Atlanta, GA
VP’s move prompts local ad firm to open Atlanta outpost – Richmond BizSense
Dave King in his agency’s office at 3 N. Lombardy St. (BizSense file photo)
The same hire it picked up when it opened an office at the beach has led a longtime Richmond ad firm to expand once again.
The King Agency has opened an office in Atlanta, marking its first expansion outside Virginia after establishing a presence in Virginia Beach five years ago.
Founder Dave King said the move was prompted by the relocation of the agency’s vice president, Meggan Adams, who moved to Atlanta when her husband’s job took them there in 2021 and has been working remotely since.
Meggan Adams
It was Adams whom King hired when the agency expanded to the beach after picking up a client there, First Team Auto Group. Adams, who started as an account executive and now serves as director of client services, had been working in the dealership group’s offices until the agency’s outpost opened at Virginia Beach’s Town Center.
King said Adams’ move to Atlanta presented an opportunity for the 11-person agency to grow.
“We thought that would be a good move for us as well, that we could get ourselves into a bigger market and see what we can do down there,” King said.
He said he’s hired a second employee to work with Adams in the Atlanta office at The Battery Atlanta shopping complex. He said one employee remains at the Virginia Beach office, while the rest of the agency’s staff is based at its Richmond headquarters at 3 N. Lombardy St.
King said the agency is aiming to grow the Atlanta office as they’d started to do with the Virginia Beach outpost before the pandemic slowed that effort.
“Ideally we’re trying to get it to where it’s self-sustaining,” he said of the Atlanta office. “Right now, we’ve got all the creative services up here in Richmond and account services down there. We’re going to try to grow it to where we can grow our headcount down there and have the two offices work together.”
The King Agency’s building at 3 N. Lombardy St. (Photo courtesy King Agency)
King said the Atlanta office will be shaped by the business it picks up and is running a campaign in that market. He said the agency is targeting the automotive, healthcare and mechanical sectors, as well as residential services such as HVAC, window siding and home repairs.
“We’ll see what the needs are and where we have to put people with different strengths,” he said. “These days it’s so much easier to work from a distance than it was even five years ago. It’s been going very well the past few years from a distance, so we decided it was really time to make a run at it.”
In Virginia, King’s clients include Virginia Family Dentistry, for which it recently released a campaign to promote the Central Virginia practice’s 50th anniversary. Other clients include an event venue group in Norfolk called SevenVenues and First Team Auto’s five dealerships in Hampton Roads, where he said the agency will maintain its presence.
“Virginia Beach is still a place we really like,” King said. “We were really starting to get some traction and making inroads into the area right before COVID hit. That sort of put the brakes on everything. Hopefully we can get back to growing that one as we get a foothold more in Atlanta.”
The expansion comes on the heels of a notable year for the 27-year-old agency King founded in 1997. It took two best-in-show awards at the Advertising Club of Richmond’s 2023 Richmond Show for the Netflix-themed invitations it designed for a party to celebrate its 25th anniversary.
The King Agency’s expansion comes a year after a Richmond peer, Brand Federation, opened a second office in New York. Brand Federation is led by Kelly O’Keefe, whom King worked for as creative director at his namesake O’Keefe Marketing firm before launching his own agency.
Atlanta, GA
Metro Atlanta gas prices surge ahead of spring break, leaving drivers stunned
Drivers across metro Atlanta are seeing higher prices at the pump, and as spring break approaches, many families say the spike is hitting their budgets hard. While some people are reconsidering travel plans, others said they are still planning to get out of town.
At a RaceTrac gas station near Clairmont Road and Dresden Drive in Chamblee, drivers told us they noticed the increase almost immediately.
Just last week, many drivers said they were paying around $2.80 a gallon. Now, prices at some stations are climbing well over $3 a gallon.
At this RaceTrac, regular gas was listed at $3.59 a gallon while diesel was even higher at $5.19. Last week, those prices were $3.29 for regular-and $4.69 for diesel.
Some drivers said the increase is already creating financial stress.
“Not that many people can afford that price.”
Morgan Howard explained.
The metro Atlanta mom of two who commutes to work said she closely tracks fuel prices because of how much she drives.
“I pay attention to gas because I work over here but I live in Villa Rica or like Douglasville and the prices even went over there up. Ridiculous. It is sad.”
According to the AAA, the average price for gas in Atlanta is now about $3.28 a gallon, which is up roughly 44 cents from last week. Meanwhile, analysts with GasBuddy project prices could increase another 20 to 50 cents in the coming week.
Howard said her biggest concern isn’t just her own budget.
“I don’t think about myself. I think about others that are struggling. I think about others that are making minimum wage and can’t not afford.”
Higher gas prices can ripple through nearly every part of daily life from commuting to grocery costs.
Truck driver Logan Gabbard said the increase has already forced him to cancel travel plans he had for later this month.
