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Greedy Companies Ruining Spirit of Super Bowl in Places Like Arkansas

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Greedy Companies Ruining Spirit of Super Bowl in Places Like Arkansas


Growing up in SEC country in the 1990s along the tomato fields of Southeast Arkansas left little room for passion toward an NFL team.

During college football season, it was all about the SEC. Being that far away from the University of Arkansas with Ole Miss, LSU, Mississippi State Alabama and even technically Vanderbilt being closer than the Razorbacks, there was the obligatory requirement to wear Arkansas gear, but a lot of people had another college team on the side.

For a lot of people in that area in those days it was often LSU or Mississippi State with an equal chance of Tennessee, Notre Dame, USC or a more local team like Northeast Louisiana (Louisiana-Monroe) or Louisiana Tech. Saturdays were for football.

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The mornings were pee-wee football and the rest of the day and night were college. As for Sundays, they were for church and visiting with family.

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Football wasn’t in the equation. Unless an NFL team showed up on Monday Night Football, which was the biggest game of the week in those days, it wasn’t going to be seen in most households.

Barry Sanders runs around New York Giants Tito Wooten for the Lions first touchdown in the first half of a game played Oct 19, 1997, at the Silverdome in Pontiac, Mich. | JULIAN H. GONZALEZ, DETROIT FREE PRESS via Imagn Content Services, LLC
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Even then, the great Barry Sanders and his Detroit Lions were only going to be seen for a half no matter how close the game or how insane Sanders was playing because school came first.

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It wasn’t until the playoffs that the NFL got watched in a casual fashion and that was only if it didn’t interfere with Nolan Richardson’s Razorback basketball teams.

People would pick a team to ride with, but it wasn’t serious with only one or two exceptions.

One neighbor followed the New Orleans Saints, another claimed the Chicago Bears, the other was a big enough Miami fan to know if the Dolphins won or lost each week and whether Dan Marino had a good game while his stepdad cared enough about Green Bay for it to bother him if I said something about Brett Favre throwing a pick to lose to Troy Aikman and the Cowboys.

As for me, I adopted the Buffalo Bills. For some reason I liked their colors and also several players. I was a fan of quarterback Jim Kelly, running back Thurman Thomas, receivers Andre Reed and James Lofton and monster defensive lineman Bruce Smith.

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After they finished losing Super Bowl after Super Bowl, I became teamless once more and the Super Bowl became what it’s about for many Razorbacks fans — the commercials.

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It was such a golden age for that because that’s when it became a true marketing focus. There was the Bud Bowl, a Super Bowl played out between bottles of Budweiser and Bud Light over multiple commercials.

We saw the arrival of the Clydesdales for the first time as one kicked a field goal and also the Budweiser frogs. There was also the great battle between Larry Bird and Michael Jordan, the Budweiser fire dog commercial, Monster.com’s “When I Grow Up” and eventually the infamous Puppy Monkey Baby.

For decades I talked and played games with friends during the game and decided whether the halftime show was worth my time, but everyone was in agreed silence when the commercials came on. Once the game was over, we all argued which were the best commercials. Were you a Terry Tate: Office Linebacker guy, or did you prefer the zebra doing instant replay to see whether a Clydesdale stepped out of bounds or perhaps the Fed Ex Castaway parody where he found out the package contained everything he needed to escape the island the whole time?

But lately some companies have begun doing their best to ruin the Super Bowl experience for people in the SEC footprint. They have started running their Super Bowl ads not only before the actual game, but weeks before the game.

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It’s like telling a young boy what he is getting for Christmas over Thanksgiving dinner. It’s just not right.

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This year’s greatest offender has been Pepsi. They started showing their Coca Cola polar bear rip-off ad a while ago and it’s been everywhere.

It’s like waiting for three weeks to go see a blockbuster movie with a family member and trying to avoid spoilers. Because of this treacherous behavior, I won’t be partaking in Pepsi during the Super Bowl or the months that follow.

It’s sacrilege. The logic doesn’t even make sense.

By the time the Super Bowl comes around. the ad has been out so long and seen so much that it’s no longer a Super Bowl commercial.

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It’s just a basic commercial at that point. It’s not special and shouldn’t even be considered when the lists come out for Super Bowl ad rankings.

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Sure, places like Arkansas don’t really matter to the NFL. It certainly doesn’t matter to the people there most of the time.

