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Arkansas Universities See Growth This Fall as Enrollment Cliff Looms

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Arkansas Universities See Growth This Fall as Enrollment Cliff Looms


The state’s largest universities saw fall enrollment increase this year as each prepares for the coming enrollment cliff predicted to hit in 2026.

The University of Arkansas’ flagship campus in Fayetteville reported 33,610 students to the Arkansas Department of Higher Education for its “11th day” snapshot enrollment numbers. The number represented an increase of 4.6% and was the fourth consecutive year the university reported record enrollment.

The UA wasn’t alone as Arkansas State University in Jonesboro reported enrollment of 16,687, a 12% increase, and the University of Central Arkansas in Conway and the University of Arkansas at Little Rock each reported gains of 3.4% or better.

UA Chancellor Charles Robinson noted that 6,614 of those 33,610 enrolled were incoming freshmen, the second-highest number in the school’s history behind the 2022 class of 7,096.

“I think we built strong pipelines throughout the state of Arkansas, which is our first focus,” Robinson said. “But it didn’t just start this year. We’ve had a trend of growth in our freshman classes that have been strong for a number of years.”

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Todd Shields was named chancellor at Arkansas State in 2022 and almost immediately increased the university’s efforts to market the school and recruit students. The efforts have paid off with A-State reporting 16,687 for its 11th-day snapshot.

<p>Todd Shields, chancellor of Arkansas State University” width=”150″ height=”188″ srcset=”https://i3.wp.com/arkansasbusiness.wppcdn.com/wp-content/uploads/2023/03/todd-shields-240×300.png?ssl=1 240w, https://arkansasbusiness.wppcdn.com/wp-content/uploads/2023/03/todd-shields.png 640w” sizes=”(max-width: 150px) 100vw, 150px”><figcaption id=Todd Shields

“That’s a huge increase,” Shields said. “We basically really started just looking at everything that we did and doubling down on what we were doing with recruitment, doubling down on what we’re doing for advertising, making sure that people knew what was happening.”

Suzanne McCray, the vice provost for enrollment at UA-Fayetteville, said all universities and colleges in the state have worked to become as “cliff resistant” as possible. Changing demographics — primarily lower birth rates in the U.S. — are expected to result in fewer college-age students beginning in 2026.

“We did enjoy this fall, climbing up to the top of the crest, and next year, it’ll be good as well,” McCray said. “And then 2026-27 is when we’re going to notice a perceptible decline. We’re trying to be cliff resistant. I think larger institutions, research universities, that can draw from a wider number of states and wider area, I think they are going to have an easier time of it.”

Suzanne McCray, vice provost for enrollment at UA-Fayetteville, said higher education institutions have worked hard to become cliff resistant by 2026, when it is expected a drop in college-aged students will cause enrollment numbers to fall. (Michael Woods)

Spread the Word

The University of Arkansas at Little Rock had the second-largest freshman class by percentage in its history. It welcomed 460 first-time freshmen, a 28.9% increase from a year ago and just shy of the 30% increase of the 2022 class. Chancellor Christina Drale said the university has tried to be creative in challenging times to bring in more students.

“We really knew that, in the current environment, when everyone is dealing with the same thing, we had to think outside the box,” Drale said. “You have to really develop all of your tools for marketing and for reaching out to new audiences.”

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Drale said UA Little Rock’s success was a result of hitting its traditional recruiting areas in central Arkansas harder but also adding recruiters in newer areas such as northeast Texas and east Arkansas and the Memphis area.

Shields said marketing has been a big key to A-State’s success. He said he wasn’t aware of some of the advantages enjoyed by A-State and Jonesboro, such as the area’s booming steel industry, the low cost of living and educational opportunities that include a new veterinary school.

“If I didn’t know about it, how’s the average person in Arkansas supposed to know about it?” Shields, who came to Jonesboro from the U of A in Fayetteville, asked. “We did some testing and focus groups, and they didn’t know about it. So, it was just making sure that we let people know what a great education they can get here. And then when you look at tuition, fees, housing, meal plans and overall cost of living, we’re hard to beat. People often overlook Jonesboro.”

Fall enrollment at the UA-Fayetteville surpassed 33,000, including a record number of in-state students for the fourth consecutive year. (Michael Woods)

UA-Fayetteville, thanks to its scale, has a much wider recruiting footprint than others in the state, but Robinson said the university  will always look inside the state’s borders first.

He said UA will never turn away a qualified in-state student.

The UA reported 16,519 Arkansas students among its enrollees, nearly as many as A-State’s entire student body.

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“If anything, the cliff is just going to encourage us to work harder in Arkansas, because we never want to lose our primacy in Arkansas,” Robinson said.

Harder Times Ahead

McCray said the enrollment cliff will be more challenging for colleges and universities that draw from a smaller area.

