Augusta, GA
Augusta leaders want to keep James Brown name on arena
AUGUSTA, Ga. (WRDW/WAGT) – Augusta Commission members on Tuesday signed a letter of support for keeping the James Brown name on the new arena when it’s built.
The old James Brown Arena was torn down, and a new arena is being built with sales tax revenues.
All along, people made the assumption that the new building would be a new James Brown Arena.
And no one stepped forward to say otherwise.
That is, until the Augusta-Richmond County Coliseum Authority recently dropped the bombshell that the plan is to sell off the naming rights.
That led to an uproar on the Augusta Commission and elsewhere.
We’ve also heard from the estate of James Brown, with family members saying the Godfather of Soul gifted the rights to his name to Augusta.
In a letter addressed to the head of the Coliseum Authority, commissioners express dismay at learning they and voters have been misled about the arena’s name.
The letter questions whether the naming rights for the arena need to be sold to cover costs – or for another, unknown reason.
PREVIOUS COVERAGE
The ‘new arena’: How we got here
- When did James Brown’s name disappear from plans for new arena?
- New name for the new ‘JBA’? Why that’s looking pretty likely
- Bulldozed but not forgotten: What’s ahead for the new downtown Augusta arena
- Latest update on James Brown Arena construction
- Demolition makes James Brown Arena look like it’s melting
- Construction plans unveiled for new James Brown Arena
At the end, commissioners request that representatives from the authority speak in front of commission explaining their reasoning and plans to honor James Brown.
The authority claimed it has always intended to sell off the naming rights – despite early drawings of the new building that featured the name of the Godfather of Soul as well as a URL on an authority’s website referring to it as the new James Brown Arena.
Authority officials said the rights to James Brown’s name had been sold by the family to an outside company, so the authority couldn’t use that name if it wanted to, officials said.
That company quickly came back and said Brown had gifted his name to the arena free of charge, and the company intended to honor that. The company went so far as to say it was “appalled” the authority would give up the honor just to make some money by selling off the naming rights.
The name on the renderings subtly changed to “Augusta Entertainment Complex” sometime between a failed 2021 vote on a tax plan to fund the arena and a second vote that passed in 2024.
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The Augusta-based manufacturer of one of the world’s leading brands of golf carts could split from parent company Textron by the end of 2027.
Textron has announced its intention to concentrate its aerospace and defense subsidiaries into a separate company called New Textron, including Textron Aviation, Textron Systems, and Bell, a brand that produces military-grade helicopters and tiltrotor aircraft. It also oversees general aviation brands Cessna and Beechcraft.
Textron Specialized Vehicles is part of the company’s Industrial segment, which expects more than $3 billion in 2026 revenue. TSV properties include E-Z-GO golf carts; PACE Technology, which manufactures global positioning systems customized for golf courses; Jacobsen, a producer of turf maintenance equipment; and TUG Technologies, which makes airport ground support equipment such as baggage tractors.
“This planned separation creates greater clarity and focus for both businesses,” Textron CEO Lisa M. Atherton said in a statement. “New Textron will move forward as a pure-play aerospace and defense company positioned for higher growth, while Industrial gains the independence to pursue strategies aligned with its distinct strengths — unlocking long-term value for all stakeholders.”
The company “intends to explore multiple paths to effect the planned separation of its Industrial segment, including but not limited to a sale of the Industrial businesses or a tax-free separation into a standalone, publicly traded company,” according to Textron.
Textron said in its April 30 first-quarter earnings call to stockholders that it estimates the complete corporate separation to occur within 12 to 18 months, implying Halloween 2027 at the latest.
AUGUSTA, Ga. (WRDW/WAGT) – Fort Gordon service members will soon have more opportunities to further their education thanks to a partnership between Augusta University and the U.S. Army Cyber Center of Excellence and Fort Gordon.
Augusta University President Russell T. Keen and Commanding General of the U.S. Army Cyber Center of Excellence Maj. Gen. Ryan M. Janovic will sign a new memorandum to continue their partnership at 11 a.m. on Tuesday at the Shaffer MacCartney Building at the Georgia Cyber Center at Augusta University.