However, the one time each matter to one another is the most profitable weekend of the year for the NFL. Sure, there is little the league can do, but there needs to some sort of effort to stop practices like those used by Pepsi.

Perhaps have teams that plan to release their commercials ahead of time move down the list in priority for prime spots during the game. If they claim they won’t and do it anyway, then move them down the priority list the next year.

Just please don’t let them ruin football Christmas anymore. It’s just unAmerican.

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A 21-year-old Arkansas man, formerly from Newaygo, died after crashing dirt bike into tree

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A 21-year-old Arkansas man, formerly from Newaygo, died after crashing dirt bike into tree


An Arkansas man died after crashing a dirt bike on Sunday.

The 21-year-old Arkansas man, formerly from Newaygo, crashed into a tree while riding a dirt bike on private property in Ashland Township near Grant on Sunday before 2:30 p.m., according to Michigan State Police (MSP) troopers.

Emergency responders tried to save his life but he died at the scene.

Troopers are still investigating but do not suspect drugs or alcohol as factors in the crash.

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MSP did not initially release any additional information.



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Arkansas softball heading to NCAA Tournament | Seed, opponent, regional info

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Arkansas softball heading to NCAA Tournament | Seed, opponent, regional info


FAYETTEVILLE — Arkansas softball will once again host an NCAA Regional, this time as the No. 5 overall national seed.

The Razorbacks (42-11) will be the top seed in Fayetteville and open the tournament against fourth-seeded Fordham (27-26) at 4:30 p.m. on Friday, May 15.

Washington (36-18) is the two-seed and will face three-seed South Florida (42-15) that same day inside Bogle Park.

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Arkansas is paired with the Durham Regional hosted by Duke (39-14) for a potential super regional. Arizona (35-16), Marshall (37-17) and Howard (28-17) are joining the Blue Devils in the regional.

This is the sixth consecutive season the Razorbacks will host a regional. It is also the program’s eighth straight NCAA Tournament berth under coach Courtney Deifel. Arkansas has reached the NCAA tournament 14 times, and more than half of those appearances have come under Deifel.

Arkansas ended the season No. 1 in the RPI despite finishing seventh in the SEC standings. The Hogs were eliminated by Alabama in the conference tournament quarterfinals.

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Last year, Arkansas lost to SEC rival Ole Miss in the Super Regionals. The Hogs fell one win shy of reaching the Women’s College World Series for the first time in program history. They are hoping to take that elusive next step this summer and book a trip to Oklahoma City in two weeks time.

Jackson Fuller covers Arkansas football, basketball and baseball for the Southwest Times Record, part of the USA TODAY Network. Reach him at jfuller@usatodayco.com or follow him @jacksonfuller16 on X, formerly known as Twitter. 



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Arkansas’ data race | Arkansas Democrat Gazette

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Arkansas’ data race | Arkansas Democrat Gazette


In the race to build data centers across Arkansas, the Google campus at West Memphis has taken the lead. Google is already hiring electrical engineers and facilities technicians.

I spent several days in West Memphis last summer to report on the amazing economic developments in Crittenden County. Those developments include the explosive growth of Southland Casino, a future Buc-ee’s location adjacent to Interstate 40, and a future water park and hotel complex known as Epic Resort. But even though an official announcement had not been made, city and county officials couldn’t help talking off the record about Google.

That announcement came in October when Google officials confirmed that they will spend $4 billion through the end of 2027. At the time, it was the largest private investment announcement in Arkansas history. The biggest previous capital investment was $3 billion spent on the recently completed Big River Steel II plant in south Mississippi County.

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West Memphis Mayor Marco McClendon believes the total investment by Google could wind up being $7 billion to $10 billion. McClendon said the first phase of the campus will employ about 300 people, with thousands working at the site at the peak of construction.

McClendon said property taxes on the site will produce millions of dollars per year for the West Memphis School District.

The project is being built on an 1,100-acre tract and is expected to take between 18 and 24 months to complete. The campus will include data center structures, office buildings, a power substation, and other infrastructure. In partnership with Entergy Corp., Google will cover the costs associated with powering the facilty. Laura Landreaux, president and CEO of Entergy Arkansas, said the project will “stimulate economic growth in northeast Arkansas and across the state.”

“This project is more than just jobs, buildings and technology,” McClendon said. “It’s about the future of our city, opportunity, investment and education.”

