Florida
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns | Fortune
From the mid-2000s through the late 2010s, San Francisco was a magnet for young graduates driven largely by Web 2.0 and the mobile tech boom. It was a cool city that boasted high-paying jobs and promised a breezy West Coast lifestyle.
But in the past several years, younger workers have been ditching San Francisco for cheaper cities and better work-life balance. It started with a pandemic exodus, as workers moved to be closer to their families or to pursue a different lifestyle; then they steadily drifted toward Texas and Florida, where jobs were plentiful and rent was more manageable. In fact, a survey by global architecture firm Gensler showed nearly half of San Francisco’s young, childless adults were contemplating a move.
And now an April report from commercial real estate and investment management firm JLL shows there’s a third chapter in San Francisco’s migration script in which younger generations are moving to “welcomer cities” like Nashville and Orlando.
JLL now defines Nashville and Orlando as welcomers because they still offer plenty of corporate job opportunities, but are more affordable than large cities.
“Specifically, Nashville’s outsized cultural presence and Orlando’s favorable tax policy make them powerful magnets for talent,” Travis McCready, head of industries, leasing advisory at JLL, told Fortune.
McCready pointed out welcomer cities overall have a net migration rate of 5.2% over the past three years, while “anchor” cities like New York and the Bay Area grew just 0.6% from migration over the same time period.
What this also means is welcomer cities like Nashville and Orlando are now legitimate contenders in the innovation economy, according to JLL, which tracks talent migration, office market dynamics, and corporate investment across 135 cities globally.
Will ‘welcomer cities’ stick?
Especially in the past few years, Gen Z has been flocking to more affordable cities just to get by during the cost-of-living crisis. Aside from places like Texas and Florida, many have made moves to the Midwest, where homes are about 30% cheaper than on the coasts.
A 2025 ConsumerAffairs analysis of U.S. Census Bureau and Federal Financial Institutions Examination Council (FFIEC) data found that seven of the 10 most accessible metros for young homeowners are in the Midwest. Unsurprisingly, California dominated the list of the least affordable metro areas for Gen Z.
A cost-of-living comparison by Apartments.com shows the cost of living in San Francisco is 80.6% higher than in Orlando, and housing prices are 226.2% higher. Compared with Nashville, San Francisco’s cost of living is 66.3% higher, and housing is nearly 150% more expensive.
“The pull factors that drew people to affordability- and lifestyle-oriented cities [like Nashville and Orlando] are not likely to disappear, and people have built lives, bought homes, and put down roots in these markets,” McCready said.
Corporate migration also reinforces why younger people are moving. In 2024, Oracle announced plans to establish what it called its “world headquarters” in Nashville, committing $1.2 billion in capital investment over a decade and pledging to add 8,500 jobs to the area, with Tennessee state leaders offering a $65 million economic grant to help offset costs. (Although recent reports suggest Oracle is struggling a bit to attract workers to its office.)
Starbucks also this spring announced it would debut a corporate hub in Nashville, which would reportedly be 250,000 square feet, or large enough for up to 2,000 employees, according to CoStar.
“With these growth plans, we see Nashville, Tennessee, as an ideal location to open an office and establish a more strategic presence in the Southeast region of the U.S.,” Starbucks COO Mike Grams said in a statement.
In Orlando, Travel + Leisure made the decision to relocate its global headquarters downtown—a move McCready called “a signal worth paying attention to.” Boston-based cybersecurity firm SimSpace also moved its headquarters to Orlando this year, and global banking software company Temenos, AMD, and Charles Schwab have all announced expansions in Orlando in the past couple of years.
Despite all of these moves, it by no means suggests cities like San Francisco or New York are dead. It just means they are competing more now with midsize markets.
“What we are seeing in established hubs like New York and the Bay Area is a recovery, but it’s highly selective,” McCready said. “Demand is concentrating in places and spaces with high degrees of accessibility, visibility, and access to amenities. And the supply in those markets is genuinely constraining: Only about 9% of office space in the Bay Area and major anchor cities was built after 2020.
