Florida
Foot Locker ditching NYC for St. Petersburg, Florida to cut high costs: ‘Efficiencies’
Foot Locker announced Wednesday the sneaker retailer will move its headquarters from New York City to Florida to escape the Empire State’s high costs.
“To better support our strategic progress, to increase team member collaboration, as well as ongoing expense discipline, we made the decision to relocate our headquarters to St. Petersburg, Fla.,” CEO Mary Dillon said in a statement.
The company said it would maintain only a limited presence in the city moving forward.
Its sister brand, Champs, was previously headquartered in St. Petersburg.
The move is expected to be completed by late 2025.
The city has been “a center of gravity for Foot Locker for a long time,” Dillon told Bloomberg. “There are cost efficiencies over time by doing this, but we’re going to continue to have a presence in New York to keep connections to basketball and sneaker culture.”
St. Petersburg – a city of 250,000 near Tampa – has not been a hotspot for big companies.
Miami, for example, is home to billionaires like Ken Griffin and his hedge fund Citadel.
But in 2021, Cathie Wood’s Ark Investment Management moved from the Big Apple to St. Pete.
She also purchased naming rights for the ARK Innovation Center – a 45,000 square-foot entrepreneurial facility– in a $2 million deal, according to St. Pete Rising, a local urban development news site.
Foot Locker has a market capitalization of $2.8 billion. Its shares are down 4.3% so far this year.
The number of fatalities because of Brightline train collisions since 2017 unofficially stands at about 214, including 17 in 2026. The company says that is down 30% compared to 2025.
Nearly halfway through 2026, high-speed Brightline trains in Florida have now been involved in over 200 deaths since 2017, even as the company stresses its ongoing safety improvements.
The number of fatalities because of Brightline train collisions since 2017 unofficially stands at about 214, including 17 in 2026 according to media reports, law firms and third-party observers. The company says incidents, which include any contact a train has with another object, have dropped 30% compared with the same time last year.
The company also said it is in the midst of implementing a series of safety improvements using a $45 million federal grant, plus $10 million from Brightline itself. These include fencing, warning and suicide prevention signs and other installations at 327 crossings from Miami to Cocoa.
“These enhancements to the corridor, combined with our education and enforcement efforts, reflect our commitment to continually prioritizing safety and preventing avoidable incidents,” said Brightline Florida CEO Patrick Goddard in a news release.
It’s been well-established that privately owned Brightline, which runs from Miami to Orlando, has the highest death rate per mile traveled of any railroad in the U.S. As of 2025, that figure was 25 deaths per million miles, or about one person every 13 days.
In comparison, that per-mile number is three times higher than Tri-Rail (8.12 deaths per millions miles) and SunRail (8.04) and nearly six times higher than Amtrak (4.20), according to the Florida-based Meldon Law firm.
Where do most Brightline accidents happen in Florida?
In densely populated South Florida, the trains run at speeds of 79 mph or above, with a top speed of about 125 mph in open areas. The vast majority of fatalities occur in the stretch between Miami and West Palm Beach.
Some are suicides. Some are people in vehicles or on bicycles trying to beat the trains or stuck at a crossing. Others are people simply walking on the tracks, apparently unaware a speeding train approaches.
In two recent incidents, a 68-year-old bicyclist was killed May 26 after he was struck by a Brightline train in Stuart. On May 24, two people died when their car was hit by a train in West Palm Beach even though the crossing gate arms were down.
In urban Miami-Dade, Broward and Palm Beach counties the trains run at grade level, meaning no elevation above the ground. There are also numerous “quiet zones” along the route where the trains do not sound their horns to avoid disturbing residents and businesses.
Where are the least amount of fatal Brightline train accidents in Florida?
The route from Cocoa to Orlando goes through a more rural area, with fewer crossings and 6-foot fencing along the tracks. In 27 months since that section opened, no fatal accidents have been recorded, according to an Orlando Sentinel analysis.
In the long term, Brightline hopes to connect Orlando with the Tampa Bay area. The timing for that proposed extension is uncertain.
What is Brightline’s financial situation?
As deaths continue to mount, so does debt.
The rail line lost more than $233 million in 2025 despite higher revenues than 2024, according to its annual financial statement, prepared by consulting firm Ernst & Young and released April 30.