Augusta University first began its partnership with the U.S. Army Cyber Center of Excellence back in 2016.
The new memorandum will provide additional opportunities for service members to receive degree credit for military training through Augusta University and AU Online.
The programs being updated under the new agreement include: Master of Science in Cybersecurity Management and Technology, Master of Arts in Intelligence and Security Studies, Master of Arts in Intelligence and Security Studies with a Technical Intelligence Analysis Concentration and the PhD in Intelligence, Defense and Cybersecurity Policy.
“We are proud to continue our longstanding partnership with the U.S. Army Cyber Center of Excellence to create new educational opportunities for the men and women who serve our nation,” Keen said.
Janovic emphasized the magnitude of the relationship and the critical skillsets it supports.
“This partnership with Augusta University is a force multiplier for our formations. By translating our rigorous military training into academic credit, we bridge the gap between military instruction and higher education,” Janovic said.
“Through this partnership, we are preparing experienced military leaders to build on the skills they have already developed and continue serving in ways that advance our national security, strengthen Georgia’s workforce and create lasting impact for generations to come. Their commitment to service extends far beyond the battlefield. It continues in the communities they protect, the organizations they lead and the lives they influence every day,” said Keen.
Copyright 2026 WRDW/WAGT. All rights reserved.
AUGUSTA, Ga. – Augusta University volleyball has announced its 2026 schedule, featuring 30 regular-season matches and 10 home contests inside Christenberry Fieldhouse.
The reigning 2025 Peach Belt Conference regular-season champions open the season Aug. 28-29 at the Emmanuel Tournament in Franklin Springs, Ga., before returning home Sept. 4-5 to co-host the Augusta/USC Aiken Tournament. Augusta then travels to Clinton, Miss., for the annual Peach Belt Conference/Gulf South Conference Crossover before opening Peach Belt Conference play Sept. 17 against Middle Georgia at Christenberry Fieldhouse.
Following an eight-match road swing through late September and October, the Jaguars return home for their final four regular-season contests, hosting Francis Marion, Flagler and rival USC Aiken. The 2026 Peach Belt Conference Tournament begins Nov. 12.
Tickets are available now. Don’t miss your chance to watch the reigning Peach Belt Conference regular-season champions in action at Christenberry Fieldhouse this fall.
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In conjunction with the schedule release, Augusta Athletics has also announced its promotional schedule for the 2026 home season.
2026 Promotional Schedule
Friday, Sept. 4 – vs. Lee (12:00 p.m.) & North Greenville (5:00 p.m.)
Parents Weekend
Join us as we welcome Jaguar families to campus for opening weekend.
Thursday, Sept. 17 – vs. Middle Georgia (6:00 p.m.)
Student Appreciation
Augusta University students are encouraged to pack Christenberry Fieldhouse for the conference home opener.
Saturday, Sept. 19 – vs. Georgia College (3:00 p.m.)
CSRA Club Volleyball Day
Local club volleyball teams are invited to attend and be recognized throughout the match.
Tuesday, Sept. 22 – vs. Lander (6:00 p.m.)
Coats & Scrubs Night
Medical students and healthcare professionals are invited to wear their scrubs and support the Jaguars.
Tuesday, Oct. 20 – vs. Francis Marion (6:00 p.m.)
Here to Win – Cancer Awareness Game
Augusta Athletics and the Georgia Cancer Center continue the “Here to Win” campaign to raise cancer awareness, promote early detection and support patients. Fans are encouraged to wear pink.
Friday, Oct. 23 – vs. Flagler (6:00 p.m.)
Faculty & Staff Appreciation Night
A special night recognizing Augusta University’s faculty and staff.
Saturday, Oct. 24 – vs. Flagler (1:00 p.m.)
Halloween Game
Fans are encouraged to wear costumes while cheering on the Jaguars.
Friday, Nov. 6 – vs. USC Aiken (6:00 p.m.)
Greek Night
Augusta University’s fraternities and sororities are invited to attend and show their Jaguar pride.
Saturday, Nov. 7 – vs. USC Aiken (3:00 p.m.)
Senior Night
Help us recognize the Jaguars’ senior class before the final regular-season home match.
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