“I was going to make plans at the end of March but since gas prices have went up as much as they have I can’t go through with those plans now just because usually it would take me 50 to 70 dollars to go where I usually go but now it is going to cost me so much that I am not going to be able to go.”
Another group feeling the impact is ride-share drivers who say rising fuel costs are forcing them to work longer hours.
“Because I was putting the mid range at $3.02 and now is almost at $4 and this is making us work more. Yes this is impacting us, now we need to work more and more hour’s in order to get better gains to be able to afford bills and payments, like rent, services and food is getting more expensive as well, for the people who work doing rideshares like Uber, Lyft and Taxi,” Ian Marin said.
“We have a taxi line near this gas station and a lot of drivers made the decision to retire from doing this profession because gains are not enough, people have fear to be out in the streets, but the price for food, bills, and rent keep going up making this situation really really complicated, “Marin explained.
Despite the higher prices, not everyone is putting the brakes on travel.
With the spring break season arriving, some college students said they are still planning to hit the road.
Analysts said part of the price swing is tied to tensions in the Middle East involving the United States, Israel and Iran, which can make global oil markets unstable and push oil prices higher.
International tensions are not the only factor.
AAA said gas prices often increase during busy travel seasons like spring break, when more people are hitting the road.
The drivers we talked to said that means they will be keeping a closer eye on their budgets in the weeks ahead and watching every mile and every dollar a little more closely.
Atlanta, GA
NBA cancels Hawks’ plans to celebrate Atlanta strip club
Magic City Night in Atlanta is off.
The NBA has canceled the Atlanta Hawks’ plans for a celebration of the city’s Magic City adult entertainment club, saying Monday that it was responding to concerns from many across the league.
The event was supposed to happen next Monday during a game against the Orlando Magic.
Atlanta announced the plan last month, calling it a tribute to an “iconic cultural institution” with food — including the club’s lemon pepper wings, a version of which is named for former Hawks guard Lou Williams — along with music and exclusive merchandise.
“While we are very disappointed in the NBA’s decision to cancel our Magic City Night promotion, we fully respect its decision,” the Hawks said Monday. “As a franchise, we remain committed to celebrating the best of Atlanta — with authenticity — in ways that continue to unite and bring us all together.”
Some elements of the plans for the night will remain, the Hawks said, including a halftime performance from rapper T.I. — and there are plans for lemon pepper wings to be sold.
But some plans for merchandise have been scrapped, as has a live recording of a podcast that was to feature Hawks primary owner Jami Gertz, T.I. and Magic City founder Michael Barney.
Plans for the celebration were met with mixed reactions — some for, some against. One NBA player, Luke Kornet of the San Antonio Spurs, spoke out about the idea of promoting a strip club and urged the parties involved to reconsider.
And the league evidently heard the same message from others.
READ MORE: Terry Rozier will not receive salary while on leave from NBA, AP reports
“When we became aware of the Atlanta Hawks’ scheduled promotion, we reached out to Hawks leadership to better understand their plans and rationale,” NBA Commissioner Adam Silver said. “While we appreciate the team’s perspective and their desire to move forward, we have heard significant concerns from a broad array of league stakeholders, including fans, partners and employees.
“I believe canceling this promotion is the right decision for the broader NBA community.”
The Hawks have ties to the club. Gertz was a producer for a five-part docuseries that explored the club’s history, its place in Black and hip-hop culture and what it means to the city.
“This collaboration and theme night is very meaningful to me after all the work that we did to put together ‘Magic City: An American Fantasy,’” Gertz, who is also a filmmaker and actor, said when the promotion was announced. “The iconic Atlanta institution has made such an incredible impact on our city and its unique culture.”
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Atlanta, GA
Atlanta ranks 78th on WalletHub’s most diverse cities list
ATLANTA – A new study suggests Atlanta may not be as diverse as many people might expect — at least when compared with cities across the country.
What we know:
According to a new report from WalletHub, Atlanta ranked 78th out of 501 U.S. cities in an analysis measuring diversity across several categories. Researchers looked at five main factors including socioeconomic, cultural, economic, household and religious diversity.
Atlanta performed best in religious diversity, ranking 9th, and socioeconomic diversity, where it came in 45th. But the city placed 178th for cultural diversity and landed near the bottom — in the 400s — for both household diversity and economic diversity.
It’s worth noting the study focused only on the city of Atlanta and did not include the broader metro area, which could paint a different picture of the region’s diversity.
By the numbers:
Some other Georgia cities also appeared on the list. Sandy Springs ranked 38th, Roswell placed 57th, and Columbus came in at 103rd. Meanwhile, Johns Creek ranked 94th overall and finished 500th in income diversity, one of the lowest marks in that category.
Dig deeper:
The study found the most diverse cities in the country were Silver Spring, Maryland; Gaithersburg, Maryland; Arlington, Texas; Germantown, Maryland; and Houston, Texas. At the other end of the list were Bangor, Maine; Brattleboro, Vermont; North Platte, Nebraska; Keene, New Hampshire; and Rochester, Nebraska.
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