A flash marketing manoeuvre by Still Austin over the weekend allowed patrons to fill empty bottles of Kentucky Bourbon for $1.
Still Austin’s Kentucky Fill Up Day allowed attendees to fill empty bottles of Kentucky Bourbon
In an effort to dispel the misconception that all Bourbon has to come from Kentucky – or, as some joke, ‘all good Bourbon’ – Still Austin Whiskey Co held its first ‘Kentucky Fill Up Day’ on Saturday 23 November. Limited to 500 customers, those who arrived with an empty bottle of Kentucky Bourbon would be allowed to fill it up with a bottle of Still Austin Cask Strength for US$1.
“Great Bourbon can come from anywhere, and we specifically think that really great Bourbon comes from Texas and from Still Austin,” director of marketing Katie Crenshaw said.
The event started to come together when staff members saw that the University of Texas was playing the University of Kentucky for the first time in more than 70 years. Still Austin has partnered with the University of Texas football programme and wanted to capitalise on the opportunity to let the two states battle in other fields as well.
“We definitely wanted to make a little bit of noise,” Crenshaw said. “Kind of say: ‘Hey, we’re going to go beat Kentucky twice in a day.’”
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Tickets sold out in less than a minute. Crenshaw says all 500 people showed up “with bells on” arriving in two shifts with various empty bottles, a Pappy Van Winkle included. The distillery did have to adjust its plans last minute, learning they weren’t legally allowed to fill up another brand’s bottle. Crenshaw pivoted and purchased 500 motor fuel funnels, giving attendees a fill up-kit to take home that included a bottle of Cask Strength, a funnel, and a sheet of stickers to decorate their bottles with.
“It ended up working out to our benefit, even more so than we had anticipated,” Crenshaw said, noting that giving people the means to fill their own bottles up has given the event a longer tail on social media. “The content we’ve seen of other people filling those bottles with our juice has been really, really fantastic.”
Crenshaw noted the excitement from the distillery staff and everybody in attendance. They had a number of people visiting from Kentucky for the football game, and some who were able to try Still Austin for the first time.
“Nobody’s ever done anything like this and it truly, in a lot of ways, went off without a hitch,” she said. “We were able to keep that excitement high, even though people were waiting in line for 45 minutes to come in and get their bottle decorated, and get their juice.”
A bottle of Still Austin Cask Strength Bourbon costs US$60, putting the distillery’s potential loss in revenue at US$29,500 with 500 bottles representing roughly two to three barrels of whiskey. Still, Crenshaw said the event did exactly what they hoped it would.
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“To us, this wasn’t a loss at all. Even though we did put a couple of barrels into the world with that low price point, I think that the return on it has been tremendous,” she said. “It definitely accomplished the goal of making a statement, of telling a compelling story around Texas Bourbon and how good it can be.”
Accident or crime scene cordon tape, police line do not cross. via Getty Images
WILLIAMSON COUNTY, Texas – A juvenile has been arrested Saturday after an early morning double-homicide near Round Rock.
The situation ended after officials successfully negotiated a barricade situation with the minor, they say.
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Williamson County double-homicide
What we know:
Williamson County authorities got the shooting call around 2 a.m. from the 8900 block of Brushy Gate Cove, outside the Round Rock city limits.
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Williamson County sheriff’s deputies found two men dead of gunshot wounds at the scene. The suspect was barricaded inside a bedroom in the home.
Williamson County SWAT and crisis negotiators responded, and the suspect peacefully surrendered around 6:30 a.m.
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Officials say there is no ongoing threat to the public.
Williamson County officials comment
What they’re saying:
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“On our arrival, we found two deceased people from the residence, adult males,” said Commander John Foster of the Williamson County Sheriff’s Office.
“Anytime you have a barricaded subject inside of a home where we believe two people are deceased, you know, we’re going to take all precautionary measures that we can to ensure our safety and the safety of the neighbors as well,” said Foster.
Investigators say everyone involved resided in the house and that this was an isolated incident.
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“Information is going to be very limited, because this is a juvenile investigation, and certain laws protect certain information regarding juveniles,” said Foster.
What we don’t know:
The identity of the minor suspect has not been released.
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The victims were not identified.
The motive behind the shooting has not been commented on.
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The Source: Information in this article came from the Williamson County Sheriff’s Office.
Samsung is taking steps to provide Apple with image sensors built with advanced technology for iPhones. Reportedly, the sensors for the iPhone will be manufactured in Samsung’s current Austin, Texas facility, and the company is anticipated to soon have production equipment installed for the upcoming project.
The image sensor of the iPhone is expected to have a three-stack design for better low-light performance and a higher density of pixels with multiple layers stacked vertically. This results in less power consumption, a dynamic range that’s higher, and faster speeds for readouts.
It’s believed that the new sensor will be made for the upcoming iPhone 18 in 2027. Apple and Samsung have reportedly arrived at a deal where Samsung will be supplying the component for the sensor. This marks the first occasion Apple will be going with another company apart from Sony as their main supplier for image sensors for its iPhones.
Texas football has lost its fair share of players to the NFL draft and transfer portal over the past few weeks, dwindling the roster. Despite the loss of a few big names such as linebacker Anthony Hill Jr., safety Michael Taaffe and others, the Longhorns have held onto star quarterback Arch Manning.
While it was unlikely that Manning would enter the portal, there was some hype surrounding the possibility of the first-year starter entering the NFL Draft. Why did the young star decide to forego the pros? According to Manning, his journey at Texas isn’t quite finished.
Manning Wants to Continue His Development With Texas
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Nov 28, 2025; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning keeps the ball and runs for a touchdown during the second half against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images | Scott Wachter-Imagn Images
“I felt like I developed a lot this year, especially towards the back half, and I want to keep it going,” Manning said, according to Inside Texas’s Evan Vieth. “There’s no reason to leave. I feel like I got a lot more football left to play, and excited to still be a part of this team.”
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Manning didn’t quite have the season that most fans and analysts envisioned for him, struggling at the start of the year. Despite these struggles, Manning went on to improve throughout the regular season, demonstrating why he is one of the nation’s top quarterback talents.
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At the start of the season, Manning’s accuracy and timing were a bit off. The offense as a whole seemed out of sync, and Texas was not looking like the powerhouse that was promised heading into the season.
Eventually, though, Manning found his stride, and more than just improving his stats, the Longhorn quarterback looked more comfortable. Eventually, the stat sheet reflected his improvements, posting 1,625 passing yards over the last six games of the season, alongside 16 total touchdowns.
Now, returning to Texas for what will likely be his last year in college before departing for the NFL, next season should be an exciting one for the Longhorns. Not only is Manning more experienced as the team’s top quarterback, but the wide receiving core will have developed as well.
Texas wide receivers had their struggles with drops this season, but showed improvements at some points throughout the year.
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Though it may be difficult to abstain from declaring for the draft, ultimately Manning made perhaps the best decision for his career and development. With another year to grow, by the time he enters the NFL, Manning will be much more experienced and likely better prepared.
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Manning will have one more chance to take the field this season in the upcoming Citrus Bowl, where Texas will take on the Michigan Wolverines on December 31.
