customers can purchase items like acai bowls, smoothies, beer, wine, coffee or tea and sip while they shop,” the spokesperson said.

POURS venue at the Neptune Beach Plaza location (WJXT)

Fletcher found the additional store to be convenient despite her confusion.

“It’s slightly closer to my house and it is kind of like stop-and-go. I do feel like they do have special things like the little bar and stuff. It’s cute.” Fletcher said.

Other people News4JAX spoke to also seemed to question the dueling Publixes.

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One woman commutes around four miles from the Golden Glades neighborhood to shop at the newer Publix store because the store at Atlantic and Hodges Boulevards is temporarily closed for construction.

“I thought it was little a odd. I thought maybe because the one at Hodges is closed, maybe they thought they were going to have a bit of a spillover. I’m not quite sure why they did that. It is interesting,” one woman told News4JAX.

We asked Publix for a construction update and have not heard back.

But even with double the opportunity to buy groceries “where shopping is a pleasure,” some found minor inconveniences.

Another Atlantic Beach resident pointed out that the newer Publix does not have a pharmacy, which makes him have to take a trip to the older store. Although the two stores are side-by-side, unless you’re walking, you can’t simply drive from one store parking lot to another because there is a barrier blocking access.

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News4JAX asked the spokesperson about the barrier but they did not immediately respond.

Barrier restricts traffic from driving between Neptune Beach Publix stores without getting on the main road. (WJXT)

“As a whole, we look for opportunities to best serve our customers and, in some cases, alleviate congestion in stores, in addition to allowing for the best traffic patterns in a particular area,” the spokesperson said responding to a separate email asking about the benefit both stores serve.

Most people we spoke with said they preferred the newer location because it didn’t seem as busy.

“I prefer the smaller one. There’s a different atmosphere, a little bit more positive. It’s a little easier to find stuff, less walking. It’s the same thing. It’s just newer,” one man said.

The two locations have coexisted for at least a year. One thing is for sure, Floridians love Publix, so double the opportunity is a double bonus for shoppers.

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The ever-growing grocery store recently opened a new Jacksonville location at 11341 Normandy Boulevard in the Plaza at Normandy. The closest store to that location is 5.3 miles away.

Copyright 2024 by WJXT News4JAX – All rights reserved.





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Florida

Florida Gators Put Nation on Notice with Ole Miss Win

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Florida Gators Put Nation on Notice with Ole Miss Win


It’s been a good couple weeks for the Florida Gators.

First, they take down No. 22 LSU, 27-16, with a bend but don’t break approach. Then, they follow that up by upsetting No. 9 Ole Miss, 24-17. With that latter win, heads really began to turn. It was one thing to put up fights against Tennessee and Georgia, but now, they’re beginning to take down these formidable opponents. 

The analysts are starting to talk them up. ESPN’s College Gameday analyst Kirk Herbstreit is ready to hand head coach Billy Napier the award for coach of the year. He made sure to include that he thinks quarterback DJ Lagway is going to be something special. 

“Can a guy with a team that will finish 7-5 win the coach of the year award? He should!!” Herbstreit said in a tweet. “Billy Napier and  [the Florida Gators, after being 4-5 and losing two straight,  have beaten LSU and Ole Miss. So impressive to see this fight from the Gators and their fans after having a tough year. And, oh yeah, DJ Lagway is the REAL DEAL!”

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Big Cat from Barstool Sports jumped on X (formerly Twitter) and said, “The Florida Gators may need a playoff berth.”

Now, that can be written off as two guys getting excited, but key writers are noticing too. Florida received votes in the latest AP Poll. 

Brian Brian Fonesca of the NJ.com/Star-Ledger and Ian Kress of WLNS-TV (a CBS affiliate in Lansing, Michigan) ranked them No. 25. David Paschall of the Chattanooga Times Free Press ranked them No. 24. It’s only four points, but they’re the only five-loss team to receive votes. 

Unofficially, they’re ranked No. 33 in the country. If they had beaten Tennessee or Georgia to have that slightly better 7-4 record, could very well be in the top 25 right now. It’s hard to vote for a 6-5 team, that’s totally fair, but the willingness to do so by a handful of writers is a good starting point. If they win out, including a quality bowl win, to finish 8-5, finishing ranked is realistic.

Those who are signing on now are seeing what could be on the horizon in 2025. This is how they are playing now. This team might have won eight or nine games had this been yearlong. Wait until they play the portal some more this summer to bring in more talent, Napier gets that offensive coordinator and Lagway comes in with nearly a year of play under his belt. 