“So even companies that want to consolidate in San Francisco or New York are competing for a very thin slice of truly desirable space,” he continued.
The office market math
For companies weighing a relocation decision, the numbers in emerging innovation hubs like Orlando or Nashville tell a compelling story. Nashville ranked among the top five U.S. markets for absorption-to-delivery ratios in 2025, with 35% of new supply absorbed last year, alongside New York, Charlotte, Seattle, and Phoenix. Class A rents sit at $43.52 per square foot, which is meaningfully below large-city rates but in space McCready describes as “genuinely competitive.”
Orlando’s vacancy rate of 15.3% is well below the national average of 22.4%, and the market is seeing steady demand for high-quality, amenity-rich space. That stands in contrast to the Bay Area, where only about 9% of total office inventory was built after 2020, and where prime rents average $1,296 per square meter. Class A+ rents in a welcomer city (like Orlando or Nashville) average $627 per square meter, roughly half that figure, according to JLL’s data.
“You are competing for very little space against very deep-pocketed incumbents” in San Francisco, McCready said. “Emerging hubs offer something increasingly rare: optionality. More modern inventory, more competitive rents, and—critically—talent pools that are growing, not just circulating.”
A version of this story was originally published on Fortune.com on April 2, 2026.
Florida
Florida Supreme Court reverses rule on knock-and-announce evidence
The Florida Supreme Court is reversing legal precedent that previously required judges to throw out evidence collected by police, when they don’t knock and announce themselves.
Typically, when police conduct a raid with a search warrant without giving residents enough time to answer the door, the evidence gathered is not allowed in court.
The Justices overturned that procedure in a 6-1 ruling.
Justice Meredith Sasso wrote for the majority that Florida’s knock-and-announce statute does not give judges the authority to suppress that evidence.
The ruling stems from a investigation out of Leon County. State and local police obtained a search warrant for a residence connected to a suspected trafficking organization. During the raid, police knocked and announced themselves several times, but only said they had a search warrant moments before barreling through the door.
As the case moved along, a judge ruled to suppress evidence found during that raid.
That decision was appealed and the case made its way up to the state’s Supreme Court.
Florida
USF Health brings emergency pregnancy training to rural Florida without maternal care
Maternal health care training
The University of South Florida is sending medical educators into rural Florida communities to provide critical maternal health care simulation training to local hospital staff and first responders. FOX 13’s Briona Arradondo reports.
TAMPA, Fla. – The University of South Florida is sending medical educators into rural Florida communities to provide critical maternal health care simulation training to local hospital staff and first responders.
Florida rural medical training
The backstory:
Fewer hospitals are delivering babies or providing maternity health care in rural Florida communities, forcing pregnant women to travel hours for care. In response, USF Health launched a state-funded maternal health care training program covering 16 rural counties.
The program is led by a partnership between Florida Center for EMS at USF, Florida Prenatal Quality Collaborative and Center for Advanced Medical Learning and Simulation. It brings high-tech simulation mannequins directly into local patient rooms. These advanced simulators can mimic life-or-death scenarios like seizures, preeclampsia and postpartum hemorrhaging.
“I was really surprised, because my background as a firefighter-paramedic I worked in an urban environment where I had those resources. But going out to the rural communities in the Panhandle, sometimes the transport time is over two hours away,” said Penni Eggers, the director of education and assistant professor at the Florida Center for EMS at USF.
The program has already trained emergency personnel in Calhoun County, and the cities of Perry and Arcadia, teaching critical symptom management from the moment a patient enters an ambulance.
Saving mothers and babies
Why you should care:
According to Eggers, 80% of maternal deaths are preventable, and up to half happen after birth. Providing rural staff with hands-on tools builds the confidence needed to handle critical issues until a patient can be safely transferred to a specialized unit.
Emergency training sentiments
What they’re saying:
“This is actually going to touch more people and save more lives, I think. This is more to me, one of the most rewarding things we’ve ever done,” Eggers said.
She added that after training, “they feel much more confident that they can handle an emergency maternal problem, and they feel that they have some tools now and resources that they can actually do their job.”