Laurel Brown, regional head of data center public affairs at Google, said: “We’re also working together to bring solar energy and battery storage resources online. We’ll integrate innovative load flexibility into our power contract to reduce our usage during times when the grid is constrained.”

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Google plans to invest $25 million to implement energy efficiency initiatives in this part of the Arkansas Delta. McClendon promises that there will be more announcements regarding what he calls a “community development agreement” between Google and the city. The energy efficiency program will focus on home weatherization, efficiency technology, and energy workforce development.

Google also announced that the University of Arkansas and Arkansas State University will be among the first cohort of what’s known as Google AI for Education Accelerators. Students, faculty and staff will be given access at no cost to Google career certificates and AI training classes.

The West Memphis project, however, didn’t stay atop the list of largest announced capital investments for long.

We learned in January that AVAIO Digital Partners of Connecticut will build a $6 billion facility just south of Little Rock. The 760-acre tract is north of 145th Street and west of Wrightsville. AVAIO officials said the cost could grow to more than $21 billion (think of the tax revenue a project that size could bring) if all elements are added. AVAIO officials said the user of the site will hire more than 500 employees during the next five years.

Sydney Sasser wrote in the Arkansas Democrat-Gazette: “The center will be designed to host the computing, networking and data storage technologies (and the power infrastructure) that underpin cloud computing and artificial intelligence applications. … AVAIO plans to lease space in the data center to other data companies.”

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“It’s our intention that this extraordinary site in the Little Rock area will be both a major pole of data center capacity and an engine of sustained economic and technological momentum for Arkansas,” said Mark McComiskey, the AVAIO CEO.

As is the case in West Memphis, Entergy will supply power for the AVAIO campus.

Just two days after the AVAIO announcement, the Democrat-Gazette reported that Google is the company developing a data center at the nearby Port of Little Rock. Google had yet to announce its involvement in the project. Google is also expected to construct a data center at Conway.

A document that was later submitted by Google to the U.S. Army Corps of Engineers said the campus at the Port of Little Rock will consist of five industrial buildings totaling 1.43 million square feet, two office buildings and an electrical substation.

“Google’s center will also contain transmission lines, a sewer lift station and a parking lot,” Lucas Dufalla wrote in the Democrat-Gazette. “Construction will involve filling about 16.8 acres of wetlands. Google plans to purchase wetland mitigation credits as an offset, according to the application.”

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A revised public notice posted by the Corps said the data center at the port will “likely draw more than 100 megawatts of power.”

So we know Google will have at least three data center campuses in Arkansas–at West Memphis, Little Rock, and Conway. What we don’t know is how many billions of dollars Google eventually will invest in the state.

“Google is investing in the next generation of AI innovation in Arkansas and across the country,” said Ruth Porat, the company’s president and chief investment officer. “We see AI and the energy powering it to be the innovations that will define this century. The upside of AI cannot be unlocked without the energy it requires. That’s why Google is building energy capacity that protects affordability for ratepayers and creates jobs that will drive the AI-powered economy.”

Entergy’s Landreaux described the partnership between Google and Entergy as “a turning point for our state.”

In Clarksville, meanwhile, Serverfarm, a data center developer based in Los Angeles, has plans for a 135-acre campus. The project, located north of Interstate 40, could cost $8 billion with six buildings covering 2.16 million square feet. The land was acquired last October. It was then rezoned from rural to industrial use. The project is expected to be built in three phases. It’s not clear how much the first phase will cost.

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Serverfarm is building data center projects around the world. It’s owned by Manulife, the largest insurance company in Canada and one of the 30 largest fund managers in the world.

In southwest Arkansas, the Economic Development Corp. of Clark County voted last month to sell the 991-acre Southwest Arkansas Mega Site south of Arkadelphia to an unnamed buyer for a data center campus. Members of the board were told that the buyer would make a minimum investment of $1 billion.

Shelley Short, CEO of the Arkadelphia Regional Economic Development Alliance, said: “I’m incredibly excited, but we’ll have to be patient.”

The deal, however, quickly fell through. The Southwest Arkansas Mega Site is back on the market.

During last year’s legislative session, lawmakers changed the definition of data center projects that qualify for tax breaks. Act 548 added to the definition of a “qualified investment” to include a “qualified large data center” that can be but isn’t limited to “nonadjacent physical locations that are connected to each other by fiber and associated equipment.”

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Rex Nelson is a senior editor at the Arkansas Democrat-Gazette.



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