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The Florida Gators have put the country on notice. They gave Napier the time to rebuild after Dan Mullen’s collapse, and that time is beginning to pay off. 



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Florida shows it can finish with another second-half closeout and a makeshift dunk contest

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Florida shows it can finish with another second-half closeout and a makeshift dunk contest


GAINESVILLE, Fla. — Florida players eager to celebrate their latest victory, the one that made them bowl eligible for the first time in two years, found a suitable prop on the sideline.

Ole Miss left behind its basketball hoop, which the Rebels use to salute big plays during games.

The Gators set it up, grabbed some footballs and held their own dunk contest near the end zone. It provided an apt stage — perfect for showcasing finishing moves — after they closed out another ranked opponent.

Florida (6-5, 4-4 Southeastern Conference) dominated the second half for the second consecutive week and got to party in the Swamp following a 24-17 victory over then-ninth-ranked Mississippi on Saturday.

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Not only did the Gators knock the Rebels (8-3, 4-3) out of the College Football Playoff picture, they won their fourth consecutive home game and raised expectations for coach Billy Napier’s fourth season in Gainesville.

And the manner in which they accomplished it mattered. Napier has been preaching about “finishing,” something that had mostly eluded the Gators in the past two years.

Florida lost four games in 2023 after leading in the second half, including three — against Arkansas, Missouri and Florida State — in the fourth quarter.

Florida quarterback DJ Lagway (2) and teammates Trikweze Bridges (7), Aidan Mizell (11) and Jadan Baugh (13) celebrate their 24-17 win against Mississippi in an NCAA college football game, Saturday, Nov. 23, 2024, in Gainesville, Fla. Credit: AP/Phelan M. Ebenhack

And no one following the program has forgotten how close the Gators were to upsetting Tennessee and Georgia earlier this season, losing 23-17 to the Volunteers in overtime and fading against the Bulldogs after being tied at 20 with five minutes to play.

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Napier hoped all those gut punches would ultimately lead to something better, and they finally did — with late-game knockouts against LSU and Mississippi.

“Eventually you get sick of that,” receiver Chimere Dike said. “To be able to get these last two wins is huge for our team and our program. I’m proud of the resilience the guys showed, the way that we performed.”

Florida held Ole Miss coach Lane Kiffin’s high-scoring offense to three points in the second half. The Rebels turned the ball over twice — interceptions by Bryce Thornton on the final two drives — punted twice and got stuffed on another fourth-down run.

Florida defensive back Bryce Thornton (18) intercepts a pass on...

Florida defensive back Bryce Thornton (18) intercepts a pass on Mississippi’s final drive during the second half of an NCAA college football game, Saturday, Nov. 23, 2024, in Gainesville, Fla. Credit: AP/Phelan M. Ebenhack

“I thought we were better on both sides up front, and short-yardage defense is a big component,” Napier said. “Those are identity plays. I think we had guys step up and make plays.”

Added defensive tackle Cam Jackson said: “Everybody just pinned their ears back. That was great.”

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It was reminiscent of the previous week against then-No. 21 LSU. Florida held the Tigers to six points in the second half and forced a fumble, a punt and a turnover on downs in a 27-16 victory.

“We just all came together and wanted to change how Florida was looked at,” Thornton said. “That’s the biggest thing with us, just trying to show everybody that we can do it.”

The Gators ended the afternoon showing off their basketball moves.

Cornerback Trikweze Bridges, receiver Marcus Burke, defensive end Justus Boone, tight end Tony Livingston and linebacker Shemar James delivered monster dunks. Aidan Mizell passed a football between his leg in midair before his slam, and fellow receiver Elijhah Badger bounced it off the backboard before rousing teammates and fans with his finish.

“Belief is the most powerful thing in the world,” Napier said. “At some point there, midseason, we figured (that) out and we started to believe. Look, we can play with any team in the country.”

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South Florida 11 p.m. Weather Forecast 11/23/2024

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South Florida 11 p.m. Weather Forecast 11/23/2024


South Florida 11 p.m. Weather Forecast 11/23/2024 – CBS Miami

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CBS News Miami’s NEXT Weather Meteorologist Dave Warren says to expect temperatures to drop late Saturday night with a light wind going into Sunday morning, bringing cool and dry conditions before a warming trend later in the week.

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