Moses Goldmon

The University of Arkansas at Pine Bluff reported enrollment of 2,045, a 2.4% drop from a year ago. There were positives such as a 7% increase in new student enrollment, said Moses Goldmon, the university’s vice chancellor of enrollment management.

Goldmon said UAPB was hurt by a significant drop in retention numbers. The university reorganized its recruiting division and increased its recruiting efforts in spaces traditionally receptive to UAPB.

“With chagrin, I expect the cliff to present even greater challenges, particularly with respect to recruitment and admissions,” Goldmon said. “However, I also anticipate that our restructuring and evolving strategic enrollment management approach will help us be more competitive.

“If we can regain our pre-COVID momentum, where we saw increases in persistence, retention and graduation rates for several years, we should be able to stabilize and then grow our enrollment by focusing on excellent student service and student success.”

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Robinson seized on the word “retention,” saying it was as important as recruiting in the higher education world. UA-Fayetteville reported a 70% graduation rate for its most recently completed class.

“It’s not just recruiting; it is holding students, retaining them,” Robinson said. “We have, as an institution, crashed past the 70% mark in our graduation rate for the first time in our history. There’s nobody in the state with that type of percentage. Our retention rate held at 86% for the second year in a row. So we’re doing better retaining students. We’re doing better graduating students.”

Drale said she was encouraged by the increase in UA Little Rock’s incoming freshmen class. If those students stay the course, that will stabilize numbers when the cliff comes into play, she said.

UA Little Rock also reported 786 transfer students, an 18% increase from a year ago.

“When you can get a significant bump in new freshmen and new transfers, that then increases your subsequent years,” Drale said. “The class, it goes through sort of the funnel, and it increases your enrollment for returning students in sub-sequent years. With a big increase in new freshmen and new transfers, we’re pretty excited about what that will mean for us long term.”

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Brother of North Little Rock mayor winner of record $1.8 billion Powerball Jackpot

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Brother of North Little Rock mayor winner of record .8 billion Powerball Jackpot


NORTH LITTLE ROCK, Ark. —The identity of the winner of Arkansas’ record-setting $1.8 billion Powerball jackpot has now been confirmed through Arkansas Scholarship Lottery documents, revealing that the prize was claimed by Tracy Hartwick, the brother of North Little Rock Mayor Terry Hartwick.

Lottery records show Tracy Hartwick claimed the jackpot in January after purchasing the winning ticket in Cabot. After electing the lump-sum cash option and paying taxes, Hartwick received $565,873,785.82, according to the documents.

The records also show Hartwick signed paperwork to remain anonymous for six months after claiming the prize. Under Arkansas law, that is the maximum amount of time a lottery winner who is related to an elected official can remain anonymous before their identity becomes public.

According to the Arkansas Scholarship Lottery documents, Tracy Hartwick received 94 percent of the after-tax winnings. His brother, Timothy Allen Hartwick, received 3 percent, while another 3 percent was distributed to a third claimant whose name was redacted in the released records.

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The Powerball jackpot, announced by the Arkansas Scholarship Lottery after the winning drawing in late December 2025, remains the largest lottery prize ever won in Arkansas.  The winning ticket was sold at a Murphy USA gas station in Cabot on 208 S. Rockwood Drive.

The revelation of the winner’s identity surprised many across Central Arkansas.

“That’s crazy news but you hear something crazy every day,” said Benjamin Britton.

Others said they understood why Hartwick chose to remain anonymous for as long as the law allowed.

“I think waiting over time and then thinking about it and then coming to claim it would be good,” said Ricky Rhodes.

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The documents show Hartwick waited the full six-month anonymity period before his identity became public.

We reached out to the City of North Little Rock seeking comment from Mayor Terry Hartwick regarding the records. A city spokesperson said the mayor would not be providing interviews or commenting on the matter.

The newly released lottery documents provide the first official confirmation that the record-breaking Powerball prize claimed in Arkansas belongs to the mayor’s brother, ending months of speculation about the identity of the state’s biggest lottery winner.



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AGFC proposes WMA regulation | Arkansas Democrat Gazette

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AGFC proposes WMA regulation | Arkansas Democrat Gazette


To manage hunting traffic at St. Francis Sunken Lands Wildlife Management Area, the Arkansas Game and Fish Commission proposed a permit-only system for the lower portion of the WMA at its monthly committee meetings Wednesday at Little Rock.

The debate over the proposed regulation lasted about an hour. It passed 6-1, with Phillip Tappan of Little Rock dissenting. It’s the first split vote within the commission in years. Tappan did not oppose the idea as a whole or the reasoning behind it. He argued for a slightly different format.

Having passed out of committee, the proposal will be subject to a 30-day comment period, after which the commission will vote to approve or reject the proposal in August.