Expanding medical simulation
What’s next:
The mobile USF Health training team plans to head to Wauchula next to conduct its next simulation exercises for local health care workers.
The initiative began in 2025 as a successful pilot program in Franklin County. The positive results secured a grant through the Florida Department of Health to expand operations, which will fund the training for the next year or two.
The Source: The information in this story was gathered by FOX 13’s Briona Arradondo with the director of education Penni Eggers at USF Health’s Florida Center for EMS.
Florida
Outrage over ‘cruel’ Florida move to ban undocumented students from college
Immigration advocates in Florida have decried a “cruel and harmful” new rule by education officials aligned to hard-right Republican governor Ron DeSantis to ban undocumented students from state colleges and universities.
The Florida board of education voted on Tuesday to bar access to its 28 state-funded institutions to anybody not a US citizen or “lawfully present” in the country. It follows Florida’s move last year to strip discounted in-state tuition rates for certain immigrant students.
Opponents on Wednesday assailed the new directive, which some analysts estimate could cost Florida up to $15m annually in lost tuition and other fees. They also questioned if it was legal, given that it was approved by DeSantis’s hand-picked board of seven, instead of the elected state legislature.
“The rule-making process is supposed to implement existing legislation and laws that were passed, not create its own, and not create its own policies, which is exactly what the department is trying to do,” said Alexis Tsoukalas, senior analyst of the Florida Policy Institute, at a press conference hosted by the Florida Immigrant Coalition.
She said the action ran contrary to DeSantis’s own “Sail to 60” goal, a 2019 policy that sought to lift the number of Florida residents with “high-value” post-secondary education from below 50% to at least 60%.
“The Florida college system is already struggling with declining enrollment, this has been the case for the past several years, and it’s only gotten worse,” she said.
“It’s not like there are students waiting in the wings to enroll when others are denied admission. Florida cannot reach its attainment goal if a shrinking share are enrolling, so it is very much a concern for the state.”
Alexander Vallejos, a so-called Dreamer and computer science student at the University of Central Florida, who came with his family from South America in 2001 as a one-year-old, said it was cruel to dash the hopes of immigrant children who worked though the school system to graduate high school, only to find their pathway to higher education blocked.
“This ruling sends a painful message to young people who have done everything right,” he said. “It tells them that their hard work isn’t enough, and that their dreams are less because of something they have no control over.
“Behind every policy is a real person, a student’s story, where they’re staying up late to study, a young person working two jobs to pay just to pay for college, a future engineer, teacher, nurse, entrepreneur. They just want the chance to succeed.”
Luisa Santos, an elected member of the Miami-Dade school, who was brought to the US by her family from Columbia as an eight-year-old, said the state faced “serious consequences” for moving ahead with the ban.
“[It’s] everything from the $15m in lost tuition and fees estimated as a result of this, and even our governor getting in his own way of stated goals like Sail to 60, which so many school districts around Florida have worked so hard to try to accomplish,” she said.
“What I really want to focus on is how cruel, harmful, and just unnecessary this rule is right now. These rule changes took me back to the darkest days of high school, where, like Alexander, I felt the world caving in on me.
“No matter how hard I worked, I felt like opportunities were being taken away.”
Republican state senator Don Gaetz told the Florida Phoenix that only citizens and documented immigrants should be allowed to attend the state’s colleges and universities.
“The policy issue is: should illegal aliens receive taxpayer-funded higher education in Florida? And in my view, the answer to that question should be no,” he said.
“And if necessary, I will file legislation to ensure that the decision of the state board is enshrined in statute.”
But Anna Eskamani, a Democratic state representative running to become Orlando mayor, spoke by telephone during the public comment section of Tuesday’s board of education meeting to denounce the policy, according to the outlet.
“The attempt to restrict a child’s access to higher education based on the documentation status that is no fault of their own is un-American, it’s unfaithful, and it’s absolutely also constitutionally concerning because, obviously, we did not pass legislation on this matter,” she said.
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