Delaware
DELAWARE OFFICE OF HIGHWAY SAFETY KICKS OFF NEW HOLIDAY CAMPAIGN TO REDUCE CRASHES DURING THE HAZARDOUS DRIVING SEASON – State of Delaware News
The annual Protected Household Vacation marketing campaign seeks to forestall the vacations from “getting ugly” by serving to Delawareans keep away from harmful driver, passenger, and pedestrian behaviors.
DOVER, Del. (Nov. 17, 2022) — Beginning on Nov. 18, the Delaware Workplace of Freeway Security (OHS) will start its annual vacation security marketing campaign, designed to cut back crashes, accidents, and deaths on Delaware roadways throughout a time of yr that persistently ranks as one of the crucial harmful for the touring public.
The marketing campaign will run by means of Dec. 31 using excessive visibility enforcement together with an built-in, multifaceted communications technique to achieve high-risk audiences. So as to add to the credibility of the messaging and guarantee it reaches the proper audiences in the proper locations, OHS has partnered with companies and organizations — together with bars and eating places, faith-based organizations, and vacation markets.
“Our Protected Household Vacation marketing campaign focuses on guaranteeing protected driving habits and encourages Delawareans to make accountable selections,” stated Kimberly Chesser, Director of the Delaware Workplace of Freeway Security “individuals are likely to get wrapped up in celebrations and actions through the holidays and loosen up their protected driving behaviors. Drivers are reminded of poor winter climate situations, elevated vacation visitors, and extra pedestrian exercise, that means extra harmful situations that require your full consideration behind the wheel.”
The OHS Protected Household Vacation marketing campaign addresses the main causes of vacation crashes in Delaware: driving beneath the affect, dashing, distracted driving, and pedestrian security. Along with the help of enterprise and neighborhood companions, who will assist show and distribute visitors security messaging, OHS will join with Delawareans statewide by means of a mixture of paid promoting, social media, public relations, and grassroots engagements at a number of neighborhood occasions.
As an added strategy to make a right away reference to messaging and the vacation season, OHS has creatively leveraged the ubiquity of the ugly vacation sweater, urging individuals all through the state to “forestall the vacations from getting ugly” by taking all of the steps essential to keep away from a crash.
Listed here are a couple of key factors OHS would really like everybody to recollect earlier than making driving selections this season:
- When you’re planning an evening out that features ingesting, be sure you plan for a sober experience residence. Use a rideshare service, or public transportation, or name a pal or member of the family to get you residence safely.
- With worsening highway situations this time of yr, it’s extraordinarily vital to keep away from distractions whereas driving. Put down your cellphone, at all times buckle up, and give attention to the highway forward.
- You could be itching to get residence for the vacations, however so is everybody else. Decelerate and comply with posted pace limits earlier than issues get ugly.
- When you select to stroll residence from celebrations, put on vibrant or reflective clothes and/or objects to make your self as seen as potential. Moreover, motorists want to pay attention to elevated pedestrian exercise as visibility could also be impaired because of hazardous climate and shorter sunlight hours through the winter months.
Statistics
Every vacation, the OHS marketing campaign focuses on the next pillars of consciousness and behavioral change:
- Impaired driving: Final yr (Nov. 21, to Dec. 31, 2021), there have been 3 crash-related deaths because of impaired driving/DUI and 476 arrests.
- Rushing: In 2021, pace was concerned in 43 car fatalities, accounting for about 32% of all visitors fatalities.
- Pedestrian security: In 2021, 29 pedestrians have been killed in visitors crashes.
- Seat belt neglect: Whereas seat belt use is at an all-time excessive in Delaware, presently 36% of crash deaths happen when a car occupant shouldn’t be restrained — a 21% improve from 2021.
- Distracted driving: An individual who texts whereas driving is thrice extra prone to trigger a crash than a driver inebriated. Roughly 25% of Delaware’s crashes could be attributed not less than partly to distracted driving.
Group Engagements — OHS Security Snowman and Zoey Glowey Appearances
Along with the communications ways listed above, the OHS “Security Snowman” and “Zoey Glowey” will seem on the following vacation occasions in help of the marketing campaign:
- Dover Motor Speedway Present of Lights, Dover, DE. 5, from 4:30 to 9 p.m.
- Santa’s Secret Store at George Wilson Group Middle, Newark, DE. 3, from 9 a.m. to midday.
- New Fort County Hope Middle, New Fort, DE. 15, from 4 to six p.m.
- Schellville 2022 Enchanted Winter Celebration, Rehoboth Seashore, DE. 18, from 5 to 9 p.m.
In regards to the Delaware Workplace of Freeway Security
The Workplace of Freeway Security (OHS) is dedicated to bettering the protection of Delaware’s motoring public by specializing in behavioral visitors questions of safety, comparable to impaired driving, seat belt use, dashing, youngster passenger security, pedestrian and bicycle security, bike security, and teenage driving points. FAQs could be discovered at ArriveAliveDE.com. Observe OHS on the Delaware Workplace of Freeway Security web site, Fb, Twitter, Instagram, and TikTok.
Media Contact: jason.coleman@delaware.gov
Associated Subjects: ArriveAliveDE, OHS
Hold updated by receiving a every day digest e mail, round midday, of present information launch posts from state companies on information.delaware.gov.