“Substantial doubt exists about the company’s ability to continue as a going concern,” the firm wrote. Brightline acknowledged it lacks the money to pay off more than $5 billion in debt and interest on schedule.
At the same time, Brightline passengers’ average fares fell during first three months of this year compared to the first quarter of 2025, another company report shows, and its trains carried a quarterly record of more than 900,000 passengers.
Credit-rating agencies have said the company needs either much higher fares or ridership to stay solvent.
The Miami-to-Orlando train company made $214 million in 2025, an increase from about $188 million in 2024, the audit shows.
Palm Beach Post Staff Writer Chris Persaud contributed to this report.
Curt Anderson is the Policy and Politics Reporter for The USA TODAY NETWORK-FLORIDA. You can get all of Florida’s best content directly in your inbox each weekday day by signing up for the free newsletter, Florida TODAY at https://tallahassee.com/newsletters.
Push for Elevate Florida funding
Almost two years after Hurricane Helene, some people are still waiting to get back into their homes. They’ve been on hold waiting for help from the Elevate Florida program. FOX 13’s Kylie Jones reports.
ST. PETERSBURG, Fla. – Some homeowners in St. Pete are still waiting for funding to raise their home after it flooded during Hurricane Helene.
One couple is still waiting for an update on their application to the Elevate Florida program — after about a year with no progress.
PREVIOUS: Thousands denied in first round of Florida’s new home elevation program
Elevate Florida program delays
What we know:
Jason and Carrie Nash’s home in Shore Acres had about four feet of water inside after Hurricane Helene. It solidified their decision to raise their home.
The Florida Division of Emergency Management opened the Elevate Florida program following Helene. The program is expected to cover approximately 75% of the costs to lift homes using federal grant money from FEMA. The homeowner would be expected to cover the remaining 25% of the cost.
The couple applied to the program and received an email last summer from Elevate Florida, saying the state had sent their application to FEMA for further review. Jason Nash says in November, they still hadn’t heard anything.
Mixed reactions as Shores Acres awaits ‘Elevate Florida’ decisions
He says they got an email from Elevate Florida in March, explaining that FEMA processing has been repeatedly delayed by factors outside the control of the Florida Division of Emergency Management and Elevate Florida. Last week, Pinellas County state lawmakers signed a letter to congressional leaders, calling on them to urge federal agencies to expedite the grant approval process.
“To put some more staffing, expedite the awards of these programs,” Rep. Lindsay Cross said.
Cross says that because the grant money being awarded is coming from federal funding, they don’t have direct control at the state level.
“Once that award comes, there’s still the stages of designing and permitting and getting people temporary housing in some cases,” she said.
According to the Elevate Florida website, federal grant requirements added extra review steps in June of last year, which could impact the timeline of the program.
St. Pete housing gridlock
What they’re saying:
Nash and his wife haven’t been able to live in their home for almost two years. The couple has been renting, while they wait to hopefully get awarded a grant from Elevate Florida.
“We not only have double rent, double bills, double everything, but on top of that, we’re paying for a storage unit to house all of our belongings in,” Nash said.
Nash says he’s reached out to leaders on the local, state and federal level, but feels like he isn’t getting answers.
“The worst thing that somebody can tell you in life is ‘Maybe’, because it still gives you hope,” he said. “And that’s all we’re getting, is ‘Maybes.’”
Stalled federal grant awards
What we don’t know:
It remains unclear exactly when FEMA will finalize the remaining applications. Nash says they received an email from Elevate Florida last week, saying 16 projects had been awarded funding, and that FEMA was continuing to award grants and would update homeowners.
FOX 13 reached out to the Florida Division of Emergency Management and is waiting for a response.
The other side:
On Monday night, a FEMA representative shared the following statement:
“FEMA obligates Hazard Mitigation Grant Program funds to the state, not homeowners directly. Elevate Florida is a state-managed mitigation program. Questions should be sent to the Florida Division of Emergency Management.”
FEMA also directed people to its latest updates on funding awarded in Florida here.
The Source: The information in this story was gathered from an interview with a St. Pete homeowner, an interview with Rep. Lindsay Cross, a letter written by state representatives from Pinellas County, the Elevate Florida website and a statement from FEMA.
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