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Randy Zellers, assistant chief of communications for the Arkansas Game and Fish Commission, said the proposal would establish permit-only waterfowl hunting on about 1,000-acres of tupelo and cypress forest along the St. Francis River. The 4.6-mile section is on the southernmost part of the WMA, which is more than 30 miles long. If the commission approves the regulation as currently worded, the permits will be awarded weekly through a random, online drawing. The format is similar to the one used at Steve N. Wilson Raft Creek WMA.

Doug Schoenrock, the Game and Fish Commission’s director, said the proposed regulation will create 20-25 public “markers” or hunting spots. A successful applicant may bring as many as three companions, with a maximum of four in a hunting party. A permit will be good for one day only. Schoenrock said this will eliminate one group of hunters monopolizing a hunting spot for multiple days.

There will also be a 150-yard buffer between the markers to avoid conflicts. Private landowners will not be required to have a permit to hunt on private land adjoining the WMA.

The most vigorous debate centered on whether hunting should be allowed for seven days or four days. Tappan advocated reserving four days per week for hunting and suspending hunting for three days to allow ducks to rest. The other six commissioners demurred, saying they did not want to reduce hunting opportunity. Tappan felt strongly enough about creating a rest period for ducks that he voted against the proposal.

Zellers said commissioners want to know if hunters prefer having rest days each week — Monday, Wednesday and Friday, which he said is consistent with other waterfowl hunting areas where hunting is allocated by permits only.

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“Permits will be for marked locations within the unit.” Zellers said. “Permit winners will be able to bring three hunting companions on their designated hunt day. Permit winners and their guests must remain on public land within 150 yards of their designated location. The exact number of locations has not been finalized, but will be based on safety and consideration to distance from area boundaries and private land. Traditionally popular locations within the unit will be prioritized for inclusion in the draw.”

Hunters will be able to apply for a single day of the weekend, from Thursday through Sunday two weeks before the week they are applying for.

Knowing the agency’s tumultuous history with hunters in this area, commissioners were extremely cautious about the precise wording of this regulation. In 2012, the commission enraged local hunters in this area when it outlawed private duck blinds in the St. Francis Sunken Lands WMA. Private duck blinds had been long established when the commission, then under the leadership of the late director Loren Hitchcock, banned private property on the state-owned WMA. The action prompted multiple hearings within the Arkansas legislature.

The southernmost portion of the WMA is very popular for its excellent duck hunting. Overcrowding is a chronic issue, Schoenrock said. Separating hunters and allocating opportunity through a randomly-drawn permit system will alleviate overcrowding and provide a more enjoyable hunting experience.

“We’re making it safer and providing more opportunity for people to use it,” Schoenrock said. “The place has been like a Walmart parking lot. We’re talking about 4.6 miles of river on a 30-plus mile WMA. The rest of the WMA will be open seven days a week with no draw on a navigable waterway.”

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Brad Carner, the AGFC’s deputy director, said the drawings will be held weekly, and the first application period will open two weeks before duck season. The drawings will be conducted on Monday mornings, and applicants will be notified by email about the status of their applications.

Despite concerns expressed by some non-hunters and non-anglers, the commission did not discuss its new regulation that requires non-hunters and non-anglers to purchase a $10.50 permit to use wildlife management areas. Zellers said purchases of the new permit will not increase the commission’s apportionment of federal aid dollars.

“If non-hunters and non-anglers want to contribute to the mission, they would help us more if they buy a fishing license for the same price,” Zellers said.

Fishing licenses and hunting licenses contribute to the formula upon which the federal government apportions federal aid dollars for fish and wildlife conservation.

Also, the commission did not discuss a new regulation that eliminated Special Use Area designations from portions of Camp Robinson WMA and Perry Mikles Blue Mountain WMA. These areas were previously reserved for bird dog field trials. Even when field trials were not being held, the public was not allowed to hunt on the SUAs, which totaled about 9,000 acres.

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Zellers said the former SUAs are now subject to the standard wildlife habitat management practices, the most important of which is prescribed burning. Zellers said prescribed burning must be conducted in a narrow time window, and bird dog field trials often conflict with the agency’s prescribed burning schedule.

Zellers said that field trials may still be held at Camp Robinson and Blue Mountain WMAs, but that the commission will no longer manage the areas around field trial activities.



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Rock City Margarita & Arkansas Beer Festivals: An Interview with Organizer Reed Llewellyn

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Rock City Margarita & Arkansas Beer Festivals: An Interview with Organizer Reed Llewellyn


Join us for an exclusive interview with Reed Llewellyn, organizer of the Rock City Margarita Festival and the Great Arkansas Beer Festival. Discover what to expect at this year’s event, including a ‘midway’ experience, over 100 breweries, 25+ restaurants, and unique margarita creations. Learn how to get your tickets before they sell out and hear about the long-standing partnership with Ronald McDonald House. The event is held indoors at the State House Convention Center.



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