Right here you may subscribe to future information updates.
The annual Protected Household Vacation marketing campaign seeks to forestall the vacations from “getting ugly” by serving to Delawareans keep away from harmful driver, passenger, and pedestrian behaviors.
DOVER, Del. (Nov. 17, 2022) — Beginning on Nov. 18, the Delaware Workplace of Freeway Security (OHS) will start its annual vacation security marketing campaign, designed to cut back crashes, accidents, and deaths on Delaware roadways throughout a time of yr that persistently ranks as one of the crucial harmful for the touring public.
The marketing campaign will run by means of Dec. 31 using excessive visibility enforcement together with an built-in, multifaceted communications technique to achieve high-risk audiences. So as to add to the credibility of the messaging and guarantee it reaches the proper audiences in the proper locations, OHS has partnered with companies and organizations — together with bars and eating places, faith-based organizations, and vacation markets.
“Our Protected Household Vacation marketing campaign focuses on guaranteeing protected driving habits and encourages Delawareans to make accountable selections,” stated Kimberly Chesser, Director of the Delaware Workplace of Freeway Security “individuals are likely to get wrapped up in celebrations and actions through the holidays and loosen up their protected driving behaviors. Drivers are reminded of poor winter climate situations, elevated vacation visitors, and extra pedestrian exercise, that means extra harmful situations that require your full consideration behind the wheel.”
The OHS Protected Household Vacation marketing campaign addresses the main causes of vacation crashes in Delaware: driving beneath the affect, dashing, distracted driving, and pedestrian security. Along with the help of enterprise and neighborhood companions, who will assist show and distribute visitors security messaging, OHS will join with Delawareans statewide by means of a mixture of paid promoting, social media, public relations, and grassroots engagements at a number of neighborhood occasions.
As an added strategy to make a right away reference to messaging and the vacation season, OHS has creatively leveraged the ubiquity of the ugly vacation sweater, urging individuals all through the state to “forestall the vacations from getting ugly” by taking all of the steps essential to keep away from a crash.
Listed here are a couple of key factors OHS would really like everybody to recollect earlier than making driving selections this season:
- When you’re planning an evening out that features ingesting, be sure you plan for a sober experience residence. Use a rideshare service, or public transportation, or name a pal or member of the family to get you residence safely.
- With worsening highway situations this time of yr, it’s extraordinarily vital to keep away from distractions whereas driving. Put down your cellphone, at all times buckle up, and give attention to the highway forward.
- You could be itching to get residence for the vacations, however so is everybody else. Decelerate and comply with posted pace limits earlier than issues get ugly.
- When you select to stroll residence from celebrations, put on vibrant or reflective clothes and/or objects to make your self as seen as potential. Moreover, motorists want to pay attention to elevated pedestrian exercise as visibility could also be impaired because of hazardous climate and shorter sunlight hours through the winter months.
Statistics
Every vacation, the OHS marketing campaign focuses on the next pillars of consciousness and behavioral change:
- Impaired driving: Final yr (Nov. 21, to Dec. 31, 2021), there have been 3 crash-related deaths because of impaired driving/DUI and 476 arrests.
- Rushing: In 2021, pace was concerned in 43 car fatalities, accounting for about 32% of all visitors fatalities.
- Pedestrian security: In 2021, 29 pedestrians have been killed in visitors crashes.
- Seat belt neglect: Whereas seat belt use is at an all-time excessive in Delaware, presently 36% of crash deaths happen when a car occupant shouldn’t be restrained — a 21% improve from 2021.
- Distracted driving: An individual who texts whereas driving is thrice extra prone to trigger a crash than a driver inebriated. Roughly 25% of Delaware’s crashes could be attributed not less than partly to distracted driving.
Group Engagements — OHS Security Snowman and Zoey Glowey Appearances
Along with the communications ways listed above, the OHS “Security Snowman” and “Zoey Glowey” will seem on the following vacation occasions in help of the marketing campaign:
- Dover Motor Speedway Present of Lights, Dover, DE. 5, from 4:30 to 9 p.m.
- Santa’s Secret Store at George Wilson Group Middle, Newark, DE. 3, from 9 a.m. to midday.
- New Fort County Hope Middle, New Fort, DE. 15, from 4 to six p.m.
- Schellville 2022 Enchanted Winter Celebration, Rehoboth Seashore, DE. 18, from 5 to 9 p.m.
In regards to the Delaware Workplace of Freeway Security
The Workplace of Freeway Security (OHS) is dedicated to bettering the protection of Delaware’s motoring public by specializing in behavioral visitors questions of safety, comparable to impaired driving, seat belt use, dashing, youngster passenger security, pedestrian and bicycle security, bike security, and teenage driving points. FAQs could be discovered at ArriveAliveDE.com. Observe OHS on the Delaware Workplace of Freeway Security web site, Fb, Twitter, Instagram, and TikTok.
Media Contact: jason.coleman@delaware.gov
Associated Subjects: ArriveAliveDE, OHS
Hold updated by receiving a every day digest e mail, round midday, of present information launch posts from state companies on information.delaware.gov.
Right here you may subscribe to future information updates.